Professor Game Podcast

#1 Gamification Podcast | Insights and Real-World Strategies to Boost Engagement, Loyalty & Retention. Professor Game helps innovators, product leaders, and educators use gamification and game thinking to create engagement that lasts. 🎙️ Hosted by Rob Alvarez — TEDx Speaker, consultant, and host of the #1 Gamification Podcast — each week brings you practical insights, case studies, and frameworks from 400+ global experts and proven real-world examples. Expect interviews with top practitioners in gamification, game design, and behavioral strategy, plus solo episodes where Rob breaks down practical frameworks you can apply in your team, classroom, or product. Join the movement to make engagement, motivation, and loyalty truly meaningful — with stories and strategies that transform the way people learn, work, and play. 💡 Listen. Learn. Apply Play to Your Strategy.

Driving Ranges Are Replacing Bowling Alleys (Here's Why) | Episode 454 07/20/2026

Driving Ranges Are Replacing Bowling Alleys (Here's Why) | Episode 454 Get the free Core Drives in the Wild guide, behavioral design applied to real products: Episode Summary Frédéric Guitton, who leads sales and marketing at iTargetGolf after a career across banking, startups, financial services, and investment firms, explains how driving ranges are turning dead space into an interactive, gamified experience. He walks through the company's product line, including the iTarget Night Saber target that connects to Toptracer, Inrange, and Trackman through an API, the in-bay lights that fire when a player hits their target, and the new Cash Cup Golf hole-in-one contest played with RFID balls. Guitton lays out the three levers a driving range has for revenue, why post-COVID golf growth came from entertainment rather than traditional rounds, and how instant feedback keeps a player buying one more bucket. Listeners come away with a working model of physical gamification and a reminder that designing around real human behavior beats asking people to behave better. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways A driving range has only three levers for revenue, according to Frédéric Guitton: sell more balls, sell more food and beverage, or sell the balls for more money. Every engagement decision at iTargetGolf traces back to one of those three. iTargetGolf's first targets were powder-coated metal and looked great, but ball picker staff bumped them and metal does not give, so it bent or broke permanently. The replacement is cut from utility sewer pipe and survives 400 to 500 pounds driving over it. Post-COVID golf growth came from entertainment, not from more rounds on traditional courses. Guitton describes the driving range starting to replace the bowling alley as the family night out, which brings in an audience that never came to practice. The iTarget Night Saber target connects through an API to Toptracer, Inrange, and Trackman ball tracking, so a landed ball triggers an animation within seconds. That instant feedback is Core Drive 2 (Development and Accomplishment) delivered in the physical world. Choosing low voltage over high voltage took permitting out of the install path. A California range that signed in mid-June started its install roughly four weeks later, which turned an infrastructure decision into a sales advantage. Guitton frames the B2B2C tension plainly: the range's success drives iTargetGolf's success, so the company treats itself as a consequence of its customers' results rather than a driver of them. Topics Covered 0:00 — Opening and introduction 2:17 — Inside a week at iTargetGolf 3:25 — Favorite fail: metal targets that bend 6:34 — Sewer pipes and the strike point redesign 9:01 — The four products iTargetGolf builds 11:31 — How a general contractor started the company 14:58 — Golf as entertainment after COVID 15:57 — Three ways a driving range makes money 17:46 — Making it fun and creating new golfers 19:35 — Best practices: listen and stay locked in 22:45 — Football intelligence and instant feedback 27:47 — Outliers, favorite games, and goodbyes Get the free Core Drives in the Wild guide, behavioral design applied to real products: About Frédéric Guitton leads the sales and marketing strategy at iTargetGolf, where he is helping redefine the driving range experience through interactive down-range technology. He relocated from France to Central Florida in 1996 and built a career in banking before expanding into startups, financial services, and investment firms, developing experience across business strategy, operations, sales, marketing, and executive leadership. At iTargetGolf he works on a product line that combines interactive illuminated targets, skill-based cash prize games, and integrated ball-tracking technology to increase player engagement and open new revenue for golf facilities. His current focus is building scalable systems, strengthening customer relationships, expanding strategic partnerships, and positioning the company in the evolution of golf entertainment technology. Find the Guest Online Website: LinkedIn: Instagram: TikTok: Facebook: Mentioned in This Episode Some links below are affiliate links. As an Amazon Associate, I earn from qualifying purchases. Recommended book: by Malcolm Gladwell Proposed guest: Scott Armstrong, involved with TGL, the indoor golf competition on ESPN Ball tracking platforms iTargetGolf integrates with: Toptracer, Inrange, Trackman Topgolf, referenced as the far end of the golf entertainment spectrum iTargetGolf products discussed: , , in-bay lights, and Favorite game to watch: volleyball. Favorite sport to play: cycling. Free Resources and Get in Touch /episode/index/show/professorgame/id/42145765

