Profitable Mindset

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!

#257: From "Maybe We Should Quit Farming" to SOLD OUT in 6 Days! 🚀 08/07/2025

#256: Stop Shoulding All Over Yourself: The Mindset Shifts That Make Struggling Farms Profitable 07/31/2025

#255: Why 95% of Farm Marketing Fails (And the Email Strategy That Actually Works) 07/24/2025

#254: She was working 4 hours to make $6.50 an hour (and didn’t even know it) 07/17/2025

#253: Why 80%+ of farmers quit by year 5 (and how to avoid their mistake) 07/10/2025

#252: Stop Blaming Your Website: The Real Reason Your Customers Aren't Buying 07/03/2025

#251: How This Sheep Farmer Went From "I Dread Sales" to Profit 06/26/2025

#250: The Silent Killer of Farm Businesses 06/18/2025

#249: From Broke and Bitter to Profitable Farmer: The Story I've Never Fully Shared Until Now 06/12/2025

#248: How Jena sold out her ENTIRE chicken inventory (at higher prices!) with this cutting edge marketing technique 06/05/2025

#247: How This Virginia Farmer is Paying Off Their Mortgage This Year (While Working Together Without Driving Each Other Crazy🤦‍♀️) 05/29/2025

#247: How This Virginia Farmer is Paying Off Their Mortgage This Year (While Working Together Without Driving Each Other Crazy🤦‍♀️) Meet with a member of our team and let's chat! I never tire of yet another email from a farmer in my Boot Camp who says, “We’re paying off our mortgage this month!” It’s becoming one of the most common testimonials I get to hear! Today, you’ll hear it from Sally and JP who’ve farmed for 15 years — but finally became profitable and sustainable the last two, after they joined the Boot Camp and got coaching on all the struggles - marketing, business, AND the personal struggle of farming with your spouse. They’re great examples of what’s possible for you - tune in to hear how to: Run a profitable farm with your spouse (and still like each other💕) Pay off your mortgage with just your farming income💰 Create real work-life balance while running a demanding business⚖️ What makes this episode special? Sally gets brutally honest about how she and JP were constantly "bickering" while working together until they made one simple shift in how they communicate. Coaching helped her make this small change that completely transformed their working relationship while maintaining their personal relationship. The results speak for themselves... They're paying off their mortgage THIS YEAR with their farming income. Yes, you read that right! After implementing strategic marketing, time management, and mindset shifts, Sally and JP are: Selling out their farm shares consistently Charging premium prices ($12/dozen for eggs!) Building real savings instead of "gasping at cash flow" Creating true work-life balance (no work after 4pm or on weekends) Hiring staff to support their vision This isn't about working yourself to exhaustion. Sally now blocks all time after 4pm and weekends for family, and has hired staff to support their busy, growing farm. As someone who wasn't a "natural-born marketer," Sally was hesitant to invest in business education we teach in the Boot Camp. But as she shares in this episode, that investment has paid off many times over. If you're farming with your spouse or partner and dream of creating a truly sustainable business (both financially and emotionally), this conversation will give you the blueprint. Here’s to your success, Charlotte /episode/index/show/profitablemindset/id/36727875

#246: How to handle the embarrassment of crop failure, animal death, and low production 05/22/2025

#245: ➡️ What You Think Is Broken - Isn’t Broke At All. Here's the Real Problem 05/15/2025

#244: How Two Farmers Solved Their Biggest Problems 05/08/2025

#243: The Critical Mindset Shift to Sell Out Your Farm Products 05/01/2025

#242: 6 Steps to Avoid Debt and Create Cash-Flow On Your Farm 04/24/2025

#241: The Real Reason You're Still in Debt (it's not what you think) 04/17/2025

#240: How Emilie Made Six Times Her Sales Using This Strategy 03/27/2025

#240: How Emilie Made Six Times Her Sales Using This Strategy Emilie’s husband was frustrated with her farm’s chaos - disorganized, unprofitable, and causing tension in her marriage. 😱 He wanted her to quit. "I'm not shutting down until I sell what I grew." 💪 That was Emily Harris' determined response when her husband suggested she quit farming completely. As a mom of three little ones (ages 5, 3, and 1!), and a flower farmer, something had to give. Emilie found my Farm Marketing Boot Camp just in the nick of time. Everything dramatically changed after she joined and focused on the step-by-step marketing and mindset process that gets you profitable. ✨ In our latest Profitable Mindset podcast episode, Emily reveals her incredible transformation from nearly closing her farm to making SIX TIMES more revenue with just ONE focused product launch! Emily shares: ✅ How her husband went from skeptical to supportive when she implemented my Time Management program FIRST 📚 ✅ The counterintuitive marketing strategy that generated SIX TIMES more revenue by focusing on just ONE product (Sweet Pea Seeds) instead of selling everything at once 💯 ✅ How she overcame her fear of sending multiple sales emails (and discovered her customers actually WANTED to hear from her!) 📧 ✅ Why pretending to be a "big corporation" was hurting her sales, and how embracing her authentic story transformed her business 🌟 The most powerful part? This wasn't just about business success. Emily's entire family life improved: "We started planning out the whole year just like you teach... Fun stuff first, then the work. My marriage is better, I'm more present with my kids, and my business is thriving." 💖 If you're trying to juggle family life with building a successful farm business, this episode is a MUST-LISTEN. Emily's journey proves you don't need to sacrifice your family to create a profitable farm. 👨‍👩‍👧‍👦 Listen now and discover exactly how Emily went from "shut it down" to selling out her Sweet Pea Seeds with record-breaking sales! 🌱💰 🎉 Ready to transform YOUR farm business? 🔄 To your farming success, 🌻 Charlotte P.S. Emily proved everyone wrong and you can too! Listen to her full transformation in this episode! 🎧 🙌 Farm Marketing Boot Camp opens up in April - plan on joining and transforming your farm profits and your home life! I have a free training coming up April 7th (same day boot camp opens) Sign up /episode/index/show/profitablemindset/id/35676400

