Business Not As Usual with Megan Yelaney
Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who’s built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of “holy sh*t, someone finally said it.” Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. Here’s what to expect: 🎯 Strategy episodes that don’t require hustle 💬 Real-time behind-the-scenes of my own messy middle 🎙️ Expert convos with people who break the rules and still win 💡 And raw, honest “heart-to-hearts” that make you feel less alone in the process Whether you're starting your business, scaling to $50K+ months or simply trying to create a business that feels like you, this show will stretch you, ground you, and make you laugh (probably at my expense—you're welcome). Connect with Me: *Over on Instagram: @meganyelaney *Check out my Website www.meganyelaney.com *Formerly known as The #PrettyAwkward Entrepreneur Podcast
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What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)
02/02/2026
What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)
If your January motivation is already fading, or you’re realizing that doing more isn’t fixing what feels off in your business: this episode is for you. In this conversation, I’m walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what’s actually holding their business back (hint: it’s usually not what you think). Because most entrepreneurs don’t have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried underneath in your messaging, positioning, or clarity around what you’re known for. This episode will help you spot that domino gap: the one fix that makes everything else easier. In This Episode, We Cover: Why motivation always fades, and why that’s normal The difference between the problem you think you have and the one actually blocking growth Why January feels slow for so many industries (and why February is the real reset) What “I promised myself I wouldn’t invest this year” really means How trust (not money) is often the real objection behind investing How to decide what to invest in next: time, skill, coaching, or support The Gap Finder Framework I use with mastermind clients to diagnose business blind spots How to identify your domino gap: the one change that unlocks momentum everywhere else The 5 Core Business Gaps We Walk Through: Your Distinctive Edge (Messaging & Positioning): Can you clearly say what people come to you for, and why you? Your Offer Suite: What’s working, what feels off, and what might be missing entirely? Marketing, Visibility & Demand: Are you getting eyes, but not conversions? Or relying too heavily on one platform? Sales & Revenue Flow: How money is actually moving (or not moving) in your business right now. Systems, Team & Capacity: Where things fall apart when you’re busy, or when you can’t be everywhere. We also talk about how to choose your next 90-day focus so you’re not trying to fix everything at once. Important Links: →Apply for The Distinctive Edge: →Come say hi on Instagram:
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[WILDLY IN DEMAND] DAY 3: How to Use Proof to Help Buyers Decide
01/30/2026
[WILDLY IN DEMAND] DAY 3: How to Use Proof to Help Buyers Decide
Tune into Day 3 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You’ll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar. Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: Sign up here to get The Wildly in Demand replay emails + resources:
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How Tasha & Brandon Used TDE to Clarify Their Message, Increase Sales & Know Exactly What to Do With Their Content Each Day
01/29/2026
How Tasha & Brandon Used TDE to Clarify Their Message, Increase Sales & Know Exactly What to Do With Their Content Each Day
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn’t just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you’ve ever tried to follow someone’s “post every day + hustle harder” blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out loud. Tasha and Brandon share what it’s like to build a business while navigating layered realities—ADHD, parenting, perimenopause, chronic stress, flare-ups, caregiving, life transitions—without pretending discipline alone is the answer. They talk about why so many business strategies feel like “duct tape on a Lamborghini,” and what changed when they anchored their message in a clear framework and values-led positioning that actually fits real life. We also get into tangible results: how they used a relationship-based private invite strategy to bring in $6,000 more in sales between December and January than ever before, and why the bigger win wasn’t just money—it was creating systems that made the business feel safer and more sustainable. And if you’ve ever thought, “I can’t keep doing this… but I also can’t not do this work,” Tasha’s closing message is basically a mic drop. In this episode, we cover: What “Complex Life Circumstances (CLC)” actually means—and why it changes how you market and sell Why most strategies feel like duct tape on a Lamborghini for high-capacity people with layered lives The difference between stabilizing your nervous system vs just soothing it How a framework gives you one clear way to explain what you do (and reduces daily decision fatigue) What changed when they stopped “spraying the internet” with content and started selling with a clear process How private invites work when you’re not trying to be templated, pushy, or weird The underrated result: building systems that help you have a business and a life Why your message can’t survive on “$27/month energy” if you’re here to make real impact How autonomy inside a program creates better results than copy/paste “be like me” coaching Memorable moments / quotes: “It felt like duct tape on a Lamborghini.” “It was energizing versus depleting.” “I can’t not do this work.” “You can’t survive on $27 a month if you’re here to deliver a real message.” “Meg never asked us to be her—she asked us to get out of our own way.” Connect with Tasha & Brandon (Rules & Rebellion) Instagram: Website: Podcast: Boldly Becoming You: Want to apply for The Distinctive Edge? DM Meg on Instagram or apply at