The Reason Your Users Agree But Never Start | Episode 453 07/13/2026

The Reason Your Users Agree But Never Start | Episode 453 Want a sharper read on motivation design? Get the free Core Drives in the Wild guide, real cases decoded through this exact framework, one short email a day: Episode Summary Rob argues that Black Hat motivation, the urgency and scarcity most designers treat as the villain, is the on-ramp that gets people to act at all. He breaks down the Octalysis Group's award-winning project with Procter & Gamble's distributor Navo Orbico, which reached 99.5% voluntary participation on a non-compulsory rollout and a 28.6% revenue increase by starting with pressure and handing off to meaning. Drawing on Ocean Hero as the rare frictionless exception, he shows why White Hat drives like Epic Meaning seldom start action on their own. Listeners learn the Black-Hat-to-White-Hat handoff and two diagnostic questions to test whether their own system can make the switch. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways The Octalysis Group's project with Procter & Gamble reached 99.5% voluntary participation on a non-compulsory rollout and a 28.6% revenue increase, evidence that Black Hat urgency and White Hat meaning work in sequence, not opposition. In the Octalysis framework, Black Hat and White Hat motivation are not good and evil. Black Hat (urgency, scarcity, pressure) gets people to act now; White Hat (meaning, empowerment) makes them glad they stayed. Relying only on grand meaning and Core Drive 3 (Empowerment of Creativity and Feedback) tends to produce a "someday," which in practice means never, because wanting to act is rarely a strong enough forcing function to overcome friction. The P&G rollout launched using Core Drive 5 (Social Influence and Relatedness) as pressure: getting into the system meant tracking down colleagues for an access code, which sparked FOMO (Core Drive 8) and curiosity (Core Drive 7) rather than belief in a grand vision. After the on-ramp, the system handed off to White Hat: reps became captains of trading ships, territories became open seas, and clients became colonies, activating Core Drive 1 (Epic Meaning) and Core Drive 2 (Development and Accomplishment). Ocean Hero is the rare case where White Hat alone starts action, because switching a search engine is one click of near-zero friction, so Core Drive 1 can carry the behavior with no urgency at all. Topics Covered 0:00 — Opening hook: why products stall 1:14 — The P&G result: 99.5% voluntary 3:05 — Black Hat and White Hat serve different moments 4:53 — The frictionless exception: Ocean Hero 6:07 — Inside the P&G rollout 7:30 — The handoff: reps become ship captains 9:16 — When Black Hat never matures into more 10:09 — Two diagnostic questions for your system 11:27 — What a mistimed handoff looks like 12:06 — Black Hat starts, White Hat sustains Mentioned in This Episode case study with (Gamification Project of the Year, first presented in Brighton): 99.5% voluntary participation, 28.6% revenue increase , the search engine whose revenue funds clearing plastic from the oceans (a project supported by ) : Black Hat and White Hat motivation, and Core Drives 1 through 8 Free Resources and Get in Touch /episode/index/show/professorgame/id/42050150

Why "More Effort" is Ruining Your Team (And How to Fix It) | Episode 452 07/06/2026

Why "More Effort" is Ruining Your Team (And How to Fix It) | Episode 452 Get the free Core Drives in the Wild guide, behavioral design applied to real products: Episode Summary Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team is almost never more effort. He walks through the closed-loop trap he built early in his management career, the systems thinking tools he now uses to find leverage points, and why over-measuring single marketing channels quietly starves the top of the funnel. Drawing on the Cabreras' DSRP model, Donella Meadows, and nearly 25 years at the poker table, he shows how to see a whole system instead of optimizing one piece to the detriment of the goal. Listeners come away with a practical way to map any system, pick a single North Star metric, and design loops that let a team improve on its own. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Michael Lukich's early management trap was a closed loop with no exit: he could not step away until the team improved, and the team could not improve until he stepped away, which pushed him to 75-hour weeks before he redesigned the loop instead of adding effort. Accepting work at roughly 70 percent of his own output, paired with a tighter review cadence, let his team feel the consequences of their own decisions and turned him from a micromanager into a player coach. The "if you can't measure it, it doesn't exist" credo pushes budget toward easily measured lower-funnel channels and leaves the top of the funnel leaky, because no one can defend upper-funnel spend in a boardroom. The fix is whole-system measurement through multi-channel attribution and mixed models, not more measurement. Zynga over-relied on data and stacked Black Hat Core Drives that drive urgency and scarcity, a reminder that an A/B test measures one week, not how a feature performs as a system over two years. Derek and Laura Cabrera's DSRP model (Distinctions, Systems, Relationships, Perspectives) gives a four-part way to map almost any system, then find the bottleneck where one move has the biggest outsized effect. Poker trains decision-making under uncertainty and incomplete information, including the faulty learning loop where playing well can still lose and playing poorly can still win, which is why Michael says half the frameworks in his book started at the poker table. Topics Covered 0:00 — The loop you cannot escape 0:20 — Meet Michael Lukich: data, teaching, poker 2:41 — Designing your own life as a system 5:46 — Promoted into a trap with no exit 11:14 — The marketing measurement trap 13:53 — Frankenstein products, Zynga, and Black Hat 17:34 — A practical system: pick one metric 18:56 — Mapping systems with DSRP 22:23 — The strategy dashboard and the North Star 24:07 — James Clear, Ryan Holiday, and one book 26:54 — Translation and poker as the perfect game 30:25 — Where to find Michael and closing advice Get the free Core Drives in the Wild guide, behavioral design applied to real products: About Michael Lukich is a marketing analytics leader with more than 20 years across consulting, data, and business strategy, currently running marketing analytics for a major US marketing agency. He spent five years as an adjunct professor and has played poker for nearly 25 years, two habits that shaped how he thinks about teaching and making decisions under uncertainty. He writes the Stoic Systems Thinker newsletter, where ancient Stoic philosophy meets modern systems thinking, and is the author of the book of the same name. He lives in Ann Arbor, Michigan with his wife and two daughters. Find Michael Lukich Online Mentioned in This Episode Some links below are affiliate links. As an Amazon Associate, I earn from qualifying purchases. by Donella Meadows and by Michael Lukich Derek and Laura Cabrera's DSRP model (Distinctions, Systems, Relationships, Perspectives) by Marcus Aurelius and Black Hat Core Drives Kaizen and Kaikaku (continuous improvement versus radical change) Free Resources and Get in Touch /episode/index/show/professorgame/id/41963225

Why Driven People Can't Take a Real Vacation | Episode 451 06/29/2026

Why Driven People Can't Take a Real Vacation | Episode 451 Get the free Core Drives in the Wild guide, behavioral design applied to real products, with one real-world example in your inbox each day: Episode Summary Rob breaks down why disconnecting on vacation is so hard for driven people, and why it is a motivation problem rather than a willpower one. He maps the specific Octalysis Core Drives that keep high achievers tied to work during a break, including Core Drive 2 (progress addiction), Core Drive 8 (FOMO and Black Hat urgency), and Core Drive 1 (the mission needs me trap). Drawing on his own routine of leaving the phone at the apartment near the beach, he shows how to name each drive and switch off its trigger before the break starts. Listeners learn a pre-break diagnostic and how to design time off the same way they would design a user’s exit from an engagement loop. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Driven people stay tied to work on vacation because their Core Drives keep firing in the background. This is a motivation issue, which is why pure willpower so often fails to deliver real rest. Core Drive 2 (Development and Accomplishment) shows up as progress addiction. With no momentum at work, a break can feel like your progress is being trumped, which pulls you back to the phone to make something move. Core Drive 8 (Loss and Avoidance) is Black Hat motivation built on FOMO. The fear that something breaks, or that everyone else is still shipping, creates urgency and pushes you to check in even when nothing is wrong. Core Drive 1 (Epic Meaning and Calling), the sense that the mission needs you, is the noble sounding trap. It can justify sacrificing rest you have earned, so naming it is what lets you stop it from firing back. The fix is to design your break the way you would design a user’s exit from an engagement loop: kill the notifications, remove the triggers (Rob leaves his phone at the apartment), and push yourself out instead of staying half in. A real emergency that truly needs you is rare, roughly 0.1 percent of the time. Plan ahead, brief your team on what actually counts as an emergency, and trust them to handle the other 99.9 percent without you. Topics Covered [0:00] Why driven brains can't switch off [0:49] Disconnecting is a motivation problem [1:21] Core Drive 2: progress addiction [1:54] Core Drive 8: FOMO and urgency [2:30] Core Drive 1: the mission trap [3:08] Name the drive, deactivate the trigger [3:54] Leaving the phone at the beach [4:50] Why productive resting backfires [6:00] Design your break like an engagement loop [6:36] Diagnose your pull-back drive first [8:05] Rest is switching off the drives Mentioned in This Episode , Rob’s free guide (one Core Drive example per day) The Octalysis Framework and its Eight Core Drives (Yu-kai Chou), the basis for Core Drives 1, 2, 5, and 8 discussed here Free Resources and Get in Touch /episode/index/show/professorgame/id/41706210

Spent $200 Billion, Then Said: Use AI Less | Episode 450 06/22/2026

Spent $200 Billion, Then Said: Use AI Less | Episode 450 These engagement failures, and how to fix them, map directly onto the Octalysis Core Drives. Get the free Core Drives in the Wild guide: Episode Summary Rob breaks down why Amazon shut down KiroRank, the internal leaderboard that scored staff on raw AI usage on its Kiro developer platform. He shows how stacking Core Drive 2 (Development & Accomplishment) and Core Drive 5 (Social Influence & Relatedness) produced flawless compliance toward the wrong target, a textbook case of Goodhart's law: once a measure becomes a target, it stops being a good measure. Drawing on the Octalysis Strategy Dashboard and Toyota's Five Whys, he lays out the one question to ask before you measure anything. Listeners learn to measure outcomes instead of activity, and how to keep a proxy metric from quietly getting gamed. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Amazon shut down KiroRank, its internal leaderboard scoring staff on AI usage on the Kiro developer platform, after employees set autonomous AI agents on needless tasks just to climb the ranks and inflated the company's compute costs. Goodhart's law explains the failure: when a measure becomes a target, it stops being a good measure. You get what you measure, not what you want, so raw AI usage climbed while productivity went unmeasured. KiroRank stacked Core Drive 2 (Development & Accomplishment) through a progress bar and ranking, and Core Drive 5 (Social Influence & Relatedness) through public status, producing flawless compliance toward the wrong outcome. The more powerful and expensive the tool being measured, the more a gamed metric costs you, which is why Amazon paid in real compute money rather than a rounding error. The Octalysis Strategy Dashboard starts with business metrics by asking what outcome you actually want, using Toyota's Five Whys to move from "increase AI usage" to a result worth hitting, like productivity per employee. Engagement is the value created for users and the business, not click counts or usage volume, which is why most dashboards measure activity when they should measure the outcome. Topics Covered 0:00 - The $200 billion AI paradox 0:27 - Goodhart's law and gamed metrics 1:49 - The two Core Drives Amazon stacked 2:39 - Flawless compliance, the wrong target 3:38 - Amazon's KiroRank AI leaderboard 5:11 - Measure the right thing, not usage 5:38 - The Octalysis Strategy Dashboard 6:12 - Toyota's Five Whys for metrics 7:21 - When proxy metrics are unavoidable 7:58 - Measure the outcome, not the activity 8:33 - Get the Core Drives in the Wild guide Mentioned in This Episode (Toyota / lean operations) A previous Professor Game episode on Free Resources and Get in Touch /episode/index/show/professorgame/id/41705695

Stop Dumping Textbooks Into Your Games, with Alan Yeats | Episode 449 06/15/2026

Stop Dumping Textbooks Into Your Games, with Alan Yeats | Episode 449 Struggling with retention, churn, or adoption in your product, service, or program? Get the free Core Drives in the Wild guide and see how to apply real behavioral design to your engagement: Episode Summary Alan Yeats, CEO of Pocket Sized Hands, a co-development game studio in Dundee, Scotland, explains why the best learning games start with play and add the curriculum second. He walks through real projects, a knife-crime prevention game stopped cold by school firewalls and a stem cell science game built with Cambridge University, to show how co-design keeps everyone pointed at the same goal. Alan argues that the job is to find the underlying play and the real "why" behind a request, not to cram years of lessons into one product. Listeners come away with a practical filter for any educational or engagement project: build a genuinely good game first, then weave the learning in so people actually engage. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Pocket Sized Hands built a polished Jackbox-style game to steer young people away from knife crime, then hit a wall when school IT firewalls blocked the phone-to-screen connection the experience ran on. The end user is never the only stakeholder a product has to satisfy. For Cambridge University, the studio corrected public misconceptions about stem cell science by running back-to-basics workshops to isolate the one message that mattered, rather than cramming an entire syllabus into a single game. Alan Yeats's rule for education clients who want to throw the whole textbook at a game: make it genuinely fun first, then layer the lessons in, because curriculum with no play earns no engagement to teach against. Co-design converts a client from someone who merely commissioned a product into an owner who evangelizes it, which is why Pocket Sized Hands opens projects with a workshop for facilitators and real users instead of a written spec. Pitching the visual register openly, from a corporate LinkedIn-style progress bar to a fully magical world, lets a team test how far it can push a client before the client pushes back with "that is too much fun." Topics Covered 0:00 - Stop cramming textbooks into games 0:16 - Meet Alan Yeats and Pocket Sized Hands 3:16 - A knife-crime game blocked by firewalls 5:23 - Design for the stakeholders you forget 8:08 - The Cambridge stem cell game that worked 9:03 - Make the game fun first 10:40 - Co-design and finding the real problem 12:33 - From corporate progress bars to magical worlds 14:54 - Focus on the play, not the game 16:25 - The future guest he would want to hear 17:46 - Why Deep Work sharpens his focus 19:04 - His superpower, favorite game, and final advice Struggling with retention, churn, or adoption in your product, service, or program? Get the free Core Drives in the Wild guide and see how to apply real behavioral design to your engagement: About Alan Yeats is the CEO of Pocket Sized Hands, a co-development game studio based in Dundee, Scotland. He left school at 16 to work on games, dropped out of university, and founded the studio nine years ago. Since then, Pocket Sized Hands has helped ship titles including Pocket Mortys for Adult Swim, Oddworld: Soulstorm, and Bendy and the Ink Machine, working with clients ranging from indie developers to major publishers. The studio specialises in co-development, porting, networking, and live ops. Find the Guest Online Pocket Sized Hands: Personal site: LinkedIn: X (studio): Mentioned in This Episode Some links below are affiliate links. As an Amazon Associate, I earn from qualifying purchases. Proposed future guest: someone who wants to use gamification but hasn't yet Recommended book: by Cal Newport Favorite game: Free Resources and Get in Touch /episode/index/show/professorgame/id/41627525

Same AI, Opposite Outcome (It's Not the Tool) | Episode 448 06/08/2026

Same AI, Opposite Outcome (It's Not the Tool) | Episode 448 Get the free Core Drives in the Wild guide, behavioral design applied to real corporate cases: Episode Summary Rob breaks down why enterprise AI adoption stalls even with paid licenses and training, while a group of students beat a locked, proctored exam with ChatGPT and no support at all. Reading both cases through the Octalysis Framework, he shows how the exam accidentally stacked Core Drive 8 (Loss & Avoidance), Core Drive 6 (Scarcity & Impatience), and Core Drive 2 (Development & Accomplishment) into a ferocious, if mispointed, motivation engine. The enterprise bought the most capable tool and surrounded it with zero motivation, so nobody opened the app. Listeners learn why AI adoption is a motivation problem wearing a tooling costume, and leave with a two-part diagnostic question to ask of any AI initiative. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Students beat a lockdown, proctored, face-to-face online exam by getting ChatGPT to answer questions live through a Chrome extension, with no license, no training, and no change management. Adoption was instant, total, and creative enough to defeat the security. The exam accidentally stacked three Black Hat Core Drives: Core Drive 8 (Loss & Avoidance, failing is high-stakes), Core Drive 6 (Scarcity & Impatience, one timed shot), and Core Drive 2 (Development & Accomplishment, clearing the hurdle to the grade). Enterprises buy the paid license, training, IT support, and a leadership mandate, then adoption stalls because none of those things are motivation. There is no personal loss for ignoring the tool and no personal win for using it. Motivation pointed at the wrong goal produces flawless adoption of exactly the behavior you did not want. The students aimed AI at passing, not learning, and got it. As AI removes capability constraints, the human motivation layer becomes the only constraint left, which is why behavioral design matters more in the AI era, not less. The diagnostic: ask what your team personally gains by using the tool and what they personally lose by ignoring it. If the honest answer is "nothing much either way," no rollout plan will save it. Topics Covered 0:00 - Students hacked a locked exam 0:52 - Same tech, opposite outcome 1:44 - Adoption was never the problem 2:39 - The exam's accidental motivation engine 4:31 - Almost entirely Black Hat motivation 5:18 - Why the funded enterprise stalls 6:30 - Adoption and direction both matter 7:41 - Why behavioral design matters with AI 7:55 - Your diagnostic question for today Mentioned in This Episode , developed by Yu-kai Chou ChatGPT (OpenAI) , the Professor Game free guide Free Resources and Get in Touch /episode/index/show/professorgame/id/41562405

I Build War Games for the US Government (And I Hate Video Games) | Episode 447 06/01/2026

