11: Top mistakes food entrepreneurs make with their food business w/Chelsea Rainey
Release Date: 03/19/2020
Pro Food Maker
Getting your product into grocery stores takes time and requires networking with retailers & buyers in the food industry. Ashley Kirk, Founder of Planted Foods Co, a plant based food company walks us through:
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You won’t be able to bootstrap your food business forever and might need investors, says Kai Nortey, co-founder & CEO of Kube Nice Cream. This vegan ice cream manufacturer explains:
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Are you a food truck owner having trouble with marketing and keeping your social media pages updated? Ariel D. Smith, The Food Truck Scholar, has quick & easy tips for you. Ariel also chats about:
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Interested in getting more press for your business? Mercedes outlines common mistakes we make when pitching to media outlets and tips on how to successfully pitch to journalists, podcasters, YouTubers, and bloggers.
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Geo Darwin, a Philadelphia-based food & lifestyle blogger and content creator, is on a mission to highlight underrepresented people in food & beverage. We chat about:
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Courtney Lindsay is the chef & owner of Houston Sauce Co, a super popular vegan food company in Houston, TX. Courtney shares:
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Want to open a restaurant, bakery, cafe, food hall, or food space/facility? Learn restaurant start up costs and best practices from Felicia Middleton, an architectural designer for food spaces, specializing in food service design. Hear about:
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Meet Kyle Sexton, the owner of Kyle’s Good Finds, a Black owned bakery in Tokyo, Japan. We chat about:
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Welcome to Season 2! Mercedes talks about highlights, media features, and collaborations from Season 1. She finishes the episode with an Ask Me Anything segment and a sneak peek for the new season.
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The new season of Pro Food Maker launches this month! Find out how an extra 15 seconds of your time will lead to a bonus episode. Subscribe to this podcast and follow us on Instagram @profoodmaker. Thank you for listening and for your support.
info_outlineYou need more than passion to successfully run your food business. Today, we chat about the common mistakes that restaurant owners and food entrepreneurs make, with Chelsea Rainey. She is the founder & owner of Culinistics, a company that helps food entrepreneurs launch and scale their food brand. Chelsea breaks down:
- Market research and how it’s a vital component of your food business
- How your business needs to be rooted in strategy and not just passion
- Introducing focus into your business and how to stop “doing too much”
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Mentioned in this episode
- National Restaurant Association
- Whole Foods Top 10 Food Trends for 2020
- Mintel Food & Drink
- Baking Business
- Forbes 10 Food Trends to Look for in 2020: October 2019 article & December 2019 article
- Culinistics free downloads
Connect with Chelsea J. Rainey & Culinistics
Website: culinistics.com
Instagram: @culinistics & @chelseajrainey
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