Professor Game Podcast
Professor Game is a weekly podcast where we interview gurus, experts and successful practitioners of games, gamification and game thinking that will bring us the best of their experiences to get ideas, insights and inspiration to make experiences meaningful.
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How To Grow Your Community! Without Paying For Ads | Episode 411
09/22/2025
How To Grow Your Community! Without Paying For Ads | Episode 411
Your next viral title is already written. Get the free sheet: 👉 Curious about Skool? Grab the 14-day free trial through my link (and it helps me keep creating resources for you): 👉 Think ads are the only way to grow your community? Think again. Rob reveals how he grew his community to 140+ members with $0 in ad spend—using three powerful, game-inspired strategies you can start today. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: YouTube Titles Spreadsheet: Start your community on Skool: Lets's do stuff together!
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Escape Rooms for Growth with Sarah Iverson | Episode 410
09/15/2025
Escape Rooms for Growth with Sarah Iverson | Episode 410
👉 Build a thriving, playful community—without chasing members or creating endless content. ✨ Get started free with our community The Game of Skool: Magic in the Mundane: Sarah Iverson on Gamifying Wellness Discover how Sarah Iverson transforms personal growth into playful adventures through wellness escape rooms, storytelling, and creative game design. Sarah Iverson is the founder of Curious Sunshine, a play-based wellness initiative that transforms personal growth into an imaginative adventure. A multidisciplinary artist, graphic designer, and holistic coach, Sarah fuses her love of puzzles, storytelling, and wellness to create experiences that spark joy, reflection, and real change. Backed by a B.A. in Art and a Master’s in Environmental Leadership, Sarah’s work lives at the intersection of creativity and consciousness. Through Curious Sunshine, she develops escape rooms, courses, and coaching programs that help people move from stuck to sparked—using play as the engine for transformation. Whether it’s decoding riddles or unblocking old patterns, Sarah invites you to explore the magic of your mind, one curious step at a time. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: YouTube: Links to episode mentions: Recommended book: by Anthony T. DeBenedet Favorite game: series Lets's do stuff together!
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I Tried VR Fire Training (and Failed to Find the Phone) with Ludus | Episode 409
09/08/2025
I Tried VR Fire Training (and Failed to Find the Phone) with Ludus | Episode 409
Health and Safety 🔥 training is a drag and ineffective or expensive and dangerous ☠️... Or is it? Check out what's possible with our sponsor Ludus and their Free Guide: Or just book a free VR demo. Warning: you might end up liking Health and Safety training... Hearing this only? Check out the video episode on or straight on On this sponsored episode, we dive into the world of VR-based health and safety training with Ludus. You'll get a behind-the-scenes peek into my home HQ as I test five of their standalone VR/AR simulations — from firefighting to CPR and even recycling! I share honest, hands-on impressions of how they look, feel, and function, including what works, what could be clearer, and how gamified experiences like these can truly enhance engagement and learning. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links and Info Free Demo with Ludus: Health and Safety Training with Ludus VR Free Guide: Lets's do stuff together!
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I Paid 5 Growth Experts To Create A Growth Playbook For The Same Community | Episode 408
09/01/2025
I Paid 5 Growth Experts To Create A Growth Playbook For The Same Community | Episode 408
Don’t guess your next title – get the proven ones for free: 👉 Want your content to actually get seen? I paid five growth experts to reverse-engineer how to grow a community—without spending a cent on ads. In this episode, I reveals the three biggest levers. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: Want titles that actually earn clicks? Grab the ! by (and help Professor Game without paying anything) Lets's do stuff together!