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The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently
01/29/2026
The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn’t clearly articulating why she was different in a saturated market. Inside this conversation, Leah breaks down how leaning into her background as a former fraud investigator (yes, really) changed everything—from her confidence to her conversions. If you’ve ever thought, “I know I’m good at what I do, but my message isn’t landing,” this episode is for you. In this episode, we cover: Why Leah almost didn’t invest—and what helped her make a grounded, confident yes How podcast SEO can turn a show into an actual revenue-generating asset The mistake most podcasters make when trying to grow (and why tips alone don’t convert anymore) How Leah transitioned from an agency voice to owning her voice as the brand Why owning your background and pattern-recognition skills builds instant trust What shifted when Leah stopped “sounding like everyone else” and showed more personality How clarity in messaging led to booked audits, paid launches, and inbound clients Why confidence—not just strategy—is the real multiplier in sales Quotes you’ll hear echoed: “I knew I was good at what I did—I just wasn’t owning it.” “I was burned before, and I didn’t want another program collecting dust.” “Once I started being myself, everything shifted.” Connect with Leah Bryant Website: Leah’s Podcast: Leah’s Instagram: Want to apply for The Distinctive Edge? DM Meg on Instagram or apply at
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How Deb Driscoll Doubled Her TDE Investment Fast with One Framework + One Mission
01/29/2026
How Deb Driscoll Doubled Her TDE Investment Fast with One Framework + One Mission
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from “I’ll join next year” to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is “reminding women just how frickin’ magical they are.” Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb shares the honest behind-the-scenes of what it felt like to invest (hello, excitement + nausea), how old scarcity stories almost kept her out, and why she decided TDE would be the “pathway, full stop.” Then we get into what actually changed: the framework, the messaging clarity, and the (surprise!) sales support Deb didn’t realize she needed—especially the power of private invites to enroll clients without a big launch. If you’ve ever felt like your work feels “too intangible” to explain clearly… or you’re tired of spinning in circles trying five different strategies at once… this one will hit. In this episode, we cover: Why Deb joined The Distinctive Edge (TDE) and what made it feel like “the risk that has reward” The difference between a true “not now” and a scarcity-based “no” How Deb stopped the “I know so much” expert spiral by becoming a beginner again (TDE school energy) The real key to making a “vague” or intuitive transformation feel tangible and clear in your messaging Why your signature framework can become your one message, one mission across offers What made the material reviews so powerful (and why “knowing the why” matters) How Deb used private invites to start 2026 with clients already enrolled (without a traditional launch) The underrated ROI: community, connection, and not building your business alone Quotes you’ll remember “This feels risky, but this is the risk that has reward.” “I unsubscribed to so many people… I’m listening to myself, and I’m listening to Meg.” “I start 2026 not just as a business owner. I’m a woman on a mission.” Connect with Deb Driscoll Website: Subscribe to Deb on Substack: Want to apply for The Distinctive Edge? DM Meg on Instagram or apply at
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[WILDLY IN DEMAND] DAY 2: The Method Behind Being in Demand
01/29/2026
[WILDLY IN DEMAND] DAY 2: The Method Behind Being in Demand
Tune into Day 2 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to identify the framework that already exists inside your work (even if you’ve never named it) ✅How a clear method eliminates the “I’ve tried that before” objection ✅Why clarity around your process builds trust fast — and makes people want your way You’ll learn how to clearly explain what you do — without rambling, over-explaining, or hoping people “just get it.” Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: Sign up here to get The Wildly in Demand replay emails + resources:
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[WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content
01/28/2026
[WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content
