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EP24:  Sales with Temple Naylor show art EP24: Sales with Temple Naylor

ProfitLayer with Timothy Dick - Business building explored layer by layer.

On this episode, Tim talks to Temple Naylor about sales.

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EP23: Scaling and Culture with Taylor Welch show art EP23: Scaling and Culture with Taylor Welch

ProfitLayer with Timothy Dick - Business building explored layer by layer.

On this episode, Tim talks to Taylor Welch from Traffic and Funnels and Wealth Cap Holdings about rapidly scaling a business, building culture and aligning your team.

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ProfitLayer Podcast Season 2 Preview show art ProfitLayer Podcast Season 2 Preview

ProfitLayer with Timothy Dick - Business building explored layer by layer.

ProfitLayer Podcast with Timothy Dick - Season 2 Preview

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EP22: Maximum Achievability and Maximum Maintainability show art EP22: Maximum Achievability and Maximum Maintainability

ProfitLayer with Timothy Dick - Business building explored layer by layer.

On this episode, Nic Peterson shares a simple but profound and often overlooked concept that should absolutely be applied to your life and business. "The number one thing that all repeat achievers and high impact business owners understand: Your maximum achievability is not your maximum maintainability. The greats optimize for the latter." - Nic Peterson   Work with ProfitLayer: To learn more about working with ProfitLayer or Timothy Dick as a private client, visit . If you enjoy the ProfitLayer podcast or got value from this episode, please take time to leave a review on iTunes or...

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EP21:  Social Proof and Testimonial Sequencing show art EP21: Social Proof and Testimonial Sequencing

ProfitLayer with Timothy Dick - Business building explored layer by layer.

Testimonials, reviews and social proof are very important.  On this episode, we talk about the importance of sequence and collecting testimonials for the entire user journey and not just from clients at their finish line.    We learned about this from Justin and Michelle Demers of SocialProofClub and encourage everyone to join Justin live for free training on this in our group each week and to check out the SocialProofClub course. Work with ProfitLayer: To learn more about working with ProfitLayer or Timothy Dick as a private client, visit . If you enjoy the ProfitLayer podcast...

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EP20: The Power and Importance of Messaging show art EP20: The Power and Importance of Messaging

ProfitLayer with Timothy Dick - Business building explored layer by layer.

Messaging expert Sani Nielsen talks with Tim about the power and importance of messaging. “All marketing is messaging, but not all messaging is marketing.”Sani Nielsen (5:32-5:36) Learn More Learn more about Sani at or find her in our free Facebook group every Monday for ProfitLayer's Messaging Mondays at .  If you would like more information about Timothy Dick or ProfitLayer, visit . --- Messaging Course Sani just released an amazing new digital course called Minimize the Message Gap and is offering all ProfitLayer listeners a $50 discount. For all ProfitLayer listeners, Sani...

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EP19: Two Types of People show art EP19: Two Types of People

ProfitLayer with Timothy Dick - Business building explored layer by layer.

“A business needs two types of people to achieve a mass scale without everything going all crazy - the starter and the scaler.”Timothy Dick (00:55-1:20) There are two archetypes necessary to scale a business to a high seven or eight figures. While it’s possible to build a business to a certain point with only one type - whether that’s one person or multiple people of one type - to achieve mass scale without the overwhelm and headache, a business needs both types. Type One: The Starter  Most entrepreneurs and visionaries are Starters who have created things that never existed...

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EP18: Your Marketing Budget show art EP18: Your Marketing Budget

ProfitLayer with Timothy Dick - Business building explored layer by layer.

“You can't scale your winning ad campaign in a linear straight line. You have to be methodical about it.”Timothy Dick (9:51-10:00) Managing your marketing budget is essential to getting the most out of your campaigns and remaining profitable along the way. The algorithms used by Google, Facebook, and other platforms give today’s businesses the power to reach their target audiences and convert them into paying customers.  But these algorithms are complex, and there’s a common mistake that businesses make when their ads are doing well. Thinking you can scale your marketing in a...

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EP17: The Trichotomy of Returns with Nic Peterson show art EP17: The Trichotomy of Returns with Nic Peterson

ProfitLayer with Timothy Dick - Business building explored layer by layer.

“One of the keys to becoming wildly more productive is understanding the concept of the trichotomy of returns.”Nic Peterson (2:49 - 2:54) Learn to be efficient with your resources as your business grows. When your business starts growing, your decisions become more critical. Ideally, you want to minimize your input for a specific return. To make decisions that enable you to maximize your output, you need to grasp the concept of the Trichotomy of Returns. “When making a decision, you have to decide if the expected return is worth your time, and how it affects your business...

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EP16: Exclusions and Negative Targeting show art EP16: Exclusions and Negative Targeting

ProfitLayer with Timothy Dick - Business building explored layer by layer.

“We talk so much about targeting what you want. But you need to go a little further and add a layer of  what you don’t want or doesn’t make sense.”Timothy Dick (11:51-12:10) Exclusion and negative targeting are strategies that business owners often overlook when trying to grow and scale. But they can influence the results you achieve on any online ad platform you’re using to get the highest return on your ad spending. It takes time to figure out who you want to target with their messages with any advertising network or campaign. Targeting lets you determine who will see your ad...

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More Episodes

“It can often seem like your team is lazy and doing the minimum amount of work. But the fact is, you’re not setting complete criteria.”

Nic Peterson (1:14-1:26)

 

How do you know when a task is truly complete? Businesses grow and scale when they apply one key concept that most organizations miss. Understanding “complete criteria” can save your business hundreds of thousands of dollars. It eliminates the waste of time that occurs when your organization doesn’t know what “done” actually means.

 

Parents tell their children to clean their rooms. But “clean” means different things to different people. This results in conflict, delays, and frustration. The same thing applies to your business. You might tell a team member to create a sales funnel or make calls to prospects. They do the task, but you come back to find it’s not complete according to your criteria.


“Alignment happens when complete criteria have been identified, and everyone knows when the task is complete.” - Nic Peterson (1:40-1:49)

Business owners often think employees are being lazy or just not doing complete work. But the real problem is that you’re not setting complete criteria. You have to align the entire team so everyone understands and meets the criteria for completion.

 

This keeps you from having to do the same things over again, which wastes time and money. It lets you know when tasks are done so you take the next step in the process. Setting complete criteria means doing the task and then having everyone agree on what “complete” looks like.


Complete Criteria Maximizes Profit in Your Business

The few minutes it takes to establish complete criteria throughout your organization can save you time and thousands of dollars. You streamline your workflow when everyone knows they can do X only after Y is complete.

 

A sales funnel isn’t complete if you leave out automations, split testing, and other important elements. Losing a week to go back and make corrections is costly when you’re spending large sums of money on driving traffic each week.


“Some tasks might be two tasks. But you only know it when you establish complete criteria and a date of completion.” - Nic Peterson (4:16-4:25)

Creating complete criteria means establishing a completion date. This allows you to start making the right decisions at the right times to avoid costly delays.

 

“This is complete when…” should be the foundation of taking on or assigning any task within your organization. When you create complete criteria, you maximize profits while eliminating the delays that hold businesses back. You gain a leading edge over your competitors and put your business on the path to consistent growth for the future.


How to get involved
If you want to learn more about Nic Peterson and the strategies that help you grow and scale your business, visit www.velocityclass.com.

 

If you would like more information about Timothy Dick, and the success businesses have gained through work with him, visit his website.