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Civic Engagement Through Classroom Games with Kerry Flanagan-Owen | Episode 407
08/25/2025
Civic Engagement Through Classroom Games with Kerry Flanagan-Owen | Episode 407
Book a free 1:1 call to create your personalized gamification game plan: 🎯 Can games teach students to navigate politics and power? Kerry Flanagan-Owen from the Bill of Rights Institute says YES—and she’s showing us how playful learning is transforming civics education in classrooms across the U.S. Kerry Flanagan-Owen is the Senior Manager of Learning Design at the Bill of Rights Institute, where she leads the development of free K–12 civics, government, and U.S. history resources. With a background in teaching and instructional coaching, Kerry brings deep expertise in designing engaging, inquiry-driven experiences for classrooms nationwide. Most recently, she spearheaded the creation of a series of card-based games as part of the Institute's Government and Politics: Civics for the American Experiment curriculum, using play to bring abstract civics concepts to life for high school students. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: LinkedIn: Instagram: Facebook: X/Twitter: YouTube: Links to episode mentions: Proposed guest: Game Design and SEL Psychologist and GBL Recommended book: by David Elkind Favorite game: and Episode Lets's do stuff together!
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How to Win at the Game of Life (Without Playing by the Rules) | Episode 406
08/18/2025
How to Win at the Game of Life (Without Playing by the Rules) | Episode 406
If you feel like your inner explorer’s been benched for too long... you’re not alone. We’re rebuilding new learning quests inside a Skool group. Might be your next side quest. 🎯 Education wasn’t built to empower—it was built to control. In this episode, Rob Alvarez breaks down how education evolved into a grind loop and how we can flip the system using gamification. If you've ever felt like your inner explorer got benched, this one's for you. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: Peter Gray's article: to rekindle curiosity, play and exploration Lets's do stuff together!
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From Skeptics to Superstars: The Power of Play at Work with Alex Suchman | Episode 405
08/11/2025
From Skeptics to Superstars: The Power of Play at Work with Alex Suchman | Episode 405
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: Forget trust falls and awkward icebreakers. Alex Suchman is redefining the workplace with intentional play. Tune in to find out how one game changed a manager’s mindset—and why play may be the missing ingredient in your team culture. Alex Suchman is the CEO and co-founder of Barometer XP, whose mission is to create cultures where people are excited about their work because they feel a strong sense of purpose and belonging. She uses games and play to strengthen interpersonal dynamics, such as trust, accountability, and psychological safety, into the workplace. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Play Concierge Platform: Links to episode mentions: Recommended book: by Les McKeown Favorite game: Lets's do stuff together!
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Why Your Game Mechanic Is the Learning with Elisa Navarro Chinchilla | Episode 404
08/04/2025
Why Your Game Mechanic Is the Learning with Elisa Navarro Chinchilla | Episode 404
Get access to over $1,000 worth of retention and gamification strategies, templates, and live sessions—for free. All inside our Professor Game community: 🎁 What happens when a powerful game opens Pandora’s box? Elisa Navarro Chinchilla shares the highs, lows, and serious challenges of designing games for real-world impact—from schools in Mexico to reforestation efforts in Afghanistan. Elisa Navarro Chinchilla is the CEO and co-founder of Gold Bug Interactive and a veteran educational video game developer with more than 25 titles under her belt. Her most recent projects include Dino Dance for PBS Fred Rogers, Sabz, a reforestation game for Afghanistan; Protection, a tabletop game to teach Results Based Protection for InterAction; Chuka: Break the Silence, developed for the Education for Justice initiative of the UNODC, that leverages social and emotional learning to help prevent domestic violence, and consulting for Project 21, FES, to develop a game for youth participation, governance and citizenship in the MENA region. Convinced of the power of games to support underprivileged contexts through collaborative learning, she has received several national grants in Mexico (Fonca, Procine, Prosoft) to create educational experiences with networked technology, alternate reality games, and digital literacy workshops. Her games challenge players to develop resilience through problem solving, stimulate critical thinking, and practice transferable skills. Elisa has an MA from the Institute of Education at UCL, UK. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: Website: LinkedIn: Links to episode mentions: Proposed guest: Recommended book: by James Paul Gee Favorite game: Lets's do stuff together!
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Secrets to Building the Most Engaging Community Ever | Episode 403
07/28/2025
Secrets to Building the Most Engaging Community Ever | Episode 403
Click the link below to book a quick 10–15 minute chat with me. No sales, no pressure—just ideas and clarity on how to engage your community and grow revenue. 🗓 What do sticky communities and addictive games have in common? We break down two powerful design moves to build a community you love showing up to—and one your members will too. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links and Info Book your clarity call: Start your own community on Skool and take advantage of the perks of using this link: (let me know on a DM in Skool) Lets's do stuff together!
