Why Lacking Trust and Nurturing Is Costing You Sales
CEO Glow Show
What if people are seeing your content, visiting your website, and checking out your products…but they’re still not buying? The problem may not be your product. It may be that you’re asking for the sale before you’ve built enough trust. In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales. Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping...
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Fixing a Stranger's Beauty Business in Under 20 Minutes: Patent & Profits
CEO Glow Show
What happens when you have an incredible product… but no predictable system to sell it? In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans. There’s just one problem. She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales. In less than 20 minutes, Sheila breaks down the exact...
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When Starting Over Becomes Your Biggest Breakthrough - Hosted by Sheila Bella and Featuring Myra, Founder of Guru Sugaring Academy & Swwon Summit
CEO Glow Show
What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot. After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting...
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The 10K Trap — What to Do If You're Stuck with Hosted by Sheila Bella, Founder of Pretty Rich Bosses
CEO Glow Show
Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through? You're not lazy. You're not failing. And you're definitely not the problem. In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there. Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model. If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one,...
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She Went From 5K to 21K Followers Overnight!! Sheila Bella interviews Kamari, Conent Creator and Founder of Moon Waxing Company
CEO Glow Show
What if one funny Reel completely changed your business? In this episode of the CEO Glow Show, Sheila Bella sits down with waxing expert and content creator Kamari to unpack the viral video that took her from 5,000 followers to 21,000 overnight—and eventually helped her grow to over 70,000 Instagram followers. But here's the real story… This isn't just about going viral. It's about using social media strategically to build trust, attract dream clients, fill your books, and create a business that works for you—even when people think your content is "cringey." Kamari shares how she...
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Why Dream Clients Are Buying From Someone Else Less Talented Than You
CEO Glow Show
Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less...
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Building Businesses That Matter with Pretty Rich Bosses CEO Sheila Bella
CEO Glow Show
What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients. Together, Sheila and Skylar explore what it really means to lead with purpose, serve people...
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Your Nicest Clients Are Secretly Your Most Expensive Ones — The Math
CEO Glow Show
What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the “nice client.” You know the one. She’s easygoing. She trusts you. She never complains. She says “whatever works for you.” And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it. This episode isn’t about becoming cold...
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Fixing a Stranger’s Beauty Business in Under 20 Minutes: Scale Strategy
CEO Glow Show
What happens when a beauty entrepreneur creates an incredible product… but doesn’t yet have the systems to scale it? In this episode from the Fixing a Stranger’s Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother’s determination to help her daughter’s health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now...
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How to Fire a Client and Do It With Your Whole Chest
CEO Glow Show
What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like “reasonable requests” on the surface slowly revealed something deeper: boundary testing. Sheila breaks down...
info_outlineHosted by Sheila Bella, Founder of Pretty Rich Bosses
Featuring Brenda Hogsett, Founder of SkinTastic & 10x International Award-Winning Esthetician
What if one of the most profitable services in the beauty industry… is the one everyone is too afraid to offer?
In this eye-opening episode recorded live at The Skin Games, Sheila Bella sits down with Brenda Hogsett to talk about an untapped, high-income niche that most beauty professionals are completely overlooking: male intimate waxing.
From safety concerns to professional boundaries to positioning yourself as a premium provider, Brenda breaks down exactly how to confidently offer this service while attracting high-quality clients.
This isn’t just about adding a service.
It’s about expanding your market, increasing your income, and stepping into authority.
If you’ve ever wondered how to stand out in a saturated industry… this episode will open your eyes to what’s possible.
🔑 5 KeyPoints From This Episode
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Men’s services are an untapped market.
Most beauty pros are missing out on a highly profitable, underserved niche. -
Your positioning determines your clientele.
Presenting yourself professionally attracts higher-quality, respectful clients. -
Boundaries create safety and confidence.
Clear disclaimers and expectations protect you and your business. -
Men are consistent, high-value clients.
Many return regularly and spend without hesitation. -
Your tools and technique matter more than you think.
Using the right products is critical for safety and results in sensitive services.
💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind
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//FOR MORE INFO on Brenda Hoggsett visit: @skintastic209