Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who’s built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of “holy sh*t, someone finally said it.” Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here’s what to expect: 🎯 Strategy episodes that don’t require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest “heart-to-hearts” that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast
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[CONTENT FIX] DAY 3: The proof that actually moves buyers
09/19/2025
[CONTENT FIX] DAY 3: The proof that actually moves buyers
Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn’t Work Anymore 14:40: Case Stories 28:15: Types of Proof That Work In Content 35:20: Content Example #1 37:25: Content Example #2 38:48: Content Fix Examples 45:39: The Distinctive Edge Process The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
09/18/2025
The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart. Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you’ll hear: Why messaging is the missing link when pivoting into a new niche. The difference between standing out in 2017 vs. today’s coaching industry (and why the “game has changed”). How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients. Why taking the program at her own pace actually accelerated her breakthroughs. The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year. Danielle’s story is proof that you don’t need all the stars to align to start signing clients. Even in a pivot, even if you’ve been “off” for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now. 👉 Apply for The Distinctive Edge here: 👉 Connect with Danielle on Instagram: 👉Check out Danielle’s Substack:
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[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
09/17/2025
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you how to share your process IN your content so people finally “get” what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they’ve been missing. Time Stamp Breakdown: 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge 20:00: Mapping Out Your Unique Process 22:00: Mary’s Framework Example 26:10: Mistelle’s Framework Example 28:10: First Framework Content Piece Example 35:10: Second Framework Content Piece Example 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
09/17/2025
From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services In this candid conversation, we unpack: Why they went from relying on Facebook groups to building a stronger Instagram presence The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it’s ugly head How one “unhinged” post paid for the program itself The surprising clarity that came from simplifying their message down to ONE big idea If you’re a service provider (or coach) who’s tired of blending in, this episode will show you what’s possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message. 📌Connect with Ellie & Megan: 📌Apply For The Distinctive Edge:
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The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
09/17/2025
The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn’t your strategy or certifications…but your story? That’s exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from “my message isn’t landing” to attracting the exact women she wanted to help The moment she realized her lifelong struggle with weight wasn’t just her story, it was her superpower in coaching The specific shifts in storytelling and positioning that helped her clients say, “I feel like you’re talking directly to me” Why she now feels confident charging for her expertise and only taking on aligned clients The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!) If you’ve ever felt like your message wasn’t resonating or you weren’t sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge. →Follow Kristen on Instagram: →Apply for The Distinctive Edge here: →Take a peek inside the material reviews:
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[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing
09/16/2025
[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing
Tune into Day 1 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first “P” in my 3 P Process that I’ve used in every single post that’s converted. (And a bonus P cuz we’re #extra) Time Stamp Breakdown: 20:00 - Why 'Value' Only Content ISN'T Working 25:00 - The Solution 32:00 - The First "P": Marketing to the Right Problem 35:31 - How to Find The RIGHT Problems 38:54 - Specific Problem Examples 52:50 - The Distinctive Edge (BONUS FOR YOU!) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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The Resource AI Will Never Replace (and Why It’s Your Sales Superpower)
09/08/2025
The Resource AI Will Never Replace (and Why It’s Your Sales Superpower)
[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and “adding value” was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market? In this episode of Business Not As Usual, I’m breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button. We’ll cover: Why “value” alone isn’t cutting it anymore (and what your audience really wants). How AI has shifted buyer behavior and why it’s your biggest competitor. The three elements that make your perspective powerful: personality, proof, and positioning. How to start infusing your worldview into your content so you cut through the noise. If your content feels like it’s blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: “This is my person.” 👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate. →Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): →DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content:
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When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
09/01/2025
