B2B Marketing B.S. - Known Beats New: Trust is a Shortcut
Podcasts From The Printerverse
and Behavioral Science and Marketing Strategy Consultant discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer’s mind. Mentioned in This Episode: Gee Ranasinha: Gee Speaks: KEXINO: Deborah Corn: Print Media Centr: Subscribe to News From The Printerverse: Girls Who Print: PrintFM...
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B2B Marketing B.S. - Known Beats New: Risking to Win
Podcasts From The Printerverse
and Behavioral Science and Marketing Strategy Consultant discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable. Mentioned in This Episode: Gee Ranasinha: Gee Speaks: KEXINO: Deborah Corn: Print Media Centr: Subscribe to News From The...
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B2B Marketing B.S. Known Beats New: Polished to Death
Podcasts From The Printerverse
and Behavioral Science and Marketing Strategy Consultant discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing. Mentioned in This Episode: Gee Ranasinha: Gee Speaks: KEXINO: Deborah Corn: Print Media...
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UKvUSA: How to Ignite Your Print Sales Channels
Podcasts From The Printerverse
In this episode of UKvUSA, and discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in. Mentioned in This Episode: ‘Your Next Print Customer is Already on the Calendar’: Appreciation Days Calendar PDF: ‘How a Little Box Can Make a Big Impact on Your Printing Business’: Hydraulic Press Channel: Is It Cake?: Matthew Parker: Profitable Print Relationships: Deborah Corn: Print Media...
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B2B Marketing B.S. Series Kick-Off with Gee Ranasinha, KEXINO
Podcasts From The Printerverse
and Behavioral Science and Marketing Strategy Consultant CEO of , discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results. Mentioned in This Episode: Gee Ranasinha: Gee Speaks: KEXINO: Deborah Corn: Print Media Centr: Subscribe to News From The Printerverse: Girls Who Print: PrintFM Radio: Project...
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Time Management Tips in 20: How to Productively Delegate
Podcasts From The Printerverse
and Productivity Coach discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging. Mentioned in This Episode: Time Management Tips in 20: How to Use Email Effectively: Sarah Ohanesian on LinkedIn: SO Productive: Sarah Ohanesian: Asana: Command the Chaos Course: Let It Go!: Emily Morgan on LinkedIn: Deborah Corn on LinkedIn: Print Media Centr: Subscribe to News From The Printerverse: PrintFM Radio: Girls Who Print: Project Peacock:
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PrinterChat: It's Wrong. Now What?
Podcasts From The Printerverse
, , and discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode: Jamie McLennan: DMR Graphics: Innvoke: Will Crabtree: Tampa Printer: Sign Parrot: AutoPrint: Printing In A Box: Deborah Corn: Print Media Centr: Subscribe to News From The...
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PRINTING United Expo Power Hour: Direct Mail
Podcasts From The Printerverse
The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it. Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter. Colin Sinclair...
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PRINTING United Expo Power Hour: Commerical Print
Podcasts From The Printerverse
The PRINTING United Expo Power Hour turns its focus to commercial printing, with a conversation about convergence, diversification, branded merchandise, AI, education, and how printers can identify opportunities that make sense for their businesses. Deborah Corn and co-host Ashley Roberts discuss how the definition of a commercial printer continues to expand, why adding capabilities doesn't mean every printer needs to become a one-stop shop, and how existing customer relationships can help printers test opportunities in wide format, apparel, promotional products, and branded merchandise....
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Printing United Expo Power Hour: Wide Format
Podcasts From The Printerverse
The PRINTING United Expo Power Hour turns its focus to wide format printing, with a conversation about technology, applications, education, print-on-demand, branded merchandise, and how printers can identify opportunities that make sense for their businesses. Deborah Corn and co-host Ashley Roberts are joined by Dan Marx to discuss the evolution and expansion of wide format printing, the technologies and applications creating opportunities for print providers, and why the product you want to produce should help determine the equipment you invest in. Denise Gustavson shares how PRINTING United...
info_outlineThe PRINTING United Expo Power Hour turns its focus to packaging, with a conversation about convergence, flexible packaging, digital printing, new applications, education, and opportunities for printers and converters to expand their capabilities and enter growing markets.
Deborah Corn and co-host Ashley Roberts are joined by Cory Francer to discuss how commercial printers are moving into packaging, how digital printing technologies are lowering barriers to entry, and why labels, flexible packaging, corrugated, and displays are creating opportunities for printers and brands.
Mark Pomerantz brings his sales and industry perspective to the conversation, discussing the growth of flexible packaging, what it takes to enter the market successfully, opportunities to cross over into branded merchandise, and why PRINTING United Expo attendees should focus on conversations and connections as much as technology.
Denise Gustavson shares how PRINTING United Expo education can help attendees evaluate new markets, technologies, and business opportunities. She also highlights packaging-focused sessions covering convergence, brand owner dynamics, print and packaging buyers, sustainability, and industry trends.
Joshua Carruth, EVP, Expositions at PRINTING United Alliance, closes out the Power Hour with a look at packaging at PRINTING United Expo and opportunities to explore technology, applications, education, and connections across the show floor.
Guests and Resources
PRINTING United Expo
https://www.printingunited.com/
Ashley Roberts, Content Director, Printing Impressions
LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/
Printing Impressions: https://www.piworld.com/
Cory Francer, Content Director, Packaging Impressions
LinkedIn: https://www.linkedin.com/in/cory-francer-88020a23/
Packaging Impressions: https://www.packagingimpressions.com/
Mark Pomerantz, Founder, SalesWisdom
LinkedIn: https://www.linkedin.com/in/markpomerantz/
SalesWisdom: https://saleswisdom.net/
Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/denisemgustavson
PRINTING United Alliance: https://www.printing.org/
Joshua Carruth, EVP, Expositions, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/joshuacarruth
PRINTING United Alliance: https://www.printing.org/
Deborah Corn
LinkedIn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com/
Explore The Printerverse: https://linktr.ee/PrintMediaCentr
EXPO LONG AND PROSPER!