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From Boring to Brilliant: Rethinking Education with AI and Engagement | Episode 402
07/21/2025
From Boring to Brilliant: Rethinking Education with AI and Engagement | Episode 402
Build a thriving, loyal community—without chasing members or cranking out content 24/7. Join us for free: 🏡 Crushing churn in the classroom? It starts with embracing AI. Rob Alvarez is joined by Dr. Matt Metzger to explore how AI can revamp higher education—boosting motivation, retention, and engagement while staying human-centered. No tech expertise required, just a willingness to rethink learning. Dr. Matthew R. Metzgar, PhD, is a Clinical Professor of Economics at UNC Charlotte’s Belk College of Business and an award-winning teacher who develops and delivers undergraduate and MBA courses focused on real-world applications and innovative pedagogy. He is the author of a new book, "The Overnight AI Educator: Transform Your Course in 24 Hours". His research spans the effectiveness of teaching methods and the economics of obesity, and as a Gambrell Faculty Fellow he is leading a study on employee ownership’s impact on the racial wealth gap in the Charlotte region. He co-chairs the Heterodox Academy Campus Community, facilitates the Constructive Dialogue Faculty Learning Community, and has been interviewed on labor-market shortages at both local and national levels. Dr. Metzgar earned his PhD from the University of Tennessee, an MBA from Wheeling Jesuit University, and a BS from West Virginia University. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Lets's do stuff together!
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Failed Game Becomes a Hit — 8 Years Later with Dain Saint | Episode 401
07/14/2025
Failed Game Becomes a Hit — 8 Years Later with Dain Saint | Episode 401
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: “Sometimes your idea isn’t broken — it’s just not ready yet.” In this immersive episode, Dain joins Rob to explore how interactive storytelling can drive real-world impact, from failed game prototypes that resurrected years later to transforming news stories into joyful community games. Tune in for deep insights on designing for emotion, embracing iteration, and why sometimes a pamphlet beats an app. dain saint (he/they) is a Philly-based storyteller, designer, and creative director making beautiful immersive experiences. They run Reckless Magic, an interactive storytelling label, and curate Futurefull, an interfuturist storytelling collective. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: Links to episode mentions: Recommended book: by Margaret (Imagineering) by Adrienne Maree Brown Favorite game: Football / Soccer Lets's do stuff together!
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Level Up IRL: Designing Your Purpose with Yu-kai Chou | Episode 400
07/07/2025
Level Up IRL: Designing Your Purpose with Yu-kai Chou | Episode 400
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: What if your life was a game—and you had the playbook to win? In this episode, gamification expert Yu-kai Chou returns to share his new framework, , and how aligning your purpose, role, and daily actions can unlock real-life legendary success. 🎮💥 Previous episodes with Yu-kai: Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: Yu-kai's new book! Lets's do stuff together!
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They Made $300k Per Month With Skool (Just Copy Them) | Episode 399
06/30/2025
They Made $300k Per Month With Skool (Just Copy Them) | Episode 399
Want help creating online revenue—without needing like a thousand different tools? Book a free 1:1 call to create your single platform revenue-creating online community: 🎯 Tired of juggling tools to run your online business? We break down why Skool is a game-changing platform for building and scaling online communities and offer a tour of its features, benefits, and real earning potential. Plus, learn how to go beyond tech and design for retention and revenue with the right strategy. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: Lets's do stuff together!
