Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
Release Date: 10/20/2025
Ep 302 The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi
Profit Answer Man: Scaling with Profit First & Beyond
The Financial Model Every 7–8 Figure Business Needs for Predictable Profit with Salvatore Tirabassi Most business owners don’t lack data. They lack clarity. They have a P&L, a balance sheet, maybe even a dashboard. But when a real decision shows up—Can I afford this hire? Should I scale marketing? Why did margins drop again?—the numbers don’t give a clear answer. That’s where growth starts to feel chaotic. In this episode of Profit Answer Man, Rocky Lalvani sits down with fractional CFO and former private equity investor Salvatore Tirabassi to unpack...
info_outline
Ep 301 How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business Fortress: Liquidity, Cash Flow, and Exit Readiness with David Barnett Build a Business Fortress: Why Liquidity Beats Leverage and Most Businesses Never Sell Most owners assume the big payoff will come when they finally sell the business. The hard truth is that roughly 80 percent of small businesses listed for sale never actually sell as going concerns. The real payoff is in the years of ownership: the cash flow you extract, the wealth you build outside the business, and the resilience you create so you can survive the next punch in the face. In this...
info_outline
Ep 300 The Referable Client Experience with Stacey Brown Randall
Profit Answer Man: Scaling with Profit First & Beyond
The Referable Client Experience with Stacey Brown Randall Most business owners say they want more referrals. Very few are actually drowning in them. The default strategy is to do good work, hope people notice, and maybe ask for introductions when things get slow. In this episode of Profit Answer Man, I sit down again with referral expert and author Stacey Brown Randall to talk about why that approach does not work and how to build a truly referrable client experience. Stacey has spent years helping small business owners generate referrals without asking, without incentives, and...
info_outline
Ep 299 How to Build a Business You Can Actually Sell with Saul Cohen
Profit Answer Man: Scaling with Profit First & Beyond
How to Build a Business You Can Actually Sell with Saul Cohen Most business owners say the same thing: “I want to grow as big as I can.” But when you press them on what they really want—time freedom, a great income, flexibility with their family—they’re actually describing a lifestyle business, not a high-growth scale-up destined for a huge exit. In this episode of Profit Answer Man, Rocky Lalvani talks with Saul Cohen, an accountant and advisor who helps ambitious entrepreneurs grow through acquisition and prepare for a successful exit. Together, they unpack the...
info_outline
Ep 298 From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster
Profit Answer Man: Scaling with Profit First & Beyond
From Chaos to Cash Flow: How Business Owners Can Scale with Less Stress with David Forster “Slow is smooth, smooth is fast.” If you’re stuck reacting all day, this episode with David Forster hands you the blueprint: clarify roles, codify the 80%, install scorecards that measure what matters, and make Profit First automatic so cash is where you need it—when you need it. In This Episode, You’ll Learn: Why “boring, repeatable systems” beat heroics—and how to build them for people who crave structure. The clarity–consistency–accountability trio: what...
info_outline
Ep 297 Profit First with Megan Schwan
Profit Answer Man: Scaling with Profit First & Beyond
Profit First with Megan Schwan Most owners chase revenue and wonder why cash keeps disappearing. In this episode, Rocky sits down with Megan Schwan—CEO of Sidekick Accounting and a certified Profit First Professional—to unpack the simple systems that turn chaos into cash: clean books, pricing discipline, expense sweeps, and a short list of actionable KPIs. If you want fewer surprises and fatter reserves, start here. In This Episode, You’ll Learn: Why “good books” are your #1 tax saver—and the foundation for pricing and fraud control. How Profit First creates...
info_outline
Ep 296 Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos
Profit Answer Man: Scaling with Profit First & Beyond
Simple Numbers, Big Profits with Greg Crabtree: How to Scale Without Debt or Chaos Most business owners chase revenue—and lose sight of profit. In this episode of Profit Answer Man, Rocky Lalvani sits down with Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to cut through the noise and talk about what really drives a successful business. A self-described “recovering accountant,” Greg shares how data—not opinions—can transform how entrepreneurs see their numbers, make decisions, and grow sustainably. If you’ve ever felt like your financial reports...
info_outline
Ep 295 How to 4X your Revenue in 4 Years with Alexis Sikorsky
Profit Answer Man: Scaling with Profit First & Beyond
How to 4X your Revenue in 4 Years with Alexis Sikorsky Most business owners dream about growth, but few know how to scale without chaos. In this episode of Profit Answer Man, Rocky Lalvani talks with Alexis Sikorsky, a strategic advisor who helps founders scale fast and exit strong. Alexis doesn’t speak from theory—he built and sold his own Switzerland-based software company, New Access, in a $100M+ private equity deal. He learned firsthand what it takes to go from exhaustion to exponential growth—and how the right strategy, mindset, and systems can help you 4X your revenue...
