The Pro Church Tools Show with Brady Shearer
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
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Alarming Stats About Declining Religion With Ryan Burge
04/17/2024
Alarming Stats About Declining Religion With Ryan Burge
The most religious cities in America are places you might suspect. However, there’s a weird addition here - a city in California where nearly 30% are monthly attenders. What city is that? And which cities are the least religious in the country? To help us break it all down we have the preeminent source on data and faith - Ryan Burge from Graphs About Religion. ============================= Show Notes: ============================= Which Cities are the Least Religious? | Ryan Burge: https://prochur.ch/3Q0xTk5 From Bible Belt to Sunbelt | Darren Dochuk: https://prochur.ch/3vPaivS The End of White Christian America | Robert P. Jones: https://bit.ly/3UcK7IK Canadian Social Survey: https://bit.ly/4awUQ6A David Speed | The Religious Studies Project: https://bit.ly/3vDWnZH Ryan Burge: http://ryanburge.net/Ryan Burge | Twitter/X: https://twitter.com/ryanburge Graphs about Religion: https://www.graphsaboutreligion.com/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30799533
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The April 2024 Mailbag [Bro Church Tools]
04/10/2024
The April 2024 Mailbag [Bro Church Tools]
On today's episode, we're answering your questions about improving your church’s photography when faced with less than enthusiastic expressions and whether each ministry requires its own branding. Additionally, we'll touch on our reflections on the recent Elevation episode and its online impact. This is The April 2024 Mailbag. Let’s dive in. ============================= Table of Contents: ============================= 0:00 - Intro 1:57 - Can you post too many Reels? 7:39 - Thoughts on the reaction to your Elevation episode? 32:28 - Favorite recent tech trend? 41:31 - Tips for how to do social as a worship night ministry? 47:25 - How do you get more diversity in your photos on Sundays? 50:22 - Is it worth changing our church website domain? 56:27 - Why are we getting low views on our Instastories? 58:21 - Average time for church tech tasks? 01:00:39 - Where to place faith formation/religious education on a site? 01:07:59 - How do you maintain a singular visual identity? 01:10:28 - Should church doctrinal beliefs be on a website? ============================= Show Notes: ============================= - Social Media Trends 2024 | Hootsuite: https://bit.ly/3xpoxbk ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30732433
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Spring 2024 Church Social Media Trends
04/04/2024
Spring 2024 Church Social Media Trends
It's our quarterly look at the social media landscape. What's changing, what's staying the same, and how does it affect your church? One specific design trend is cooking in Spring 2024. Church sermon clips are showing no signs of slowing down - and there's one reason for this that you've probably never thought of. Plus, a new Instagram trend taking the platform by storm. Let's dive in. ============================= Table of Contents: ============================= 0:00 - Intro 1:00 - Vertical video: Same specs, diverse platform cultures. 9:57 - Churches' 'fly on the wall' perspective is becoming more valuable 17:30 - SEND IT BACK: Stop adding audio and decorative trim to your sermon clips 19:56 - High contrast, simple text branded carousels keep winning 30:00 - TikTok's global impact beyond potential bans 36:00 - DM Automation 40:56 - The definition of social media expanding: the old era is dead 47:03 - Social feeds for education 55:04 - CALL YOUR SHOT: Summer Prediction ============================= Show Notes: ============================= - Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30679268
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10 Stats About Gen Z Churches Shouldn't Ignore
03/27/2024
10 Stats About Gen Z Churches Shouldn't Ignore