I Build War Games for the US Government (And I Hate Video Games) | Episode 447 Get the free Core Drives in the Wild guide and see behavioral design applied to real products and services: Episode Summary Eleanor Ross, Creative Director at Expert Theory and one of the youngest recipients of the National Training and Simulation Association's Top Under 40 award, breaks down how she designs wargames and simulations that put learners inside high stakes decisions instead of watching from the outside. She walks through the moment a Team USA group tried to buy Greenland mid game, the Logic, Function, Form framework she uses to build every simulation, and a year long Taiwan resilience exercise she ran for the Irregular Warfare Center. Listeners come away with two best practices that make any simulation stick, a debrief discipline and deliberate role reversal, plus a clear view of how AI tools now let a team produce news articles and role player materials in under ten minutes. Ross also makes the case that heavy topics like terrorism, invasion, and irregular warfare land harder when they are engaging, and that good design starts by deciding what people should feel when they walk out. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways In an early Arctic simulation run as an alpha test for the Canadian Department of National Defense, a Team USA group went off script and tried to buy Greenland, a move no one had prepared for, which forced Ross to build the response live. Ross and her team at Expert Theory adjudicated that unplanned move and used their AI backend to produce news articles, tweets, and formatted materials for a role player in under ten minutes, a turnaround the wargaming community historically treated as impossible. Her Logic, Function, Form framework stacks design like a pyramid: Logic defines what players should know and feel on the way out, Function defines the actors and goals that get them there, and Form covers constraints like the 30 or 90 minute time box. A quality debrief is the most important best practice in simulation design, because the takeaways people carry out are set up by the structured discussion, not by the game itself. Putting participants in roles they would never hold, such as US military officers playing the Somali government or the US embassy in a Fort Bragg deployment game, forces the perspective shift that makes the lesson land. Ross builds her design philosophy on Rutger Bregman's Humankind and its claim that people are inherently good, using games to surface the nuances behind how opposing sides actually see themselves. Topics Covered 0:00 - A wargamer who hates video games 2:59 - Inside a wargame designer's week 4:18 - When Team USA tried buying Greenland 7:45 - Why failure is a junior mindset 13:02 - A Taiwan resilience wargame for DOD 17:26 - The Logic, Function, Form framework 20:34 - Best practices: debrief and role reversal 24:30 - The books behind her design philosophy 26:33 - Perspective taking through languages 29:27 - Making heavy topics engaging 31:12 - Her favorite game: Votes for Women 33:01 - Building games in six minutes with Providence Get the free Core Drives in the Wild guide and see behavioral design applied to real products and services: About Eleanor Ross is Creative Director at Expert Theory, an AI powered simulation startup building immersive learning experiences for clients including the U.S. Department of Defense, Johns Hopkins, Duke, Georgetown, and Penn State. She designs and facilitates simulations that restore agency to learners by placing them inside complex, high stakes decisions, and her co-authored research with the National Counterterrorism Innovation, Technology and Education Center has shown that simulations measurably deepen learning while strengthening confidence, teamwork, and decision making. She chairs programming for the Women's Wargaming Network and is one of the youngest ever recipients of the National Training and Simulation Association's Top Under 40 award. Her work focuses on the Arctic and high north, irregular and gray zone warfare, and leadership. Find the Guest Online Mentioned in This Episode by Peter Perla by Rutger Bregman , Eleanor's favorite game (by Fort Circle Games) Proposed future guest: Proposed future guest: Providence, Expert Theory's platform for building games in minutes Free Resources and Get in Touch /episode/index/show/professorgame/id/41473975

My Barber Beats Airline Miles At Loyalty | Episode 446 05/25/2026

My Barber Beats Airline Miles At Loyalty | Episode 446 Get the free Core Drives in the Wild guide, behavioral design applied to real products: Episode Summary Rob breaks down why the most durable loyalty has almost nothing to do with points, contrasting a typical airline miles program with a neighborhood barber who keeps a customer for ten years with no app, no tiers, and no expiring rewards. He shows how the same Core Drive can run in opposite directions: airline programs fake Core Drive 4 (Ownership and Possession) with a points balance they control and devalue, while the barber builds real ownership through a relationship the customer actually owns. Along the way he names the over-justification effect, the moment a relationship becomes a calculation, and how Black Hat motivation can win in the short term while quietly corroding loyalty. Listeners come away with a clear diagnostic and a way to tell a real loyalty program apart from a price promotion on a delayed schedule. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Most loyalty programs build a transactional dependency rather than loyalty: the customer ends up loyal to the points, not the brand, so the moment a competitor offers more points they defect. Airline miles run on a Black Hat stack of Core Drive 4 (Ownership and Possession), Core Drive 6 (Scarcity and Impatience) through tier status, and Core Drive 8 (Loss and Avoidance) through expiring miles, which shifts the flyer from chasing something they want to avoiding a loss. The over-justification effect is the damage mechanism: a flyer who genuinely liked an airline starts booking the worse flight (longer, worse time, sometimes pricier) purely because it earns miles, the moment the relationship becomes a calculation. A relationship turned into a calculation is trivially beatable. A competitor with a slightly better offer doesn't just win one trip, it reveals there was never loyalty to begin with. A ten-year barber relationship survives real inconvenience (further away, closer cheaper options nearby) using the calm side of the same Core Drives: Core Drive 5 (Social Influence and Relatedness) plus genuinely owned personalization the customer cannot port to a competitor. The diagnostic: strip the points, discounts, and digital rewards entirely. If the honest answer to "why would anyone stay" is nothing, it isn't a loyalty program, it's a price promotion with a delayed payment schedule. Topics Covered 0:00 — Loyalty to the points, not the brand 1:16 — The Black Hat machinery of airline miles 2:25 — The over-justification effect in action 4:13 — The ten-year barber with no points 5:11 — Same Core Drive, opposite direction 6:12 — Inverting Core Drive 8 into a safe choice 7:36 — Run the strip-the-points diagnostic Get the free Core Drives in the Wild guide, behavioral design applied to real products: Mentioned in This Episode (Professor Game free guide) The Octalysis Framework and its Core Drives (Yu-kai Chou) Black Hat and White Hat motivation The over-justification effect Free Resources and Get in Touch /episode/index/show/professorgame/id/41408605

Stop Overthinking in 90 Seconds with the "Brain Huddle" Trick | Episode 445 05/18/2026

