CEO Glow Show

Welcome to the CEO Glow Show, formerly known as Pretty Rich Podcast, where girl power meets genuine transformation in the realm of beauty entrepreneurship. Join your host, Sheila Bella, a seasoned beauty business coach and PMU mogul, as she guides you on a journey to illuminate your path to success in the beauty industry. Sheila's mission is to empower you to create a life that's abundantly rich - rich in wealth, spirit, beauty, fitness, and relationships. This podcast is your beacon of light, offering a blend of actionable strategies, industry-specific insights, and heartfelt storytelling, all designed to kindle the CEO glow within you. In This Podcast, You Will: Discover Industry-Specific Strategies: Gain invaluable insights into navigating the beauty industry with grace and strategy. Embrace Personal and Spiritual Growth: Learn how personal transformation and spirituality can be powerful catalysts for your business success. Build a Supportive Community: Understand the importance of fostering a community that celebrates and uplifts your entrepreneurial journey. Engage with Thought Leaders: Tune in to engaging conversations with guest speakers who share their wisdom on business, marketing, mindset, and more. Experience Real Stories: Get inspired by authentic stories that resonate with the highs and lows of being a beauty entrepreneur. Morning Glow Texts: As part of our community, you'll have the exclusive opportunity to start each day with Morning Glow Texts, your essential dose of morning inspiration and empowerment. DM @CEOglowshow to receive daily texts :) Connect and Grow with Us: Join our vibrant community on Instagram: @CEOGlowShow Don't just navigate the beauty industry; illuminate it with your presence. Subscribe to the CEO Glow Show and step into a world where your success shines brightly, powered by a community that believes in the beauty of your dreams. We Want to Hear from You: Your voice matters! Share your thoughts, insights, or the glow you've experienced from our podcast. Leave us a review or comment, and let's continue to spread this radiant energy together.

Why Lacking Trust and Nurturing Is Costing You Sales 08/12/2026

Why Lacking Trust and Nurturing Is Costing You Sales What if people are seeing your content, visiting your website, and checking out your products…but they’re still not buying? The problem may not be your product. It may be that you’re asking for the sale before you’ve built enough trust. In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales. Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping beauty professionals keep more retail profits inside their studios. But as her product line grows, she faces a challenge familiar to so many beauty entrepreneurs: How do you turn cold traffic into paying customers? Sheila breaks down why going directly from Instagram content to “BUY NOW” leaves money on the table. Instead, she maps out a value ladder that moves potential customers from content to a valuable free resource, into conversations, email and text nurturing, and ultimately into a purchase. The lesson? You can’t skip the trust process. From creating irresistible lead magnets and capturing contact information to building automated nurture sequences and starting more conversations, Sheila shows how a few simple changes can turn the content you’re already creating into an actual sales system. If you’re posting consistently but wondering why your followers aren’t converting, this episode will show you what could be missing between the follow and the sale. Because people rarely need more convincing. They need more nurturing. 🔑 5 Key Points From This Episode 1. You can’t skip the trust process. Going straight from content to asking someone to buy is often too big of a jump. Your audience needs multiple opportunities to learn from you, experience your value, and trust your expertise first. 2. Give value before asking for the sale. Sheila recommends turning Melissa’s existing brow tutorial into an irresistible free resource, such as a brow mapping guide, quiz, tutorial, or “brows in under three minutes” lead magnet. 3. Stop letting website visitors disappear. A freebie allows you to capture an email address and continue the relationship instead of hoping someone remembers to return and purchase later. 4. More conversations can create more sales. Once someone becomes a lead, start a conversation manually, through your team, or with automation. Sheila emphasizes that businesses grow through conversations, not passive followers alone. 5. Nurture systems help you scale. Email and text sequences can educate prospects, showcase transformations, overcome misconceptions, explain what makes your offer different, and keep your business top of mind until they're ready to buy. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/42392105

Fixing a Stranger's Beauty Business in Under 20 Minutes: Patent & Profits 08/05/2026

