loader from loading.io

S15 - Quiero Ser Product Manager con Claudio Marrero

Programmatic Digest

Release Date: 10/13/2023

144. A Deep Dive into the Evolution of Gaming Advertising With Playwire show art 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

Programmatic Digest

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...

info_outline
S17. Supply Path Optimization con Antonio Minuta de Freestar show art S17. Supply Path Optimization con Antonio Minuta de Freestar

Programmatic Digest

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -  

info_outline
143.  Navigating the Shift to Audio-First Advertising Strategies show art 143. Navigating the Shift to Audio-First Advertising Strategies

Programmatic Digest

Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio...

info_outline
142. Breaking Down the Advertising Supply Chain with Industry Insights show art 142. Breaking Down the Advertising Supply Chain with Industry Insights

Programmatic Digest

Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.  Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication...

info_outline
Programmatic Training: Underpacing Do's and Don't's show art Programmatic Training: Underpacing Do's and Don't's

Programmatic Digest

Interested in more training?  We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details:       About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on...

info_outline
141. Beeler.Tech’s Navigator NYC: My Takeaways show art 141. Beeler.Tech’s Navigator NYC: My Takeaways

Programmatic Digest

At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings.  Additional Resource:    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid...

info_outline
Mastering Programmatic Buying in Compliance with COPPA Guidelines show art Mastering Programmatic Buying in Compliance with COPPA Guidelines

Programmatic Digest

In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines   Explaining COPPA laws and best practices Brand safety targeting and challenges    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group...

info_outline
S16.  Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM show art S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM

Programmatic Digest

Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo. 

info_outline
139. How To Partner With Black Owned Media, for real show art 139. How To Partner With Black Owned Media, for real

Programmatic Digest

DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: ...

info_outline
S15 - Quiero Ser Product Manager con Claudio Marrero show art S15 - Quiero Ser Product Manager con Claudio Marrero

Programmatic Digest

En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers.  El link de su libro: https://quieroserproductmanager.com/

info_outline
 
More Episodes

En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. 

El link de su libro: https://quieroserproductmanager.com/