Stop Overthinking in 90 Seconds with the "Brain Huddle" Trick | Episode 445 Get the free Core Drives in the Wild guide, behavioral design applied to real products: Episode Summary Victoria Ichizli-Bartels, author of fourteen books on gameful living and coiner of the term "self-gamification," explores how the role of the tabletop RPG game master maps onto the inner conversation we have with ourselves. She walks through Jill Bolte Taylor's "brain huddle" concept (a 90-second pause that resolves inner conflict by letting the 12 different players in our heads come to the table), three diagnostic questions for stressful moments ("what is happening inside myself," "who is talking," and "what is the goal of this person"), and a Justin Alexander hack borrowed from RPG handbooks: instead of treating a stressful thought as a crisis, respond with "yes, this can happen, now what do you do?" Listeners come away with practical reframes for daily self-management and a clearer way to spot which inner player is driving a given thought. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways Jill Bolte Taylor's "brain huddle" concept proposes that 90 seconds of pause is enough to resolve inner conflict, by letting the different characters in our heads (which Victoria counts as roughly 12 distinct players, including self-leader, self-coach, game designer, and game master) come together and find an appropriate response. The single most useful diagnostic question for a stressful moment is "what is happening inside myself," followed by "who is talking" and "what is the goal of this person" — the third one usually reveals that the inner voice is trying to protect or train you, not sabotage you. Justin Alexander's RPG game master hack, "yes, this can happen, now what do you do?", reframes intrusive or stressful thoughts (like "I want to quit my job") from a crisis into an exploration, which usually reveals you don't want the extreme outcome — you want a smaller change. RPG handbook rules ("respect your co-players, be patient, be curious, be open-minded") map directly onto self-talk. Open-mindedness toward your own impulses is the rule most people break without noticing. Victoria connects RPG engagement to Core Drive 7 (Unpredictability and Curiosity): players love active play and surprise inside games but resent it in life, even though the underlying motivator is identical. Recognizing this changes how you experience unexpected events. The strategic-game metaphor of map exploration ("the land becomes lighter as you pay attention") and cool-down phases (planting crops after taking a castle) gives a concrete vocabulary for energy management between high-output and recovery days. Topics Covered 0:00 — Opening hook on RPG surprise 0:25 — Welcome and guest reintroduction 1:51 — 14 books in and still surprised 4:06 — Writing about TTRPGs without playing them 6:47 — The game master inside your head 9:48 — Why RPGs are collaborative storytelling 12:22 — Is there a map of the mind 16:47 — Rules of the inner RPG 18:29 — The 12 players inside us 19:05 — The 90-second brain huddle 23:30 — Self-care hacks from RPG handbooks 25:37 — The yes-this-can-happen reframe 26:56 — Closing thoughts and what is next Get the free Core Drives in the Wild guide, behavioral design applied to real products: About Victoria Ichizli-Bartels is a writer, coach, and consultant with a background in semiconductor physics, electronic engineering (Ph.D.), information technology, and business development. While not a traditional gamer, Victoria coined the term "self-gamification," a gameful, playful approach to self-care and self-help that combines anthropology, kaizen, and gamification to enhance quality of life. With over a decade of experience living gamefully, she is the author of fourteen books and the instructor of two online courses on turning life into fun games. Victoria grew up in Moldova, lived in Germany for twelve years, and since 2008 has been based in Aalborg, Denmark, with her husband and two children. Find the Guest Online Website: LinkedIn: Facebook: Substack: Mentioned in This Episode Be Your Best Game Master by Victoria Ichizli-Bartels (the book this conversation is built around) So You Want to Be a Game Master by Justin Alexander Whole Brain Living by Jill Bolte Taylor (the "brain huddle" concept and the four-characters model) The 5-Minute Perseverance Game by Victoria Ichizli-Bartels (her first book, published 10 years ago) Actual Real Life Role-Playing Games by Victoria Ichizli-Bartels 10,000 Hours of Play by Yu-kai Chou A.J. Jacobs and his life-as-experiment / puzzler books Dungeons & Dragons (D&D) and tabletop RPGs in general Story Cubes (the dice-and-pictures storytelling game) Core Drive 7 — Unpredictability & Curiosity (Octalysis) Free Resources and Get in Touch /episode/index/show/professorgame/id/41319075