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When Computers Taught You to Create, Not Just Consume with Jesper Juul | Episode 398
06/23/2025
When Computers Taught You to Create, Not Just Consume with Jesper Juul | Episode 398
If you're struggling to make more money with your online community, check out my FREE resources to learn how to do just that: What can a 40-year-old machine teach us about loyalty, engagement, and creative freedom? In this episode, Jesper Juul returns to the Professor Game Podcast to talk about his new book Too Much Fun, diving deep into the legacy of the Commodore 64. From hacking and game development to subculture and hardware design, Jesper unpacks the "five lives" of the C64 and what they reveal about user retention, tinkering, and systems that last. If you're designing for engagement today, this is a nostalgia-fueled masterclass in getting it right—and where we started getting it wrong. Jesper Juul is a video game theorist and occasional developer working at the Royal Danish Academy. He has previously taught at MIT and New York University. His books include Half-Real, and recently “Too much Fun” about the Commodore 64, his first computer, on which he wrote games and demos. Here's his first episode on the podcast: Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: X/Twitter: BlueSky: Links to episode mentions: Jesper's new book: Lets's do stuff together!
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AI + Game Thinking = Retention Breakthrough | Episode 397
06/16/2025
AI + Game Thinking = Retention Breakthrough | Episode 397
Click the link below to book a quick 10–15 minute chat with me. No sales, no pressure—just ideas and clarity on how to engage your community and grow revenue. 🗓 Strategy Meets AI Game design + AI = game changer. In this episode, Amy Jo Kim returns to share how she’s combining decades of design wisdom with cutting-edge AI to build smarter, faster onboarding and retention systems. If you're struggling with churn, this conversation is your blueprint to better systems, better questions, and better engagement. Previous episodes with Amy Jo Kim: Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Links to episode mentions: Lets's do stuff together!
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Why Most Community Building Fails (And HOW TO WIN) | Episode 396
06/09/2025
Why Most Community Building Fails (And HOW TO WIN) | Episode 396
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: Why are your members disappearing—even when you’re doing everything “right”? Rob breaks down the real reasons communities lose members, even when packed with great content. Drawing from what successful games do to keep players hooked, you'll learn the 3 invisible traps that quietly destroy retention—and what to do instead. No gimmicks. No burnout. Just practical, game-inspired strategies to re-engage your members and boost community revenue. Grab the free above to start implementing today! Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Lets's do stuff together!
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Coaching Leadership Through Role-Playing Games with Joe Lasley | Episode 395
06/02/2025
Coaching Leadership Through Role-Playing Games with Joe Lasley | Episode 395
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: What happens when role-playing games become a leadership development tool? In this episode we interview Joe, founder of GameNamic Leadership, to explore how tabletop RPGs can unlock transformational learning, reshape team dynamics, and deliver lasting cultural change. From piloting immersive retreats to coaching teams in real time, Joe shares how combining leadership coaching with roleplay doesn't just gamify learning—it changes how people show up at work. Dr. Joe Lasley is an Assistant Professor of Leadership and Organizational Studies at the University of Southern Maine and the Founder of Gamenamic Leadership, where he merges academic rigor with the imaginative power of tabletop role-playing games to transform how individuals and teams learn to lead in the real world. He is an International Coaching Federation certified Leadership Coach, has a Ph.D. in Leadership Studies, and degrees in Organizational Psychology, Higher Education Administration, and Organizational Communication. In academia, Joe designs and teaches courses on leadership development, systems thinking, organizational and group dynamics, with a focus on experiential and transformational learning. He has published peer-reviewed aresearch on leadership development through role-playing games, led action research projects, and regularly presents at national and international conferences including International Leadership Association, National Communication Association, and North American Simulation And Gaming Association. As a consultant, Dr. Joe created LeadRPG, an innovative method that blends leadership development with tabletop role-playing games to build emotionally intelligent, adaptive leaders and creative teams. With the LeadRPG Team, he has developed immersive retreats, facilitated custom programs for mission-driven organizations and tech leaders, and produced game-based toolkits used for leadership coaching, team development, and reflective practice. With expertise spanning group dynamics, adaptive leadership, and game-based learning, Dr. Joe is committed to helping people unlock their potential, co-design shared experiences, and navigate complexity with creativity, purpose, and play. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: Retreats: LinkedIn: LinkedIn: Links to episode mentions: Proposed guest: Recommended book: by D.W. Winnicott Favorite game: Lets's do stuff together!
