Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who’s built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of “holy sh*t, someone finally said it.” Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here’s what to expect: 🎯 Strategy episodes that don’t require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest “heart-to-hearts” that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast
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How I Built a $220K Program in One Year (and What I’d Do Differently Next Time)
11/17/2025
How I Built a $220K Program in One Year (and What I’d Do Differently Next Time)
[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I’m giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We’re diving into: ⭐The exact decisions that made this program take off, and the ones I’d tweak if I could start over. ⭐Why ease doesn’t mean effortless (and why pretending it’s easy helps no one). ⭐How I turned a respectful critique about my 4:30AM wake-ups into a post that showed my values, and a bigger conversation about what it actually takes to grow a sustainable business. ⭐The 3 biggest things I wish I did more of this year (one of which literally could’ve doubled my sales). ⭐And how you can take these lessons and apply them to your next offer, launch, or even content plan. This episode is part heart-to-heart, part strategy breakdown, and 100% Business Not As Usual. AND…if you’re curious about the system that brought in $166K from two back-to-back launches, you’ll want to grab your seat inside my Edge-Led Launch System Workshop. 🎟️ It’s happening December 8, and right now you can snag it for $97 before it goes up. 👉 Important Links: →Sign up for The Edge Led Launch System: Get access to the system that generated me $166,000 from two launches even when my reach was tanking: →Follow Meg on Instagram: →Post about newsletter reply:
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How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
11/10/2025
How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call “the machine”: a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of work. We talk about: →The origin story behind Zestful Media Design, and how two moms turned freelancing into a full-service agency → The five steps of their SHIFT Method for building a business that scales without burnout →Why your offer (not your funnel) is the missing piece most entrepreneurs overlook →The difference between treating expenses vs. investments in your business, and how that shift changes everything →How to balance client work, new programs, and motherhood without pretending it’s easy →What it really looks like to build a business that supports your life, not the other way around If you’ve ever felt maxed out on client work, constantly creating content, or unsure how to build systems that actually sell for you, this episode is your permission slip to rethink how you run your business. Ellie + Megan Links: →Create Your 2026 Growth Plan With Us Join our 2-hour LIVE workshop to plan your most PROFITABLE year in business and build a service that sells on repeat! We’ll walk you through the exact process we used to 5x our own sales in just one year! Enroll today for our Black Friday Special for just $47, typically $497! →Follow them on Instagram →30 Canva Template: →Offer Positioning Playbook: Meg Yelaney Links: Follow Meg on Instagram: (DM me ‘BLACK FRIDAY’ to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
11/03/2025
3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
In this solo episode, I’m breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads. We’ll talk about why “giving more value” doesn’t work in 2025, why launches aren’t actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I’m also giving a quick behind-the-scenes update on what’s happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a new house right before Thanksgiving. By the end, you’ll know how to audit your own messaging, warm up the audience you already have, and create content that actually activates people to buy. DM me on Instagram (@meganyelaney) with where you rate yourself (1–10) on each belief, and if you want early access to my Black Friday workshop at the lowest price, DM me “Black Friday.” Let’s make your messaging impossible to ignore😎 Meg’s Links: Follow Meg on Instagram: (DM me ‘BLACK FRIDAY’ to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
10/27/2025
Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
This one’s part pep talk, part wake-up call, and part strategy session. If you’ve been feeling off about your content or frustrated that the same strategies that used to work suddenly…don’t, this episode will hit home. It’s not that Instagram’s broken, your list is cold, or people “aren’t buying right now.” It’s that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel. In this solo episode, I’m sharing what I’ve been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge. We’ll talk about what it really means to go deeper with your message, why it’s the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work. Then, I’ll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what “value” really means to choosing energy over time. You’ll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I’ll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking). Enjoy and DM me ‘BLACK FRIDAY’ on Instagram to get first (and cheapest!) access to my upcoming workshop. Meg’s Links: Follow Meg on Instagram: The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