#239: Why Smart Farmers Stay Broke 03/20/2025

#238: This One Mindset is Stopping You from Building a Lucrative Customer Base 03/13/2025

#238: This One Mindset is Stopping You from Building a Lucrative Customer Base I'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart. A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable: Spent $15,000 on a gorgeous website Creates perfect Instagram reels that get tons of shares and comments Drives an hour each way to premium farmers markets every weekend Has professional photos of every product And guess what? She STILL barely covers her farm's costs. Her family questions why she keeps going. She's thinking about quitting the farm she's poured her heart into for five years with no $$ to show.❤️‍🩹 This may sound familiar, because it’s a story I hear often when a farmer first seeks my help. But here's the wild part – right after that call, I spoke with another farmer who’s in my coaching program who just sells out her entire stock of $75 alpaca wool beanies (yes, $75 EACH!) in TWO HOURS with just ONE email. Same industry. Similar products. Completely different results. The difference isn't what you'd expect. It's not about working harder. It's not about fancier marketing tactics. It's not even about having better products. Mindset always drives profits. Strategy won't work if your mindset is not useful. I was so fired up after these calls. Helping farmers learn to make money is my calling, my joy in life. I had to immediately record this episode #238 of the Profitable Mindset Podcast to break down the exact mindset barrier that's keeping good farmers (like maybe you?) from building the customer base you deserve. Tune in and listen. This isn't fluff, I promise. Shifting your mindset is how you build a profitable farm. In this episode, I share: The 80/20 rule of farm profitability that completely flips how you should spend your time 🤯 The REAL reason why customers choose YOUR farm (hint: it has almost nothing to do with your beautiful products or the fancy reels!) Why focusing on "getting new customers" is actually keeping you broke 🤦‍♀️ I'm not exaggerating when I say this mindset shift changes EVERYTHING. Just last week, Lisa (a flower farmer in my program) tried what I teach and added 50 subscribers in two hours – all previous customers who'd abandoned her farm until she made this one change. Anna completely sold out her farm dinner with a single email – something that used to take weeks of stressful back-and-forth messaging. Listen, I know you're working your tail off. I used to as well! I figured it out, and now I share the mindset shifts with other farmers. The long days, the physical exhaustion, the constant worry about sales... I've been there. But what if the solution isn't working harder? What if it's just thinking differently? I can't wait to hear what shifts for you after listening! Cheering you on, Charlotte /episode/index/show/profitablemindset/id/35643990

#237: How Savvy Farmers Use Branding to Sell Out Every Season 03/06/2025

#237: How Savvy Farmers Use Branding to Sell Out Every Season You gotta hear this!🔥 We're barely halfway through Farm Marketing Boot Camp and farmers are SELLING OUT. Not all 53 farmers are selling out, of course, but it IS possible to learn how to brand your farm and see immediate success.✨ 🤔 How are the farmers in Boot Camp doing this? The powerful branding exercise we do in the first week of class jump-starts their marketing. 🎙️ Today on the podcast, I'm sharing one of the key exercises from our branding workshop. It's just three simple questions to ask your favorite customers - but the results are transformative. 💰 The answers they give are absolute GOLD, and in the episode I reveal exactly how to transform them into your unique farm brand. When you learn to brand this way, selling becomes effortless. This approach means you can raise your prices to where they should be - covering expenses + profit - and no one will hesitate to pay them. 💵 Branding is the missing piece in building a profitable farm that most farmers overlook. Tune in to Episode 237 The Profitable Mindset Podcast Today 👉 Then - join us in Farm Marketing Boot Camp this April and experience the same success our current farmers are celebrating: ✉️ "I sold out my farm-to-table dinner with ONE email!" - after implementing what you teach in just the first few weeks. Previously it took WEEKS of back-and-forth emails to fill seats. So much time saved and money made! 🥚 Farmers who were terrified to raise prices are now selling out eggs at $8, $10 and even $12/dozen. With clear branding, customers happily pay premium prices. 🐄 "I sold 7 quarters of beef with one email when I used to sell 1 or 2 if I was lucky." This branding approach makes selling effortless for you and buying a no-brainer for them. Is this you? 👇 🌐 Your website gets traffic but few actual sales 📧 Your emails aren't converting to purchases 📋 Farm stand visitors don't sign up for your list 💲 Customers consistently balk at your prices ...then you need to hear this perspective that's transforming farms across the country! 🎧 Listen to Episode 237 Now! Happy Branding! 💕 Charlotte /episode/index/show/profitablemindset/id/35550250