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The Great Gambit: Teaching Peace Through Play with Anders Kjellberg | Episode 394
05/26/2025
The Great Gambit: Teaching Peace Through Play with Anders Kjellberg | Episode 394
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: What happens when a teacher turns history into a simulation? We interview Swedish educator Anders Kjellberg, who co-created The Great Gambit, a role-playing simulation designed to help students understand the driving forces behind conflict—and how to prevent war. From sweaty failures to empowering classroom dynamics, Anders shares what worked, what didn’t, and how learning through games can activate students like never before. Anders works as a teacher in Swedish upper secondary school. His main subjects are History and Swedish but he is also part of the school's educational steering group and takes part in a collaborational project with other Nordic upper secondary shools. Apart from being a teacher, Anders is a musician, playing mostly bass, guitars and syntheizsers in several of bands and records a lot of music in his house up in the Swedish forests. Together with his friend Zhenya Luchaninau, he has created an educational tool/simulation to be used in history class in upper secondary school, called "The Great Gambit". The scene is a tumultous transitional period in Europes history, dealing with the years between 1871 and 1914: the build up to World War One. The purpose of the game is, to put it short: make the students understand the driving forces behind conflicts and wars and, hopefully, teach them to understand how a society can avoid such things. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Facebook: Links to episode mentions: Proposed guest: Recommended book: (In Swedish) Favorite game: Lets's do stuff together!
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Bram Wulteputte Gamifies Education With Minecraft and NASA | Episode 393
05/19/2025
Bram Wulteputte Gamifies Education With Minecraft and NASA | Episode 393
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: How do you gamify learning without losing the learning? We talk with Bram about designing Minecraft-powered learning experiences that actually work. From working with NASA to teaching democracy through play, he reveals how chunking content, building tutorials, and collaborating with subject matter experts creates game-based learning that sticks. Bram Wulteputte is a Co-founder and the Head of Education at Shapescape, a company merging education with the immersive world of . With years of experience in games and gamification, Bram has built educational experiences that don’t just engage—they inspire. Through Shapescape’s partnership with Minecraft Education, he’s been shaping unique content that bridges fun and learning, resonating with audiences around the globe. From guiding strategy to developing immersive curriculums, Bram has hands-on insights into how gamification can unlock new dimensions in both education and business. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: X/Twitter: Links to episode mentions: Proposed guest: (from ) Recommended book: by Jonathan Haidt by Simon Sinek Favorite game: Lets's do stuff together!
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Why Aldi Agaj Builds Games With Scientists AND Teachers | Episode 392
05/12/2025
Why Aldi Agaj Builds Games With Scientists AND Teachers | Episode 392
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: What if learning felt like playing — and retention was built into the design? In this episode, Rob interviews Aldi Agaj, CEO of Alter Learning, who shares how his team builds educational video games in collaboration with scientists, educators, and developers. From failures to scaling 40+ games, Aldi reveals how passion, teamwork, and gamification fuel long-term engagement and real-world impact in education. Chief Executive Officer of AAK Tele-Science , And CEO of Alter-Learning Educational Platform from since 2020. He's an Entrepreneurial Chief Executive Officer, experienced in founding companies in domestic and international marketplaces. Facilitator and builder of world-class technology. Provides technical and visionary leadership for technology company offering a Cloud-Based Platform as a Service (SaaS) for Scientific Research. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Links to episode mentions: Recommended book: by J.R.R. Tolkien Favorite game: Volleyball Lets's do stuff together!
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3 Customer Retention Strategies That Keep Customers Coming Back | Episode 391
05/05/2025
3 Customer Retention Strategies That Keep Customers Coming Back | Episode 391
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: Tired of watching great customers walk away? We reveal how gamification can transform retention, skyrocket engagement, and massively increase your customer lifetime value—without resorting to gimmicky rewards. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Episode Links: Lets's do stuff together!