10/20/2025
The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
In this episode, I’m sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn’t. Sophia shares how she rebuilt her business around three core pillars: Growth, Nurture, and Sales, and discovered that none of them required posting every day. She walks us through how she leveraged collaborations, lead magnet swaps, and affiliate partnerships to stay “everywhere” online, even without the constant content grind. We also dive into her genius Q&A Day strategy that turned conversations into clients (with conversion rates that’ll blow your mind), how she measures success beyond likes and followers, and why relationships: both with peers and potential clients, are the real growth engine. If you’ve ever felt trapped by the algorithm or terrified to step back from social, this episode is your permission slip to build a business that keeps running, even when you need to rest. Sophia’s Links: →Follow Sophia on Instagram: →Listen to Marketing #Unfiltered: →Get Sophia's "Why I'm Taking a Step Back From Social" Training here: Meg’s Links: →Get The Business Story Blueprint here: →Follow Meg on Instagram:
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How Ruby Lee Built Passive “Daily Sales” After High-Ticket Burnout
10/13/2025
How Ruby Lee Built Passive “Daily Sales” After High-Ticket Burnout
[EXPERT VOICES, UNFILTERED] Today I’m catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm). If you’ve ever wondered whether low-ticket “micro-offers” can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write emails people actually want to read, this one’s your jam. In this episode, we cover: The pivot: Why Ruby paused her masterminds after a draining year and what she did first (a $7 “vision doc” that did $1K in 48 hours). Low-ticket ≠ low value: Pricing at $17–$27 while keeping average order value $300–$500 with bumps & upsells. Evergreen momentum: Turning live workshops into always-on products and selling them daily. High-ticket buyers do buy low-ticket: How micro-offers become a trust-building preview that leads to Ruby’s mastermind—without a hard pitch. Email, but human: Ruby’s daily, diary-style emails (sometimes two sentences!) that drive clicks and sales. Flow over formulas: Letting your unique genius lead—even when your topic or offers evolve. Quotables “I didn’t quit high-ticket—I stopped leading with it.” —Ruby “My freebie is my long-form content. The guides are the paid shortcut.” —Ruby “Low-ticket isn’t small—it’s simple. And simple sells daily.” —Meg Resources & Mentions Ruby’s podcast: Flow State Business Podcast: Ruby on Instagram: @rubylee: My episode on Ruby’s podcast : Being the Breadwinner + Mother + and Entrepreneur: Connect with Meg Instagram: @meganyelaney: Get the Business Story Blueprint: If this episode helped: send it to a biz bestie, rate & review Business Not As Usual, and tag us with your biggest takeaway. 💥
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Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I’d Repeat)
10/06/2025
Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I’d Repeat)
In this episode of Business, Not As Usual, I’m pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I’m walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We’ll talk about how long it really takes someone to buy, why “Goldilocks-level teaching” is the secret to a strong conversion event, and how low-ticket offers can fast-track trust for higher-ticket programs (when done right). You’ll also hear my honest emotional take on this round: what it was like launching while solo parenting twins for nine days, how I prepped everything early, and why letting go of perfection made this one of my most peaceful launches to date. If you love behind-the-scenes strategy mixed with a little real-life chaos, this one’s for you. Mentioned in this episode: The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Framework Workshop Replay: 10K Month Strategy Guide (Free): Business Story Blueprint (Free):
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Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
09/29/2025
Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
