28 - “Learn How to Attract Customers to Your Salon or Boutique”

Special guest Giovanna Taylor, owner of The G Shop by Giovanna, shares her top three tips for providing customer service to her clients at her fashion lounge. Giovanna provides a customer experience with specialized appointments, “fashion shoots,” and personalized customer file. She also shares how she uses social media and online e-commerce platforms to obtain and retain her clients. Her customer appreciation events, fashion shows and special shopping for VIP customers help her stay at the forefront of fashion. She enjoys "TV watch" parties with her clients and maintains inventory of what's hot!