Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
Business Not As Usual with Megan Yelaney
Release Date: 10/27/2025
What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)
Business Not As Usual with Megan Yelaney
If your January motivation is already fading, or you’re realizing that doing more isn’t fixing what feels off in your business: this episode is for you. In this conversation, I’m walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what’s actually holding their business back (hint: it’s usually not what you think). Because most entrepreneurs don’t have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried...
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[WILDLY IN DEMAND] DAY 3: How to Use Proof to Help Buyers Decide
Business Not As Usual with Megan Yelaney
Tune into Day 3 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You’ll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar. Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The...
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How Tasha & Brandon Used TDE to Clarify Their Message, Increase Sales & Know Exactly What to Do With Their Content Each Day
Business Not As Usual with Megan Yelaney
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn’t just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you’ve ever tried to follow someone’s “post every day + hustle harder” blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out...
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The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently
Business Not As Usual with Megan Yelaney
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn’t clearly articulating why she was...
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How Deb Driscoll Doubled Her TDE Investment Fast with One Framework + One Mission
Business Not As Usual with Megan Yelaney
[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from “I’ll join next year” to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is “reminding women just how frickin’ magical they are.” Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb...
info_outline![[WILDLY IN DEMAND] DAY 2: The Method Behind Being in Demand show art](https://assets.libsyn.com/item/39919670?height=50&width=50)
[WILDLY IN DEMAND] DAY 2: The Method Behind Being in Demand
Business Not As Usual with Megan Yelaney
Tune into Day 2 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to identify the framework that already exists inside your work (even if you’ve never named it) ✅How a clear method eliminates the “I’ve tried that before” objection ✅Why clarity around your process builds trust fast — and makes people want your way You’ll learn how to clearly explain what you do — without rambling, over-explaining, or hoping people “just get it.” Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th!...
info_outline![[WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content show art](https://assets.libsyn.com/item/39906630?height=50&width=50)
[WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content
Business Not As Usual with Megan Yelaney
Tune into Day 1 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being “liked” and being actively sought out You’ll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging. Time Stamp Breakdown: 8:20 - What does being 'Wildly in Demand' mean? 10:58 - Your Wildly in Demand Goals 13:44 - Process to Become...
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In 2025 I Filled FOUR Offers While Publicly Marketing ONE (Why Selling Everything is Costing You Sales)
Business Not As Usual with Megan Yelaney
What if the reason your launches feel exhausting…isn’t how much you’re doing, but how fragmented your message has become? In this episode of Business Not As Usual, I’m pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) ...
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The Psychology of Being Wildly In Demand in 2026 (And Why Story Creates Trust Fast)
Business Not As Usual with Megan Yelaney
Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I’m breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You’ll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why “more views” usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it’s not because you’re qualified) Why your origin story builds trust before your audience ever sees your...
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The Holiday Hangover: How to Get Your Ass Back Into Work Mode After Time Off
Business Not As Usual with Megan Yelaney
The post-holiday transition can feel harder than we expect, especially when you’ve had real rest, space, or slower mornings. In this episode, I’m sharing a very honest, behind-the-scenes look at how I’m getting back into work mode after time off, without the pressure to have everything mapped out or “perfect” on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I’m using simple focus tools like the Pomodoro technique to ease back in ...
info_outlineThis one’s part pep talk, part wake-up call, and part strategy session.
If you’ve been feeling off about your content or frustrated that the same strategies that used to work suddenly…don’t, this episode will hit home.
It’s not that Instagram’s broken, your list is cold, or people “aren’t buying right now.”
It’s that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel.
In this solo episode, I’m sharing what I’ve been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge.
We’ll talk about what it really means to go deeper with your message, why it’s the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work.
Then, I’ll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what “value” really means to choosing energy over time.
You’ll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I’ll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking).
Enjoy and DM me ‘BLACK FRIDAY’ on Instagram to get first (and cheapest!) access to my upcoming workshop.
Meg’s Links:
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Follow Meg on Instagram: @meganyelaney
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The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: https://meganyelaney.com/tde
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Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint