Libsyn Directory

Signs You’re Ready for Meta Ads + When to Hire an Ads Manager (Olympic Gold Medal Testing Framework)

Business Not As Usual with Megan Yelaney

Release Date: 12/15/2025

What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)

Business Not As Usual with Megan Yelaney

If your January motivation is already fading, or you’re realizing that doing more isn’t fixing what feels off in your business: this episode is for you. In this conversation, I’m walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what’s actually holding their business back (hint: it’s usually not what you think). Because most entrepreneurs don’t have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried...

[WILDLY IN DEMAND] DAY 3: How to Use Proof to Help Buyers Decide

Business Not As Usual with Megan Yelaney

Tune into Day 3 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You’ll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar. Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The...

How Tasha & Brandon Used TDE to Clarify Their Message, Increase Sales & Know Exactly What to Do With Their Content Each Day

Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn’t just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you’ve ever tried to follow someone’s “post every day + hustle harder” blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out...

The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently

Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn’t clearly articulating why she was...

How Deb Driscoll Doubled Her TDE Investment Fast with One Framework + One Mission

Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from “I’ll join next year” to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is “reminding women just how frickin’ magical they are.” Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb...

[WILDLY IN DEMAND] DAY 2: The Method Behind Being in Demand

Business Not As Usual with Megan Yelaney

Tune into Day 2 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to identify the framework that already exists inside your work (even if you’ve never named it) ✅How a clear method eliminates the “I’ve tried that before” objection ✅Why clarity around your process builds trust fast — and makes people want your way You’ll learn how to clearly explain what you do — without rambling, over-explaining, or hoping people “just get it.” Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th!...

[WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content

Business Not As Usual with Megan Yelaney

Tune into Day 1 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being “liked” and being actively sought out You’ll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging. Time Stamp Breakdown: 8:20 - What does being 'Wildly in Demand' mean? 10:58 - Your Wildly in Demand Goals 13:44 - Process to Become...

In 2025 I Filled FOUR Offers While Publicly Marketing ONE (Why Selling Everything is Costing You Sales)

Business Not As Usual with Megan Yelaney

What if the reason your launches feel exhausting…isn’t how much you’re doing, but how fragmented your message has become? In this episode of Business Not As Usual, I’m pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) ...

The Psychology of Being Wildly In Demand in 2026 (And Why Story Creates Trust Fast)

Business Not As Usual with Megan Yelaney

Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I’m breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You’ll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why “more views” usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it’s not because you’re qualified) Why your origin story builds trust before your audience ever sees your...

The Holiday Hangover: How to Get Your Ass Back Into Work Mode After Time Off

Business Not As Usual with Megan Yelaney

The post-holiday transition can feel harder than we expect, especially when you’ve had real rest, space, or slower mornings. In this episode, I’m sharing a very honest, behind-the-scenes look at how I’m getting back into work mode after time off, without the pressure to have everything mapped out or “perfect” on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I’m using simple focus tools like the Pomodoro technique to ease back in ...

More Episodes

In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself.

This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don’t fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you’ve ever felt tempted to “just throw money at ads” because you’re tired or stuck, this episode will help you slow down and make a smarter decision.

Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta’s Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably.

You’ll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results.

Whether you’ve never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency.

Special Moments from the Episode

“Jesus saves. Meta ads do not.” — why ads amplify what’s already working (or broken)
The clearest sign your business is ready for Meta ads (and why income alone isn’t enough)
Kwadwo’s profit-per-lead math for deciding DIY ads vs hiring an ads manager
Why lead magnet ads + launch ads beat “brand-building ads” early on
How to think about the Meta Andromeda update without panic or overreacting
A candid conversation about saving money, runway, and freedom most online spaces avoid

Kwadwo’s Links:

→48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS

→Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/

Connect with Meg

→Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint

→Come say hi on Instagram: https://www.instagram.com/meganyelaney

Connect with Meg

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