info_outline
Ep 294 Scale Smarter: Use EOS to Add Another Zero with Rick Benton
Profit Answer Man: Scaling with Profit First & Beyond
Scale Smarter: Use EOS to Add Another Zero with Rick Benton When business growth starts to feel like chaos, it’s time to add structure. EOS (the Entrepreneurial Operating System) gives you a clear roadmap to align people, processes, and profit — but when you combine it with the right financial systems, that’s when the real transformation happens. In this episode, Rick Benton, EOS Implementer and former multi-state business owner, joins Rocky Lalvani to unpack how EOS helps entrepreneurs simplify, scale, and create freedom. Together, they explore how visionaries can step...
info_outline
Ep 293 From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Profit Answer Man: Scaling with Profit First & Beyond
From Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros Most business owners think success means more sales and more hustle. But Jason Sisneros discovered the opposite — freedom comes from systems, not speed. After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners. Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a...
info_outlineFrom Bankruptcy to 60 Million: The Systems Behind a Successful Exit with Jason Sisneros
Most business owners think success means more sales and more hustle.
But Jason Sisneros discovered the opposite — freedom comes from systems, not speed.
After crashing three businesses and digging himself millions into debt, Jason rebuilt from scratch. Over time, he created, scaled, and sold 26 companies with 6,800 employees for more than $60 million — all without investors or partners.
Today, through his company Built to Exit, he helps business owners do what he finally mastered: design a business that creates wealth and freedom instead of chaos and burnout.
5 Key Lessons from the Conversation:
- Every Business Exits — It’s Your Choice How. You’ll leave your business one way or another. Build for a custom exit, not an involuntary one.
- Assess Honestly Before You Act. A turnaround begins with clarity — know your numbers, your relationships, and what truly drives value.
- Reignite Your “Why.” Many entrepreneurs lose their original purpose. Rediscovering it reignites motivation and smart decision-making.
- Profit and Cash Flow Are Different Beasts. Jason uses the Profit First envelope system to separate profit, operating cash, and free cash flow — protecting the money that builds freedom.
- Systems Create Sellable Companies. Businesses that run on process, not personality, scale faster, stress less, and are worth more when it’s time to exit.
Key Takeaway:
Revenue looks impressive — but free cash flow buys freedom. Structure your money so it serves your life, not the other way around.
About Jason Sisneros:
Jason Sisneros is a battle-tested Chairman obsessed with the game of business. His focus is consistently and predictably building 5% companies and 1% business owners. Renowned as one of the brightest minds in business and innovation, Jason has worked with Fortune 500 companies like Nike, Comcast, and Microsoft. His passion, however, is for the over 100 small—to mid-cap companies he has helped optimize for maximum cash flow or wealth-harvesting exits.
Jason is sought after by business owners worldwide as a trusted resource for creating competitive advantages for their companies. His proprietary systems are called “Built To Exit” or B2X. He currently owns multiple businesses, has personally exited more than two dozen companies, and has spoken for hundreds of thousands of business owners on stages and podcasts around the world.
Jason's commitment extends beyond business. He volunteers as an undercover operative and helps fund a child sex trafficking rescue unit called SERT Ministries. Actively involved in anti-domestic violence and food insecurity initiatives, Jason believes ethical capitalism improves the world.
He champions that successful business owners are among the most generous, driving positive change globally. He considers a well-trained, robust small and mid-sized enterprise environment, where we all do business with each other, one of the most potent engines of freedom.
Links:
YouTube Channel: https://www.youtube.com/@BuiltToExit
Facebook: https://www.facebook.com/jason.sisneros.1
Instagram: https://www.instagram.com/thejasonsisneros
Linkedin: https://www.linkedin.com/in/jason-sisneros/
X: https://twitter.com/thejsisneros?lang=en
B2x Website: https://builttoexit.biz/about/
Conclusion:
Jason’s journey proves that even failure can become fuel when you apply the right systems.
Whether you plan to sell someday or simply want a business that runs without you, start now: know your numbers, separate your accounts, and define your end game.
Because at the end of the day, every business exits — the smart ones are built to.
Richer Soul Ep. 459 From Drug Runner to 60 Million Exit: Jason Sisneros' Redemption Story: https://richersoul.com/ep-459-from-drug-runner-to-60m-exit-jason-sisneros-redemption-story/
#ProfitFirst #BusinessExit #CashFlow #EntrepreneurMindset #FinancialFreedom #BuiltToExit #ProfitAnswerMan #SmallBusinessGrowth #BusinessStrategy #WealthBuilding
Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman
Sign up to be notified when the next cohort of the Profit First Experience Course is available!
Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page
Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst
Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/
My podcast about living a richer more meaningful life: http://richersoul.com/
Music provided by Junan from Junan Podcast
Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.