When Starting Over Becomes Your Biggest Breakthrough - Hosted by Sheila Bella and Featuring Myra, Founder of Guru Sugaring Academy & Swwon Summit 07/30/2026

When Starting Over Becomes Your Biggest Breakthrough - Hosted by Sheila Bella and Featuring Myra, Founder of Guru Sugaring Academy & Swwon Summit What happens when you walk away from something you've spent nearly a decade building? For many entrepreneurs, starting over feels like failure. For Myra, it became the beginning of her biggest breakthrough. In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot. After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference. Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes. If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one. Sometimes starting over isn't the end of the story. It's where the real story begins. 🔑 5 Key Points From This Episode 1. Sometimes your biggest breakthrough begins with starting over. Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined. 2. Community is one of your greatest business assets. When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years. 3. Teaching creates lasting impact. What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events. 4. Business success doesn't have to come at the expense of freedom. Myra shares her vision of building a location-independent business through education, conferences, and scalable programs. 5. One closed door often leads to many open ones. Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/42262395

The 10K Trap — What to Do If You're Stuck with Hosted by Sheila Bella, Founder of Pretty Rich Bosses 07/22/2026

The 10K Trap — What to Do If You're Stuck with Hosted by Sheila Bella, Founder of Pretty Rich Bosses Are you making between $8K and $12K a month... but somehow it feels like no matter how hard you work, you can't break through? You're not lazy. You're not failing. And you're definitely not the problem. In this episode of the CEO Glow Show, Sheila Bella explains why so many beauty entrepreneurs hit the $10K/month ceiling—and why working harder only keeps you trapped there. Sheila reveals that the problem isn't your talent, pricing, or hustle. It's your business model. If you're the marketing department, sales team, service provider, customer support, scheduler, and CEO all rolled into one, you've unknowingly become the biggest bottleneck in your own business. This episode breaks down the mindset shift every beauty entrepreneur must make to go from being booked and busy to building a business that can scale beyond them. If you're ready to stop trading time for money and start building systems that create freedom, this episode is your roadmap. Because the goal isn't to become a better machine. The goal is to build one. 🔑 5 Key Points From This Episode The $10K ceiling is structural—not personal. Most service providers don't plateau because they're untalented. They plateau because one person can only do so much. You don't own a business—you own four jobs. Marketing, sales, fulfillment, and operations all depend on you, making growth impossible. Working harder doesn't break the ceiling. More hours, higher prices, and even hiring can still leave you trapped if your systems don't change. Scaling requires machines, not more hustle. Your marketing, sales, and delivery systems must eventually operate without relying on you every step of the way. Stop being the machine—build the machine. The difference between a $10K business and a $50K business isn't talent. It's architecture. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/42172015

She Went From 5K to 21K Followers Overnight!! Sheila Bella interviews Kamari, Conent Creator and Founder of Moon Waxing Company 07/14/2026

She Went From 5K to 21K Followers Overnight!! Sheila Bella interviews Kamari, Conent Creator and Founder of Moon Waxing Company What if one funny Reel completely changed your business? In this episode of the CEO Glow Show, Sheila Bella sits down with waxing expert and content creator Kamari to unpack the viral video that took her from 5,000 followers to 21,000 overnight—and eventually helped her grow to over 70,000 Instagram followers. But here's the real story… This isn't just about going viral. It's about using social media strategically to build trust, attract dream clients, fill your books, and create a business that works for you—even when people think your content is "cringey." Kamari shares how she repurposes trending sounds, creates relatable content for her niche, batch films her videos, and turned consistent posting into a fully booked waxing business. Sheila also shares why vanity metrics don't matter if they don't convert, and how to create content that actually generates revenue instead of just views. If you've been hiding from social media, waiting until everything is perfect, or wondering if content creation is really worth it… this episode is your wake-up call. Because in 2026, social media isn't optional. It's your storefront. 🔑 5 Key Points From This Episode One viral video can change your business—but consistency gets you there. Kamari's overnight growth happened because she had already committed to showing up consistently. Funny content builds trust. People book people they feel like they already know. Social media should generate revenue—not just views. Focus on content that attracts paying clients, not just followers. Batch creating saves time and keeps you consistent. Creating multiple videos in one session makes content sustainable. Your comfort zone is costing you clients. The businesses growing the fastest are the ones willing to be seen. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/42000755