Why a Gamification Expert HATES Duolingo’s Strategy | Episode 444 05/11/2026

Why a Gamification Expert HATES Duolingo’s Strategy | Episode 444 Get the free Core Drives in the Wild guide, behavioral design applied to real products: Episode Summary Tetiana Kobzar, product designer with 18 years of experience and creator of the Comportance Framework, joins Rob to share how behavioral design turns clinical and educational software into products people actually want to use. She walks through the seven steps of Comportance (goal, baseline, emotion, hypothesis, minimum validation, cadence, and iteration) and shows how it shaped a gamified speech therapy app for Alder Hey Children's Hospital and a mini-game replacement for 27 cognitive assessment tests. The conversation covers why founders overload products with functionality, why Duolingo's Black Hat motivation works for some users and burns out others, and how Octalysis fits inside a wider behavioral design practice. Listeners leave with a practical structure for designing engagement and a sharper read on when game-based beats gamified. About the Host Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Key Takeaways The Comportance Framework runs seven steps in order: define the goal, set the baseline metrics, design the emotion (motivation and positioning), state one hypothesis, build the minimum validation, set the measurement cadence, and iterate. Most founders skip the goal and emotion steps and jump straight to functionality. Tetiana's team at Alder Hey Children's Hospital replaced weekly-only speech therapy with a gamified app where clinicians set tasks as mini games, letting kids practice pronunciation between sessions while the therapist tracks progress. A separate Tetiana project replaced 27 pen-and-paper cognitive assessment tests with mini games on tablets, capturing extra signal (timestamps, finger tremor, voice recordings) that paper tests cannot measure. Most products fail not because users are irrational but because founders treat them as rational agents. Behavioral biases and cognitive overload kill engagement faster than missing features. The Pareto trap in client work: founders spend 80% of their attention on the 20% of clients who complain, while the 80% of healthy clients who quietly bring most of the revenue get under-served. Reverse the ratio to protect recurring revenue. Duolingo's streak mechanic is heavy Black Hat motivation. It drives high retention but creates rage-quit risk: a user who loses a 4,000-day streak rarely returns. The near-miss has to threaten loss without delivering it. Game-based design (where the experience itself feels like a game) opens more creative options than gamification (points, badges, leaderboards bolted onto a non-game product), but both belong inside a wider behavioral design practice. Topics Covered 0:00 — Why Duolingo's Black Hat motivation backfires 0:24 — Rob's intro and the Core Drives in the Wild guide 2:47 — Daily life after the acquisition 4:14 — Favorite fail: design for the end game 8:16 — Alder Hey speech therapy app and 27 cognitive tests as games 11:26 — Game-based versus gamified, and where the line blurs 15:44 — Where Octalysis fits inside the Comportance Framework 17:11 — The seven steps of Comportance, walked end to end 23:50 — Cognitive overload and treating users as humans 27:24 — Duolingo streaks, near-miss design, and rage-quit risk 31:42 — Book picks: Cialdini, Yu-kai Chou, Don Norman 33:29 — Civilization, board games with the kids, final advice Get the free Core Drives in the Wild guide, behavioral design applied to real products: About Tetiana Kobzar is a product strategist and behavioral designer with 18 years of experience building software for healthcare, wellness, and education. She is the creator of the Comportance Framework, a seven-step methodology that brings behavioral science structure to product design. Her recent work includes a gamified speech therapy app for Alder Hey Children's Hospital and a tablet-based replacement for 27 cognitive assessment tests, and she shares behavioral design ideas through her #BehaviouralDesignThursday LinkedIn series and industry talks. Find the Guest Online Mentioned in This Episode Proposed guest: someone from Duolingo Recommended book: by Yu-kai Chou Recommended book: Influence by Robert B. Cialdini Recommended book: The Design of Everyday Things by Don Norman Favorite game: Civilization series (The Octalysis Group) Alder Hey Children's Hospital speech therapy app (Tetiana's project) Comportance Framework (Tetiana's seven-step methodology) Octalysis Framework by Yu-kai Chou Free Resources and Get in Touch /episode/index/show/professorgame/id/41206565

What UI Designers DON'T Tell You About User Onboarding | Episode 443 05/04/2026

From Grand Theft Auto to Fighting Dementia | Episode 442 04/27/2026

From Grand Theft Auto to Fighting Dementia | Episode 442 Identify the exact strategies Sharon and Rob discussed so you can start increasing engagement in your own projects today. Grab our Core Drives in the Wild guide for free What if the secret to solving real-world isolation or preventing misconduct wasn't more rules, but better play? Sharon Wood, a veteran gaming executive who helped launch the original Grand Theft Auto, joins us to discuss her shift from commercial hits to "Serious Games" with a scientific edge. We explore the neurological reality that the brain cannot distinguish between real and virtual experiences, making games a potent tool for building empathy and confidence. From memory care apps that reunite families to clinical trials in schools, this episode moves past the "points and badges" surface of gamification to show how progressive mastery actually changes lives. Sharon Wood is a seasoned gaming executive with over four decades of experience spanning sports marketing, entertainment, media, and video game development. Her career began in the fast-paced world of sports and entertainment marketing before she entered the gaming industry in 1996 during PlayStation's early days, where she orchestrated groundbreaking partnerships between major brands like Pepsi and Frito-Lay and video games. Most notably, Sharon launched the original Grand Theft Auto on a modest marketing budget. While defending the controversial title in the media, she consulted with psychologists and discovered something surprising: games could actually provide safe environments for exploring moral concepts rather than encouraging negative behaviors. This revelation changed everything. Inspired by gaming's positive potential, Sharon collaborated with a psychologist around 2012-2013 to create "Luminous," a game designed to help women and girls build self-confidence. Within months of launch, it became a top-five app in 34 countries. This success led Sharon to found Happy People Games (HPG), a company dedicated to creating "serious games": interactive experiences that merge scientific evidence with engaging gameplay to deliver real-world benefits beyond entertainment. Unlike simple gamification with badges and points, HPG builds games that create progressive mastery experiences, harnessing the natural reward response from achievement and channeling it toward positive outcomes. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Guest Links and Info Websites: Instagram: Links to episode mentions: Proposed guest: Favorite game: Lets's do stuff together! /episode/index/show/professorgame/id/40952790

If You are Losing Users Despite Growth, Watch This! | Episode 441 04/20/2026

Stop Sprinkling Joy: Integrating Delight into the Core Loop | Episode 440 04/13/2026

Stop Sprinkling Joy: Integrating Delight into the Core Loop | Episode 440 Exploring gamification for your product or org? Let’s chat → We sit down with product leader and author Nesrine Changuel to explore the behavioral science of "Product Delight." Nesrine pulls from her extensive experience at tech giants like Google and Spotify to explain why emotional connection cannot be treated as an afterthought in product design. By distinguishing between purely functional requirements and deep emotional motivators, she reveals how features like Google Chrome's inactive tabs or Spotify's curated playlists solve core psychological needs rather than just technical problems. You can walk away with actionable frameworks for removing user friction, anticipating needs, and asking the ultimate design question: "If my product were a human, how would the experience be better?" Nesrine is a product coach, trainer, speaker, and author the author of . With a background in research and over a decade of product experience, she has built products used by millions like Google Chrome, Google Meet, Spotify, and Skype. Nesrine is known for her focus on emotional connection and user delight. Today, she helps teams create products people don’t just use, but truly love. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Guest Links and Info Website: LinkedIn: Book Links to episode mentions: Proposed guest: Recommended book: by Don Norman Favorite game: Lets's do stuff together! /episode/index/show/professorgame/id/40810870