[EXPERT VOICES, UNFILTERED] If you’ve ever thought “I just need a new strategy,” this one’s for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it’s an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations. What you’ll learn Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales). Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why “don’t think of a purple tree” never works, and how to speak to your brain so it listens. Belief → behavior → bank account: How tonality + physiology (not just words) make your content “stick.” Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners). Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction. Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts. Quotables “It’s all working—and it’s all not working. It works to the extent you believe it will.” “Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does.” “Impatience is one of the biggest blocks to your success. You can’t rush identity.” “If I’m going to get there anyway, why stress about the timeline?” Rachel’s Links: →Join NeuroRecode Top Coach Training: →Get the Confident Coach Hypno Bundle: →Connect with Rachel on Instagram: Meg’s Links: →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: →Connect with Meg on Instagram:
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How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
09/22/2025
How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here’s what you’ll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifier content to spark conversations and sign clients without “selling.” The $47 low-ticket workshop that turned into $20K in sales (and why it works so well). Why none of these tactics matter without a clear Distinctive Edge: your unique perspective and framework. A raw look at how I’m attempting to balance launch week while solo momming my twins. If you’ve been relying only on content to sell your offers, this episode will show you what’s really happening behind the curtain, and how you can replicate it. 👉Apply for The Distinctive Edge here: 👉DM me on Instagram to chat about joining this round 👉Check out The Content Fix Replays until 9/24 here (opt in to receive): →DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content:
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[CONTENT FIX] DAY 3: The proof that actually moves buyers
09/19/2025
[CONTENT FIX] DAY 3: The proof that actually moves buyers
Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn’t Work Anymore 14:40: Case Stories 28:15: Types of Proof That Work In Content 35:20: Content Example #1 37:25: Content Example #2 38:48: Content Fix Examples 45:39: The Distinctive Edge Process The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
09/18/2025
The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart. Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you’ll hear: Why messaging is the missing link when pivoting into a new niche. The difference between standing out in 2017 vs. today’s coaching industry (and why the “game has changed”). How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients. Why taking the program at her own pace actually accelerated her breakthroughs. The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year. Danielle’s story is proof that you don’t need all the stars to align to start signing clients. Even in a pivot, even if you’ve been “off” for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now. 👉 Apply for The Distinctive Edge here: 👉 Connect with Danielle on Instagram: 👉Check out Danielle’s Substack:
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[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
09/17/2025
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you how to share your process IN your content so people finally “get” what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they’ve been missing. Time Stamp Breakdown: 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge 20:00: Mapping Out Your Unique Process 22:00: Mary’s Framework Example 26:10: Mistelle’s Framework Example 28:10: First Framework Content Piece Example 35:10: Second Framework Content Piece Example 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
09/17/2025
From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services In this candid conversation, we unpack: Why they went from relying on Facebook groups to building a stronger Instagram presence The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it’s ugly head How one “unhinged” post paid for the program itself The surprising clarity that came from simplifying their message down to ONE big idea If you’re a service provider (or coach) who’s tired of blending in, this episode will show you what’s possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message. 📌Connect with Ellie & Megan: 📌Apply For The Distinctive Edge:
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The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
09/17/2025
The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn’t your strategy or certifications…but your story? That’s exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from “my message isn’t landing” to attracting the exact women she wanted to help The moment she realized her lifelong struggle with weight wasn’t just her story, it was her superpower in coaching The specific shifts in storytelling and positioning that helped her clients say, “I feel like you’re talking directly to me” Why she now feels confident charging for her expertise and only taking on aligned clients The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!) If you’ve ever felt like your message wasn’t resonating or you weren’t sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge. →Follow Kristen on Instagram: →Apply for The Distinctive Edge here: →Take a peek inside the material reviews:
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[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing
09/16/2025
[CONTENT FIX] DAY 1: Why “Valuable Content” Isn’t Landing
Tune into Day 1 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn’t converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge is the missing link to having your next six figure year. ✅ The first “P” in my 3 P Process that I’ve used in every single post that’s converted. (And a bonus P cuz we’re #extra) Time Stamp Breakdown: 20:00 - Why 'Value' Only Content ISN'T Working 25:00 - The Solution 32:00 - The First "P": Marketing to the Right Problem 35:31 - How to Find The RIGHT Problems 38:54 - Specific Problem Examples 52:50 - The Distinctive Edge (BONUS FOR YOU!) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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The Resource AI Will Never Replace (and Why It’s Your Sales Superpower)
09/08/2025
The Resource AI Will Never Replace (and Why It’s Your Sales Superpower)
[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and “adding value” was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market? In this episode of Business Not As Usual, I’m breaking down why your perspective is the most important differentiator you have, and how to use it to create content that actually moves your people to press the damn application button. We’ll cover: Why “value” alone isn’t cutting it anymore (and what your audience really wants). How AI has shifted buyer behavior and why it’s your biggest competitor. The three elements that make your perspective powerful: personality, proof, and positioning. How to start infusing your worldview into your content so you cut through the noise. If your content feels like it’s blending in, or worse…like AI could have written it: this episode will show you how to fix that and start creating posts, podcasts, and offers that make people say: “This is my person.” 👉Tune in to learn how to future-proof your business and build the kind of resonance no ROBOT can replicate. →Be sure to join The 3-Day Content Fix happening Sept 16th-18th here (replays avail): →DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content:
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When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
09/01/2025
When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather gets real about her journey from corporate powerhouse (teaching audiologists how to speak effectively!) to becoming a personal brand speaking coach—and why embracing her story was the ultimate game changer. We dive deep into why so many entrepreneurs resist defining themselves clearly, how labels aren't always the enemy, and why your authentic voice is your most powerful asset. We also tackle the controversial topic of AI and creativity. Heather shares her hilarious yet eye-opening experience with AI-induced "creative atrophy" and provides tangible advice on reclaiming your voice and sparking fresh ideas, without leaning on chatbots as a creative crutch. In this episode, you'll hear: Heather's honest reflections on taking breaks from social media and rediscovering joy in content creation. The essential mindset shifts to overcome imposter syndrome and confidently embrace your expertise. Practical strategies to protect your creativity and avoid getting stuck in AI-generated sameness. How Heather turned everyday activities into engaging content (hello, kitchen talks!) and why you should too. Connect with Heather: Follow Heather on Instagram: Subscribe to Heather’s podcast, The Ramble Refinery: Ready to reclaim your creativity and step into your unique voice? Press play and get inspired! Other Links Mentioned Join The Content Fix - Fix Your Message in Just 3 Days and Turn Cautious Followers into Buyers: Follow Meg on Instagram:
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How I Create So Much Content with Limited Time: The Process I Actually Use
08/25/2025
How I Create So Much Content with Limited Time: The Process I Actually Use
[STRATEGY SHIFT] You ever sit down to “make content” and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I’m pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people’s stuff or second-guessing every word. Here’s what we’re diving into: The one belief I build all my content around (this will save you from posting random sh*t that confuses your audience). Why copying someone’s strategy never works, and how to “steal” the why instead. The 4 content buckets I rotate through so I’m never out of ideas: story, client wins, edutainment, and perspective shifts. A ridiculously simple system to organize your stories, screenshots, and inspo so creating content feels fast instead of like pulling teeth. If you’ve ever wondered how I keep showing up consistently (while running a business, raising twins, and, you know, living life), this is it. →P.S. If you want to see the exact steps my client used to jump from 4–5K months to consistent 10K months, grab my free 10K Strategy Guide. It’s loaded with the actual posts and framework we used:
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What Happens When Business Goals Collide with Mom Life (and How I Adapt)
08/18/2025
What Happens When Business Goals Collide with Mom Life (and How I Adapt)
[MOM MODE, CEO ENERGY] [BEHIND THE BUSINESS] This week was…a whirlwind. Sick toddlers, client work piling up, Mike’s birthday, podcast interviews, and keeping a business that fully supports our family running. 🙃 People ask me all the time, “How are you doing it all?” and honestly? Some days I don’t. Last week I had one of those days where nothing went according to plan. Naps were off, deadlines got pushed, and I ended up covered in toddler vomit (happy birthday, Mike!). But here’s the thing: the reason my business keeps growing isn’t because everything runs smoothly. It’s because I’ve mastered adaptability. I’ve learned how to: Delegate what doesn’t need to be me Relocate work to another day Delete the stuff that just doesn’t matter right now That skill is what’s helped me build a seven figure business, and it’s what I coach my clients through when their launches go sideways. I’m also sharing a brand new free resource I’m ridiculously proud of: The Strategy Behind $10K+ Months. It’s a deep dive case study of how my clients go from $4K–$5K months to consistent five-figure paydays using a specific client example: complete with screenshots, post examples, and an interactive audit so you can see where you stand. 👉 Grab it here: If you’ve ever wondered what really happens when motherhood and CEO life collide, and how to still keep momentum…this one’s for you. →DM me “$10K Audit” after you get your guide for a free Instagram audit:
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How to Organize Your Business for Maximum ROI with Tracy Hoth
08/11/2025
How to Organize Your Business for Maximum ROI with Tracy Hoth
If your business feels like a hot mess behind the scenes, you’re not alone and you’re definitely not doomed to stay that way. In this episode, I’m joined by professional organizer and certified life coach Tracy Hoth, who’s spent the last 17 years helping coaches and online business owners reclaim their time, boost confidence, and increase profitability through simple, streamlined systems. We dive into: The real definition of “organized” (it’s not color-coded perfection) How disorganization is quietly draining your time, energy, and income The only five digital folders you need to run a business efficiently Why mindset is the missing piece in most organization systems How to start small, get quick wins, and avoid the “I don’t have time” trap Whether your client files are chaos, your desktop is a dumping ground, or you just want more mental space to focus on what you do best, Tracy’s practical tips and mindset shifts will help you get organized in a way that actually sticks AND makes you more money. 🔗Tracy’s Resources Mentioned: Listen to Simply Squared Away: Free Class: The Only 5 Digital File Folders You’ll Ever Need to Run a Smooth (and Profitable) Coaching Business: Follow Tracy on Instagram: Meg’s Resources: 👉Get my Business Story Blueprint to craft a story that sets you apart, builds trust, and inspires clients to work with you: 👉Come say hi on Instagram:
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The Truth About Imposter Syndrome (And Why Even the Most Successful Coaches Feel It)
08/04/2025
The Truth About Imposter Syndrome (And Why Even the Most Successful Coaches Feel It)
You know those moments where everything looks great on paper, but inside…you’re spiraling with self-doubt, and questioning if you're actually cut out for this? You're not alone. This happens to even the most experienced entrepreneurs (hiiii me, postpartum!) In this week’s episode of Business Not As Usual, I’m joined by business and mindset coach Candy Motzek, host of the She Coaches Coaches podcast and former corporate exec turned coach for coaches. #saycoachagain And we’re diving deep into imposter syndrome, confidence-building, and how to actually enjoy the success you’ve worked so hard for. We talk about: Why imposter syndrome is more than just "self-doubt" (and how to know the difference) How your past life in corporate or another industry holds the exact skills that make you a powerful coach The sneaky ways imposter syndrome slows your growth, and what to do about it Small-but-mighty mindset shifts that help you move forward (even when you're freaking out inside) How to start seeing your wins, even when they feel insignificant This one’s packed with wisdom, quotes from Renee Zellweger and Sheryl Sandberg, and tangible tips you can start using today to shift how you show up in your business. If you’ve ever thought, “Who am I to do this?”, this episode is your permission slip to go do the damn thing anyway. 🎧Tune in, take notes, and then go binge Candy’s podcast, She Coaches Coaches. Link in the show notes below. 🔗Candy’s Resources Mentioned: Listen to She Coaches Coaches with Candy Motzek: How to Find Your Perfect Niche: Listen to my episoe on Candy's "She Coaches Coaches" Podcast here: Meg’s Resources: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It’s live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month’s worth of content ideas). 📲Save your seat: You don’t need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram:
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What Actually Led to My Clients’ $10K Months (Hint: It Wasn’t More Content)
07/28/2025
What Actually Led to My Clients’ $10K Months (Hint: It Wasn’t More Content)
[STRATEGY SHIFT] Let’s talk about what’s actually working to bring in consistent $10K months, without guessing what to post or trying to be everywhere at once. In this Strategy Shift episode, I’m breaking down the exact shift three of my clients made that led to major results: quitting their 9–5s, landing $40K consulting gigs, doubling their reach, and finally creating content that pulls in ideal clients on repeat. Here’s what we cover: The specific messaging change that helped one client grow her audience by 200+ in 6 days and explode her quiz conversions Why your ideal clients do care how you get them results (especially if they’ve tried other methods that didn’t work) What most coaches skip when building their framework, and why it’s costing them sales How to turn your process into 18+ pieces of content without burning out The mindset shift that helps you go from “posting to post” → “posting to sell” 🔁 If you’ve been stuck trying to explain what you actually do or why your offer is different, I created a workshop to help you lock this in: 👉Your Process, Packaged: Build the Framework That Makes People Get It & Buy It It’s live on August 7th, just $47, and includes my custom GPT Framework Creator so you can turn your brain dump into a client-attracting method (plus a month’s worth of content ideas). 📲Save your seat: You don’t need more ideas. You need a process people actually understand, and want to buy into. →Come say hi on Instagram:
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Tap Into the One Thing AI Can’t Replace: Your Creative Genius with Roni McGuire
07/21/2025
Tap Into the One Thing AI Can’t Replace: Your Creative Genius with Roni McGuire
Tap Into the One Thing AI Can’t Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can’t replicate—your creative genius. In this episode, I’m joined by Roni McGuire, coach and founder of Shine On and Glow, to talk about the real ROI of creativity: more clarity, more confidence, more aligned clients… and yes, more sales. We’re breaking down why your most magnetic content isn’t “optimized”—it’s original. And how reconnecting with your joy and creative spark can lead to the kind of abundance you can’t automate. Whether you’ve been relying a little too much on ChatGPT lately or you’ve just been feeling creatively flatlined—this conversation will light a fire in you (and your content strategy). We Cover: The real reason your content might not be landing (it’s not strategy—it’s soul) How AI is changing the game—and why your originality matters more than ever Why creativity isn’t just “nice to have,” it’s a business growth tool What happens when you stop outsourcing your voice and start trusting your ideas again Roni’s tips for getting back into creative flow—even if you feel like you’ve lost your spark How creativity unlocks clarity—and that clarity makes you money Quote to Remember: “People aren’t buying information. They’re buying resonance. And resonance doesn’t come from AI—it comes from you.” Roni’s Links Mentioned: ⇒Join The Artists Way Book Club starting on 7/31 and use code MEG20 for 20% off: ⇒Follow Roni on Instagram here: Meg’s Links: ⇒[Business Story Blueprint Freebie]: ⇒Join the waitlist for the next round of The Distinctive Edge: ⇒DM me on Instagram:
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How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You’re Not Using (Yet) with Dallas Travers
07/14/2025
How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You’re Not Using (Yet) with Dallas Travers
[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today’s episode of Business Not As Usual, I’m sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing collaboration strategy: bundles. This episode is a wake-up call if you’ve been relying solely on Instagram to grow your audience and wondering why it feels so hard. Because spoiler alert: 50% of the clients from my last $70K launch came from collaborations, not because they found me on Instagram first. Dallas breaks down: What bundles are (and why they’re easier + higher ROI than summits) How one client got 1,200+ subscribers and sold out her offer from one bundle Why this works even if you don’t have a big list or a big name The confidence and credibility boost you get just from hosting one She also shares how she grew her list by nearly 5,000 people without posting on Instagram for 8 months and generated $42K in revenue from bundle leads alone. It’s a juicy one you’ll DEFF wanna bookmark. Links & Resources: ✨Want the 12-minute training Dallas mentions? 👉. 🚀Ready to dive into this framework and map out your first Bundle? Join the Bundlicious program: . 📸 Follow Dallas on Instagram: 💌 DM me with “BUNDLE” if you have any questions!