Why Dream Clients Are Buying From Someone Else Less Talented Than You 07/07/2026

Why Dream Clients Are Buying From Someone Else Less Talented Than You Have you ever looked at another beauty professional and thought… "I'm better than they are. So why are they booking all the dream clients?" If so, this episode is for you. In this eye-opening episode of the CEO Glow Show, Sheila Bella reveals one of the biggest misconceptions in the beauty industry: premium clients don't buy the most talented artist—they buy the best-positioned one. Through one unforgettable analogy—the difference between a small boat and a luxury yacht—Sheila explains why your dream clients are choosing someone with less experience, fewer certifications, and less talent... and why it has nothing to do with your skill. This episode is a masterclass in premium positioning, pricing psychology, branding, and perception. If you're tired of competing on price, attracting bargain hunters, or feeling like the "best-kept secret" in your city, this conversation will completely change the way you market your business. Because your talent isn't the problem. Your positioning is. And the best part? Positioning is something you can change starting today. 🔑 5 Key Points From This Episode Talent doesn't attract premium clients—positioning does. Dream clients decide who to trust long before they experience your work. Premium buyers don't shop like bargain buyers. They invest in confidence, perception, and brand experience—not just technical skill. Underpricing sends the wrong message. Low prices often communicate uncertainty instead of generosity. Stop marketing like the small boat. The most successful beauty businesses position themselves like the yacht: confident, clear, and premium. Your engine isn't broken—your sign is. Your expertise is already there. The fastest way to attract better clients is to change how you're perceived. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41985935

Building Businesses That Matter with Pretty Rich Bosses CEO Sheila Bella 06/30/2026

Building Businesses That Matter with Pretty Rich Bosses CEO Sheila Bella What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference? In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients. Together, Sheila and Skylar explore what it really means to lead with purpose, serve people authentically, and grow a profitable beauty business without sacrificing your values. They also discuss how genuine connection—not pressure or sales tactics—became the foundation of Skylar's business growth after joining Pretty Rich Bosses. If you've ever wondered whether you can build a business that creates both income and impact, this conversation will remind you that the two are not only compatible—they're incredibly powerful together. Whether you're a beauty entrepreneur, esthetician, salon owner, or service provider, this episode will encourage you to build something bigger than yourself. ✨ 5 Key Takeaways Purpose creates lasting profit. Businesses built around serving others often create stronger client loyalty and deeper fulfillment. Authenticity always outperforms a manufactured brand. People connect with real people—not perfectly curated personas. Great sales begin with genuine listening. The best consultations focus on understanding someone's goals before offering solutions. Systems create freedom. Organization, consistency, and personalized marketing can transform a business from struggling to booked weeks in advance. Impact and income are not opposites. You don't have to choose between making a difference and making money—you can intentionally build both. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41810820

Your Nicest Clients Are Secretly Your Most Expensive Ones — The Math 06/23/2026

Your Nicest Clients Are Secretly Your Most Expensive Ones — The Math What if the client you love the most… is quietly costing you the most money? In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the “nice client.” You know the one. She’s easygoing. She trusts you. She never complains. She says “whatever works for you.” And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it. This episode isn’t about becoming cold or transactional. It’s about understanding the difference between a nice client and a profitable client—and why structure, policies, and pricing systems matter more than your emotions. If you’ve ever stayed underpaid because someone was “so sweet,” this episode is going to completely change the way you think about boundaries, pricing, and profitability. Because loving your clients and charging properly were always allowed to exist in the same sentence. 🔑 5 Key Points From This Episode Your nicest clients may be your biggest money leak. Emotional comfort often causes business owners to quietly overgive. You’re not pricing clients—you’re pricing comfort. Many beauty pros lower boundaries for clients who feel emotionally “easy.” Nice does not automatically mean profitable. A pleasant client can still quietly cost you time, money, and scope creep. Strong businesses rely on structure, not personality. Boundaries should live in policies, systems, and pricing—not moods or emotions. You can adore clients and still charge properly. Profitability and kindness are not mutually exclusive. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41457295

