Ep 242 Getting PR for Pennies with Mickie Kennedy
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 11/12/2024
Ep 268 Scale Without the Stress with Nick Keesey
Profit Answer Man: Scaling with Profit First & Beyond
Scale Without the Stress with Nick Keesey Ever feel like your business is running you instead of the other way around? You’re not alone—and today’s guest proves it’s possible to escape that trap and scale with less stress and more profit. Nick Keesey is a battle-tested entrepreneur who’s built multiple 6- and 7-figure businesses—and burned a few to the ground along the way. But instead of staying down, Nick turned failure into fuel, discovering how organization, clarity, and ruthless focus are the keys to sustainable business growth. If you’ve ever struggled with shiny...
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Ep 267 Profitable Exit Strategy and Succession Planning with Eric Brotman
Profit Answer Man: Scaling with Profit First & Beyond
Profitable Exit Strategy and Succession Planning with Eric Brotman Are you building a business you can actually walk away from? What if the problem isn’t how to exit—but how you think about it? This week on The Profit Answer Man, we sat down with the legendary Eric Brotman, CEO of BFG Financial Advisors, who’s flipping the script on succession planning. For him, retirement isn't the end—it's a graduation into a new, exciting chapter. In this episode, we’re not just talking theory—we’re breaking down the actual moves Eric made over 15 years to build a business that thrives...
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Ep 266 Predictable Profitable Membership Models with Stu McLaren
Profit Answer Man: Scaling with Profit First & Beyond
Predictable Profitable Membership Models with Stu McLaren What if your current business model is quietly killing your freedom? That’s the harsh truth Stu McLaren uncovered—and when he made the switch, everything changed. In this episode of The Profit Answer Man, Stu shares the pivotal moment he realized his business, while successful on paper, wasn’t scalable or sustainable for the life he wanted. What followed was a transformation into one of the most respected minds in the world of membership-based business models. If you’re a coach, creator, consultant, or service...
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Ep 265 Systems & Processes That Drive Profit with Adi Klevit
Profit Answer Man: Scaling with Profit First & Beyond
Systems & Processes That Drive Profit with Adi Klevit Chaos is expensive. In this episode of The Profit Answer Man, we crack the code on how documented systems aren’t just nice-to-have—they’re the missing multiplier in your business’s profitability formula. If you're tired of being the bottleneck, constantly putting out fires, and never getting ahead, it's time to trade the hustle for high-performance systems that scale. Our guest, Adi Klevit, reveals how business owners can create a self-operating machine by implementing and optimizing their processes. Spoiler...
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Ep 264 Profitable Exits How to Build and Sell For Maximum Value with Cameron Bishop
Profit Answer Man: Scaling with Profit First & Beyond
Profitable Exits: How to Build and Sell For Maximum Value with Cameron Bishop Are you sitting on the edge of explosive business growth—but don’t know how to scale profitably or exit wisely? Want to know how the pros turn $7 million companies into $400 million powerhouses while pocketing $100 million in profit? In this episode of The Profit Answer Man, we sit down with Cameron Bishop, a serial acquirer, turnaround expert, and strategic advisor who’s bought, built, and exited dozens of businesses. From the front lines of private equity deals to the nitty-gritty of turnaround...
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Ep 263 A Profitable Legal Strategy for Your Business with Jeff Holman
Profit Answer Man: Scaling with Profit First & Beyond
A Profitable Legal Strategy with Jeff Holman Is your professional service firm just a glorified job? Are you stuck in the time-for-money trap, wondering where the profit is? In this eye-opening episode of the Profit Answer Man, we sit down with Jeff Holman, a serial entrepreneur and attorney who cracked the code on building true profitability into a law firm—without working 80 hours a week or billing by the hour. If you're running a service-based business, this episode is a masterclass in aligning cash flow, value creation, and scalable legal support. You’ll hear how Jeff...
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Ep 262 Turn Your Business into a Freedom Machine with Leslie Hassler
Profit Answer Man: Scaling with Profit First & Beyond
Turn Your Business into a Freedom Machine with Leslie Hassler Scaling a business is the dream of many entrepreneurs, but for most, it turns into a nightmare filled with burnout, financial struggles, and inefficiencies. What if there was a way to grow and scale profitably without sacrificing your health, sanity, and freedom? On this episode of The Profit Answer Man, we sit down with Leslie Hassler, founder of Your Biz Rules, to discuss how entrepreneurs can create predictable profits, sustainable growth, and a thriving business—without the common pitfalls of burnout. Leslie shares her...
