[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch
Business Not As Usual with Megan Yelaney
Release Date: 06/05/2025
How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
Business Not As Usual with Megan Yelaney
[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here’s what you’ll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifier content to spark conversations and sign clients without “selling.” The $47 low-ticket workshop that turned into $20K in sales (and why it works so well). Why none of these tactics matter without a clear Distinctive Edge: your...
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[CONTENT FIX] DAY 3: The proof that actually moves buyers
Business Not As Usual with Megan Yelaney
Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn’t Work Anymore 14:40: Case Stories ...
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The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
Business Not As Usual with Megan Yelaney
[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart. Inside The...
info_outline![[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you show art](https://assets.libsyn.com/item/38256585?height=50&width=50)
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
Business Not As Usual with Megan Yelaney
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you how to share your process IN your content so people finally “get” what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they’ve been missing. Time Stamp Breakdown: 14:35: My...
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From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
Business Not As Usual with Megan Yelaney
[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that...
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The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
Business Not As Usual with Megan Yelaney
[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn’t your strategy or certifications…but your story? That’s exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from “my message isn’t landing” to attracting...
info_outline![[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing show art](https://assets.libsyn.com/item/38242510?height=50&width=50)
[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing
Business Not As Usual with Megan Yelaney
Tune into Day 1 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first “P” in my 3 P Process that I’ve used in every single post that’s converted. (And a bonus P cuz we’re #extra) Time Stamp Breakdown: 20:00 - Why 'Value'...
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The Resource AI Will Never Replace (and Why It’s Your Sales Superpower)
Business Not As Usual with Megan Yelaney
[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and “adding value” was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market? In this episode of Business Not As Usual, I’m breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button. We’ll...
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When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
Business Not As Usual with Megan Yelaney
[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many...
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How I Create So Much Content with Limited Time: The Process I Actually Use
Business Not As Usual with Megan Yelaney
[STRATEGY SHIFT] You ever sit down to “make content” and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I’m pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people’s stuff or second-guessing every word. Here’s what we’re diving into: The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience). Why copying someone’s strategy never works, and how to “steal” the why instead. ...
info_outlineIf you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen.
I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌
Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process delivered results.
Inside this convo, you’ll hear:
✅ How Brittany finally nailed her origin story (after trying to piece it together for years on her own)
✅ How her original 5-step process became a clear 3-phase method that now SELLS
✅ Why just having her origin story and process clarified was worth the entire investment
✅ How this new clarity led to her sold-out launch — and made selling feel more natural and fun
✅ How content creation has become so much faster and easier (less than 2 hours a week!) now that she knows exactly what to say
Brittany is such a great example of how even experienced, multi-passionate entrepreneurs can make huge leaps when they finally clarify their core message and client journey.
Ready to make a leap with her inside of The Distinctive Edge? DM me “TDE” or apply here: https://meganyelaney.com/tde
→Follow Brittany on Instagram: https://www.instagram.com/brittany_herzberg/