Fixing a Stranger’s Beauty Business in Under 20 Minutes: Scale Strategy 06/16/2026

Fixing a Stranger’s Beauty Business in Under 20 Minutes: Scale Strategy What happens when a beauty entrepreneur creates an incredible product… but doesn’t yet have the systems to scale it? In this episode from the Fixing a Stranger’s Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother’s determination to help her daughter’s health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up! She’s looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching. In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation. This episode is a masterclass on what actually creates sustainable growth in today’s beauty industry. Because amazing products alone don’t scale businesses. Systems do. Check out G& E Spa Essentials at: 🔑 5 Key Points From This Episode Every business has 3 machines: visibility, booking, and product fulfillment. If one machine is weak, growth slows down. Organic content builds trust. Paid ads create reach. You need both working together to scale effectively. Good products are not enough anymore. Visibility and automation are what turn products into brands. Funnels and email marketing build long-term revenue. Capturing leads allows businesses to stay top of mind automatically. Scaling requires professionals, not guesswork. Ads, automation, and systems work best when handled strategically. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41454785

How to Fire a Client and Do It With Your Whole Chest 06/09/2026

How to Fire a Client and Do It With Your Whole Chest What if protecting your peace, your schedule, and your business growth meant saying no to the wrong clients? In this bold and hilarious episode of the CEO Glow Show, Sheila Bella walks through a real-life case study that every beauty entrepreneur, injector, salon owner, lash artist, and med spa owner needs to hear. A potential client hadn't spent a dollar yet—but over multiple phone calls, consultations, and text messages, she had already begun creating chaos. What looked like “reasonable requests” on the surface slowly revealed something deeper: boundary testing. Sheila breaks down exactly how to identify red flags before they become refund requests, late-night text messages, and emotional burnout. More importantly, she gives you a copy-and-paste firing script that protects your authority while keeping your professionalism intact. Because not every client is your client. And the fastest way to create space for dream clients is by learning how to release the wrong ones. Your time is the most expensive thing you sell. Stop giving it away for free. 🔑 5 Key Points From This Episode High-maintenance clients don't usually show up screaming. They often show up with “small reasonable requests” that slowly escalate. Every yes creates a new expectation. Accommodating endless requests can quietly train clients to disrespect boundaries. Frame it as a mismatch, not a rejection. Professional exits remove emotion and protect your brand. Never justify, argue, defend, or overexplain. You are the CEO, not a witness in a courtroom. The best way to fire bad clients is to stop enrolling them. Systems and boundaries prevent problems before they begin. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41454630

Fixing a Stranger’s Beauty Business in Under 20 Minutes: Increase Income 06/02/2026

Objections Are Buying Signals 05/26/2026

How to Go From Artist to Industry Authority 05/19/2026

How to Go From Artist to Industry Authority CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring award-winning international makeup artist and entrepreneur, Tiaja Pierre What separates a talented artist from an industry authority? It’s not just skill. It’s visibility. It’s mentorship. It’s taking risks. And it’s being willing to put yourself in rooms that stretch you. In this episode of the CEO Glow Show, Sheila Bella sits down at The Skin Games with award-winning international makeup artist and entrepreneur Tiaja Pierre to talk about what it really takes to evolve from being talented to becoming known. Tiaja shares her inspiring journey through multiple areas of the beauty industry, from massage therapy and esthetics to traveling internationally as a makeup artist, educator, competitor, and entrepreneur. Together, Sheila and Tiaja unpack the power of mentorship, competing for growth, building credibility, expanding your network, and staying authentic while growing your platform. This conversation goes far beyond makeup and esthetics. It’s about becoming the version of yourself that can lead, teach, influence, and create opportunities beyond the treatment room. If you’re tired of being “just another talented artist” and want to become recognized, respected, and remembered in your industry, this episode is for you. Because talent might get you noticed… but authority creates legacy. 🔑 5 Key Points From This Episode You are not competing against others—you are competing against yourself. Growth happens when you focus on improving your own skillset, not comparing yourself to everyone else. Authority is built through visibility and experience. Getting in rooms, competitions, and industry events creates opportunities. Mentorship accelerates success. Different mentors serve different seasons of your growth. Your platform expands when you take risks. The Skin Games elevated an already successful career into education and leadership opportunities. Be genuine and follow your heart. Long-term success comes from authenticity, not trying to fit into someone else’s mold. You don’t need more effort—you need better strategy. Fixing one broken “machine” can completely change your business. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // | /episode/index/show/prettyrich/id/41338330