Tune into Day 1 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being “liked” and being actively sought out You’ll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging. Time Stamp Breakdown: 8:20 - What does being 'Wildly in Demand' mean? 10:58 - Your Wildly in Demand Goals 13:44 - Process to Become Wildly in Demand 24:15 - Origin Story Psychology (Why it SELLS!) 38:10 - Example Origin Story Walkthrough 43:06 - 3 Non Negotiable Places Your Origin Story Shows Up 59:58 - Special Early Bird Invitation Important Links: The next cohort of TDE starts on February 9th! Apply for The Distinctive Edge Here: Sign up here to get The Wildly in Demand replay emails + resources:
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In 2025 I Filled FOUR Offers While Publicly Marketing ONE (Why Selling Everything is Costing You Sales)
01/19/2026
In 2025 I Filled FOUR Offers While Publicly Marketing ONE (Why Selling Everything is Costing You Sales)
What if the reason your launches feel exhausting…isn’t how much you’re doing, but how fragmented your message has become? In this episode of Business Not As Usual, I’m pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) The four offers I filled without running separate launches for each How one clear, specific message fueled referrals, renewals, and private invites Why being known for one thing increases demand for everything How this approach made me a better coach, and created a 65% continuation rate The difference between building wide vs. going deep in your message What to focus on if your brand feels scattered or unclear right now I also share a very honest look at how seasons of life matter in business: from my 2019 “launch everything” era to running a streamlined business as a mom of twin toddlers who wants her business to support her life (not consume it). If you’ve been feeling like: Your offers make sense…but your message doesn’t feel anchored You’re tired of explaining yourself over and over You want demand to come from being known, not posting more This episode is for you. 🔥Join Me Live: Wildly In Demand (Free 3-Day Event) If you want help defining the message you want to be known for, and building demand without burning yourself out with content: this is your invitation. 📅 January 27–29 ⏰ 12:30pm ET (with replays) 🎟️ Free 👉Register here: This is where I break down the exact process I use to help clients: Clarify their “this is what I do” message Become known for something specific Create momentum that leads to behind-the-scenes sales AKA: a message that actually does the heavy lifting.
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The Psychology of Being Wildly In Demand in 2026 (And Why Story Creates Trust Fast)
01/12/2026
The Psychology of Being Wildly In Demand in 2026 (And Why Story Creates Trust Fast)
Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I’m breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You’ll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why “more views” usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it’s not because you’re qualified) Why your origin story builds trust before your audience ever sees your results How story reduces buyer’s remorse before someone buys Why story is the one marketing tool that will never go out of style I’m also inviting you to my free 3-day live event Wildly In Demand (Jan 27–29 at 12:30 PM EST), where we’ll cover: Day 1: Story Day 2: Positioning Day 3: Proof →Secure your spot for Wildly In Demand Here: →Follow Meg on Instagram:
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The Holiday Hangover: How to Get Your Ass Back Into Work Mode After Time Off
01/05/2026
The Holiday Hangover: How to Get Your Ass Back Into Work Mode After Time Off
The post-holiday transition can feel harder than we expect, especially when you’ve had real rest, space, or slower mornings. In this episode, I’m sharing a very honest, behind-the-scenes look at how I’m getting back into work mode after time off, without the pressure to have everything mapped out or “perfect” on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I’m using simple focus tools like the Pomodoro technique to ease back in What comparison at the start of the year is really telling you A simple mindset shift that makes getting back to work feel lighter Why having something to look forward to every day matters more than motivation If you’re feeling excited about the new year and a little resistant to getting back into routine, this episode will help you reset in a way that actually works for real life. DM me on Instagram @meganyelaney and tell me: are you setting resolutions, intentions, or neither this year? Important Links: →Follow Meg on Instagram: →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you:
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A Real Year-End Recap: Business, Motherhood, and What This Year Taught Me
12/29/2025
A Real Year-End Recap: Business, Motherhood, and What This Year Taught Me
This is the final episode of the year and of course in Meg fashion…it’s a heart to heart. In this episode, I’m reflecting on 2025: the wins, the hard moments, and why this year felt deeply successful even though it wasn’t my biggest revenue year. I walk through the year month by month, sharing what worked, what stretched me, and what I’m taking into 2026. We talk about building a business in a full life season, navigating motherhood and identity shifts, letting go of black-and-white success metrics, and why focusing on one core message created multiple streams of revenue without burning me out. If you’re ending the year feeling behind, disappointed, or unsure how to evaluate your progress…this episode is for you. →Buy the Edge Led Launch System Workshop to map out your 2026 launches: →DM me on Instagram:
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Outgrowing Your Business Container: Why the Next Level Requires a Bigger Identity
12/22/2025
Outgrowing Your Business Container: Why the Next Level Requires a Bigger Identity
You don’t hit a ceiling because you’re doing something wrong. You hit it because you’ve outgrown the container you’re operating in. This episode is about what it takes to really expand in your business.. It’s about the moment when the version of you who started your business can no longer lead the version of the business you want next. I’m sharing what it looks like when growth starts feeling heavy, why that’s actually a signal (not a problem), and how expanding your container changes the way you lead, sell, price, and make decisions. In this episode, we explore: What it actually means to outgrow your business container Why growth often feels uncomfortable right before expansion happens The identity shifts required to move into your next income level How CEO-level thinking changes your relationship with money, pricing, and decisions Why expansion isn’t about adding more: it’s about holding more The “flower pot problem” and how to know when you need a bigger one What changes when you stop operating like the version who started the business How expanding your container creates ease, confidence, and momentum Why the next level doesn’t require a new strategy: it requires a new posture The subtle shifts that separate entrepreneurs who plateau from those who scale If you’re in this season… You’ve built proof. You have results and momentum. Your business works, but it doesn’t feel as expansive as it should. You might feel financially tighter than expected for your level of experience. You might notice you’re tolerating things that no longer align. You might feel a quiet pull toward bigger conversations, cleaner systems, and more intentional growth. It’s a sign you’re ready for expansion. About the Expansion Era Mastermind I also share details about my upcoming 6-month mastermind for established entrepreneurs who are ready to expand their income, leadership, and business ecosystem. This is for you if you: Are already having five-figure months Know your body of work is meant to scale Want to lead at a higher level without burning out Are ready for cleaner systems, stronger decisions, and long-term growth 📩 DM “EXPANSION” on Instagram @ to learn more
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Signs You’re Ready for Meta Ads + When to Hire an Ads Manager (Olympic Gold Medal Testing Framework)
12/15/2025
Signs You’re Ready for Meta Ads + When to Hire an Ads Manager (Olympic Gold Medal Testing Framework)
In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don’t fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you’ve ever felt tempted to “just throw money at ads” because you’re tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta’s Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You’ll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you’ve never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode “Jesus saves. Meta ads do not.” — why ads amplify what’s already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn’t enough) Kwadwo’s profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat “brand-building ads” early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo’s Links: →48 Hour Ad-Fix Audit (get $20 off!): →Listen to The Art of Online Business: Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: →Come say hi on Instagram:
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How to Turn a 45-Minute Drive into 80 Pieces of Content with Systems Queen Jordan Gill
12/08/2025
How to Turn a 45-Minute Drive into 80 Pieces of Content with Systems Queen Jordan Gill
If life has been lifing hard lately and you’re wondering, “How am I supposed to keep showing up in my business like this?”…this episode is going to blow your mind in the most practical way. Today I’m joined by Jordan Gill, creator of Systems Saved Me, longtime VIP Day queen, and the systems brain you wish you had on retainer. We talk about how she turned a 3-hour daily school commute into a content machine that produces up to 80 pieces of content a day, without her sitting at a laptop, and without sounding like an AI robot. This conversation is part systems masterclass, part permission slip to build a life-first business and let automation and collaborations do the heavy lifting. In this episode, we dive into: How Jordan accidentally discovered she’s a “systems person” and went from content strategist for a big-name online brand to founder of Systems Saved Me. Her exact “car-to-content” workflow: How she uses a 45-minute school run to answer 10 interview-style questions Why each question becomes 8 pieces of content across platforms The tools she uses (Cleft, Telegram, Zapier, Airtable, ChatGPT, Metricool) to automate everything behind the scenes. Using AI without losing your voice: how Jordan uses AI to organize, structure, and repurpose her actual words, not replace them. The number one system she recommends for non-systems people who feel overwhelmed (spoiler: it’s your scheduler, not a 47-step backend build). Collaboration as a growth strategy – how Jordan approaches collabs so they feel like real relationships, not awkward “networking.” Why some of her best clients come from collaborations and how she thinks about long-game reciprocity (not tit-for-tat). The “unusual” ways she runs her business: Why she’s never required collaborators or speakers to promote her events Why she has always paid her speakers and how that aligns with her values Her philosophy on creating share-worthy offers that people can’t help talking about Connect with Jordan →Get Her Carpool Content System Here: →Connect with Jordan on Instagram: Connect with Meg →Snag your seat in the Edge Led Launch System Workshop: This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram:
