How to best help referrals when you need to cold call
TheProfitablePractice
It’s probably the least favourite part of any health professional’s job. Having to cold call a referral? For many of us, we don’t need to do it very often, if at all. But, for many health businesses, it’s a regular occurrence. Simply put, a doctor, a specialist, other health professional amongst many other referral sources, sends a referral to a practitioner or health business and asks them to call the client, see the client and help them from there. The real challenge is that this is basically a cold call from yourself or your team to a potential new client and regardless of how...
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Don’t be motivated if you want success
TheProfitablePractice
Why is it that everyone wants to be motivated? Motivational speakers. Motivational quotes. Motivation and inspiration everywhere. Apparently, it leads to more success. That’s actually not true. Motivation is often BS. Success actually comes when you’re not motivated. You see it’s all linked to habits and self-discipline and there’s an intricate balance that most people get completely wrong. Yet, with the right self-discipline and the right habits, success will always exceed your habits and motivation is not actually needed. Grab the details now and make sure you don’t get...
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Transitioning Clients from Yourself to team members
TheProfitablePractice
One of biggest challenges a team can face is being able to move clients onto other practitioners when some practitioner’s diaries get too full. It’s also a common occurrence for when successful allied health professionals and business owners need to grow their team and transition new clients onto the new therapist. Unfortunately, it can be a somewhat daunting task and one that many practitioners get wrong. Not through any fault of their own, but just because it is a delicate situation that they have never been trained in. You see, everyone wants to see the practitioner they were told...
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How to best market and grow the clinical load of a new team member
TheProfitablePractice
So, you’ve got a new team member on board. That’s great news. Your confident they are a great fit. Everything is going well. But you’ve just realised that you now need to grow their diary, increase their client load, and improve them in many areas both personally and professionally. The dilemma many health business owners face every time they bring on a new team member. Getting the marketing right of a new team member is crucial if your wanting success, especially if you’re wanting a fast successful and profitable start in the first few weeks. The good news is there are several...
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Make good mashed potato if you want to be successful
TheProfitablePractice
What the heck does mashed potato have to do with being successful in business? Well, there’s a very simple story and correlation that you’ll soon find out. The challenge is my wife will probably kill me if she listens to this podcast. Ultimately, making good mashed potato is exactly the same as being good in the tasks and roles needed to be successful in business. Take a listen now and know that this is probably the last podcast I do, if my wife is to listen to me telling this story.
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Onboarding, retention and marketing of a new team member
TheProfitablePractice
One of the keys to success, when you bring on a new team member, is ensuring you get the right rhyme and set up from the start. In the health and medical industry, we tend to see 1 of 2 things occur. Either the business owner is unsure how to onboard a new team member, improve their soft skills and relationship management, and certainly aren’t sure how to best improve their retention, and rarely is there any strong marketing done for that team member. All the other end of the spectrum is that they are thrown in the deep end, seeing tonnes of clients, expected to upskill quickly and often...
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How to display true leadership in adversity
TheProfitablePractice
It’s interesting watching the world events at the moment and how various leaders respond. It’s actually even more interesting to see many people’s comments and ideas around what makes a good leader when placed in challenging conditions. It’s actually a very simple way of ensuring good leadership occurs in adverse situations but it’s often not spoken about in many circles …, particularly with some of the comments flying around on social media. In adversity, leaders have different roles and heightened avenues that they need to fulfill and it’s crucial for success for them to...
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Managing new team members when you go on extended leave from the business
TheProfitablePractice
There are always the sometimes-challenging situations around discussing pay and salary with potential new team members as well as professional development and the role they may well be stepping into with your team. It can also be unsettling if its your first or second ever hire. But what if you’re the business owner that’s also about to go away on a 3-month trip around the country as your bringing on your first team member. Not only are there a lot of pressures and heightened anxiety and emotions, but there’s also some fundamental points that need to be addressed and completed in...
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How to use conflict to your advantage
TheProfitablePractice
It might seem strange to have conflict in a sentence that’s about getting an advantage but it’s very true. There are some distinct and easy opportunities for everyone to be able to have multiple advantages for when various conflicts occur. Were not talking about preying on negativity or capitalising on other people’s misfortune either. But whether it’s a world war or a conflict in a business, there are some simple avenues to make sure that you can use that conflict to your advantage. So, jump into the podcast right now and make sure you can take every advantage and opportunity...
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Enhancing team performance by understanding stresses, health and behaviour profiles
TheProfitablePractice
Understanding the effects of stress, stress management and team members health is crucial to optimising team performance. Adding that into the mix with better understanding of their behavioural profiles and the identification of opportunities for growth also is critical for success of your team. Matt Vaughan is a Corporate Health and Wellness Expert from New Zealand who has spent many years in professional sport throughout the UK, Australia and New Zealand and has a wealth of knowledge and understanding about how to optimise people and teams’ performance. Jump into this podcast to hear...
info_outline This is the second instalment of “The 3 best steps to create raving fans” after the value and golf nuggets in the first episode ran over time. We thought it was best to have a second podcast to go through the second and third steps to ensure as much value as possible.
"Raving fans and loyal clients are one of the easiest, cheapest, and most effective ways to build and grow your business sustainably over time.
And everyone says that they work hard on this and have a great referring source for their business.
But is it really true? Is everyone really great at creating raving fans?
Ultimately, what we see is that no, they’re not but yet it is something that is super important and needs to be better worked on for all health and medical businesses.
Chatting in this podcast today with allied health business owner, Scott Fisher from Empowered Healthcare, we very easily learn the 3 best steps to create raving fans to ensure sustained and controlled growth in the easiest, cheapest and most effective way possible."