Fixing a Stranger’s Beauty Business in Under 20 Minutes: Starting Over 05/12/2026

What Businesses Are Afraid To Do But Absolutely Should 05/05/2026

The Real ROI of Competing with host Sheila Bella, CEO of Pretty Rich Bosses 04/28/2026

The Real ROI of Competing with host Sheila Bella, CEO of Pretty Rich Bosses CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Jennifer Rosenblum, Founder of The Skin Games at (2025 LashCon) If you’ve ever thought about competing—but talked yourself out of it… this episode is your sign. In this live conversation from LashCon, Sheila Bella sits down with Jill and Jennifer, founders of The Skin Games, to break down what really happens when beauty professionals step into competition. This isn’t just about winning trophies. It’s about confidence. Visibility. Credibility. And becoming the kind of artist who can lead, teach, and build something bigger than just a service business. From shy beginners to brand owners, educators, and industry influencers—this episode reveals why the beauty pros who compete often go on to build the biggest careers. If you’ve been playing small, second-guessing yourself, or waiting until you feel “ready”… this conversation will push you to move anyway. Because courage—not perfection—is what changes everything. 🔑 5 Key Points From This Episode Competition builds confidence faster than anything else. Putting yourself out there transforms how you see yourself and how others see you. Courage is the common denominator of success. The artists who compete are often the ones who go on to build brands, academies, and influence. You don’t compete to win—you compete to grow. Feedback, skill refinement, and exposure are the real rewards. Credibility increases instantly. Even being a finalist or competitor elevates your authority in the eyes of clients. Opportunities come from visibility. Competitors often get discovered, recruited, and positioned as leaders in the industry. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOR MORE INFO on The Skin Games check out /episode/index/show/prettyrich/id/41033135

From Self-Doubt to CEO with Pretty Rich Boss CEO Sheila Bella and VP of California Skincare Supply, Jullea Anderson 04/21/2026

From Self-Doubt to CEO with Pretty Rich Boss CEO Sheila Bella and VP of California Skincare Supply, Jullea Anderson What if building a business wasn’t just about making money… but about becoming the person you were always meant to be? In this raw and real conversation from the 2026 Skin Games, Sheila Bella sits down with Jullea of California Skincare Supply to talk about the side of entrepreneurship no one prepares you for. Not the aesthetics. Not the branding. Not the highlight reel. But the identity work. They unpack how running a business forces you to confront rejection, imposter syndrome, past beliefs, and even childhood wounds—and why that’s actually what makes entrepreneurship so powerful. From building a multi-generational beauty business to leading with confidence, Jullea shares insights on growth, resilience, and staying grounded while scaling. If you’ve ever questioned yourself, your path, or your ability to succeed… this episode will shift how you see your journey. 🔑 5 Key Points From This Episode Entrepreneurship exposes your internal beliefs. Every insecurity, doubt, and past story rises to the surface when you lead a business. Imposter syndrome is part of the process. Confidence isn’t given—it’s built by continuing to show up anyway. You don’t have to follow one path in your business. Exploring different brands, tools, and strategies creates more opportunity and growth. Connection builds long-term success. Treating clients like family creates trust, loyalty, and longevity. Growth requires choosing evolution over comfort. You will face moments where you must decide: stay the same or level up. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | //FOLLOW Califonria Skincare Supply @ /episode/index/show/prettyrich/id/40946620