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Role-Playing for Real Learning with Anthony Kurza | Episode 390
04/28/2025
Role-Playing for Real Learning with Anthony Kurza | Episode 390
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: From clueless to collaborative in one session? That’s the power of a well-designed Tabletop RPG. Rob Alvarez sits down with Anthony Kurza, creator of the SAN model and higher ed coach, to explore how role-playing games can unlock retention, connection, and deep learning—both inside and outside the classroom. Anthony Kurza is a game designer specializing in tabletop role-playing games and an educator in higher education. His work bridges storytelling, game mechanics, and immersive learning, creating experiences that foster social-emotional learning and critical thinking. As an adjunct professor and College Life Coach and Florida State University, he helps students explore the power of collaborative storytelling, while his research focuses on how TTRPGs can be used as educational tools. He has also developed his own TTRPG system and is eager to share it with the world—whether through publishing, workshops, or partnerships that bring games into new spaces. His goal is to make storytelling and role-playing more accessible, engaging, and transformative for players and educators alike. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Links to episode mentions: Proposed guests: Recommended books: by Sarah Bowman (and its free!) by Stu Horvath Favorite games: Lets's do stuff together!
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Witcher-Level Storytelling for Real Engagement with Jakub Szamalek | Episode 389
04/21/2025
Witcher-Level Storytelling for Real Engagement with Jakub Szamalek | Episode 389
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: Why do players stay hooked for 100+ hours in games like The Witcher 3? It's not just gameplay—it's story. Rob Alvarez is joined by Jakub Szamalek, the master narrative designer behind gaming's most iconic worlds, to unpack the secrets of choice, emotion, and retention through storytelling. Jakub Szamalek is an award-winning narrative designer and writer, best known for his work on The Witcher III: Wild Hunt and Cyberpunk 2077. Jakub has played a key role in shaping some of the most emotionally immersive and critically acclaimed storylines in modern gaming, blending deep lore, player-driven choices, and unforgettable characters. Beyond games, Jakub is also a novelist and a passionate storyteller who understands how narrative can hook people—and keep them coming back. Today, we’ll explore what makes interactive stories so powerful, and what we can learn from games like The Witcher to design better, more engaging experiences in other fields. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Next game is His book is coming in July Lets's do stuff together!
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When Perfect Balance Fails: Lessons in Gamified Design with Alireza Ranjbar | Episode 388
04/14/2025
When Perfect Balance Fails: Lessons in Gamified Design with Alireza Ranjbar | Episode 388
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: What happens when a perfectly balanced gamification system fails with users? Alireza Ranjbar Shourabi shares this shocking experience and unpacks how cultural nuances, hidden perceptions, and behavioral insights can make or break your engagement strategy. Starting in high school, Alireza used computers as a means to create and play games, first diving into programming and then exploring 2D and 3D art. Eventually, he discovered his true passion in game design, which sparked a deep curiosity about human behavior. With this newfound interest, he went for psychology, sociology, behavioral economics, and persuasive design, continually learning about motivational theories like Self-Determination Theory (SDT), Flow, and the Fogg Behavior Model, as well as every aspect of behavioral economics available. Soon enough, he realized these principles and insights could be applied outside of games as well. This revelation led him to design engagement solutions and gamified campaigns across a variety of fields, including Fintech, E-learning, E-health, Open Innovation, and even offline advertising. With experience in designing for diverse platforms and genres, Alireza has contributed to nearly every area of gamification and game development, from systems design, AI, and UX to marketing and monetization. However, economy and balance—the 'hidden' yet crucial elements of experience design—have always been his primary focus and specialty. For him, design is about striking a balance between a fun, fair player experience and sustainable monetization for a successful business. Above all, he views players as complex individuals with limitless dimensions, constantly seeking to understand and interpret the behavioral data collected from in-game interactions—and beyond. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info LinkedIn: Links to episode mentions: Proposed guests: Recommended books: by Joris Dormans by BJ Fogg Favorite game: Lets's do stuff together!