Gen Z, also known as Zoomers, born between 1996 and 2010, are the first generation to grow up in the smartphone era. Here are 10 stats about Gen Z that churches shouldn't ignore. ============================= Table of Contents: ============================= 0:00 - Intro 2:04 - Bringing Back 90s And Early 00s Fashion Trends And Listening To The Era’s Tunes 6:24 - Interest In Environmental Issues Has Decreased 11% Year-On-Year 13:13 - On Track To Be The Best-Educated Generation Yet 17:26 - Roughly 20% Of The U.S. Population 20:07 - More Racially And Ethnically Diverse Than Previous Generations 27:07 - Least Religious Generation in American History 31:48 - Becoming Less Religiously Identified As Each Year Passes 34:07 - Spends 24-48 Hours Per Month On Tiktok 49:16 - More Likely Than Other Generations To Report Having A Mental Health Condition 58:54 - 98% Of Gen Z Worldwide Own A Smartphone ============================= Show Notes: ============================= Gen Z and Religion in 2022 | Religion in Public: https://bit.ly/3vY3VWS What We Know About Gen Z So Far | Pew Research Center: https://pewrsr.ch/4abDzQr U.S. population share by generation 2022 | Statista: https://bit.ly/3x669Uw 24 Gen Z Statistics That Matter to Marketers in 2024 | Hootsuite: https://bit.ly/4auUmgX Gen Z | GWI: https://bit.ly/4cxUbTQ The State of the Culture | Ted Gioia: https://bit.ly/43DgfIY ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30564843
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The Fastest Growing Church On YouTube Tells Us Their Secrets
03/20/2024
The Fastest Growing Church On YouTube Tells Us Their Secrets
In just four years, a previously unknown church went from 0 to 100,000 YouTube subscribers. Over the past ten months, they've added another 100,000 subscribers, despite their pastor's anonymity. Their remarkable online impact, leading to significant in-person transformations, prompted us to delve deeper into their strategies, with the church generously sharing behind-the-scenes insights. ============================= Show Notes: ============================= - vidIQ: https://vidiq.com/ - TubeBuddy: https://www.tubebuddy.com/ - An Unfiltered Conversation With Mike Todd's Social Media Advisor: https://youtu.be/dUbVt0ec6oQ - Cornerstone Fellowship with Pastor Allen Nolan: https://www.youtube.com/@allennolan ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30375998
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The Mystery Woman Behind Our Favorite Church Designs
03/13/2024
The Mystery Woman Behind Our Favorite Church Designs
Katlyn Hovland is the creative mind shaping brands like VOUS Church, Maverick City, and more. Today we're talking church branding, typography, colors, logos, photography, and more with her. Let's dive in. ============================= Show Notes: ============================= - Katlyn Hovland IG: https://www.instagram.com/kayhov - Monarch Collective: https://www.monarchco.studio/ - Brand Your Church: https://www.brandyourchurch.co/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30319923
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The March 2024 Mailbag [Bro Church Pools]
03/06/2024
The March 2024 Mailbag [Bro Church Pools]
We’re doing things a little differently on this episode, as we’re not in our usual studio in Niagara Falls. Instead, we are poolside in the Dominican Republic on our company retreat. With mojitos in hand - this is Bro Church Pools. ============================= Table of Contents: ============================= 0:00 - Intro 1:19 - Are churches and ministries using social media inline with how people consume it? Can social media realistically fulfill goals like gaining new members, or is it primarily about raising awareness and building email lists? 12:40 - What's your workout routine? Tips for people starting out? 18:04 - Why do some posts randomly fail? 22:00 - What are 3 non-church podcasts you enjoy most? 29:50 - What advice do you have for experiencing negative feedback from Christians for the first time? 33:27 - What are the top 3 countries you've visited and which one would you choose to live in? 40:18 - Can you expand on borrowing trends from other sectors for church social? 50:50 - Favorite poolside drink? 55:10 - We want to update the camera we use - do we go broadcast or cinema? 01:00:12 - What’s your go-to jeans brand? 01:03:35 - Any tips on how to make reels from live stream footage and have good image quality? 01:07:35 - Fashion advice for men’s swimwear? 01:10:25 - How do you guys go about email formatting? 01:19:10 - Swimming pool, tidal pool, or open beach? 01:20:55 - Best tips for starting a church podcast? ============================= Show Notes: ============================= - Plain English with Derek Thompson: https://apple.co/4bUvjWb - The Big Picture with Sean Fennessey: https://apple.co/49Vv4sg - The Town with Matt Belloni: https://apple.co/3P4W9Rx - The MeatEater Podcast: https://apple.co/42ZPIF8 - Walk A Little Slower with Tanner Olson: https://apple.co/42ZlvWJ - Liturgies for Parents with Kayla Craig: https://apple.co/3V7kt98 - Best Church Cameras 2024: https://prochur.ch/cameras-2024 - Sony FX3: https://bhpho.to/49vYi0C - Sony FX30: https://bhpho.to/3SD0jkP - Blackmagic Pocket 6K: https://prochur.ch/48E1eYf - Blackmagic Studio 4K: https://bhpho.to/4bzlWLq - Blackmagic Studio 6K: https://bhpho.to/4buRUIR - ConvertKit: https://convertkit.com/ - Beehiiv: https://www.beehiiv.com ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30242663