Surrender To Trust The Process 04/14/2026

Stop Being Beige 04/07/2026

Getting Out of Your Own Way 03/31/2026

Every Objection Handled 03/24/2026

Triple Your Income In 30 Days! 03/17/2026

If You Are The Most Affordable, That’s Why You’re Losing! 03/10/2026

If You Are The Most Affordable, That’s Why You’re Losing! Everyone keeps saying the same thing: “The economy is bad. Clients aren’t spending.” But are they really? In this bold and eye-opening episode of the CEO Glow Show, Sheila Bella challenges the biggest myth circulating in the beauty industry today. She explains why clients are still spending thousands on luxury experiences, skincare, travel, and beauty—and why being the most affordable provider in your market might actually be the reason you’re struggling to book premium clients. Sheila breaks down the psychology of premium buyers, the neuroscience of trust and certainty, and how your marketing signals can either attract luxury clients or repel them. If you’ve been discounting, panic posting, or questioning your prices, this episode will completely change the way you position your brand. This conversation is about stepping into authority, shifting your nervous system, and building a beauty business that signals confidence, stability, and premium value. 5 Key Points From This Episode The problem isn’t the economy—it’s positioning. Clients are still spending money; they’re just choosing providers who signal certainty and trust. Premium buyers are risk sensitive, not price sensitive. High-income clients care more about avoiding mistakes than saving money. Desperation marketing pushes luxury clients away. Constant discounts, giveaways, and last-minute openings can signal instability. Luxury is psychological. Premium positioning is communicated through tone, confidence, and clarity—not just branding. Start acting like the brand you want to become. Position your business today as the future version you’re building toward. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella /episode/index/show/prettyrich/id/40372920

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams 03/03/2026

Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Longevity Over Hype: Building a Lash Brand That Lasts with EBL Founder Lindy Williams Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Lindy Williams, Founder of EBL In an industry obsessed with going viral, what does it actually take to build a lash brand that lasts? In this powerful conversation, Sheila Bella sits down with Lindy Williams, founder of EBL, to talk about choosing longevity over hype, discipline over dopamine, and brand equity over quick wins. If you are a lash artist, product line owner, salon owner, or beauty entrepreneur who wants to build something sustainable instead of something trendy, this episode will reset your standards. They break down what most beauty pros get wrong about branding, why consistency beats spikes of attention, and how to create trust that compounds over time. This is about building a real company, not just a social media moment. If you are tired of chasing trends and ready to build authority, credibility, and long term revenue, 🔑 5 Key Points From This Episode Hype fades but brand equity compounds. Viral moments do not equal sustainable revenue. Trust and consistency do. Discipline builds longevity. Showing up consistently, refining your offer, and protecting standards matter more than chasing attention. Authority is built through positioning. Clear messaging, niche clarity, and brand alignment create trust. Community creates staying power. Brands that last are built on relationships, not transactions. Long term thinking wins. Decisions made for durability outperform decisions made for quick cash. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella /episode/index/show/prettyrich/id/40255685

Double Your Income in 60 Days! 02/24/2026

Fixing A Stranger’s Beauty Business In Under 20 Minutes: Marketing Strategies 02/17/2026

Fixing A Stranger’s Beauty Business In Under 20 Minutes: Marketing Strategies CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist’s business in real time and shows exactly how to go from “kind of booked” to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you’re relying mostly on word-of-mouth… If you’re 60–70% booked but not consistently full… If you want to double your income but don’t know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don’t know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable. 🔑 5 Key Points From This Episode Most beauty pros don’t build teams because they don’t have predictable marketing. Renting feels “safer” than leading — but it limits income potential. There are 3 Machines in Every Beauty Business: Visibility Machine (awareness) Booking Machine (conversion) Service Machine (retention) Instagram is now searchable like Google. Your name, bio, keywords, and verification directly impact discoverability. Paid Ads = Reach Engine. Organic Content = Trust Engine. You need both to grow consistently. Email marketing is the lowest hanging fruit. Most beauty pros already have the leads — they just aren’t nurturing them. 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella /episode/index/show/prettyrich/id/40131845