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Feedback Loops for Saving the World with Katie Patrick | Episode 387
04/07/2025
Feedback Loops for Saving the World with Katie Patrick | Episode 387
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: Badges won’t cut it. Katie Patrick reveals how focusing on feedback loops, imagination, and measurable actions makes climate programs actually work. Join us to explore how to crush environmental inaction with game-inspired design. Katie Patrick is an Australian-American environmental engineer and climate action designer. She's author of the books and and hosts a where she investigates the academic research in environmental psychology. Katie specializes in the design of getting people to change. She applies gamification and behavioral science in a way that dramatically increases the adoption of environmental programs and has worked with organizations including UNEP, NASA JPL, Stanford University, U.S. State Department, Google, University of California, Magic Leap, and the Institute for the Future. Katie started , a map-based application that uses satellite imaging of urban heat islands and vegetation cover to encourage urban greening and cooling initiatives. She is also the co-founder of , a Chrome extension and outdoor screen project that shows the electric grid's CO2 emissions in real time. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines. She has served on the board of Australia’s national eco label, Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers WSP in Sydney on some of the world’s first platinum-LEED-certified commercial buildings. Katie lives in Silicon Valley with her young daughter, Anastasia.< Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: X/Twitter: Links to episode mentions: Proposed guest: Cybernetic Theory experts (mostly professors) Recommended book: by Steven Pinker by Robert Greene Lets's do stuff together!
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Why Most Habit Hacks Fail (and What Actually Works) with Jason Hreha | Episode 386
03/31/2025
Why Most Habit Hacks Fail (and What Actually Works) with Jason Hreha | Episode 386
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: Forget hacks—behavioral change starts with better behavior selection. In this episode, Jason Hreha and Rob Alvarez explore how psychometrics can help align strategies with personalities for meaningful, lasting impact in business and life. For close to 15 years, Jason has been applying behavioral science research and methodologies to solve hard problems in the technology world. He is the founder and CEO of Persona, The Talent Company. They are the world's leading provider of elite non-technical talent. Jason is also a senior advisor at Edelman, a global communications firm, where he provides behavioral science insights and guidance to clients across various industries and sectors. Jason's passion is to create products and services that empower people to achieve their goals and improve their lives. He has co-founded and led several successful startups, such as Kite.io, a mobile search company that was acquired by Quixey, and Dopamine, the first tech-focused applied behavioral science firm. Jason has also served as the global head of behavioral science at Walmart, where he co-founded and built the Walmart Behavioral Science Team. Additionally, he is the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is to achieve Behavior Market Fit. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info LinkedIn: Websites: Book: Links to episode mentions: Proposed guest: BJ Fogg Recommended book: by Daniel Nettel Favorite game: Final Fantasy VII Earthbound (NES) Overwatch Lets's do stuff together!
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🎤 Crocs Not Allowed: Building Trivia, Nations, and Engagement with Mark Corona | Episode 385
03/24/2025
🎤 Crocs Not Allowed: Building Trivia, Nations, and Engagement with Mark Corona | Episode 385
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: 🎤 What do a trivia show, a fake country, and a war against Crocs have in common? You’ll find out in this hilariously high-energy episode of the Professor Game Podcast with Rob and the unforgettable Mark Corona! From founding the micro-nation of Slowjamistan (where Crocs are banned by law 😆) to designing and hosting a national trivia game show unlike any other, Mark shares the wild ride of combining entertainment with meaningful engagement. He dives into stories of tech failures turned learning moments, how games build community and retention in corporate settings, and why persistence is the real superpower behind success. It’s an episode packed with laughs, lessons, and a whole lot of game show magic! 🎮🎙️ Mark Corona is a national trivia host, high-energy speaker, and the founder of his own country. Known for engaging audiences with interactive trivia and unforgettable experiences, he blends entertainment with business insights to engage and retain. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: Instagram: TikTok: Links to episode mentions: Recommended book: by Napoleon Hill Favorite game: and Lets's do stuff together!