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An Honest Conversation With Elevation Church’s Copywriter
02/28/2024
An Honest Conversation With Elevation Church’s Copywriter
Today on the show, we're joined by Nicki Shearer (of no relation!) who manages copywriting and language for all church-wide initiatives at Elevation Church, determining both what Elevation says and how they say it. Nicki oversees the development language style guides, an often overlooked part of communications but which is crucial for effective in-person and online communication. ============================= Show Notes: ============================= - "Do the New You" by Steven Furtick: https://stevenfurtick.com/do-the-new-you ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/30068423
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An Unfiltered Conversation With Mike Todd's Social Media Advisor
02/21/2024
An Unfiltered Conversation With Mike Todd's Social Media Advisor
Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let’s dive in. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:28 - How did you first get involved with Transformation Church? 5:27 - Tell us about yourself and your skill set 9:38 - How do you make content for the pastor while they are also making content themselves? 14:14 - How do you come up with ideas? 18:20 - How do you disciple your team as the content curator? 30:46 - Adhering to the social media trends with urgency 33:36 - What social media platform and feature are you focused on right now? 38:04 - How do you decide what goes on the pastor account or the church account? 44:42 - How many accounts were you managing at Transformation? 46:46 - How do you handle online hate? 52:09 - Why did you leave Transformation Church? ============================= Show Notes: ============================= - Rohn Starling IG: https://www.instagram.com/rohnstarling/ - Mike Todd IG: https://www.instagram.com/iammiketodd/ - Jesse Driftwood IG: https://www.instagram.com/jessedriftwood/ - Emmanuel Arango IG: https://www.instagram.com/mannyarango/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29882993
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The Secret World Of Church Rivalries
02/14/2024
The Secret World Of Church Rivalries
Every church has its share of drama behind the scenes, something we all have to manage. Occasionally, it escalates into a full-fledged rivalry, causing considerable harm that is really unfortunate. This is the secret world of church rivalries. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 0:39 - Our video just hit 3 million views in 4 days. How can we leverage this engagement? 13:16 - A reel we posted has over a million views and doubled our followers in 3 days. Is there a key element to this we can repeat? What do we do now we’ve gone viral? 25:50 - How do you come up with successful hooks for reels? 32:06 - What are three films that have impacted you the most? 49:05 - Can you elaborate on how you and your team use Trello? 50:49 - Favorite MLB stadium & coffee shop? 1:07:00 - When it comes to ministry how can we use other social media platforms apart from the Top 5 (e.g. Reddit, Snapchat, LinkedIn, Twitch)? 01:10:24 - What is a YouTube reel, how is it different from other social media reels, and how do we make them 01:14:25 - Cologne recommendations? 01:22:11 - What are your top five fast-food restaurants? ============================= Show Notes: ============================= - Question #1 Reel: https://bit.ly/3I41WTP - Question #2 Reel: https://bit.ly/3OvbR8q - Past Lives: https://bit.ly/3UjCktk - The Holdovers: https://bit.ly/3utn9D8 - Oppenheimer: https://bit.ly/3ut74xj - The Nativity: https://bbc.in/3uhDdYO - Calvary: https://bit.ly/3UIsEZJ - Trello: https://trello.com/ - Notion: https://www.notion.so/ - Mythical Coffee (Scottsdale Arizona) https://mythicalcoffee.com/ - Nomad Coffee (Spain) https://nomadcoffee.es/ - Bird Rock (San Diego) https://birdrockcoffee.com/ - One For All: https://www.oneforallcoffee.com/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29807478
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Underrated Changes Churches Should Actually Consider
02/07/2024
Underrated Changes Churches Should Actually Consider