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Ep 261 Increase Profit and Cash Flow with Paul Maskill
Profit Answer Man: Scaling with Profit First & Beyond
Increase Profit and Cash Flow with Paul Maskill Are you a business owner looking to scale your operations without drowning in the chaos of daily management? Paul Maskill, a seasoned entrepreneur and financial expert, joins us on The Profit Answer Man podcast to reveal how systematizing your business can lead to sustainable growth and financial freedom. With years of experience in owning and selling service-based businesses, Paul now serves as an outsourced CFO, helping blue-collar businesses create predictable, positive cash flow. If you’re tired of feeling like your business owns you...
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Ep 260 From Startup to Multi-Million Dollar Brand with Matt McLean
Profit Answer Man: Scaling with Profit First & Beyond
From Startup to Multi-Million Dollar Brand with Matt McLean What does it take to turn a backyard business into a nationwide brand? How do you scale profitably while staying true to your mission? And what are the biggest mistakes entrepreneurs make when growing their companies? This week on The Profit Answer Man, we dive deep with Matt McLean, founder and CEO of Uncle Matt’s Organic, America’s top-selling organic orange juice brand. With distribution in 20,000+ stores nationwide, including Walmart, Whole Foods, and Kroger, Matt has mastered the art of scaling a business while...
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Ep 259 Profitable Entity Structures with Alex Langan
Profit Answer Man: Scaling with Profit First & Beyond
Profitable Entity Structures with Alex Langan In this episode of The Profit Answer Man, we sit down with Alexander Langan, an attorney and financial advisor who brings a unique perspective to wealth management and strategic financial planning. As the Chief Investment Officer of Langan Financial Group, Alex is well-versed in helping business owners build sustainable financial strategies. Our conversation covers the importance of aligning financial, tax, and legal strategies, the impact of business entity structures on profitability, and how business owners can adopt a Profit First...
info_outlineGetting PR for Pennies with Mickie Kennedy
In today’s episode of The Profit Answer Man, we are joined by Mickie Kennedy, the founder of eReleases. Mickie brings over 25 years of experience helping small businesses and entrepreneurs increase their visibility and gain access to national media outlets through affordable press release services. From creative writing to mastering the art of the press release, Mickie shares how his journey led him to become an expert in public relations and how businesses can use press releases to grow their brand effectively.
In this episode, you will learn:
- The evolution of press releases over the last 25 years and how media consumption has changed.
- How small businesses can use press releases to gain national attention at a fraction of the cost.
- The importance of telling compelling stories that capture media interest.
- How new media, like bloggers and influencers, play a pivotal role in today’s PR landscape.
Key Takeaways:
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The Power of Storytelling in PR: Mickie explains how journalists are not just interested in raw data, but in the stories behind that data. A well-crafted narrative is what gets picked up by the media, helping businesses gain the exposure they seek.
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Affordability for Small Businesses: Mickie’s eReleases service was created with small businesses in mind, offering them the opportunity to get national distribution through PR Newswire without the exorbitant cost. He emphasizes the importance of making press release services accessible to businesses of all sizes.
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The Changing Media Landscape: Mickie highlights the shift from traditional journalists to new influencers, such as bloggers and Instagram personalities, showing how businesses can leverage these platforms for PR.
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Best Practices for Press Releases: According to Mickie, a successful press release is one that tells a unique story, resonates with the intended audience, and aligns with the brand’s goals. He also stresses the importance of targeting the right journalists and publications.
About Mickie Kennedy:
Mickie Kennedy is the founder of eReleases, a company that provides affordable press release services for small businesses, authors, and startups. With over 25 years in the industry, Mickie has helped countless businesses gain media exposure in major outlets such as The Wall Street Journal, CNN, and Bloomberg. He holds an MFA in Creative Writing from George Mason University and has a deep passion for storytelling. When he’s not crafting press releases, Mickie enjoys British science fiction and has a Monday night poetry group. He lives in Baltimore County with his family and two feuding cats.
Conclusion:
Whether you're a startup looking to gain media attention or a small business aiming to boost your brand, Mickie Kennedy’s insights into the world of press releases offer invaluable advice. By focusing on storytelling, targeting the right media, and understanding the modern PR landscape, you can harness the power of press releases to elevate your business. Be sure to tune in to the full episode to get all the expert strategies from Mickie Kennedy himself!
Links:
https://www.ereleases.com/plan/
Hi, I'm the Profit Answer Man Rocky Lalvani!
I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz
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Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.
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