So Booked She Had To Stop Posting! with Robin Miller 02/10/2026

If You Feel Like Quitting… Watch This! with host Sheila Bella, Founder of Pretty Rich Bosses 02/03/2026

If You Feel Like Quitting… Watch This! with host Sheila Bella, Founder of Pretty Rich Bosses If you’re in a season where business feels heavier than it used to… where the money feels inconsistent, decisions feel more expensive, and quitting sounds tempting—this episode is for you. In this raw, no-fluff solo episode, Sheila Bella breaks down why most entrepreneurs don’t fail because they’re bad at business—but because they panic at the exact moment they need to think like a CEO. This isn’t a motivational pep talk. It’s a leadership recalibration. Sheila explains why the “middle” of business feels so uncomfortable, how panic thinking quietly destroys businesses, and what real CEOs do differently when pressure hits. If you’ve been questioning yourself, your business, or your capacity to keep going—this conversation will help you reframe what’s actually happening and show you how to lead through it instead of burning everything down. You’re not failing. You’re being forged. 🎧 Listen if you’re ready to stop chasing relief and start building something sustainable. 🔑 5 Key Points from the Episode Most entrepreneurs don’t fail—they panic. Panic leads to reactive decisions that trade long-term stability for short-term relief. The “middle” of business isn’t failure—it’s compression. This season exposes gaps in systems, standards, and thinking, not your worth or ability. Panic thinking vs. CEO thinking is the real divide. Panic seeks fast fixes. CEO thinking prioritizes trust, delivery, and optimization. Growth comes from simplification, not expansion. Plug leaks, raise standards, and tighten your core offers instead of adding more. Discomfort isn’t a sign to quit—it’s a signal to lead. This is where professionals are made and businesses become real assets. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind /episode/index/show/prettyrich/id/39967435

Booked and Busy Challenge – Day 1 with PRB CEO Sheila Bella 01/27/2026

The 8 Psychological Milestones of Selling 01/21/2026

The 8 Psychological Milestones of Selling Most beauty entrepreneurs think selling happens on the consult… in the DM… or during the pitch. But in this episode, Sheila Bella flips that belief on its head and teaches the real truth: the sale is won (or lost) days before you ever speak to someone. Your content, lead magnets, and funnel should be doing 85% of the selling—so the call becomes a simple “heartbeat check” and the only decision left is payment plan or paid-in-full. Sheila breaks down the exact “pre-sales engineering” behind high-converting marketing and walks you through the 8 psychological milestones your audience must experience to go from stranger → convinced → decisive. If your sales calls feel like wrestling matches, if clients are price shopping, or if you’re tired of “pitching harder,” this episode will show you how to build a pre-sold buyer before they ever book. ⭐ 5 Key Points From the Episode Marketing should do 85% of the selling Your content + lead generator should build conviction before the call—so the DM/consult is a formality, not a hostage situation. Pre-sales is the real game (and it’s engineered) If they don’t believe you can solve their problem before the call, you “lost the sale days ago” in your content, funnel, and lead magnet. Your marketing must simulate a sales call The same questions you answer on a consult should be answered through content: pain, vision, solution, identity shift, urgency—before they talk to you. Lead generators are not “one and done”—they’re iterations Most entrepreneurs quit too early. Sheila explains why your first freebie likely won’t be your best, and why volume + data is how you build an 85%-converting lead generator. The 8 milestones create the “psychological yes” before checkout She breaks down how your content must shift someone’s psychology—from trusting your diagnosis to believing your solution is unique—so objections, comparison, and price shopping disappear. // BEAUTY BIZ SECRETS FACEBOOK GROUP! // BOOKED AND BUSY CHALLENGE // FREE BEAUTY BUSINESS AUDIT // www.SheilaBella.com | // Instagram: @CEOglowshow & @realsheilabella // YOUTUBE Channel youtube.com/@SheilaBella 💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind /episode/index/show/prettyrich/id/39806940

CEO Glow Show

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