Serving in church in 2024 is tough. Young people aren’t as religious, churches are shrinking and closing - so what do we do? Here are some underrated changes churches should actually consider. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:40 - The Two Selfs 12:27 - Live Off The Land 20:35 - Daily Ribbons 32:22 - Get The Goalposts To Stop Moving 43:50 - Robust Rhythms of Prayer ============================= Show Notes: ============================= - “Adrift: Seventy-Six Days Lost at Sea” by Steven Callahan: https://bit.ly/3Oj23hF - “Do Hard Things” by Steve Magness: https://bit.ly/48MGU7S - “Nike Internal Memo” by Inc.:https://bit.ly/498LFs5 - “Ultra-Processed People” by Chris van Tulleken: https://bit.ly/42dojiG - “Same as Ever” by Morgan Housel; https://bit.ly/3Svvn70 ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29667813
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Debating Hot Takes About The Future Of Church
01/31/2024
Debating Hot Takes About The Future Of Church
I recently asked my Instagram followers to share with me: “what are your hot takes about the future of the church?” and we got some really great responses. Alex and I sat down to discuss, to debate, to disagree, to find out what we think about the future of the church. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:48 - Down turn in big churches, small churches increase 7:40 - Next gens will ditch LED walls and seek more simple productions 20:50 - Pastors have to be more like Entrepreneurs or CEOs 26:47 - Charismatic Anglican churches are going to explode in popularity and grow like crazy 28:14 - Great worship and kids ministry is the secret to growth in the future; preaching not as important 36:40 - Church denominations are on the decline and we may see the end of them in our lifetime 39:56 - In 2024 and beyond, churches will either grow or close their doors ============================= Show Notes: ============================= - The 2020 Faith Communities Today Overview: https://bit.ly/3SfRUnf ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29650663
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My 16 Rules For Living And How To Develop Your Own
01/24/2024
My 16 Rules For Living And How To Develop Your Own
Today, we’re going through my 16 rules for living (10 personal values for myself and my family + 6 organizational values for myself and the Pro Church Tools team). We’re going to talk through each of those, and then discuss some exercises to help you develop your own. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 5:46 - PCT Value #1: The Family You Choose 12:43 - PCT Value #2: VIBES 19:18 - PCT Value #3: Say The Quiet Part Out Loud 23:30 - PCT Value #4: Clear The Runway 26:20 - PCT Value #5: Bring Heaven to Earth 27:27 - PCT Value #6: Yes Be Yes, No Be No 33:00 - Family Value #1: Every Good Thing [John 10:10] 34:37 - Family Value #2: We Can Get Through Anything [Matthew 4:11] 35:00 - Family Value #3: Just Keep Trying And Be A Good Friend [Proverbs 17:17] 37:22 - Family Value #4: Be Unoffendable [Proverbs 19:11] 38:04 - Family Value #5: We Are All People In Process [1 Corinthians 13:12] 38:20 - Family Value #6: Graceful Pursuit Of A Superior Self [Hebrews 12:2] 41:15 - Family Value #7: The Compounding Power Of Consistency [Galatians 6:9] 41:36 - Family Value #8: Plenty Never Lasts [Ecclesiastes 3] 42:31 - Family Value #9: Freedom Is The Opportunity To Exercise Restraint [Matthew 7:14] 43:29 - Family Value #10: There Will Come A Time Where Life Demands Something Greater [Luke 12:48] 45:35 - How To Develop Your Own Values ============================= Show Notes: ============================= - Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29495738
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The Ultimate Guide To Social Media Metrics For Churches
01/17/2024
The Ultimate Guide To Social Media Metrics For Churches
Have you ever wondered how to measure your church's performance on social? Is there a universal rule for how many likes or comments a church of a certain size should be getting? No matter your church size, there is an easy way to analyze what you're doing on social media and see how it stacks up. This is the ultimate guide to social media metrics for churches. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 3:21 - Do you have social media KPI benchmarks for churches across platforms? 14:07 - How did you go from a "maker" role to more of an overseer/coach, and how do you set others up to win? 22:19 - At what point should you start paying creative volunteers, if ever? 33:28 - What’s wrong lately? 41:39 - How do we encourage our congregants to support our social channels to increase the reach of our accounts to more people? 46:25 - How do you create stories for church accounts and how do you get engagement from a congregation that historically hasn't been into it? 53:29 - What’s one weird thing your family did as a kid? 01:03:39 - What are your thoughts on using QR codes to get info on announcements? 01:08:53 - I want examples of how a 33-year-old man should dress. 01:17:35 - What do you do with Facebook, when platforms like Instagram get way more traction? 01:18:35 - What’s your top cologne recommendation for the cold weather? 01:22:30 - What are your thoughts on using hashtags that aren't popular in order to game the algorithm? ============================= Show Notes: ============================= - Social Ministry Mountain: https://prochurchtools.com/mountain - PORTRAITS: socialsermons.com/portraits ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29492958
