#238: This One Mindset is Stopping You from Building a Lucrative Customer Base
Release Date: 03/13/2025
#257: From "Maybe We Should Quit Farming" to SOLD OUT in 6 Days! 🚀
Profitable Mindset
Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, hear about Stacie's personal transformation - becoming calmer, less reactive, and more present with family. Her biggest regret? Waiting two years to invest in herself instead of...
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#256: Stop Shoulding All Over Yourself: The Mindset Shifts That Make Struggling Farms Profitable
Profitable Mindset
After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles. In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after bankruptcy I also talk about what to do when you "need to learn marketing but hate people." When I changed my thinking, everything improved - my...
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#255: Why 95% of Farm Marketing Fails (And the Email Strategy That Actually Works)
Profitable Mindset
Let's Meet! Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20 relationship-building rule, why getting an email is worth more than making a sale, and the "serving vs. selling" mindset that...
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#254: She was working 4 hours to make $6.50 an hour (and didn’t even know it)
Profitable Mindset
Let's Meet! Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue stream Eliminate low-performing activities to focus on high-profit opportunities Stop saying yes to everything -...
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#253: Why 80%+ of farmers quit by year 5 (and how to avoid their mistake)
Profitable Mindset
Let's Meet! Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because farming doesn't work or because their products aren't good enough – it's because they set themselves up for...
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#252: Stop Blaming Your Website: The Real Reason Your Customers Aren't Buying
Profitable Mindset
Let's Meet! Drowning in marketing dread? to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farm couple with grass-fed beef, cooking classes, farm tours, and an Airbnb. Their website was gorgeous, content excellent, email signups happening daily. But they weren't making sales. In this episode, I reveal why brilliant farmers with beautiful websites still can't convert browsers into buyers. The shocking truth: your website isn't broken—you just haven't learned the skill of turning interested people into paying customers. You'll hear the exact...
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#251: How This Sheep Farmer Went From "I Dread Sales" to Profit
Profitable Mindset
Stuck avoiding farm marketing like it's poison? 👉 Then book a free strategy session with Rebecca or Charlotte to see if Farm Marketing Mastery can break you out of marketing misery → [] Marketing feels like death? You're not the only one. 💀 One of my dairy sheep farming clients put it bluntly: "When I think of sitting down to do marketing and sales, I feel dead inside."🤦♀️ She had 20 sales calls gathering dust on her desk. Milk production was exploding, she had tons of product to move, yet she was paralyzed at the thought of reaching out to that long list...
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#250: The Silent Killer of Farm Businesses
Profitable Mindset
Charlotte Smith addresses the #1 reason farms fail: not investing in marketing and mindset skills. After 13 years working with thousands of farmers, she's identified the 80/20 rule for success—80% mindset management, 20% marketing strategy. Our brains are wired for survival, not success, naturally defaulting to negativity. Farmers learn to manage this bias in our weekly mindset coaching calls. Farmers in Charlotte's program transform their businesses in months, selling out quickly and raising prices confidently through strong customer relationships built using...
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#249: From Broke and Bitter to Profitable Farmer: The Story I've Never Fully Shared Until Now
Profitable Mindset
I had the chance to open up about my journey as a fifth-generation farmer and how I transformed my family's painful bankruptcy experience into what’s become my life’s calling: teaching farmers how to make money. 3 Reasons You Can’t Miss This Episode: I reveal how healing my kids gave me no choice but to make sure my farm was profitable I explain the shocking truth about food pricing that's been hidden from American consumers for decades (this will change how you shop!) I break down my simple marketing principle that eliminates guilt and creates authentic connection with customers...
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#248: How Jena sold out her ENTIRE chicken inventory (at higher prices!) with this cutting edge marketing technique
Profitable Mindset
"I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something remarkable happened when she pushed through her fears about raising prices. In this episode, you'll discover: How Jena went from considering closing her farm to selling out her entire chicken inventory for the year The specific marketing technique that...
info_outlineI'm sitting here at my desk, still thinking about yesterday's conversation that broke my heart.
A farmer jumped on a call with me in tears. She's done everything she thought possible to become profitable:
- Spent $15,000 on a gorgeous website
- Creates perfect Instagram reels that get tons of shares and comments
- Drives an hour each way to premium farmers markets every weekend
- Has professional photos of every product
She's thinking about quitting the farm she's poured her heart into for five years with no $$ to show.❤️🩹
This may sound familiar, because it’s a story I hear often when a farmer first seeks my help.
But here's the wild part – right after that call, I spoke with another farmer who’s in my coaching program who just sells out her entire stock of $75 alpaca wool beanies (yes, $75 EACH!) in TWO HOURS with just ONE email.
Same industry. Similar products. Completely different results.
The difference isn't what you'd expect.
It's not about working harder. It's not about fancier marketing tactics. It's not even about having better products.
Mindset always drives profits. Strategy won't work if your mindset is not useful.
I was so fired up after these calls. Helping farmers learn to make money is my calling, my joy in life.
I had to immediately record this episode #238 of the Profitable Mindset Podcast to break down the exact mindset barrier that's keeping good farmers (like maybe you?) from building the customer base you deserve.
This isn't fluff, I promise. Shifting your mindset is how you build a profitable farm.
In this episode, I share:
- The 80/20 rule of farm profitability that completely flips how you should spend your time 🤯
- The REAL reason why customers choose YOUR farm (hint: it has almost nothing to do with your beautiful products or the fancy reels!)
- Why focusing on "getting new customers" is actually keeping you broke 🤦♀️
Just last week, Lisa (a flower farmer in my program) tried what I teach and added 50 subscribers in two hours – all previous customers who'd abandoned her farm until she made this one change.
Anna completely sold out her farm dinner with a single email – something that used to take weeks of stressful back-and-forth messaging.
Listen, I know you're working your tail off. I used to as well! I figured it out, and now I share the mindset shifts with other farmers.
The long days, the physical exhaustion, the constant worry about sales... I've been there.
But what if the solution isn't working harder? What if it's just thinking differently?
I can't wait to hear what shifts for you after listening!
Cheering you on,
Charlotte