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How 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)

QUESTION EVERYTHING

Release Date: 03/27/2025

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Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle’s FAVORITE (infused) tequila! 

  • The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S.
  • Why traditional tequila marketing missed the mark for women—and how they flipped the script
  • The moment they knew 21 Seeds was bigger than just a fun side hustle
  • Behind-the-scenes of their first disastrous production run and how they turned failure into momentum
  • How they caught the attention of  Oprah, and the entire spirits industry.
  • What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand
  • How being outsiders in the spirits industry gave them an advantage over legacy brands
  • The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe’s, and major liquor stores nationwide
  • The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio
  • Why moms make the best entrepreneurs and how motherhood prepared them for building a business
  • The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries

If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry.

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