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8 Ways To Deal With Negative Church Staff
01/10/2024
8 Ways To Deal With Negative Church Staff
Leading and serving in church is a tough job, and it gets even tougher when you have to lead negative staff and volunteers, but there are some practices that can help us as leaders to navigate these relationships in a way that leads to life and hopefully to change, and that’s what we’re talking about in this episode. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 5:10 - #1 Set The Standard Yourself 10:42 - #2 Set The Standard For Communication 12:16 - #2.5 Three Rules For Communication 15:28 - #3. Address All Behavior Or Attitude Issues In Light Of Your Church's Values And Mission 19:55 - #4. Earn Equity 26:24 - #5. Assess Capacity ============================= Show Notes: ============================= - PORTRAITS by SocialSermons: https://socialsermons.com/portraits ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29404228
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Unconventional Advice For Young Christian Leaders with Carey Nieuwhof
12/20/2023
Unconventional Advice For Young Christian Leaders with Carey Nieuwhof
Today, I'm joined in our Niagara Falls studio by fellow Canadian and friend of close to ten years now, Carey Nieuwhof. Carey does a lot of work in leadership development, so I wanted to hear Carey’s best leadership advice - especially for younger Christian leaders. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 2:10 - What are you most excited about right now? Personally or professionally? 19:45 - What do you feel you’ve changed your mind on recently? 24:08 - How do you escape or unwind? 38:00 - What practices or rhythms have been most nurturing for your marriage? 45:20 - What are you doing to take care of yourself at your age? ============================= Show Notes: ============================= From Strength to Strength [Arthur Brooks]: https://bit.ly/3v8rXy4 At Your Best [Carey Nieuwhof]: https://careynieuwhof.com/at-your-best/ Carey Nieuwhof: https://careynieuwhof.com/ Highly Productive Leader Challenge: http://productive2024.com/ Carey Nieuwhof Leadership Podcast: https://careynieuwhof.com/mypodcast/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/29129123
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What Churches Always Overlook On Social Media
12/13/2023
What Churches Always Overlook On Social Media
The discovery era of social media is only a few years old, so many are still getting used to it, and as they do - there is one specific thing that comes up that creates a eureka moment for them. This is what churches always overlook on social media. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 0:54 - Can you explain more about the local element of discovery algorithms? 10:03 - Have you been experiencing issues with Reels engagement and reach? 13:08 - What has been the most influential thing to help you grow as a business? 20:47 - What is Alex’s current favorite coffee brewer? 24:13 - What do you recommend for someone just getting started with social media strategy? 25:46 - What is your favorite album of all-time? 40:17 - What’s a new game-changing habit you started this year? 48:38 - How can a church compete with sports games during worship times? 59:12 - What are some fashion trends you’re embracing this season? 01:07:26 - What benchmarks should a church use to determine if they should launch a podcast? 01:11:06 - When is a time you’ve missed on giving advice? 01:13:51 - What is the thing that has made you the happiest in the last week? 01:17:07 - How can we do digital ministry on Snapchat? 01:19:30 - How can I help my ministry find our “voice” for posting on social? 01:22:20 - How do I know what to post on social that will best serve my audiences? ============================= Show Notes: ============================= - The Church Social Media Masterclass: https://youtu.be/t1g6iMRR_Tk - ORIGAMI Dripper M: https://bit.ly/3RdxtXw - Fellow Stagg [X] Pour-Over Set: https://bit.ly/41biIsN - Ratio 6: https://bit.ly/3Thmyyx - SocialSermons: https://socialsermons.com/ - Nucleus: https://www.nucleus.church/ - Cannot Be, Whatsoever [Novo Amor]: https://spoti.fi/47O1iF6 - Everglow [Mae]: https://spoti.fi/3GBYvD4 - Flame [Flame]: https://spoti.fi/3tatt1S - For All The Dogs [Drake]: https://spoti.fi/3GxCVj5 - Zeal [Kings Kaleidoscope]: https://spoti.fi/488ToFX - Quantity Is Job One [Five Iron Frenzy]: https://spoti.fi/4a9jYRh - The Beautiful Letdown [Switchfoot]: https://spoti.fi/3Rf3rT5 - Unreal Unearth [Hozier]: https://spoti.fi/47Pvb7N - Outlive: The Science & Art of Longevity by Peter Attia: https://bit.ly/3Td3QYZ - Acne Studios: https://www.acnestudios.com/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
