EP21: Social Proof and Testimonial Sequencing
ProfitLayer with Timothy Dick - Business building explored layer by layer.
Release Date: 08/07/2019
EP24: Sales with Temple Naylor
ProfitLayer with Timothy Dick - Business building explored layer by layer.
On this episode, Tim talks to Temple Naylor about sales.
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EP23: Scaling and Culture with Taylor Welch
ProfitLayer with Timothy Dick - Business building explored layer by layer.
On this episode, Tim talks to Taylor Welch from Traffic and Funnels and Wealth Cap Holdings about rapidly scaling a business, building culture and aligning your team.
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ProfitLayer Podcast Season 2 Preview
ProfitLayer with Timothy Dick - Business building explored layer by layer.
ProfitLayer Podcast with Timothy Dick - Season 2 Preview
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EP22: Maximum Achievability and Maximum Maintainability
ProfitLayer with Timothy Dick - Business building explored layer by layer.
On this episode, Nic Peterson shares a simple but profound and often overlooked concept that should absolutely be applied to your life and business. "The number one thing that all repeat achievers and high impact business owners understand: Your maximum achievability is not your maximum maintainability. The greats optimize for the latter." - Nic Peterson Work with ProfitLayer: To learn more about working with ProfitLayer or Timothy Dick as a private client, visit . If you enjoy the ProfitLayer podcast or got value from this episode, please take time to leave a review on iTunes or...
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EP21: Social Proof and Testimonial Sequencing
ProfitLayer with Timothy Dick - Business building explored layer by layer.
Testimonials, reviews and social proof are very important. On this episode, we talk about the importance of sequence and collecting testimonials for the entire user journey and not just from clients at their finish line. We learned about this from Justin and Michelle Demers of SocialProofClub and encourage everyone to join Justin live for free training on this in our group each week and to check out the SocialProofClub course. Work with ProfitLayer: To learn more about working with ProfitLayer or Timothy Dick as a private client, visit . If you enjoy the ProfitLayer podcast...
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EP20: The Power and Importance of Messaging
ProfitLayer with Timothy Dick - Business building explored layer by layer.
Messaging expert Sani Nielsen talks with Tim about the power and importance of messaging. “All marketing is messaging, but not all messaging is marketing.”Sani Nielsen (5:32-5:36) Learn More Learn more about Sani at or find her in our free Facebook group every Monday for ProfitLayer's Messaging Mondays at . If you would like more information about Timothy Dick or ProfitLayer, visit . --- Messaging Course Sani just released an amazing new digital course called Minimize the Message Gap and is offering all ProfitLayer listeners a $50 discount. For all ProfitLayer listeners, Sani...
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EP19: Two Types of People
ProfitLayer with Timothy Dick - Business building explored layer by layer.
“A business needs two types of people to achieve a mass scale without everything going all crazy - the starter and the scaler.”Timothy Dick (00:55-1:20) There are two archetypes necessary to scale a business to a high seven or eight figures. While it’s possible to build a business to a certain point with only one type - whether that’s one person or multiple people of one type - to achieve mass scale without the overwhelm and headache, a business needs both types. Type One: The Starter Most entrepreneurs and visionaries are Starters who have created things that never existed...
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EP18: Your Marketing Budget
ProfitLayer with Timothy Dick - Business building explored layer by layer.
“You can't scale your winning ad campaign in a linear straight line. You have to be methodical about it.”Timothy Dick (9:51-10:00) Managing your marketing budget is essential to getting the most out of your campaigns and remaining profitable along the way. The algorithms used by Google, Facebook, and other platforms give today’s businesses the power to reach their target audiences and convert them into paying customers. But these algorithms are complex, and there’s a common mistake that businesses make when their ads are doing well. Thinking you can scale your marketing in a...
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EP17: The Trichotomy of Returns with Nic Peterson
ProfitLayer with Timothy Dick - Business building explored layer by layer.
“One of the keys to becoming wildly more productive is understanding the concept of the trichotomy of returns.”Nic Peterson (2:49 - 2:54) Learn to be efficient with your resources as your business grows. When your business starts growing, your decisions become more critical. Ideally, you want to minimize your input for a specific return. To make decisions that enable you to maximize your output, you need to grasp the concept of the Trichotomy of Returns. “When making a decision, you have to decide if the expected return is worth your time, and how it affects your business...
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EP16: Exclusions and Negative Targeting
ProfitLayer with Timothy Dick - Business building explored layer by layer.
“We talk so much about targeting what you want. But you need to go a little further and add a layer of what you don’t want or doesn’t make sense.”Timothy Dick (11:51-12:10) Exclusion and negative targeting are strategies that business owners often overlook when trying to grow and scale. But they can influence the results you achieve on any online ad platform you’re using to get the highest return on your ad spending. It takes time to figure out who you want to target with their messages with any advertising network or campaign. Targeting lets you determine who will see your ad...
info_outlineTestimonials, reviews and social proof are very important.
On this episode, we talk about the importance of sequence and collecting testimonials for the entire user journey and not just from clients at their finish line.
We learned about this from Justin and Michelle Demers of SocialProofClub and encourage everyone to join Justin live for free training on this in our group each week and to check out the SocialProofClub course.
Work with ProfitLayer:
To learn more about working with ProfitLayer or Timothy Dick as a private client, visit ProfitLayer.com.
If you enjoy the ProfitLayer podcast or got value from this episode, please take time to leave a review on iTunes or your listening platform of choice. It would mean the world to us!
Resources:
SocialProofClub - https://www.socialproofclub.com
ProfitLayer Group: https://www.profitlayer.com/group