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The Week Everything Went Wrong (and Why Sales Still Rolled In)
12/01/2025
The Week Everything Went Wrong (and Why Sales Still Rolled In)
This week’s episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life. We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind the scenes. BECAUSE of the work I did before life threw curveballs. Inside this heart-to-heart episode, I’m sharing: What this move taught me about motherhood + business Why I stopped trying to “do it all” perfectly The mantra that helps me run my business without burning out How I signed 7 clients privately during one of the busiest seasons of life Why simplifying your business model matters when life gets messy The real reason your content and sales still work even when you’re not posting Why your Distinctive Edge is the foundation of steady growth in your business. If you’ve ever felt like you have to choose between being a present mom and running a profitable business, this episode is a reminder that you don’t. It’s also a peek into the private invite sales strategy I’ve been using for myself and clients, the same approach that led to seven mastermind enrollments behind the scenes. Important Links: →Snag your seat in the Edge Led Launch System Workshop: This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram:
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$62K In 7 Days: My Private Invite Strategy, Zero Sales Calls, and Launching While Life Is Life-ing
11/24/2025
$62K In 7 Days: My Private Invite Strategy, Zero Sales Calls, and Launching While Life Is Life-ing
If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth. Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral. And I still created $62,000 in sales behind the scenes…with zero sales calls. In this episode, I’m taking you inside exactly how that happened, and how you can apply the same framework to your next launch, no matter what “life life-ing” season you’re in. ✨In this episode, we get into: • The myth that you need a “perfect time” to launch The only things you shouldn’t schedule a launch around are childbirth and your wedding. Everything else? Workable. Why I treat launching as an ongoing awareness strategy (not a stressful event) This ONE shift will remove 80% of your decision fatigue and end the “what should I post?” spiral. What I focus on every week to stay consistent even in chaotic life seasons Including how I decide where to send people, what I’m nurturing, and what’s “next” in my ecosystem. The real reason your topics aren’t converting It’s not your tactic. It’s not the algorithm. It’s your messaging (and yes, I lovingly call you out on this). The 3 things every converting launch message needs: What your ideal client says they want Your distinctive perspective + lived story A framework they’ve never tried before Why tactics don’t matter nearly as much as everyone thinks Webinars aren’t dead. Free events aren’t dead. Private podcasts aren’t dead. But bad messaging is. How I filled half my mastermind behind the scenes with private invites All DMs. Zero sales calls. Zero public promo. All intention, connection, and edge-led messaging. How I’m managing moving, twin toddlers, business, workouts, mental health, and launching You’ll hear the exact non-negotiables that keep me sane, grounded, and able to think straight even during peak chaos. A personal story (and emotional reflection) about anxiety, pregnancy, and trusting the bigger picture Because business and life are never separate, and the lesson applies to launching, too. 💡If you’re launching in 2026, you need this episode. Not because it’s motivational (although you know I’ll drop a truth bomb or five)…but because I break down exactly why the message matters more than the tactic. If you’ve struggled with launches this year, if your content feels scattered, or if you want to create revenue behind the scenes like a real CEO, this episode is your roadmap. 🎟️ Want the strategy that made this $62K week possible? I’m teaching the entire private invite process inside my Edge-Led Launch System Workshop. 👉 Happening LIVE December 8. Replay included Snag your seat for $97 before the price goes up: This workshop will show you how to choose the right topics, craft edge-led messaging, and structure launches that convert even when your Instagram reach is trash. →Come say hi on Instagram:
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How I Built a $220K Program in One Year (and What I’d Do Differently Next Time)
11/17/2025
How I Built a $220K Program in One Year (and What I’d Do Differently Next Time)