/episode/index/show/prochurchtools/id/28993293
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Church Social Media Predictions For 2024
12/06/2023
Church Social Media Predictions For 2024
As we bid farewell to 2023, we eagerly set our sights on the horizon of the upcoming year. The dynamic realm of social media, ever youthful and constantly evolving, continues to undergo rapid transformations. Keeping up with these changes can be overwhelming, but fear not – we've got your back! Today we will share our social media predictions for 2024, so that you - the church - can stay ahead of the curve and ensure your online presence thrives in the exciting landscape of the new year. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 0:50 - #1. New Monetization Models & Subscriptions 8:45 - #2. The Future Of X 14:00 - #3. Churches & TikTok 16:41 - #4. The Stratification Of Social Media 22:28 - #5. More Reels On Instagram & Facebook 22:50 - #6. SEO Replaces Hashtags 26:01 - #7. Newsletters 33:25 - #8. More accessible TOFU content 37:43 - Summary ============================= Show Notes: ============================= - Meta to offer ad-free subscription in Europe in bid to keep tracking other users (TechCrunch): https://bit.ly/46DZSvA - X launches two new subscriptions to boost your replies (The Verge): https://bit.ly/46G6V6I - X valued at $19 billion in share plan for employees (The Verge): https://bit.ly/3Rp2lW8 - As Users Abandon X, Sports Twitter Endures (The New York Times): https://nyti.ms/3uNRPyL - Threads: https://www.threads.net/ - Discord: https://discord.com/ - Lemon8: https://www.lemon8-app.com/ - beehiiv: https://www.beehiiv.com/ - Substack: https://substack.com/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast
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Instagram Algorithms Changed Again [Church Edition]
11/29/2023
Instagram Algorithms Changed Again [Church Edition]
Instagram's algorithms (that’s right - there’s more than one!) have changed again, and if you are a creator (and even if you’re not!) this is good news. This time around, Instagram came right out and explained how it all works, so today on the podcast we’re going to walk through those changes, what they are, and what this means for you and your church. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:30 - Algorithm vs. Algorithms8:46 - The Feed Algorithm 16:40 - The Stories Algorithm 22:56 - The Reels & Explore Page Algorithm 24:30 - Hashtags 34:08 - How to Grow ============================= Show Notes: ============================= - Instagram Ranking Explained | Instagram Blog: https://bit.ly/47oagZu - Social Media Masterclass: https://youtu.be/t1g6iMRR_Tk ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
/episode/index/show/prochurchtools/id/28742193
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Red Flags In Young Christian Leaders with William Vanderbloemen
11/22/2023
Red Flags In Young Christian Leaders with William Vanderbloemen
For churches, finding the right people is essential to building a strong team. But how do you know what to look for in a potential higher? Today we're talking with William Vanderbloemen the founder and CEO of Vanderbloemen Search Group, who are regularly hired to find the right people to work in faith-based organizations. After 15 years and more than 30,000 interviews, they've extracted the data from all that experience to answer the question: what are the skills we should be looking for in young Christian leaders? What are the skills we should be developing ourselves? And inversely, what are the red flags we should be on the lookout for? Send in your question via text to 1-800-485-3139 📲 ============================= Show Notes: ============================= - Vanderbloemen Search Group: https://www.vanderbloemen.com/ - Be The Unicorn: theunicornbook.com / https://amzn.to/3SLIPEj ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
/episode/index/show/prochurchtools/id/28723533
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Should My Church Post About [Insert Trending Event Here]?
11/15/2023
Should My Church Post About [Insert Trending Event Here]?