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Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan
07/07/2025
Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan
[EXPERT VOICES, UNFILTERED] Let’s be real: if you’re drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to “do it all,” this episode is your warm hug and loving kick in the ass. This week, I’m sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Digital Marketing Assistant School, and mom of four (yes, FOUR). She’s built her business by helping overwhelmed women turn their random skill sets into profitable freelance careers—and she’s here to help you stop wearing all the hats in your business. We dive into: Why delegating before you feel ready is actually the secret to growing faster (and saner) What to outsource first based on your energy, time, and goals The mindset shift you NEED to make if you're moving from solopreneur to CEO The biggest mistakes people make when hiring their first VA (and how to avoid them) What a VA can do (and what they’re not supposed to do... ahem, design your website + write your copy + book your dentist appointment) Emily also shares how she built a lean, flexible team to support her limited work hours (think: 10:30 to 2:30 workdays), why she pays her contractors more than herself (yep), and the exact SOP she recommends every business owner create before they hire. Spoiler: You’re probably not too early to start hiring—you’re just overwhelmed and need permission to let go. 🎧 Tune in, take notes, and DM Emily “MEG” on Instagram @ to get her plug-and-play SOP template—so you’re not reinventing the wheel when you finally bring on that dream hire. LINKS & RESOURCES: → DM “MEG” to Emily @ for her free SOP Template → Learn more about finding your unicorn at → Check out Emily’s podcast: The Marketing Freelancer: Unicorns Unite: MEG’S LINKS: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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Business Not As Usual — The Rebrand
06/30/2025
Business Not As Usual — The Rebrand
Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I’m giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You’ll get the inside scoop on: The 5 new episode categories (so you can binge what you need, when you need it) Why I stopped playing it safe with my brand How this show is changing alongside my own journey as a business coach and mom of twins And a sneak peek of what’s coming next If you’re building a brand that actually reflects who you are, and you’re tired of playing by other people’s rules—hit play. Because this is Business Not As Usual. Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)
06/30/2025
The Business Advice I’d Give My Pre-Mom Self (That Still Applies to You)
[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I’d have a lot to say. In this episode, I’m sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherhood. Even if you’re not a parent, this will hit home—because so many of us are building our businesses with goals that don’t actually match the life we want to live. We’ll cover: What I used to prioritize in business (and why it no longer works) What I would’ve done sooner to protect my time, energy, and sanity How to build your business to support your future self—whatever that looks like Why life-first scaling isn’t just for moms, and how to start doing it now Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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Creating Demand Without Becoming a Content Machine
06/30/2025
Creating Demand Without Becoming a Content Machine
[STRATEGY SHIFT] Feel like you’re always creating content, but still not seeing the client flow you want? It’s time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I’m breaking down how to simplify your content strategy without sacrificing visibility or value. If you’ve ever thought, “I’m posting all the time but nothing’s happening,” this one’s for you. You’ll learn: The real difference between visibility and demand (and why you need both) The mistake most coaches make when trying to “stay consistent” Why one clear message is more powerful than 10 good posts My favorite way to repurpose content to do less and convert more Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked
06/30/2025
$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked
[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn’t my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We’re talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. cash collected (and why that matters) VIP vs. Base clients and where every single client came from What my email list data revealed about buying behavior The 3-part pre-launch runway that made all the difference Why this felt like a “comeback launch” and what shifted in my approach post-motherhood If you’re prepping for a launch, or wondering why your offers aren’t converting the way they used to: this is a must-listen. Links Mentioned: [Business Story Blueprint Freebie]: Join the waitlist for the next round of The Distinctive Edge: DM me on Instagram:
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My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO
06/09/2025
My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO
This isn’t your typical strategy-packed episode: today, you’re getting a heart-to-heart. I’m coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final “Pretty Awkward” episode before we come back as Business, Not As Usual 🎉 But more than just a “new look,” this rebrand represents something so much deeper for me. In this episode, I’m sharing: What postpartum did to my identity as a CEO (and why I wasn’t prepared for it) How motherhood has actually made me a stronger, more intentional business owner The “comeback” moment that sparked this new season of life & business Why I only share from the scar, not the wound, and how that’s changed the way I show up online What’s coming next for the podcast and why I’m taking a short break Plus, some real behind-the-scenes of the launch, life with the twins, and the beautiful chaos of entrepreneurship. If you’ve ever questioned who you are in this season of life…or wondered if you can still “do it” after a major life change, this one’s for you. I hope this inspires you to keep going, lean in, and build a business that truly fits the life you want NOW: not the life you used to have. Links & Mentions: →The rebrand is LIVE! Check out the new website here: →Apply for The Distinctive Edge: →Watch the “Define Your Edge” live series replay (available until June 11!): I’ll see you back here in a few weeks when we relaunch as Business, Not As Usual — can’t wait. 💛
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