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#229: 3 Steps to Fix Every Mistake in Running Your Farm Business

Profitable Mindset

Release Date: 12/19/2024

#257: From #257: From "Maybe We Should Quit Farming" to SOLD OUT in 6 Days! 🚀

Profitable Mindset

Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, hear about Stacie's personal transformation - becoming calmer, less reactive, and more present with family. Her biggest regret? Waiting two years to invest in herself instead of...

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#256: Stop Shoulding All Over Yourself: The Mindset Shifts That Make Struggling Farms Profitable show art #256: Stop Shoulding All Over Yourself: The Mindset Shifts That Make Struggling Farms Profitable

Profitable Mindset

  After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles.   In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after bankruptcy   I also talk about what to do when you "need to learn marketing but hate people."   When I changed my thinking, everything improved - my...

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#255: Why 95% of Farm Marketing Fails (And the Email Strategy That Actually Works) show art #255: Why 95% of Farm Marketing Fails (And the Email Strategy That Actually Works)

Profitable Mindset

Let's Meet!  Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20 relationship-building rule, why getting an email is worth more than making a sale, and the "serving vs. selling" mindset that...

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#254: She was working 4 hours to make $6.50 an hour (and didn’t even know it) show art #254: She was working 4 hours to make $6.50 an hour (and didn’t even know it)

Profitable Mindset

Let's Meet!  Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue stream Eliminate low-performing activities to focus on high-profit opportunities Stop saying yes to everything -...

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#253: Why 80%+ of farmers quit by year 5 (and how to avoid their mistake) show art #253: Why 80%+ of farmers quit by year 5 (and how to avoid their mistake)

Profitable Mindset

Let's Meet!  Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for...

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#252: Stop Blaming Your Website: The Real Reason Your Customers Aren't Buying show art #252: Stop Blaming Your Website: The Real Reason Your Customers Aren't Buying

Profitable Mindset

Let's Meet!  Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers. You'll hear the exact...

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#251: How This Sheep Farmer Went From #251: How This Sheep Farmer Went From "I Dread Sales" to Profit

Profitable Mindset

Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → []   Marketing feels like death? You're not the only one. 💀   One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦‍♀️   She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product to move, yet she was paralyzed at the thought of reaching out to that long list...

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#250: The Silent Killer of Farm Businesses show art #250: The Silent Killer of Farm Businesses

Profitable Mindset

  Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy.   Our brains are wired for survival, not success, naturally defaulting to negativity.   Farmers learn to manage this bias in our weekly mindset coaching calls.   Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using...

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#249: From Broke and Bitter to Profitable Farmer: The Story I've Never Fully Shared Until Now show art #249: From Broke and Bitter to Profitable Farmer: The Story I've Never Fully Shared Until Now

Profitable Mindset

I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money. 3 Reasons You Can’t Miss This Episode: I reveal how healing my kids gave me no choice but to make sure my farm was profitable I explain the shocking truth about food pricing that's been hidden from American consumers for decades (this will change how you shop!) I break down my simple marketing principle that eliminates guilt and creates authentic connection with customers...

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#248: How Jena sold out her ENTIRE chicken inventory (at higher prices!) with this cutting edge marketing technique show art #248: How Jena sold out her ENTIRE chicken inventory (at higher prices!) with this cutting edge marketing technique

Profitable Mindset

"I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something remarkable happened when she pushed through her fears about raising prices. In this episode, you'll discover: How Jena went from considering closing her farm to selling out her entire chicken inventory for the year The specific marketing technique that...

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Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025

Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.”  
 
And then imagine that these mistakes and failures don’t even faze you.
 
Not that you don’t care - of course you want your marketing and products to be just right.
 
But imagine the fact that your stuff isn’t always perfect no longer derails you.
 
That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week.
 
>>Learn the 3 Step Process today on the Profitable Mindset Podcast Today<<
 
When your day isn’t ruined by a dumb mistake or a big failure, you stay on track and reach success sooner. 
 
This process, used by the Army, is the simplest way to start learning from every failure and mistake you make in your life, on the farm, in your marketing.
 
When you learn from your mistake or failure, you no longer stay frozen. You reach success faster.
 
It becomes so easy to click “send” on that email or to answer someone’s criticism online of your product, your farm, or your service.
 
I know I used to shame spiral for hours after saying or doing the wrong thing.
 
The problem with shame spirals is they leave lots of destruction in their wake - for me, that was two glasses of wine every night to deal with the stress of the perceived mistakes and failures.
 
For others, it’s drowning their self-disappointment with over-scrolling or any other indulgent habit that doesn’t actually move you ahead.
 
This exercise is powerful and life-changing. It assures that every mistake or fail you have is actually a gem that moves you ahead.
 
I teach you how to find that gem HERE in episode 229 of the Profitable Mindset Podcast.
 
Listen and learn “How to Fix Every Mistake in Running Your Farm Business.”

The other beautiful consequence of implementing this simple practice is that your self-confidence, self-esteem, and self-belief expand each time you do it.
 
And more confidence and self-esteem make your days and your relationships all that sweeter.
 
Here’s to feeling confident and living the sweetest, most fulfilling life ever.
 
Much love,
 
Charlotte
 
PS: Farm Marketing Boot Camp is opening up for registration in January.