Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
Business Not As Usual with Megan Yelaney
Release Date: 09/29/2025
How I Built a $220K Program in One Year (and What I’d Do Differently Next Time)
Business Not As Usual with Megan Yelaney
[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I’m giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We’re diving into: ⭐The exact decisions that made this program take off, and the ones I’d tweak if I could start over. ⭐Why ease doesn’t mean effortless (and why pretending it’s easy helps no one). ⭐How I turned a respectful critique about my 4:30AM...
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How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
Business Not As Usual with Megan Yelaney
What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call “the machine”: a streamlined system that attracts, nurtures, and converts clients while letting them live actual lives outside of work. We talk about: →The origin story behind Zestful Media Design, and how two moms turned freelancing into a full-service agency → The five steps of their SHIFT Method for building a...
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3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
Business Not As Usual with Megan Yelaney
In this solo episode, I’m breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads. We’ll talk about why “giving more value” doesn’t work in 2025, why launches aren’t actually a numbers game, and how sharing more of your real life (strategically) leads to deeper trust and more buyers. I’m also giving a quick behind-the-scenes update on what’s happening over here: from prepping my Black Friday workshop and holiday bundle to leaning into SEO, blogging, and (surprise!) moving into a...
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Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
Business Not As Usual with Megan Yelaney
This one’s part pep talk, part wake-up call, and part strategy session. If you’ve been feeling off about your content or frustrated that the same strategies that used to work suddenly…don’t, this episode will hit home. It’s not that Instagram’s broken, your list is cold, or people “aren’t buying right now.” It’s that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel. In this solo episode, I’m sharing what I’ve been seeing behind the scenes: how over-relying on AI (yes, even the...
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The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
Business Not As Usual with Megan Yelaney
In this episode, I’m sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and what doesn’t. Sophia shares how she rebuilt her business around three core pillars: Growth, Nurture, and Sales, and discovered that none of them required posting every day. She walks us through how she leveraged collaborations, lead magnet...
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How Ruby Lee Built Passive “Daily Sales” After High-Ticket Burnout
Business Not As Usual with Megan Yelaney
[EXPERT VOICES, UNFILTERED] Today I’m catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm). If you’ve ever wondered whether low-ticket “micro-offers” can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write...
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Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I’d Repeat)
Business Not As Usual with Megan Yelaney
In this episode of Business, Not As Usual, I’m pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I’m walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up events all played a role in conversions. I share the exact stats: from the perfect 10/10 Base and VIP split to which offers converted best, and why this launch felt easier, calmer, and more effective than ever. We’ll talk about how long it really...
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Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
Business Not As Usual with Megan Yelaney
[EXPERT VOICES, UNFILTERED] If you’ve ever thought “I just need a new strategy,” this one’s for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it’s an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations. What you’ll learn Identity before strategy: Why your self-image and values dictate results (and how that shows...
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How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
Business Not As Usual with Megan Yelaney
[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I’m sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here’s what you’ll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifier content to spark conversations and sign clients without “selling.” The $47 low-ticket workshop that turned into $20K in sales (and why it works so well). Why none of these tactics matter without a clear Distinctive Edge: your...
info_outline![[CONTENT FIX] DAY 3: The proof that actually moves buyers show art](https://assets.libsyn.com/item/38277470?height=50&width=50)
[CONTENT FIX] DAY 3: The proof that actually moves buyers
Business Not As Usual with Megan Yelaney
Tune into Day 3 of the 3-Day Content fix series we’re hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they’re not just “screenshots” with no context: that doesn’t activate people to BUY ✅ Clarity on the types of proof that works to sell through content ✅ Why linking your framework and proof is the key ingredient to actually selling your offer Time Stamp Breakdown: 18:00: Content That Doesn’t Work Anymore 14:40: Case Stories ...
info_outline[EXPERT VOICES, UNFILTERED]
If you’ve ever thought “I just need a new strategy,” this one’s for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it’s an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations.
What you’ll learn
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Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales).
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Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why “don’t think of a purple tree” never works, and how to speak to your brain so it listens.
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Belief → behavior → bank account: How tonality + physiology (not just words) make your content “stick.”
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Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners).
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Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction.
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Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts.
Quotables
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“It’s all working—and it’s all not working. It works to the extent you believe it will.”
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“Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does.”
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“Impatience is one of the biggest blocks to your success. You can’t rush identity.”
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“If I’m going to get there anyway, why stress about the timeline?”
Rachel’s Links:
→Join NeuroRecode Top Coach Training: https://theracheljoy.systeme.
→Get the Confident Coach Hypno Bundle: https://www.theracheljoy.com/confidentcoach
→Connect with Rachel on Instagram: @theracheljoy1
Meg’s Links:
→Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint
→Connect with Meg on Instagram: @meganyelaney