When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many entrepreneurs resist defining themselves clearly, how labels aren't always the enemy, and why your authentic voice is your most powerful asset. We also tackle the controversial topic of AI and creativity. Heather shares her hilarious yet eye-opening experience with AI-induced "creative atrophy" and provides tangible advice on reclaiming your voice and sparking fresh ideas, without leaning on chatbots as a creative crutch. In this episode, you'll hear: Heather's honest reflections on taking breaks from social media and rediscovering joy in content creation. The essential mindset shifts to overcome imposter syndrome and confidently embrace your expertise. Practical strategies to protect your creativity and avoid getting stuck in AI-generated sameness. How Heather turned everyday activities into engaging content (hello, kitchen talks!) and why you should too. Connect with Heather: Follow Heather on Instagram: Subscribe to Heather’s podcast, The Ramble Refinery: Ready to reclaim your creativity and step into your unique voice? Press play and get inspired! Other Links Mentioned Join The Content Fix - Fix Your Message in Just 3 Days and Turn Cautious Followers into Buyers: Follow Meg on Instagram:
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How I Create So Much Content with Limited Time: The Process I Actually Use
08/25/2025
How I Create So Much Content with Limited Time: The Process I Actually Use
[STRATEGY SHIFT] You ever sit down to “make content” and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I’m pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people’s stuff or second-guessing every word. Here’s what we’re diving into: The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience). Why copying someone’s strategy never works, and how to “steal” the why instead. The 4 content buckets I rotate through so I’m never out of ideas: story, client wins, edutainment, and perspective shifts. A ridiculously simple system to organize your stories, screenshots, and inspo so creating content feels fast instead of like pulling teeth. If you’ve ever wondered how I keep showing up consistently (while running a business, raising twins, and, you know, living life), this is it. →P.S. If you want to see the exact steps my client used to jump from 4–5K months to consistent 10K months, grab my free 10K Strategy Guide. It’s loaded with the actual posts and framework we used:
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What Happens When Business Goals Collide with Mom Life (and How I Adapt)
08/18/2025
What Happens When Business Goals Collide with Mom Life (and How I Adapt)
[MOM MODE, CEO ENERGY] [BEHIND THE BUSINESS] This week was…a whirlwind. Sick toddlers, client work piling up, Mike’s birthday, podcast interviews, and keeping a business that fully supports our family running. 🙃 People ask me all the time, “How are you doing it all?” and honestly? Some days I don’t. Last week I had one of those days where nothing went according to plan. Naps were off, deadlines got pushed, and I ended up covered in toddler vomit (happy birthday, Mike!). But here’s the thing: the reason my business keeps growing isn’t because everything runs smoothly. It’s because I’ve mastered adaptability. I’ve learned how to: Delegate what doesn’t need to be me Relocate work to another day Delete the stuff that just doesn’t matter right now That skill is what’s helped me build a seven figure business, and it’s what I coach my clients through when their launches go sideways. I’m also sharing a brand new free resource I’m ridiculously proud of: The Strategy Behind $10K+ Months. It’s a deep dive case study of how my clients go from $4K–$5K months to consistent five-figure paydays using a specific client example: complete with screenshots, post examples, and an interactive audit so you can see where you stand. 👉 Grab it here: If you’ve ever wondered what really happens when motherhood and CEO life collide, and how to still keep momentum…this one’s for you. →DM me “$10K Audit” after you get your guide for a free Instagram audit:
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How to Organize Your Business for Maximum ROI with Tracy Hoth
08/11/2025
How to Organize Your Business for Maximum ROI with Tracy Hoth
If your business feels like a hot mess behind the scenes, you’re not alone and you’re definitely not doomed to stay that way. In this episode, I’m joined by professional organizer and certified life coach Tracy Hoth, who’s spent the last 17 years helping coaches and online business owners reclaim their time, boost confidence, and increase profitability through simple, streamlined systems. We dive into: The real definition of “organized” (it’s not color-coded perfection) How disorganization is quietly draining your time, energy, and income The only five digital folders you need to run a business efficiently Why mindset is the missing piece in most organization systems How to start small, get quick wins, and avoid the “I don’t have time” trap Whether your client files are chaos, your desktop is a dumping ground, or you just want more mental space to focus on what you do best, Tracy’s practical tips and mindset shifts will help you get organized in a way that actually sticks AND makes you more money. 🔗Tracy’s Resources Mentioned: Listen to Simply Squared Away: Free Class: The Only 5 Digital File Folders You’ll Ever Need to Run a Smooth (and Profitable) Coaching Business: Follow Tracy on Instagram: Meg’s Resources: 👉Get my Business Story Blueprint to craft a story that sets you apart, builds trust, and inspires clients to work with you: 👉Come say hi on Instagram:
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The Truth About Imposter Syndrome (And Why Even the Most Successful Coaches Feel It)
08/04/2025
The Truth About Imposter Syndrome (And Why Even the Most Successful Coaches Feel It)