#236: The One Thing to Solve on Your Farm for the Biggest Return 02/27/2025

#235: How to Prevent and Handle Burnout on the Farm 02/13/2025

#234: How Valerie 10x'd her Farm Stand Sales in Six Months 02/06/2025

#233: How to Finally Pay Yourself on Your Farm 01/31/2025

#232: This Farmer 4X'd Her Farm Sales in One Year, Retired Her Husband Half-Time... and so much more 01/09/2025

#232: This Farmer 4X'd Her Farm Sales in One Year, Retired Her Husband Half-Time... and so much more Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the tune of four times the farm sales this past year - -AND- 10X'ing her email list in just a few months - from 80 people to 800 customers and potential customers. The icing on the cake? Vanessa's husband now works only 3 days a week so he can be home farming with the family, too, due to the profit Vanessa’s learned to make. Please know - mindset coaching combined with modern online marketing training is the key to building a profitable farm. I hope this episode inspires you to recognize that you can learn the same skills and be successful, too. Farm success is not just reserved for the select few. It's available to you if you’re willing to invest time, money, and energy into learning the necessary skills I teach in Farm Marketing Boot Camp (opens up next week). The skills I teach and the mindset coaching in the Boot Camp is how Vanessa learned to go from $45,000 in sales last year to $175,000 in sales this year and keep enough profit to afford her husband to be home. Vanessa’s highlights: Making more money than ever - From $45k to $175k in sales in one year. Four times more than last year. Could then afford for her husband to work part-time and be home on the farm. Grew her email list by ten times over the last year due to increased confidence gained in the first few lessons. Her new-found confidence has allowed her to go after grants that require presentations she couldn’t do before. She just received her first walk-in freezer with this skill! Vanessa’s life and business is growing. She’s profitable. She’s fulfilled. She’s 'Farmer of the Year' for her County. Her success was not by chance or magic. She created her farm and family’s success by intentionally learning marketing and implementing mindset coaching. Let’s do this for your farm, too!! Two things - ➡️ listen to Vanessa’s story on the link above. ➡️ Let’s make 2025 your most successful, most profitable, and most fulfilling year ever! Big hugs, Charlotte /episode/index/show/profitablemindset/id/34703690

#231: Lawyer Turned Farmer: Helping Others' Dreams Take Root 01/03/2025

#230: Your 2025 Farm Marketing Business Plan 12/27/2024

#229: 3 Steps to Fix Every Mistake in Running Your Farm Business 12/19/2024

#229: 3 Steps to Fix Every Mistake in Running Your Farm Business Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.” And then imagine that these mistakes and failures don’t even faze you. Not that you don’t care - of course you want your marketing and products to be just right. But imagine the fact that your stuff isn’t always perfect no longer derails you. That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week. >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today<< When your day isn’t ruined by a dumb mistake or a big failure, you stay on track and reach success sooner. This process, used by the Army, is the simplest way to start learning from every failure and mistake you make in your life, on the farm, in your marketing. When you learn from your mistake or failure, you no longer stay frozen. You reach success faster. It becomes so easy to click “send” on that email or to answer someone’s criticism online of your product, your farm, or your service. I know I used to shame spiral for hours after saying or doing the wrong thing. The problem with shame spirals is they leave lots of destruction in their wake - for me, that was two glasses of wine every night to deal with the stress of the perceived mistakes and failures. For others, it’s drowning their self-disappointment with over-scrolling or any other indulgent habit that doesn’t actually move you ahead. This exercise is powerful and life-changing. It assures that every mistake or fail you have is actually a gem that moves you ahead. I teach you how to find that gem HERE in episode 229 of the Profitable Mindset Podcast. Listen and learn “How to Fix Every Mistake in Running Your Farm Business.” The other beautiful consequence of implementing this simple practice is that your self-confidence, self-esteem, and self-belief expand each time you do it. And more confidence and self-esteem make your days and your relationships all that sweeter. Here’s to feeling confident and living the sweetest, most fulfilling life ever. Much love, Charlotte PS: Farm Marketing Boot Camp is opening up for registration in January. /episode/index/show/profitablemindset/id/34468725

#228: The Hard Truth About Farm Sales (And What Actually Works) 12/12/2024

Profitable Mindset

TOPICS