[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I’m giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We’re diving into: ⭐The exact decisions that made this program take off, and the ones I’d tweak if I could start over. ⭐Why ease doesn’t mean effortless (and why pretending it’s easy helps no one). ⭐How I turned a respectful critique about my 4:30AM wake-ups into a post that showed my values, and a bigger conversation about what it actually takes to grow a sustainable business. ⭐The 3 biggest things I wish I did more of this year (one of which literally could’ve doubled my sales). ⭐And how you can take these lessons and apply them to your next offer, launch, or even content plan. This episode is part heart-to-heart, part strategy breakdown, and 100% Business Not As Usual. AND…if you’re curious about the system that brought in $166K from two back-to-back launches, you’ll want to grab your seat inside my Edge-Led Launch System Workshop. 🎟️ It’s happening December 8, and right now you can snag it for $97 before it goes up. 👉 Important Links: →Sign up for The Edge Led Launch System: Get access to the system that generated me $166,000 from two launches even when my reach was tanking: →Follow Meg on Instagram: →Post about newsletter reply:
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How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
11/10/2025
How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call “the machine”: a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of work. We talk about: →The origin story behind Zestful Media Design, and how two moms turned freelancing into a full-service agency → The five steps of their SHIFT Method for building a business that scales without burnout →Why your offer (not your funnel) is the missing piece most entrepreneurs overlook →The difference between treating expenses vs. investments in your business, and how that shift changes everything →How to balance client work, new programs, and motherhood without pretending it’s easy →What it really looks like to build a business that supports your life, not the other way around If you’ve ever felt maxed out on client work, constantly creating content, or unsure how to build systems that actually sell for you, this episode is your permission slip to rethink how you run your business. Ellie + Megan Links: →Create Your 2026 Growth Plan With Us Join our 2-hour LIVE workshop to plan your most PROFITABLE year in business and build a service that sells on repeat! We’ll walk you through the exact process we used to 5x our own sales in just one year! Enroll today for our Black Friday Special for just $47, typically $497! →Follow them on Instagram →30 Canva Template: →Offer Positioning Playbook: Meg Yelaney Links: Follow Meg on Instagram: (DM me ‘BLACK FRIDAY’ to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
11/03/2025
3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
In this solo episode, I’m breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads. We’ll talk about why “giving more value” doesn’t work in 2025, why launches aren’t actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I’m also giving a quick behind-the-scenes update on what’s happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a new house right before Thanksgiving. By the end, you’ll know how to audit your own messaging, warm up the audience you already have, and create content that actually activates people to buy. DM me on Instagram (@meganyelaney) with where you rate yourself (1–10) on each belief, and if you want early access to my Black Friday workshop at the lowest price, DM me “Black Friday.” Let’s make your messaging impossible to ignore😎 Meg’s Links: Follow Meg on Instagram: (DM me ‘BLACK FRIDAY’ to get early access to the Edge Led Launch System workshop: Get access to the system that generated me $166,000 from two launches even when my reach was tanking) The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
10/27/2025
Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
This one’s part pep talk, part wake-up call, and part strategy session. If you’ve been feeling off about your content or frustrated that the same strategies that used to work suddenly…don’t, this episode will hit home. It’s not that Instagram’s broken, your list is cold, or people “aren’t buying right now.” It’s that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel. In this solo episode, I’m sharing what I’ve been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge. We’ll talk about what it really means to go deeper with your message, why it’s the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work. Then, I’ll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what “value” really means to choosing energy over time. You’ll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I’ll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking). Enjoy and DM me ‘BLACK FRIDAY’ on Instagram to get first (and cheapest!) access to my upcoming workshop. Meg’s Links: Follow Meg on Instagram: The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Business Story Blueprint (Free):
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The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
10/20/2025
The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
