Design With Audiences: Mister and Mischief’s Playful Guide to Engagement | Episode 418
Release Date: 11/10/2025
Professor Game Podcast
Aiming for sustainable retention? Intro chat (no sales pitch): Eight years, 420 episodes, and countless insights later: we celebrate the incredible journey of the Professor Game Podcast. From humble beginnings to becoming the #1 gamification podcast in the world, this episode dives into consistency, growth, and what’s next for the Engagers community. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global...
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Build a thriving, loyal community—without chasing members or cranking out content 24/7. Join us for free: 🏡 From theme parks to zines, Andy & Jeff Crocker reveal how analog thinking powers modern engagement. We explore Infinite Right Answers, designing for collaboration, embracing imperfection over performance, and a field-tested model (confidence + generosity) that boosts motivation, loyalty, and community value. With roots firmly planted in the worlds of theatre and themed entertainment, Mister & Mischief (a.k.a. Jeff and Andy Crocker) create fun-forward journeys beyond the...
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Exploring gamification for your product or org? Let’s chat → We dive into the fascinating overlap between product thinking and gamification. By bridging Marty Cagan’s product discovery mindset with the Octalysis framework, we uncover how to build not just functional products — but ones users love coming back to. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based...
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Want your members to actually stick around and engage without burning out or guessing what works? Join our free community of retention-focused leaders: 👥 What happens after “going viral”? Doug Weitzbuch (Housel) breaks down the Wordle-style mechanics, player feedback he wishes he’d acted on sooner, and the roadmap to localized, high-intent engagement. Practical lessons on PR, streaks, and turning play into business outcomes. Doug Weitzbuch is a television producer with credits on hit series including Hell’s Kitchen, World of Dance, Lip Sync Battle, and Duck Dynasty. After...
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Exploring gamification for your product or org? Let’s chat → No, there was no epic showdown, just a powerful new alliance. Rob joins The Octalysis Group and reveals how this new chapter amplifies his mission to make gamification practical, ethical, and impactful. Plus, what stays the same on Professor Game. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based...
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Want your members to actually stick around and engage without burning out or guessing what works? Join our free community of retention-focused leaders: 👥 What if your game character could earn you royalties? Jaime Schwarz unpacks co-creation, interactive media, and why the next frontier of engagement lives in the IP economy. A must-listen for future-focused creators! After an award winning 15 years as a copywriter and creative director for NYC agencies, Jaime Schwarz dove into Web3, first by filing the worlds first NFT patent in 2017 and then by founding brand therapy teaching brands...
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Build a thriving, monetized community—without chasing members or cranking out content 24/7. Join us for free: 🏡 Thinking of trying Skool? Use my link to get the 14-day free trial (same as direct)—and you’ll also be supporting my work: 👉 Content is not king. In this episode, we unpack the 3 key “engines” that turn passive followers into engaged community members. If you’re tired of content burnout and ready to build something meaningful, this one's for you. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and...
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Build a thriving, monetized community—without chasing members or cranking out content 24/7. Join us for free: 🏡 Vice President at Unity and author of The Career Game Loop, Jessica Lindl shares how game-based strategies build better communities, improve retention, and drive real impact. Jessica Lindl is the Vice President of Ecosystem Growth at Unity Technologies, where she leads global efforts to empower creators, learners, and professionals through transformative, game-inspired solutions. With over 20 years of experience at the intersection of gaming, education, and workforce...
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Your next viral title is already written. Get the free sheet: 👉 Curious about Skool? Grab the 14-day free trial through my link (and it helps me keep creating resources for you): 👉 Think ads are the only way to grow your community? Think again. Rob reveals how he grew his community to 140+ members with $0 in ad spend—using three powerful, game-inspired strategies you can start today. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and...
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👉 Build a thriving, playful community—without chasing members or creating endless content. ✨ Get started free with our community The Game of Skool: Magic in the Mundane: Sarah Iverson on Gamifying Wellness Discover how Sarah Iverson transforms personal growth into playful adventures through wellness escape rooms, storytelling, and creative game design. Sarah Iverson is the founder of Curious Sunshine, a play-based wellness initiative that transforms personal growth into an imaginative adventure. A multidisciplinary artist, graphic designer, and holistic coach, Sarah fuses her love of...
info_outlineBuild a thriving, loyal community—without chasing members or cranking out content 24/7.
Join us for free: 🏡 professorgame.com/freecommunity-web
From theme parks to zines, Andy & Jeff Crocker reveal how analog thinking powers modern engagement. We explore Infinite Right Answers, designing for collaboration, embracing imperfection over performance, and a field-tested model (confidence + generosity) that boosts motivation, loyalty, and community value.
With roots firmly planted in the worlds of theatre and themed entertainment, Mister & Mischief (a.k.a. Jeff and Andy Crocker) create fun-forward journeys beyond the fourth wall. With an unexpected blend of storytelling and real-world engagement, the husband-and-wife team help foster curiosity and connection through immersive experiences that encourage participants to revisit an opportunity to play pretend. Think of them as your extroverted friends that allow anyone a safe place to step out of their shell and explore in places they’d otherwise never go. Jeff and Andy have created experiences for clients including Universal Studios and Walt Disney Imagineering and their award-winning work has been praised by The New York Times, Broadway World and No Proscenium. They were recently named in Blooloop’s International list of Top 50 Immersive Influencers
Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
Guest Links and Info
- Website: misterandmischief.fun
- LinkedIn: Mister & Mischief
- Instagram: @misterandmischief
Lets's do stuff together!