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How Games Reveal Who We Are With Ryan Jones 🔍🎮 | Episode 384
03/17/2025
How Games Reveal Who We Are With Ryan Jones 🔍🎮 | Episode 384
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: What if the characters we play in games reveal more about who we truly are? 🎭🎲 Tabletop Role-Playing Games (TTRPGs) offer more than just entertainment—they create powerful opportunities for self-discovery, personal growth, and deeper engagement. This conversation dives into how the roles we play in games often reflect real-life struggles, aspirations, and identities—sometimes without us even realizing it. Through immersive storytelling and emergent gameplay, TTRPGs become tools for building emotional intelligence, confidence, and connection. Whether you're designing learning experiences, digital communities, or gamified products, this episode uncovers how role-play can drive transformation and long-term engagement. Ryan Alan Jones is a transformational coach, mindfulness practitioner, and advocate for the power of storytelling in personal development. Currently pursuing a doctorate in leadership and coaching, Ryan’s academic work complements his unique approach, which integrates tabletop role-playing games (TTRPGs) to help individuals uncover new facets of themselves, build social and emotional intelligence, and foster beautiful and satisfying lives. His work bridges the creative and the practical, drawing on his experiences as a certified personal trainer, yoga instructor, actor, and director. Through his innovative approach, Ryan bridges the worlds of imagination and reality, helping others discover their potential and redefine their personal narratives. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: TikTok: Links to episode mentions: Proposed guest: Recommended book: (free PDF!) Favorite game: Lets's do stuff together!
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Role-Playing for Real Growth 🎭 with Kathrin Fischer | Episode 383
03/10/2025
Role-Playing for Real Growth 🎭 with Kathrin Fischer | Episode 383
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: What if playing pretend could unlock real-world skills? 🎭🎲 We explore how Tabletop Role-Playing Games (TTRPGs) are transforming education and therapy. Through structured yet creative gameplay, Kathrin helps students and therapy patients develop communication, teamwork, and confidence—while having fun. She shares how even short, one-hour sessions can lead to long-term behavioral changes, deeper engagement, and transferable skills that go beyond the game table. Whether you’re an educator, a product designer, or a community builder, this episode will inspire you to harness the power of play to boost retention, motivation, and meaningful learning experiences. Kathrin Fischer is a teacher and learning therapist from Germany who focuses on applied ttrpg (tabletop roleplaying game) as a method in learning since 2019. With her Company EduTale she provides workshops and material for educators and therapists. She also works at the Bonn Lab for Analog Games and Imaginative Play of the University of Bonn. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: Facebook: Links to episode mentions: Proposed guest: Recommended book: Favorite game: by Alex Roberts Lets's do stuff together!
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What Gamers Can Teach Us About Motivation with Christopher Dattoli | Episode 382
03/03/2025
What Gamers Can Teach Us About Motivation with Christopher Dattoli | Episode 382
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: What if your favorite video game could teach you more about life and career success than any classroom? 🎮🎙️ We explore the surprising connections between gaming, motivation, and professional growth. From mastering Starcraft strategies to navigating the world of voice acting, Chris shares how the principles of grit, iteration, and engagement in games helped him transition from corporate marketing to a thriving career behind the mic. They discuss the power of storytelling in games, how to design experiences that keep people engaged naturally, and why the best retention strategies mirror the mechanics of great games. Whether you're an educator, community builder, or product designer, this episode is packed with actionable insights on gamification, engagement, and building loyalty—all inspired by the world of video games. 🚀 Chris Dattoli is an NJ-based voice actor who has been a part of various video games, audiobooks, anime’s, cartoons, & commercials, such as “Kon" in the fighter game Konsui Fighter, "Kuroki Maeba" in ReBite: The Psychopathic Chef, "Rower" in the animated series Handaria, Arthur, Marty, and all the male roles in the physiological video game IMAGO: Beyond the Nightmare, & in the video game Brigandine Grand Edition as Zemeckis, Cador & Paternus. He’s also voiced numerous commercials for brands like the NFL Network, Disney, Microsoft, Lowes, and more! In addition to his voice resume, Chris is also an On Camera actor and model. In 2024, Chris won a Voice Arts Award from the Society of Voice Arts & Sciences! Chris is a long-time fan of anime (back when they were on LaserDisc!) and video games and loves to keep up to date on the newest titles. Rob is a host and consultant at Professor Game as well as an expert, and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia. Guest Links and Info Website: LinkedIn: Instagram: TikTok: Facebook: X/Twitter: Links to episode mentions: Proposed guest: Simon Gato of Recommended book: by John Ruhlin by Mike Diver Favorite game: Other top games for Chris
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