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Making It With Print: Building a Brand Through Print

Podcasts From The Printerverse

Release Date: 06/12/2025

Making It With Print: Picking a Side for Printers show art Making It With Print: Picking a Side for Printers

Podcasts From The Printerverse

, , and have a 'pick a side” debate exploring strategic questions facing print, including AI choosing paper for projects, specializing or diversifying print services for growth, and whether new applications or new audiences will fuel the long-term success of print businesses. Mentioned in This Episode: David Drucker on LinkedIn: highresolution printing and packaging: Noel Tocci on LinkedIn: Tocci Made: Deborah Corn on LinkedIn: Print Media Centr:  Subscribe to News From The Printerverse:  Girls Who Print:  PrintFM Radio: Project Peacock:   

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Leading Industry Coverage with Ashley Roberts, Printing Impressions show art Leading Industry Coverage with Ashley Roberts, Printing Impressions

Podcasts From The Printerverse

, Content Director of , joins Deborah Corn to discuss the role of journalism in the printing industry, AI’s impact on trade media, how her team is focused on more original storytelling, and how thoughtful industry coverage supports smarter business decisions. Mentioned in This Episode: Ashley Roberts: Printing Impressions: PRINTING United Alliance: Subscribe to Printing Impressions Newsletter:  Packaging Impressions: In-plant Impressions: Wide-format Impressions: Apparelist: Storyworth: Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  Girls...

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PrinterChat: Why Printers Join and Leave Printing Associations show art PrinterChat: Why Printers Join and Leave Printing Associations

Podcasts From The Printerverse

, , and discuss the pros and cons of printing associations, what value these organizations provide, and how printers can use the right communities to strengthen collaboration, enhance operations, and keep their businesses moving forward. Mentioned in This Episode: Children's Cancer Center: Madi's Movement: PRINTING United Alliance: PRINTING United Expo: Jamie McLennan:  DMR Graphics:  Innvoke:   Will Crabtree:  Tampa Media:  Gorilla Consultants:  Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  Girls Who...

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Leadership, Sales, and Collaboration with Larry Vaughn show art Leadership, Sales, and Collaboration with Larry Vaughn

Podcasts From The Printerverse

, mentor, speaker, author of , and host of , joins to discuss his podcast, people-first leadership, the power of collaboration over competition, and how to persevere in the face of personal challenges.  Mentioned in This Episode: Larry Vaughn: The Larry Vaughn Show: Business Cards and Shoe Leather: Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  Girls Who Print:  PrintFM Radio: Project Peacock: 

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Specialization, Risk, and Relevance with Sarah Smith, Dynamic Print show art Specialization, Risk, and Relevance with Sarah Smith, Dynamic Print

Podcasts From The Printerverse

, Owner of , joins to discuss her leap of faith from a prosperous career in paper sales to selling her home and purchasing a print business, building a niche around high-value work and specialized products, and how planting seeds during COVID grew into brand relationships and attracting customers who value craft and creativity above price. Mentioned in This Episode: Sarah Smith: Dynamic Print: Sarah Smith: The Print Show: ‘VAT & Printing’: Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  PrintFM: Girls Who Print:  Project Peacock: ...

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Time Management Tips in 20: Assigning Time and Value to Tasks show art Time Management Tips in 20: Assigning Time and Value to Tasks

Podcasts From The Printerverse

and Productivity Coach discuss why people consistently underestimate how long tasks take, how failing to measure and value time leads to budget overruns, burnout, and resentment, and how tracking time, accounting for interruptions, and assigning a realistic value to tasks can help professionals make better decisions and work more efficiently. Mentioned in This Episode: ‘Time Management Tips in 20: How to Keep Projects on Time’: Sarah Ohanesian on LinkedIn: SO Productive: Asana: Command the Chaos Course: Deborah Corn on LinkedIn: Print Media Centr:  Subscribe to News From The...

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UKvUSA: Driving B2B Needs-Based Collaboration show art UKvUSA: Driving B2B Needs-Based Collaboration

Podcasts From The Printerverse

In this episode of UKvUSA,  and  discuss how printers can develop B2B needs-based collaborations as new business opportunities, increase profits through B2B customer-focused collaboration and packages, and position themselves as strategic connectors and creative thought leaders in their local business community.    Mentioned in This Episode: How To Stop Buyers Choosing On Price: Matthew Parker:  Profitable Print Relationships:  Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  PrintFM Radio:  Girls Who Print: ...

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Time Management Tips in 20: How to Keep Projects on Time show art Time Management Tips in 20: How to Keep Projects on Time

Podcasts From The Printerverse

and Productivity Coach discuss how projects derail due to poor time management and workflows, how to align teams around a realistic timeline when the deadline won’t move, and how leaders can manage capacity, communication, and buffer time so the work stays on track. Explore the reasons why projects often fail and how AI can streamline work. The importance of collective effort and clear deadlines for a project’s success. Why setting realistic expectations and timelines from the beginning is crucial. Project manager versus a team member, and the importance of clear communication....

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Moving into Obsession with Tobias Degsell, Combiner show art Moving into Obsession with Tobias Degsell, Combiner

Podcasts From The Printerverse

, founder of , and former Curator of the Nobel Museum, joins to discuss why obsession, not passion, drives excellence, rethinking systems that support human collaboration, and why trust, diversity of thought, and long-term thinking are essential to building better organizations and a better future. Tobias also shares what he would put into a time capsule. Mentioned in This Episode: Tobias Degsell on LinkedIn: Tobias Degsell on Instagram: Combiner: Deborah Corn: Print Media Centr:  Subscribe to News From The Printerverse:  PrintFM Radio: Girls Who Print:  Project...

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UKvUSA: A Print Seller’s Guide to AI show art UKvUSA: A Print Seller’s Guide to AI

Podcasts From The Printerverse

In this episode of UKvUSA, and discuss how AI can help print sellers simplify sales tasks, create stronger outreach, and stay competitive, as Matthew explains why AI is becoming a core business skill and how his new supports real-world prospecting, messaging, and sales planning. Why AI now matters as a core skill in print sales and daily workflows. Using AI to draft sales plans, outreach ideas, and early-stage content. How to train ChatGPT to become a useful assistant without giving away your IP. Ways to keep AI-generated messages human and non-generic. Deborah’s examples of how AI...

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More Episodes

David Drucker, Noel Tocci, and Deborah Corn discuss leveraging print to build brand recognition, unpacking how paper and production choices can enhance storytelling and emotional impact, and how creative collaboration between designers, clients, and printers leads to more effective and emotionally resonant brand experiences.

Mentioned in This Episode:

David Drucker on LinkedIn: https://www.linkedin.com/in/david-drucker-b1b5946/

highresolution printing and packaging: https://high-res.com

Noel Tocci on LinkedIn: https://www.linkedin.com/in/noeltocci/

Tocci Made: https://toccimade.com/

Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

Project Peacock: https://ProjectPeacock.TV

Girls Who Print: https://girlswhoprint.org