There’s a current event that everyone is talking about and you're wondering - "should my church make a post about this?" On the one hand, you don’t want to be reactionary, but you also don't want to ignore it. So let’s talk about about two questions you need to answer before making a big statement online. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 1:36 - When should you post on social in response to big news items? 8:32 - What traits do you look for in a creative employee/church leader? 13:13 - What's your best tips/advice for asking out an awkward introvert church girl? 16:42 - Should we do a before/after series about renovating our new church building? 21:40 - What are your favorite Christmas traditions? 28:50 - How do you balance *being* in the moment and *capturing* the moment? 33:28 - What's your max tattoo session time you can handle? 36:44 - What do you wish your designers would do without being asked? 38:56 - What's something people don't know about your home country? 42:51 - Would you reserve Posts and Reels for evergreen social ministry and things like Stories and Highlights for snapshots of what's going on right now in your church? 46:04 - Do you have any tips for missionaries and non-profit ministries? 48:26 - In honor of autumn, what is your favorite apple? ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
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Church Rules For Digital Hygiene
11/08/2023
Church Rules For Digital Hygiene
One of the most regretful decisions we made as a society over the past 20 years was indiscriminately embracing digital media. Even if this *is* how things typically go with new tech, it's imperative that we as Christians have some guidelines for how we behave online. In today's episode we talk about church rules for digital hygiene. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 00:00 - Intro 00:53 - Automobiles vs. Digital Media 12:20 - Why I'm Still Bullish On Social 28:12 - Rules For Digital Hygiene ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
/episode/index/show/prochurchtools/id/28528874
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Costly Mistakes I Made As A Christian Leader
11/01/2023
Costly Mistakes I Made As A Christian Leader
As a leader, you might think that I have it all together, that I never drop the ball or make any mistakes - but here's the kicker: I mess up all the time. How? Let me tell you - these are the costly mistakes I’ve made as a Christian leader. Send in your question via text to 1-800-485-3139 📲 ============================= Table of Contents: ============================= 0:00 - Intro 3:08 - #1: Neglecting Core Competencies 13:23 - #2: Self Awareness Gone Too Far 24:10 - #3: The Baader-Meinhof Phenomenon ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
/episode/index/show/prochurchtools/id/28444466
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How To Improve Your Online Church Ministry with Life.Church
10/25/2023
How To Improve Your Online Church Ministry with Life.Church
Today on the podcast we speak with trailblazers of the online church movement - Life.Church. Our question? How can we make online church less about programming and more about ministry? ============================= Show Notes: - Life.Church: https://www.life.church/ - Life.Church Online: https://live.life.church/ - Church Online: https://online.church/ - Church Online Hosts: The Complete Guide: https://prochur.ch/470JC8f ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://www.nucleus.church/podcast
/episode/index/show/prochurchtools/id/28398896
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7 Habits You Need To Survive Christian Ministry
10/18/2023
7 Habits You Need To Survive Christian Ministry
Send in your question via text to 1-800-485-3139 📲 0:00 - Intro 1:20 - Habit #1: Walking 12:10 - Habit #2: Sabbath 17:47 - Habit #3: Sleeping 25:00 - Habit #4: Silence 34:36 - Habit #5: Being Unoffendable 39:45 - Habit #6: Psychotherapy 44:52 - Habit #7: Framework For Honest Evaluation
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How To Change A Stubborn Church
10/11/2023
How To Change A Stubborn Church
Send in your question via text to 1-800-485-3139 📲 0:00 - Intro 1:12 - How do I get leadership to take social media seriously? 13:19 - Would you ever consider using text for mass updates? 18:44 - How can we improve our email open rates? 26:46 - What advice do you have for cheap male fashion? 36:02 - How do elder millennials stay up to date with trends? 42:03 - Is it too late to join TikTok? 42:58 - What's the most interesting fact about your family histories? 52:13 - How do we promote so many ministries without over promoting? 57:29 - We're struggling with our youth who are serving in tech or worship... 1:01:44 - Best fiction book you've read recently? 1:09:01 - Does burying a link in the caption increase engagement? 1:11:08 - What are good events for both members and non-members? 1:15:07 - Is Nacho Libre a good movie? 1:18:09 - What are the essentials for a minimal church website? 1:25:43 - Why does cream and sugar make coffee so much better? 1:31:40 - Are the NCAA conference change ups a good move? 1:34:29 - How do we respond to members not buying in to social for ministry? 1:35:23 - Why is Facebook not performing well for us? 1:37:20 - What's on the fall-time fragrance rotation? 1:41:31 - Will you ever grow/cut your hair? 1:43:08 - Do you play Fantasy Football? 1:45:51 - What order do you put your socks and shoes on?
