Special guest, Zemira Jones, shared a number of strategies to assist you in becoming an “expert” in your field. Zemira shared key tips based on his 30+ years in the media industry as an Executive working with companies such as ABC, Disney and Radio One. He also has experience working with media powerhouses such as Oprah Winfrey, Michael Eisenberg and many more. Zemira explained the concept of multicasting in which you can monetize your expertise by converting your expertise into multiple platforms such as podcasts, eBooks, transcripts, audio, videos, radio and much more.