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Outgrowing Your Business Container: Why the Next Level Requires a Bigger Identity

Business Not As Usual with Megan Yelaney

Release Date: 12/22/2025

What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches) show art What to Invest In When Your Business Feels Stuck (A Gap Analysis for Coaches)

Business Not As Usual with Megan Yelaney

If your January motivation is already fading, or you’re realizing that doing more isn’t fixing what feels off in your business: this episode is for you. In this conversation, I’m walking you through the exact Gap Finder process I created for my private mastermind clients to help them identify what’s actually holding their business back (hint: it’s usually not what you think). Because most entrepreneurs don’t have a motivation problem. They have a misdiagnosed gap. You might think you need more leads, better sales skills, or a new platform, but the real issue is often buried...

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Business Not As Usual with Megan Yelaney

Tune into Day 3 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to share client stories without relying on vague wins or before-and-after fluff ✅How to highlight process-based results so people understand what actually changes when they work with you ✅How to turn proof into belief, not pressure You’ll learn how to use proof in a way that helps buyers see themselves in the transformation — not just admire results from afar.   Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th! Apply for The...

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Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What if your marketing didn’t just work… it actually made you feel more regulated? In this longer, laugh-out-loud-and-then-get-a-lump-in-your-throat conversation, Meg sits down with Tasha and Brandon (Rules & Rebellion)—burnout business strategists who support heart-centered business owners with Complex Life Circumstances (their term: CLC). If you’ve ever tried to follow someone’s “post every day + hustle harder” blueprint and felt your nervous system slam the brakes… this episode will feel like someone finally telling the truth out...

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Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging—and fully owning her distinctive edge—helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did—but wasn’t clearly articulating why she was...

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Business Not As Usual with Megan Yelaney

[THE DISTINCTIVE EDGE CLIENT CASE STUDY] What does it look like to move from “I’ll join next year” to a full-body gut yes—and then watch your business immediately start to click? In this case study-style episode, I sit down with Deb Driscoll, founder of The Be Her Collective, whose North Star is “reminding women just how frickin’ magical they are.” Deb supports women to reclaim their intuitive wisdom, remember who they are, and step into heroine status—and reminded us all that intuition + strategy is a lethal combo when you finally give yourself permission to be fully seen. Deb...

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Business Not As Usual with Megan Yelaney

Tune into Day 2 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅How to identify the framework that already exists inside your work (even if you’ve never named it) ✅How a clear method eliminates the “I’ve tried that before” objection ✅Why clarity around your process builds trust fast — and makes people want your way You’ll learn how to clearly explain what you do — without rambling, over-explaining, or hoping people “just get it.”   Time Stamp Breakdown: Important Links: The next cohort of TDE starts on February 9th!...

info_outline [WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content show art [WILDLY IN DEMAND] DAY 1: What Parts of Your Story Create Demand, and How to Use Them in Your Content

Business Not As Usual with Megan Yelaney

Tune into Day 1 of the Wildly in Demand series we’re hosting from January 27th-29th. We’ll break down: ✅What parts of your story create demand (and which parts are just noise) ✅Where your story needs to show up more clearly in your content ✅The difference between being “liked” and being actively sought out You’ll get clear on what actually makes your story compelling, and how to use it on purpose in your messaging.   Time Stamp Breakdown:   8:20 - What does being 'Wildly in Demand' mean?   10:58 - Your Wildly in Demand Goals   13:44 - Process to Become...

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Business Not As Usual with Megan Yelaney

What if the reason your launches feel exhausting…isn’t how much you’re doing, but how fragmented your message has become? In this episode of Business Not As Usual, I’m pulling back the curtain on something I realized while prepping for my mastermind kickoff: 👉Last year, I filled four different offers but I only publicly marketed one message And honestly? It changed everything: from my energy, to my client results, to how demand shows up behind the scenes. In this episode, I walk you through: Why I stopped marketing multiple offers (and why it no longer works for most businesses) ...

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Business Not As Usual with Megan Yelaney

Want to become wildly in demand this year: booked out, waitlist, people actually choosing you for your method and your approach? In this episode, I’m breaking down what it really takes to build demand (and why it has way less to do with going viral than you think). You’ll hear: The 3 things you need to become wildly in demand: story, positioning, and proof Why “more views” usually just creates more freebie-seekers (not buyers) The psychology of why people buy (it’s not because you’re qualified) Why your origin story builds trust before your audience ever sees your...

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Business Not As Usual with Megan Yelaney

The post-holiday transition can feel harder than we expect, especially when you’ve had real rest, space, or slower mornings. In this episode, I’m sharing a very honest, behind-the-scenes look at how I’m getting back into work mode after time off, without the pressure to have everything mapped out or “perfect” on January 1st. We talk about: How to put the post-holiday slump into perspective (and stop being dramatic about it) Why doing the hardest, most needle-moving task first changes everything How I’m using simple focus tools like the Pomodoro technique to ease back in ...

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More Episodes

You don’t hit a ceiling because you’re doing something wrong.

You hit it because you’ve outgrown the container you’re operating in.

This episode is about what it takes to really expand in your business..

It’s about the moment when the version of you who started your business can no longer lead the version of the business you want next.

I’m sharing what it looks like when growth starts feeling heavy, why that’s actually a signal (not a problem), and how expanding your container changes the way you lead, sell, price, and make decisions.

In this episode, we explore:

  • What it actually means to outgrow your business container

  • Why growth often feels uncomfortable right before expansion happens

  • The identity shifts required to move into your next income level

  • How CEO-level thinking changes your relationship with money, pricing, and decisions

  • Why expansion isn’t about adding more: it’s about holding more

  • The “flower pot problem” and how to know when you need a bigger one

  • What changes when you stop operating like the version who started the business

  • How expanding your container creates ease, confidence, and momentum

  • Why the next level doesn’t require a new strategy: it requires a new posture

  • The subtle shifts that separate entrepreneurs who plateau from those who scale

If you’re in this season…

You’ve built proof. You have results and momentum.  Your business works, but it doesn’t feel as expansive as it should.

You might feel financially tighter than expected for your level of experience.
You might notice you’re tolerating things that no longer align.
You might feel a quiet pull toward bigger conversations, cleaner systems, and more intentional growth.

It’s a sign you’re ready for expansion.

About the Expansion Era Mastermind

I also share details about my upcoming 6-month mastermind for established entrepreneurs who are ready to expand their income, leadership, and business ecosystem.

This is for you if you:

  • Are already having five-figure months

  • Know your body of work is meant to scale

  • Want to lead at a higher level without burning out

  • Are ready for cleaner systems, stronger decisions, and long-term growth

📩 DM “EXPANSION” on Instagram @meganyelaney to learn more