In this episode, I’m sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn’t. Sophia shares how she rebuilt her business around three core pillars: Growth, Nurture, and Sales, and discovered that none of them required posting every day. She walks us through how she leveraged collaborations, lead magnet swaps, and affiliate partnerships to stay “everywhere” online, even without the constant content grind. We also dive into her genius Q&A Day strategy that turned conversations into clients (with conversion rates that’ll blow your mind), how she measures success beyond likes and followers, and why relationships: both with peers and potential clients, are the real growth engine. If you’ve ever felt trapped by the algorithm or terrified to step back from social, this episode is your permission slip to build a business that keeps running, even when you need to rest. Sophia’s Links: →Follow Sophia on Instagram: →Listen to Marketing #Unfiltered: →Get Sophia's "Why I'm Taking a Step Back From Social" Training here: Meg’s Links: →Get The Business Story Blueprint here: →Follow Meg on Instagram:
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How Ruby Lee Built Passive “Daily Sales” After High-Ticket Burnout
10/13/2025
How Ruby Lee Built Passive “Daily Sales” After High-Ticket Burnout
[EXPERT VOICES, UNFILTERED] Today I’m catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm). If you’ve ever wondered whether low-ticket “micro-offers” can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write emails people actually want to read, this one’s your jam. In this episode, we cover: The pivot: Why Ruby paused her masterminds after a draining year and what she did first (a $7 “vision doc” that did $1K in 48 hours). Low-ticket ≠ low value: Pricing at $17–$27 while keeping average order value $300–$500 with bumps & upsells. Evergreen momentum: Turning live workshops into always-on products and selling them daily. High-ticket buyers do buy low-ticket: How micro-offers become a trust-building preview that leads to Ruby’s mastermind—without a hard pitch. Email, but human: Ruby’s daily, diary-style emails (sometimes two sentences!) that drive clicks and sales. Flow over formulas: Letting your unique genius lead—even when your topic or offers evolve. Quotables “I didn’t quit high-ticket—I stopped leading with it.” —Ruby “My freebie is my long-form content. The guides are the paid shortcut.” —Ruby “Low-ticket isn’t small—it’s simple. And simple sells daily.” —Meg Resources & Mentions Ruby’s podcast: Flow State Business Podcast: Ruby on Instagram: @rubylee: My episode on Ruby’s podcast : Being the Breadwinner + Mother + and Entrepreneur: Connect with Meg Instagram: @meganyelaney: Get the Business Story Blueprint: If this episode helped: send it to a biz bestie, rate & review Business Not As Usual, and tag us with your biggest takeaway. 💥
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Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I’d Repeat)
10/06/2025
Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I’d Repeat)
In this episode of Business, Not As Usual, I’m pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I’m walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We’ll talk about how long it really takes someone to buy, why “Goldilocks-level teaching” is the secret to a strong conversion event, and how low-ticket offers can fast-track trust for higher-ticket programs (when done right). You’ll also hear my honest emotional take on this round: what it was like launching while solo parenting twins for nine days, how I prepped everything early, and why letting go of perfection made this one of my most peaceful launches to date. If you love behind-the-scenes strategy mixed with a little real-life chaos, this one’s for you. Mentioned in this episode: The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: Framework Workshop Replay: 10K Month Strategy Guide (Free): Business Story Blueprint (Free):
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Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
09/29/2025
Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
[EXPERT VOICES, UNFILTERED] If you’ve ever thought “I just need a new strategy,” this one’s for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it’s an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations. What you’ll learn Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales). Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why “don’t think of a purple tree” never works, and how to speak to your brain so it listens. Belief → behavior → bank account: How tonality + physiology (not just words) make your content “stick.” Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners). Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction. Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts. Quotables “It’s all working—and it’s all not working. It works to the extent you believe it will.” “Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does.” “Impatience is one of the biggest blocks to your success. You can’t rush identity.” “If I’m going to get there anyway, why stress about the timeline?” Rachel’s Links: →Join NeuroRecode Top Coach Training: →Get the Confident Coach Hypno Bundle: →Connect with Rachel on Instagram: Meg’s Links: →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: →Connect with Meg on Instagram:
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How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
09/22/2025