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How Churches Are *Really* Reaching Young People with Dr. Kara Powell
10/04/2023
How Churches Are *Really* Reaching Young People with Dr. Kara Powell
The best way for your church to reach young people is to disproportionately dedicate resources to them. At least, that's the thesis from Fuller Youth Institute and an extensive study they conducted of more than ten-thousand hours, thirteen-hundred interviews, and two-hundred and fifty churches. Today we're joined by Dr. Kara Powell to discuss the research she was a part of and also to answer the burning question we're all thinking: if the cost of reaching young people is to disproportionately prioritize them - what does that mean for everyone else? Show notes: Growing Young - Growing Young Research Method - Fuller Youth Institute - The Only Denomination Not In Decline - Barna - Springtide Research Institute - Dr. Kara Powell - Dr. Kara Powell on Twitter -
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10 Lessons From 10 Years As Christian Leaders
09/27/2023
10 Lessons From 10 Years As Christian Leaders
Send in your question via text to 1-800-485-3139 📲 0:00 - Intro 1:15 - Plenty Never Lasts 7:34 - Die A Thousand Little Deaths 12:15 - The Compounding Power of Consistency 15:30 - Learn To Die Well 22:50 - Reassess Problems From Altitude 28:40 - Be Where Your Feet Are 33:40 - Say The Quiet Part Out Loud 38:50 - Pray Without Ceasing 44:28 - Just Keep Trying And Be A Good Friend 49:42 - Follow The Leader
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3 Books That Made Us Better Christian Leaders
09/20/2023
3 Books That Made Us Better Christian Leaders
Send in your question via text to 1-800-485-3139 📲 0:00 - Intro 1:45 - Our Honorable Mentions 10:40 - The Comfort Crisis by Michael Easter 18:45 - Sinners In The Hands Of A Loving God by Brian Zahnd 25:25 - Outlive by Peter Attia 34:29 - Working The Angles by Eugene Peterson 39:54 - The Psychology Of Money by Morgan Housel 46:01 - Liber Mundi
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Why I Don't Use A Social Media Scheduler
09/13/2023
Why I Don't Use A Social Media Scheduler
Send in your question via text to 1-800-485-3139. Question #1 (2:39): What is the best way to share to all of social content using 1 app? Question #2 (9:55): How did you guys meet your wives? Question #3 (29:40): We are a small (but multi-generational) church with a part-time staff, all of whom wear many hats, so we are very limited on the content we can create. What platforms and types of content do you think we should be prioritizing when creating? Question #4 (32:15): Which of the social platforms will become the most worthy of investment over the next year or so? I'm a one-woman team and I can only do so much. Question #5 (34:18): Can you do social media post ideas for small churches again with some new ideas? I feel like I post the same thing over and over. I always hear you saying repeat = defeat, every time I repeat a post! Question #6 (45:34): Does Instagram grid aesthetic matter still? I've gotten feedback from some staff that my SocialSermons fill up our Instagram grid and it looks like our pastor is egocentric since the grid is all stills of him. So I've resulted to posting 5-6 photos of families at our weekend services each week in addition at the SocialSermons to keep the grid looking family oriented. That's been a lot of caption writing and it's tough to have that many new pictures weekly. DRAFT SEGMENT (52:39): The Best Christian Rock Festival Lineup Question #7 (01:49:32): I attend a church of less than 100 and have a lot of older generation rather than younger people in the church, due to this, it's sort of hard to explain the concept of social media and technology, especially when we implement them in our events. What's the best way of going about this situation? Question #8 (01:53:24): How much value do you put into boosting posts/ads on social media? Are there any general recommendations you would give for how to use paid advertising on social platforms? Question #9 (01:56:11): If Threads is destined to fail, what is the value in getting started with it? Question #10 (02:00:17): How long and how much work, does it take to shoot a single podcast? Question #11 (02:02:58): What's wrong lately? Question #12 (02:17:13): What's one weird pet peeve you have? Question #13 (02:21:37): Can you make a video on the balance of working in social media? I've been following you for 10 years now, and you constantly have insanely good ideas. All the more, you always give off a presence of peace. I can't work social media like that and a lot of people struggle with the mental side of it. How are you doing this? Question #14 (02:23:05): My Pastor loves videos for everything. He would rather post a video on our website About Us page than write a paragraph explaining who we are. I don’t think people will watching a video and would rather read or even skim the paragraph. Who’s right?
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