How Even the Smallest Churches Can Win on Social Media
The Pro Church Tools Show with Brady Shearer
Release Date: 09/17/2025
Surviving the Newest Updates to Church Social Media
The Pro Church Tools Show with Brady Shearer
Social media used to be predictable - now it’s chaos, even when the averages are higher. This episode is about surviving the new game, with the metrics and mindset that actually keep you sane. ============================= Table of Contents: ============================= 0:00 - Intro 1:35 - The Volatility Problem 7:45 - The Three Audiences Framework 10:11 - Content Equals Credibility 12:30 - The No Weeks Off Approach (Reframed) 14:26 - How To Stay Sane IMPORTANT LINKS - Church Social Media Trends 2026: https://youtu.be/354IpgzSIEU THE 167 NEWSLETTER 📫 62,646+ churches...
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The 76-Word Church Welcome Email That Works
The Pro Church Tools Show with Brady Shearer
The most important email you’ll ever send someone in your church is the very first one. So we’re going to help you get it right. Today, we’re sharing a 76-word church welcome email that works for churches of any size. It hits every goal a great welcome email should. Feel free to steal it word-for-word. ============================= Table of Contents: ============================= 0:00 - Intro 1:50 - Big Idea #1: The First Email You Send Is The Most Important 5:53 - Big Idea #2: Send It From The Pastor 7:25 - Big Idea #3: Choose Your Focus - Connect Elsewhere Or Important Next...
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Churches Like This Won't Survive To 2040
The Pro Church Tools Show with Brady Shearer
The world is changing fast. AI is reshaping economies, industries, and even how we relate to one another. So what does that mean for the church and its future? In one of our most important episodes yet, we’re breaking down four changes every church should seriously consider making before 2030. DOWNLOAD CHEAT SHEET: https://prochur.ch/church-AI-cheat-sheet ============================= Table of Contents: ============================= 0:00 - Intro 10:18 - Canon vs. Content 18:00 - Formation vs. Information 26:15 - Communal vs. Individual 31:45 - Cost vs. Convenience THE...
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Church Lingo To Dump In 2026
The Pro Church Tools Show with Brady Shearer
The language you use shapes the culture you build. And when that language goes stale, it quietly starts holding things back. So today, we’re sharing our list of church lingo to retire in 2026 - and what to consider saying instead. ============================= Table of Contents: ============================= 0:00 - Intro 2:30 - Why Does This Matter? 4:25 - Do Life Together 7:25 - Season Of Singleness 9:20 - Wow 12:03 - Circles Not Rows 13:03 - Welcome Home 16:22 - Don't Miss It 18:20 - Loving On 19:56 - Turn To Your Neighbor 21:17 - Daddy God THE 167 NEWSLETTER 📫 62,646+...
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Church Merch: The Master Guide
The Pro Church Tools Show with Brady Shearer
When it comes to church shirts, most of us default to tossing a logo on the front and calling it done. But with a few thoughtful changes, you can turn simple merch into something people genuinely love to wear outside of Sunday morning. So today, we’ve invited our friend Karl Nilsson onto the podcast to walk us through his practical workflows and share the wisdom he’s picked up creating merch that actually gets worn. ============================= Table of Contents: ============================= 0:00 - Intro 1:10 - Design Process 5:50 - Karl’s Style 8:56 - Design Process Cont'd...
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Church Tech Lessons I Wish I Knew Earlier
The Pro Church Tools Show with Brady Shearer
When you serve at church, there are always going to be ideas, projects, or ministries you’re unsure about. Sometimes your instincts are right. Sometimes they’re not. Today, we’re sharing real stories from churches that pushed past their initial resistance, took the risk anyway, and saw incredible results. ============================= Table of Contents: ============================= 0:00 - Intro 1:55 - Building A Human Claw Machine 5:26 - Hiring A Full Time Creative 10:02 - Live Stream 15:32 - Getting Away From "Professional" Video Announcements 19:02 - Youth Group Instagram...
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Fix Your Church's Awful Team Culture
The Pro Church Tools Show with Brady Shearer
Skills alone can’t compensate for a broken culture. If the team is unhealthy, the ministry will always feel stuck. Today, we’re laying out a reset plan — a practical roadmap to start rebuilding trust, clarity, and a healthy team culture. Let’s get to work. ============================= Table of Contents: ============================= 0:00 - Intro 1:12 - Why This Matters 7:53 - Value 1: Bring Heaven to Earth 11:52 - Value 2: Say the Quiet Part Out Loud 17:48 - Value 3: Yes Be Yes, No Be No 21:48 - Value 4: Disagreement Is Not Disrespect 27:06 - Value 5: Solutions First 33:05 -...
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Best $0 Social Media Tools For Churches
The Pro Church Tools Show with Brady Shearer
Level up your church’s social without spending a cent. From scheduling and analytics to project management and planning, today’s episode is all about the best $0 tools churches can use to streamline their work and improve results. Let’s upgrade your workflow and keep costs at zero. ============================= Table of Contents: ============================= 0:00 - Intro 0:36 - Instagram Insights 10:44 - Buffer 14:00 - Trello 15:09 - Linktree 16:16 - The Launcher by Nucleus 17:54 - Coschedule Headline Analyzer 19:58 - Auphonic 21:41 - Canva IMPORTANT LINKS - Buffer:...
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The Worst Part Of Church Comms (According To You)
The Pro Church Tools Show with Brady Shearer
I asked you all, “What’s one thing that frustrates you about church comms?” Today, we’re unpacking your top answers — counting down from the least to the most common. And as we go, we’ll share practical advice from real church experiences on how to fix these frustrations for good. ============================= Table of Contents: ============================= 0:00 - Intro 1:43 - Lack Of Risk Taking 7:30 - Doing Over Being Effective 12:11 - Too Many Events To Talk About 20:06 - Not Understanding How Long Stuff Takes 24:00 - Complain There Isn’t Enough/Too Much Info 27:44 -...
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The New Era Of Social Media Is Here
The Pro Church Tools Show with Brady Shearer
The next era of social media is arriving - and recent court filings from Meta give us a glimpse of what’s coming. These revelations reveal a major shift in how platforms will operate moving forward. In this episode, we’re breaking down what it means for your church and how to prepare. ============================= Table of Contents: ============================= 0:00 - Intro 2:58 - Social Is Television 8:18 - Podcasts Are Television 10:10 - The Algorithm Is Television IMPORTANT LINKS - Everything Is Television - Derek Thompson: https://bit.ly/4nEXqgD - YouTube Plans to Win...
info_outlineSmall churches actually have a big advantage on social media — as long as they’re not trying to copy bigger ones. The secret is in what you measure. Forget likes and followers. There are two other metrics that matter far more, and they’re the key to thriving on social as a smaller church.
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Table of Contents:
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0:00 - Intro
1:50 - Abandoning the Old Metrics
7:25 - The 1st New Metric We Care About
13:50 - The 2nd New Metric We Care About
19:07 - What's The Point Of All This?
IMPORTANT LINKS
- Buffer | How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us: https://buffer.com/resources/how-often-to-post-on-instagram/
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