How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here’s what you’ll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifier content to spark conversations and sign clients without “selling.” The $47 low-ticket workshop that turned into $20K in sales (and why it works so well). Why none of these tactics matter without a clear Distinctive Edge: your unique perspective and framework. A raw look at how I’m attempting to balance launch week while solo momming my twins. If you’ve been relying only on content to sell your offers, this episode will show you what’s really happening behind the curtain, and how you can replicate it. 👉Apply for The Distinctive Edge here: 👉DM me on Instagram to chat about joining this round 👉Check out The Content Fix Replays until 9/24 here (opt in to receive): →DM me “Content Review” on Instagram after you’ve joined The Content Fix and I’ll audit your latest piece of sales content:
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[CONTENT FIX] DAY 3: The proof that actually moves buyers
09/19/2025
[CONTENT FIX] DAY 3: The proof that actually moves buyers
Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn’t Work Anymore 14:40: Case Stories 28:15: Types of Proof That Work In Content 35:20: Content Example #1 37:25: Content Example #2 38:48: Content Fix Examples 45:39: The Distinctive Edge Process The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
09/18/2025
The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business. She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart. Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you’ll hear: Why messaging is the missing link when pivoting into a new niche. The difference between standing out in 2017 vs. today’s coaching industry (and why the “game has changed”). How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients. Why taking the program at her own pace actually accelerated her breakthroughs. The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year. Danielle’s story is proof that you don’t need all the stars to align to start signing clients. Even in a pivot, even if you’ve been “off” for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now. 👉 Apply for The Distinctive Edge here: 👉 Connect with Danielle on Instagram: 👉Check out Danielle’s Substack:
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[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
09/17/2025
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we’re hosting from September 16th-18th. In today’s workshop we’re showing you how to share your process IN your content so people finally “get” what you do and see you as the only choice. What We Covered: ✅ A simple way to explain why your clients get such great results ✅ A formula to share your process in a post ✅ A way to have every single piece of content show why YOUR offer is the one they’ve been missing. Time Stamp Breakdown: 14:35: My 5X Income Jump When I Leaned Into My Distinctive Edge 20:00: Mapping Out Your Unique Process 22:00: Mary’s Framework Example 26:10: Mistelle’s Framework Example 28:10: First Framework Content Piece Example 35:10: Second Framework Content Piece Example 57:36: BTS of The Distinctive Edge (Slack + Course Curriculum + Homeworks + Material Reviews and more) The next cohort of TDE starts on September 29th! Apply for The Distinctive Edge Here: Sign up here to get The Content Fix replay emails + resources:
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From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
09/17/2025
From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG: ✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services In this candid conversation, we unpack: Why they went from relying on Facebook groups to building a stronger Instagram presence The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it’s ugly head How one “unhinged” post paid for the program itself The surprising clarity that came from simplifying their message down to ONE big idea If you’re a service provider (or coach) who’s tired of blending in, this episode will show you what’s possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message. 📌Connect with Ellie & Megan: 📌Apply For The Distinctive Edge:
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The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
09/17/2025
The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn’t your strategy or certifications…but your story? That’s exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into her unique edge helped her sign 5 dream 1-1 clients in just 6 weeks (plus fill 4 spots in her brand-new group program before she even launched it publicly!). We talk about: How Kristin went from “my message isn’t landing” to attracting the exact women she wanted to help The moment she realized her lifelong struggle with weight wasn’t just her story, it was her superpower in coaching The specific shifts in storytelling and positioning that helped her clients say, “I feel like you’re talking directly to me” Why she now feels confident charging for her expertise and only taking on aligned clients The biggest breakthrough she had inside The Distinctive Edge (and why she wishes she joined sooner!) If you’ve ever felt like your message wasn’t resonating or you weren’t sure how to stand out, this episode will give you a front-row seat into what happens when you uncover and own your Distinctive Edge. →Follow Kristen on Instagram: →Apply for The Distinctive Edge here: →Take a peek inside the material reviews:
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