You know those moments where everything looks great on paper, but inside…you’re spiraling with self-doubt, and questioning if you're actually cut out for this? You're not alone. This happens to even the most experienced entrepreneurs (hiiii me, postpartum!) In this week’s episode of Business Not As Usual, I’m joined by business and mindset coach Candy Motzek, host of the She Coaches Coaches podcast and former corporate exec turned coach for coaches. #saycoachagain And we’re diving deep into imposter syndrome, confidence-building, and how to actually enjoy the success you’ve worked so hard for. We talk about: Why imposter syndrome is more than just "self-doubt" (and how to know the difference) How your past life in corporate or another industry holds the exact skills that make you a powerful coach The sneaky ways imposter syndrome slows your growth, and what to do about it Small-but-mighty mindset shifts that help you move forward (even when you're freaking out inside) How to start seeing your wins, even when they feel insignificant This one’s packed with wisdom, quotes from Renee Zellweger and Sheryl Sandberg, and tangible tips you can start using today to shift how you show up in your business. If you’ve ever thought, “Who am I to do this?”, this episode is your permission slip to go do the damn thing anyway. 🎧Tune in, take notes, and then go binge Candy’s podcast, She Coaches Coaches. Link in the show notes below. 🔗Candy’s Resources Mentioned: Listen to She Coaches Coaches with Candy Motzek: How to Find Your Perfect Niche: Listen to my episoe on Candy's "She Coaches Coaches" Podcast here: Meg’s Resources: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It’s live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month’s worth of content ideas). 📲Save your seat: You don’t need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram:
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What Actually Led to My Clients’ $10K Months (Hint: It Wasn’t More Content)
07/28/2025
What Actually Led to My Clients’ $10K Months (Hint: It Wasn’t More Content)
[STRATEGY SHIFT] Let’s talk about what’s actually working to bring in consistent $10K months, without guessing what to post or trying to be everywhere at once. In this Strategy Shift episode, I’m breaking down the exact shift three of my clients made that led to major results: quitting their 9–5s, landing $40K consulting gigs, doubling their reach, and finally creating content that pulls in ideal clients on repeat. Here’s what we cover: The specific messaging change that helped one client grow her audience by 200+ in 6 days and explode her quiz conversions Why your ideal clients do care how you get them results (especially if they’ve tried other methods that didn’t work) What most coaches skip when building their framework, and why it’s costing them sales How to turn your process into 18+ pieces of content without burning out The mindset shift that helps you go from “posting to post” → “posting to sell” 🔁 If you’ve been stuck trying to explain what you actually do or why your offer is different, I created a workshop to help you lock this in: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It’s live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month’s worth of content ideas). 📲Save your seat: You don’t need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram:
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Tap Into the One Thing AI Can’t Replace: Your Creative Genius with Roni McGuire
07/21/2025
Tap Into the One Thing AI Can’t Replace: Your Creative Genius with Roni McGuire
Tap Into the One Thing AI Can’t Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can’t replicate—your creative genius. In this episode, I’m joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We’re breaking down why your most magnetic content isn’t “optimized”—it’s original. And how reconnecting with your joy and creative spark can lead to the kind of abundance you can’t automate. Whether you’ve been relying a little too much on ChatGPT lately or you’ve just been feeling creatively flatlined—this conversation will light a fire in you (and your content strategy). We Cover: The real reason your content might not be landing (it’s not strategy—it’s soul) How AI is changing the game—and why your originality matters more than ever Why creativity isn’t just “nice to have,” it’s a business growth tool What happens when you stop outsourcing your voice and start trusting your ideas again Roni’s tips for getting back into creative flow—even if you feel like you’ve lost your spark How creativity unlocks clarity—and that clarity makes you money Quote to Remember: “People aren’t buying information. They’re buying resonance. And resonance doesn’t come from AI—it comes from you.” Roni’s Links Mentioned: ⇒Join The Artists Way Book Club starting on 7/31 and use code MEG20 for 20% off: ⇒Follow Roni on Instagram here: Meg’s Links: ⇒[Business Story Blueprint Freebie]: ⇒Join the waitlist for the next round of The Distinctive Edge: ⇒DM me on Instagram:
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How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You’re Not Using (Yet) with Dallas Travers
07/14/2025
How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You’re Not Using (Yet) with Dallas Travers
[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today’s episode of Business Not As Usual, I’m sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing collaboration strategy: bundles. This episode is a wake-up call if you’ve been relying solely on Instagram to grow your audience and wondering why it feels so hard. Because spoiler alert: 50% of the clients from my last $70K launch came from collaborations, not because they found me on Instagram first. Dallas breaks down: What bundles are (and why they’re easier + higher ROI than summits) How one client got 1,200+ subscribers and sold out her offer from one bundle Why this works even if you don’t have a big list or a big name The confidence and credibility boost you get just from hosting one She also shares how she grew her list by nearly 5,000 people without posting on Instagram for 8 months and generated $42K in revenue from bundle leads alone. It’s a juicy one you’ll DEFF wanna bookmark. Links & Resources: ✨Want the 12-minute training Dallas mentions? 👉. 🚀Ready to dive into this framework and map out your first Bundle? Join the Bundlicious program: . 📸 Follow Dallas on Instagram: 💌 DM me with “BUNDLE” if you have any questions!
