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Mark Jaffe (Rivian): connected cars, assisted driving, and Privacy by Design

Masters of Privacy

Release Date: 03/02/2025

Daniel Barber (DataGrail): Privacy Tech spotlight II - widespread non-compliance, opt-out challenges, and shadow AI show art Daniel Barber (DataGrail): Privacy Tech spotlight II - widespread non-compliance, opt-out challenges, and shadow AI

Masters of Privacy

Is it possible that a whole generation of consent-management solutions built for the EU-driven opt-in world are unsuitable for the opt-out scenario predominant in the US? How are DPOs and AI Governance professionals to deal with “shadow AI” and “shadow IT”?  Daniel Barber is DataGrail’s CEO and co-founder. Prior to DataGrail Daniel led revenue teams at DocuSign, Datanyze (acquired by ZoomInfo), ToutApp (acquired by Marketo) and Responsys (acquired by Oracle). He also advises several high-growth startups. References: (Chrome Web Store) (Masters of Privacy, April 2025)

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Georgia Voudoulaki: beyond compliance - embedding ethical considerations into AI and data governance frameworks show art Georgia Voudoulaki: beyond compliance - embedding ethical considerations into AI and data governance frameworks

Masters of Privacy

Georgia Voudoulaki is Senior Legal Counsel at Bosch, certified Compliance Officer, and adjunct professor at the University of Applied Sciences in Ludwigsburg and the Cooperative State University of Baden-Württemberg in Germany. In addition to her legal and academic roles, Georgia regularly publishes articles in leading legal journals and magazines, contributing valuable insights to the evolving conversation around compliance, digital innovation, and responsible AI.  References:  

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Gam Dias: Agents Unleashed, understanding the Agentic AI stack show art Gam Dias: Agents Unleashed, understanding the Agentic AI stack

Masters of Privacy

Gam Dias is a seasoned technologist and entrepreneur with a rich background in software engineering, AI, and product innovation. As a consultant, he has helped write the data strategy for Fortune Global 500 companies, innovative startups, and ambitious non-profits. He has a degree in Computer Science from the University of Liverpool and an MBA from Warwick Business School. Gam has lived in London, Leeds, Salt Lake City, Santa Cruz, San Francisco, and he currently lives in and works from Madrid, Spain. Gam’s latest work, Agents Unleashed, distills years of experience into a compelling look at...

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Max Anderson (Ketch): Privacy Tech spotlight I - the future of CMPs, value vs. hype in privacy compliance SaaS show art Max Anderson (Ketch): Privacy Tech spotlight I - the future of CMPs, value vs. hype in privacy compliance SaaS

Masters of Privacy

What is the practical case for combining CMPs and DSAR automation under a single technical solution or software provider? What do DPOs and CPOs struggle the most with when implementing effective privacy programs? Which Privacy Tech features are overvalued or undervalued? Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space. Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, he ran data...

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Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration’s impact on the regulatory landscape show art Andy Dale: DPO vs. CPO, present and future value of Privacy Tech, and the new US administration’s impact on the regulatory landscape

Masters of Privacy

Today we are taking a look at the difference between DPO and CPO roles in the US, the present and future impact of Privacy Tech in the management of privacy programs, the evolution of privacy regulation under the new US administration, and a potential Schrems III scenario.  Andy Dale serves as General Counsel and Chief Privacy Officer at OpenAP and holds the position of Executive Board Member at The L Suite (TechGC). With extensive experience as an advisor to various companies, Andy previously worked as General Counsel and Chief Privacy Officer at Alyce, a company acquired by Sendoso in...

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Tim Turner: UK news spotlight - advertising, reforms, AI show art Tim Turner: UK news spotlight - advertising, reforms, AI

Masters of Privacy

Where is the UK data protection reform headed? How are we to deal with behavioural advertising in the context of sports betting and gambling? Will the UK stay clear of regulating or supervising AI à la EU?  Tim Turner has worked on Data Protection, Freedom of Information (FOI) and Information Rights law since 2001. He started at the Information Commissioner’s Office as a Policy Manager on FOI issues. After that, he was a Data Protection & FOI Officer for two councils and then an Information Governance Manager for an NHS (National Health Service) organisation. He has been offering...