Why is EVERYONE Failing At Gamification? (WHAT'S REALLY GOING ON?) | Episode 439 04/06/2026

Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) | Episode 438 03/30/2026

Joris Beerda tested Human-Focused Design vs Design Thinking (Which actually works?) | Episode 438 Wondering if Octalysis fits your challenge? Quick intro chat → Most companies rely on traditional design thinking to build their products. That assumption is exactly why their retention rates flatline. In this episode, Rob Alvarez sits down with , CEO of , to unpack the five-step Octalysis design process that drives engagement for Fortune 500 companies like and . They discuss the critical difference between human-centered and human-focused design, the mechanics of building a high-functioning loyalty loop, and how to prioritize features using the "Biggest Bang for the Buck" model. If you want to move beyond simple points and badges to build experiences users genuinely care about, this conversation lays out the exact blueprint. is the Co-Founder and CEO of . As a world-leading expert in Human-Focused Design and Octalysis Gamification, Joris’ global career in creating engagement spans across 20 years, 15 countries and 7 languages. He has designed Human-Focused experiences for dozens of Fortune 500s as well as medium-sized companies. Joris is also a well known Keynote Speaker on Gamification in many renowned conferences throughout Europe, Asia, and Australia. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Guest Links and Info LinkedIn: Links to episode mentions: Proposed guest: or Recommended book: by Robert Kurzban Favorite game: Lets's do stuff together! /episode/index/show/professorgame/id/40632995

How To Boost Long-Term Retention! Without Relying on Novelty | Episode 437 03/23/2026

Using AI to Build Better Learning Games | Episode 436 03/16/2026

Why Your Team Hates Your AI Strategy (And How to Fix It) | Episode 435 03/09/2026

The Blueprint to Leading High-Performing Teams from Day 1 | Episode 434 03/02/2026

Getting ADDICTED to CAREER PROGRESSION is Easy, Actually | Episode 433 02/23/2026

From Tank to Healer: Gamifying Academic Teams | Episode 432 02/16/2026

Gamification Isn’t About Games. It’s About Motivation | Episode 431 02/09/2026

Gamification Where You Least Expect It with David Dand | Episode 430 02/02/2026

Tom Vorselen On Why Effort Isn’t the Problem (Your Learning Systems Are) | Episode 429 01/26/2026

Tom Vorselen On Why Effort Isn’t the Problem (Your Learning Systems Are) | Episode 429 You’ll get the same 14-day free trial either way—but if you use my link, you’ll also be supporting Professor Game: 👉 What if learning felt less like burnout and more like leveling up? We welcome Tom Vorselen, founder of The Study Coach, to explore how active learning, mindset shifts, and gamified structures help students and professionals overcome procrastination, manage time better, and achieve results without overwhelm. Tom Vorselen is the founder of The Study Coach, a global coaching brand helping students and working professionals overcome procrastination, master time management, and study smarter with proven science-based methods. After struggling with poor grades and burnout during university, Tom transformed his own approach using evidence from cognitive psychology and neuroscience, eventually graduating with top marks and turning his system into a full-time mission. Today, The Study Coach supports learners in over 40 countries through personalized coaching, online programs, and workshops focused on efficiency, focus, and mindset. Tom’s methods have helped thousands of students from medicine to business to engineering achieve higher results in less time and regain confidence in their ability to learn, grow, and perform at their best. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Guest Links and Info Study Breakthrough Bundle: Send a DM to on IG and send the word PROFESSOR Website: LinkedIn: Instagram: TikTok: Facebook: YouTube: Links to episode mentions: Proposed guest: Dan (A Team Member) Recommended book: by Rob Dial Favorite game: (FC nowadays) Lets's do stuff together! /episode/index/show/professorgame/id/39868860

From Theater to Gamification: Lessons I Learned from My Dad | Episode 428 01/19/2026

When the Game Is Rigged: Why Venezuela Couldn’t Win | Episode 427 01/12/2026

Beyond Points & Badges: How James Portnow Designs Intrinsic Engagement | Episode 426 01/05/2026

Beyond Points & Badges: How James Portnow Designs Intrinsic Engagement | Episode 426 If you’re considering gamification for engagement, retention, or loyalty, I’m happy to compare options with you: What if gamification isn’t about rewards at all? James Portnow joins the Professor Game Podcast to explain why intrinsic engagement, thoughtful iteration, and strong design goals matter more than mechanics. From YouTube education to tabletop games, this conversation is packed with insights on building experiences people truly care about. James Portnow is a Game Designer by trade, who's worked on games ranging from the Call of Duty Series to League of Legends to Farmville. His latest project, Cyberpunk Legends (the official Cyberpunk co-op card game), Kickstarted for over a million dollars, putting it in the top 1% of kickstarters ever created. He is also the creator of one of the most popular YouTube channels on history, Extra History. He's spoken at universities and corporations around the world and at conferences ranging from GDC to PAX to SXSW. He's been quoted in the New York Times and Time Magazine, published by Oxford University Press and has taught at the Masters and Bachelor's level. Rob Alvarez is Head of Engagement Strategy, Europe at (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and , he founded and hosts , the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including , , and EBS University across Europe, the Americas, and Asia. Guest Links and Info Website: LinkedIn: Instagram: TikTok: Facebook: Bluesky: YouTube: Other links: Links to episode mentions: Proposed guest: of Magic The Gathering Designer on Candy Crush - Perhaps ? The Slay the Spire guys - Recommended book: by Aristotle by Scott McCloud by Don Norman by Jean Baudrillard Favorite game: /episode/index/show/professorgame/id/39599280

The Magic Doesn’t Start Where You Think It Does | Episode 425 12/29/2025

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