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Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan
07/07/2025
Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan
[EXPERT VOICES, UNFILTERED] Let’s be real: if you’re drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to “do it all,” this episode is your warm hug and loving kick in the ass. This week, I’m sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). She’s built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she’s here to help you stop wearing all the hats in your business. We dive into: Why delegating before you feel ready is actually the secret to growing faster (and saner) What to outsource first based on your energy, time, and goals The mindset shift you NEED to make if you're moving from solopreneur to CEO The biggest mistakes people make when hiring their first VA (and how to avoid them) What a VA can do (and what they’re not supposed to do... ahem, design your website + write your copy + book your dentist appointment) Emily also shares how she built a lean, flexible team to support her limited work hours (think: 10:30 to 2:30 workdays), why she pays her contractors more than herself (yep), and the exact SOP she recommends every business owner create before they hire. Spoiler: You’re probably not too early to start hiring—you’re just overwhelmed and need permission to let go. 🎧 Tune in, take notes, and DM Emily “MEG” on Instagram @ to get her plug-and-play SOP template—so you’re not reinventing the wheel when you finally bring on that dream hire. LINKS & RESOURCES: → DM “MEG” to Emily @ for her free SOP Template → Learn more about finding your unicorn at → Check out Emily’s podcast: The Marketing Freelancer: Unicorns Unite: MEG’S LINKS: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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Business Not As Usual — The Rebrand
06/30/2025
Business Not As Usual — The Rebrand
Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I’m giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You’ll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what’s coming next If you’re building a brand that actually reflects who you are, and you’re tired of playing by other people’s rules—hit play. Because this is Business Not As Usual. Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)
06/30/2025
The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)
[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say. In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live. We’ll cover: What I used to prioritize in business (and why it no longer works) What I would’ve done sooner to protect my time, energy, and sanity How to build your business to support your future self—whatever that looks like Why life-first scaling isn’t just for moms, and how to start doing it now Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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Creating Demand Without Becoming a Content Machine
06/30/2025
Creating Demand Without Becoming a Content Machine
[STRATEGY SHIFT] Feel like you’re always creating content, but still not seeing the client flow you want? It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you. You’ll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to “stay consistent” Why one clear message is more powerful than 10 good posts My favorite way to repurpose content to do less and convert more Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked
06/30/2025
$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked
[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We’re talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like a “comeback launch” and what shifted in my approach post-motherhood If you’re prepping for a launch, or wondering why your offers aren’t converting the way they used to: this is a must-listen. Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO
06/09/2025
My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO
This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart. I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉 But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing: What postpartum did to my identity as a CEO (and why I wasn’t prepared for it) How motherhood has actually made me a stronger, more intentional business owner The “comeback” moment that sparked this new season of life & business Why I only share from the scar, not the wound, and how that’s changed the way I show up online What’s coming next for the podcast and why I’m taking a short break Plus, some real behind-the-scenes of the launch, life with the twins, and the beautiful chaos of entrepreneurship. If you’ve ever questioned who you are in this season of life…or wondered if you can still “do it” after a major life change, this one’s for you. I hope this inspires you to keep going, lean in, and build a business that truly fits the life you want NOW: not the life you used to have. Links & Mentions: →The rebrand is LIVE! Check out the new website here: →Apply for The Distinctive Edge: →Watch the “Define Your Edge” live series replay (available until June 11!): I’ll see you back here in a few weeks when we relaunch as Business, Not As Usual — can’t wait. 💛
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[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch
06/05/2025
[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch
