Episode #0100 - What moving from free to paying really means. Difference in freemium vs pay model
Release Date: 04/14/2022
Episode #0124 - Pricing Transformation Series Part 2: Sometimes It Is the Pricing Team, and No One Wants to Say It
Pricing College Podcast
TIME-STAMPED NOTES: [0:00] Intro: The Uncomfortable Truth [0:29] Increasing Pressure on Pricing Teams [1:50] The Accidental Evolution of Pricing [3:12] Analytical vs. Commercial Capability [4:19] Why Teams are Set Up to Fail [5:48] The Capability Gap [7:49] Managing Complexity vs. Structural Change [9:29] Limits of External Consultants [11:00] The AI "Silver Bullet" Delusion [12:12] Defining a Value Culture [14:23] Conclusion In this episode of the Pricing Transformation Series, Joanna Wells, founder and director of Taylor Wells Advisory, addresses the most...
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Episode #0123 - Pricing Transformation Series Part 2: Why Your Pricing Isn’t Working — And It’s Not Just Because of Your Sales or Pricing Teams
Pricing College Podcast
Times-stamp Notes: [00:00] Introduction to developing pricing strategies [00:32] Developing pricing strategies amid rising complexity and cost pressures [01:34] Challenges in developing pricing strategies within current systems [03:57] Structural issues in developing pricing strategies [05:48] Example of misalignment when developing pricing strategies [08:47] Improving and developing pricing strategies through better design [10:18] Conclusion: Key takeaways on developing pricing strategies 00:00 Been a big week in Australia and in the world. Pricing is back in the spotlight. And in the...
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Episode #0122 - Cost Pass Through in Volatile Markets: What CEOs Need to Do Now
Pricing College Podcast
TIME-STAMP NOTES: [00:00] Introduction: CEOs Under Cost Pass Through Pressure [01:44] Cost Pass Through in Highly Volatile Markets [04:04] Cost Pass Through Must Be Disciplined, Not Reactive [08:20] Cost Pass Through Without Losing Customers [10:48] Conclusion: Pricing Is a Team Effort [00:00] Across Australia this week, fuel prices have jumped up sharply again. In Sydney and Melbourne, for instance, we've seen increases of 30 to 50 cents per litre in just a few days. And outside the capitals, the gap is even wider. In regional areas, for instance, prices are like two to six cents...
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Episode #0121 - Margin Management: Why Revenue Growth Isn’t Enough
Pricing College Podcast
TIME-STAMPED NOTES: [00:00] Intro: Why Margin Management Is Harder Than Revenue Growth [02:22] Why Pricing Strategy Fails Without a Margin Management System [06:16] When Pricing Strategy Breaks Down: Rebates, Costs, and Margin Protection Risks [11:44] Margin Management in Action: Building a Strong Pricing and Margin System [14:39] Conclusion: Margin Protection Requires Discipline, Not Just Growth Running a business is not easy. Growing revenue, making money is really, really difficult. Winning new customers takes a lot of time, often lots of stakeholders involved. Sales cycles are...
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Episode #0120 - Why Price Rises Are Much Harder Than CEOs Expect
Pricing College Podcast
TIME-STAMPED NOTES: [00:00] Introduction [01:12] The Challenge of Rising Costs [02:39] The Problem of Ownership [03:53] Case Study: Finance and Product Portfolios [05:47] Case Study: Sales and Customer Relationships [09:03] Case Study: Pricing Teams and Internal Views of Value [11:59] Operational Systems and Data Challenges [14:05] Conclusion: Improving Pricing Capability Most executives I speak to think that taking a price rise should be fairly straightforward. Costs go up, prices go up, simple, right?. But inside most organisations, things don’t work as smoothly when it comes to...
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Episode #0119 - What is Value Culture?
Pricing College Podcast
Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. TIME-STAMPED NOTES: [00:00] Introduction [03:05] Why do not all companies have specialised pricing experts or teams? [4:35] What can Value Culture do? [10:19] What can clients benefit from Value Culture? [11:17] The Ultimate Objective And The Essence Of Value Culture What is Value Culture? Aidan: Hello, and welcome to another edition of Pricing College with your hosts, Aidan Campbell. And ...
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Episode #0118 - Why Pricing Requires CEO And CSuite Backing
Pricing College Podcast
Why Pricing Requires CEO and Csuite Backing Aidan: In today’s episode, we want to dig a bit deeper into a topic we’ve covered a couple of times in previous episodes. And that it’s vital, it’s so important that a pricing transformation or a major pricing project has CEO, C-suite backing. And I suppose today we’re going to dig into that. We’re gonna do a bit of a question-and-answer format. Cause it works quite well. So we’ll be asking our resident pricing expert, Joanna, these questions. I suppose then she’s smiling at that suggestion. So the first one is, I...
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Episode #0117 - What is different in B2B pricing?
Pricing College Podcast
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Episode #0116 - Q&A On What Optimising The Tail Means
Pricing College Podcast
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Episode #0115 - Discounting And Price Promotions In Retail Or B2C
Pricing College Podcast
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