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Theodore Christakis: the GDPR meets Generative AI - trust, hallucinations, and how not to crash your BBQ party show art Theodore Christakis: the GDPR meets Generative AI - trust, hallucinations, and how not to crash your BBQ party

Masters of Privacy

Theodore Christakis is Professor of International and European Law at University Grenoble Alpes (France), Director of the Centre for International Security and European Law (CESICE), Director of Research for Europe with the Cross-Border Data Forum, Senior Fellow with the Future of Privacy Forum and a former Distinguished Visiting Fellow at the New York University Cybersecurity Centre.  He is also Chair on the Legal and Regulatory Implications of Artificial Intelligence with the Multidisciplinary Institute on AI, and has been a member of the French National Digital Council, currently...

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Newsroom: Winter 2025. SDKs under fire, AI Agents everywhere, AI Act-GDPR overlaps, major cases and serious fines show art Newsroom: Winter 2025. SDKs under fire, AI Agents everywhere, AI Act-GDPR overlaps, major cases and serious fines

Masters of Privacy

It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. As usual, this Newsroom is divided into five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs and Zero-Party Data; and Future of Media. TL;DL: The use of SDKs for data collection/sharing has been a common factor in various fines and lawsuits on both sides of the pond. The EDPB sparked an important debate on personal data-powered AI in the EU. Texas and California went after Allstate and Honda respectively. La Liga (ES), Netflix (NL), Meta...

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Daniel Solove: On Privacy and Technology show art Daniel Solove: On Privacy and Technology

Masters of Privacy

Daniel Solove has just published a new book, On Privacy and Technology. We went through a few key concepts from it, and also had a chance to revisit other core ideas in the author’s work.  Professor Solove is the Eugene L. and Barbara A. Bernard Professor of Intellectual Property and Technology Law at the George Washington University Law School. One of the world’s leading experts in privacy law, Solove is the author of more than 10 books and 100 articles about privacy. He has also written a children’s fiction book about privacy. He is one of the most cited law professors in the law...

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Mark Jaffe (Rivian): connected cars, assisted driving, and Privacy by Design show art Mark Jaffe (Rivian): connected cars, assisted driving, and Privacy by Design

Masters of Privacy

What is the best way to address privacy risks in the context of connected cars? Is data minimization compatible with assisted driving? What is the meaning of “Core Vehicle Data”? Mark Jaffe leads the Rivian ethics, compliance and privacy program. This includes ethical culture, compliance oversight, privacy, and investigations.  Prior to joining Rivian, Mark was Senior Vice President for Privacy at Teleperformance, a global business process outsourcer with over 400,000 employees operating in over 80 countries, spending almost two years in Singapore managing privacy issues in the Asia...

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What is the best way to address privacy risks in the context of connected cars? Is data minimization compatible with assisted driving? What is the meaning of “Core Vehicle Data”?

Mark Jaffe leads the Rivian ethics, compliance and privacy program. This includes ethical culture, compliance oversight, privacy, and investigations. 

Prior to joining Rivian, Mark was Senior Vice President for Privacy at Teleperformance, a global business process outsourcer with over 400,000 employees operating in over 80 countries, spending almost two years in Singapore managing privacy issues in the Asia Pacific region. He has also dealt with data protection compliance in Europe, Middle East, and Africa.  Prior to that, Mark spent 17 years at AT&T in global privacy roles as well as global compliance and ethics roles.

Our guest is a frequent speaker on a variety of topics related to privacy compliance and data ethics. Mark earned his B.A., cum laude, from Duke University and his J.D., cum laude, from Northwestern University. 

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