If you’ve been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I’m joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who’s walking us through the shifts that took her from “What do I even SAY about my offer?” → to sold-out launch. 🙌 Brittany came into The Distinctive Edge already having built a strong business — but like so many seasoned entrepreneurs, she was still struggling to clearly articulate what set her apart in the SEO space… and how her unique process delivered results. Inside this convo, you’ll hear: ✅ How Brittany finally nailed her origin story (after trying to piece it together for years on her own) ✅ How her original 5-step process became a clear 3-phase method that now SELLS ✅ Why just having her origin story and process clarified was worth the entire investment ✅ How this new clarity led to her sold-out launch — and made selling feel more natural and fun ✅ How content creation has become so much faster and easier (less than 2 hours a week!) now that she knows exactly what to say Brittany is such a great example of how even experienced, multi-passionate entrepreneurs can make huge leaps when they finally clarify their core message and client journey. Ready to make a leap with her inside of The Distinctive Edge? DM me “TDE” or apply here: →Follow Brittany on Instagram:
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[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)
06/05/2025
[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)
If you’ve ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I’m talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut + hormone health for women over 35… and brought in her best business months yet. But Sabra’s path wasn’t instant. When we started working together, she was still feeling hesitant about whether she was “qualified enough” to claim her expertise — sound familiar? (🙋♀️ Been there. So many of my clients start here.) Inside this convo, you’ll hear: ✅ How Sabra went from general macro coach → to confidently claiming her spot in the gut + hormone space ✅ Why creating a clear process + framework became the game-changer in her messaging ✅ The moment she saw her name getting tagged as the expert in her niche (and what that did for her confidence + referrals!) ✅ How her referrals skyrocketed once her message got clearer ✅ What helped her balance TDE (and her clients!) while being a busy mom of 4 boys (!!) And perhaps most inspiring — you’ll hear Sabra’s honest take on what it was like to invest in herself again after some initial hesitation, and why it paid off tenfold. Ready to define your edge — so you’re the obvious choice for your people? The Distinctive Edge is open for enrollment! This is the exact process Sabra used to clarify her niche, nail her message, and attract more dream clients. If you want to… → Get known for what you do best → Create content that’s easier to write + attracts the right clients → Fill your offers with more aligned, ready-to-buy people Then this is for you. Apply here → https://meganyelaney.com/tde Or DM me “TDE” on Instagram and let’s chat: →Follow Sabra on Instagram:
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[DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage
06/04/2025
[DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage
Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th. In today’s workshop you’ll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on why you're still overexplaining your offer (and how to shift it) ✅ A behind-the-scenes look at the 3 low-effort sales methods I use to sell out offers: Private Invite, Referrals, and Light Launching. Time Stamp Breakdown: 9:35: The 3 Places Your Sales Message is Breaking Down 17:58 How to Sell vs Overexplain Your Offer 24:12 Quick Cash Strategy 1: The Private Invite 25:40 Quick Cash Strategy 2: Referrals 27:06 Quick Cash Strategy 3: Lite Launching 35: 37 The Different a Distinctive Edge Makes The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree:
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[TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet
06/04/2025
[TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet
What happens when you finally know how to tell your story — and SELL with it? In this episode, I’m joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just “another macro coach” in a noisy market. After defining her Distinctive Edge and building a clear business story + framework? → She had her biggest cash month ever → She relaunched her group program → She started confidently selling in the DMs Tune in to hear how Julia rebuilt her message, boosted her confidence, and created demand — all in just a few months. →Follow Julia on Instagram: →Ready to find YOUR Distinctive Edge? DM me “TDE” on Instagram or apply here:
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[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)
06/04/2025
[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)
What does it really look like to go from unclear offers… to $40K contracts? In this episode, I’m joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After building her Distinctive Edge and a clear, client-facing framework? → She closed a $40K contract → Booked out her client roster → Left her 9-5 to go full-time in her business Listen in to hear exactly what shifted — and how April now confidently pitches (and lands!) her dream clients. →Follow April on Instagram: →Ready to build YOUR Distinctive Edge? DM me “TDE” or apply here:
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[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting
06/03/2025
[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting
Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th. In today’s workshop we’re helping you see how your Distinctive Edge shifts your content from “helpful” to holy sh*t, I need this” and what happens when your content finally starts pulling weight for you. What We Covered: ✅A simple framework to start emotionally connecting through your content ✅A deeper understanding of why your educational posts aren’t converting, and how to fix it ✅One small messaging tweak that’s helped my clients sign 3–5 high-ticket clients from a single post TIMESTAMPS: 6:48 - What's Not Working Anymore and Why 12:38 - Two Main Content Formulas That Are Working 15:57 - Your Storytelling Blueprint 18:29 - Perspective Shifting Content 28:41 - The Distinctive Edge You Need The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree:
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[DEFINE YOUR EDGE] DAY 1: Uncover the Missing Link Between Your Brand, Your Content & Your Sales
06/02/2025
[DEFINE YOUR EDGE] DAY 1: Uncover the Missing Link Between Your Brand, Your Content & Your Sales
Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we’re hosting from June 2-4th. In today’s workshop we’re helping you get clear on why your content isn’t converting. and why your message might be missing the mark, even if it’s “valuable.” What We Covered: ✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ A way to test your content to see if it’s stand-outable enough in this saturated online market. Time Stamp Breakdown: 13:21 - What's Working in Coaching NOW 16:31 - The Rise of AI in Coaching 21:49 - The Real Opportunity: Your Distinctive Edge 34:29 - Your Client's Distinctive Edge 38:27 - Your Distinctive Edge Framework 51:57 - Your New Normal with Your Distinctive Edge The next cohort of TDE starts on June 16th! Apply for The Distinctive Edge Heree:
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Why SEO Is the Most Underrated Marketing Tool in Your Business: How to Get Found, Get Clients & Stop Fighting the Algorithm with Brittany Herzberg
05/26/2025
Why SEO Is the Most Underrated Marketing Tool in Your Business: How to Get Found, Get Clients & Stop Fighting the Algorithm with Brittany Herzberg
Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I’m joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How SEO helped Brittany go from zero clients to fully booked What SEO actually is (beyond just Google) Why optimizing your content is easier AND more powerful than you think The biggest myths around SEO (like “It takes forever to work”) How to make SEO work with your personality, not against it Why relying only on Instagram is costing you leads We also dive into Brittany’s unique SEO & Grow Method, how quickly her clients are seeing results (like two days fast), and how you can repurpose content you’re already creating to start building evergreen traffic now. Lastly, we talk about Britt’s experience as a client inside of The Distinctive Edge! Fun Fact: since recording this episode she went onto reach her launch goal for her program. #WINNING Whether you’re brand new or scaling your business, this is the episode that’ll finally make SEO click—and get your content working for you. 🎧 Mentioned in this episode: Brittany’s free Private Podcast: Follow Brittany on Instagram: Brittany’s Website: 👀 Your content deserves more than a 24-hour lifespan. Tune in and find out how to make it last years. Biz Resources⤵️ We’re going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say. 🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed Go register here → …and treat this like you paid $500 for it. Because that’s the level of value I’m bringing.
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How I Pre-Sold Half My Program Before Launch Day (And Why You Can Too)
05/19/2025
How I Pre-Sold Half My Program Before Launch Day (And Why You Can Too)
This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen. I didn’t work more hours (cuz my babies don’t allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that). I went back to my own damn process. In this episode, I’m walking you through: Why I revisited my own story, framework, and ideal client work (and how it completely shifted my messaging) What changed in my business (and in me) after becoming a mom that sparked a full rebrand The sneaky reason your “valuable” content might not be converting—and how to fix it My private invite strategy that helped me sell out spots before launch day (without being glued to IG) Why consistency + clarity > chasing trends And the truth about how long it actually takes to build real demand (even when you’ve been in business for years) If you’ve been feeling like your content isn’t hitting or you’re stuck in the messy middle of “I know I’m great at what I do… so why isn’t this landing?”—this one’s for you. 🎧 Oh—and if you want to learn how to build this kind of demand for yourself? I’m hosting a free 3-day live event that starts June 2nd: Define Your Edge to Attract Clients on Repeat We’re going deep into my signature Distinctive Edge™ framework so you can finally clarify your message and stop guessing what to say. 🗓 June 2–4 @ 12:30PM EST 🎥 Replays available 💥 Transformation guaranteed Go register here → …and treat this like you paid $500 for it. Because that’s the level of value I’m bringing.
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