150. WTF is Programmatic Curation And Why Is It Important
Release Date: 07/02/2024
194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Programmatic Digest
Sign up to our FREE workshop on March 31st: In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns,...
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From Data to Insight: How Curation Drives Smarter Optimization
Programmatic Digest
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson, From Data to Insight: How Curation Drives Smarter Optimization. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
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193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade
Programmatic Digest
In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech. Tiffany shares her path into media, from a psychology background and early career pivots to finding her footing through curiosity, asking better questions, and building relationships that opened doors. They talk about what it feels like to be “the only one” in the room, how to stay brave while navigating discomfort, and why finding your community matters, even if...
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CTR vs Conversions Real Performance Examples
Programmatic Digest
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on CTR vs Conversions real performance examples. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
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192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
Programmatic Digest
In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today’s programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what “integrated media planning” really looks like inside an...
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191. Agency Life Unfiltered
Programmatic Digest
🎧 Summary: In this episode of the Programmatic Digest, Hélène sits down with Alexa Fulmer, a seasoned programmatic buyer and advocate for inclusion, to discuss what it’s really like navigating agency life as a gay woman of colour. From microaggressions and being the only person of colour in the room to building confidence and community, Alexa shares her story with vulnerability, insight, and strength. They unpack how authenticity in the workplace often comes at a cost, the emotional labour tied to identity, and why representation matters—especially in leadership. Alexa also reflects...
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Curation 101 in less than 3 mins
Programmatic Digest
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on Curation 101. Subscribe to our YouTube channel: About our Partner: GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
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190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality
Programmatic Digest
Find YouTube link to watch here: Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming “default infrastructure,” AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This...
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189. How To Turn Curated Audience Into Insights with GDB
Programmatic Digest
Preview of the Sell-Side Foundations for Traders workshop sponsored by ! Sign up to this FREE workshop: Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on “Curation as a Service.” John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable,...
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188. Past the Hype: How to Buy Smarter After TTD’s Reseller Update
Programmatic Digest
A fast, practical deep dive into The Trade Desk’s move to label all SSPs as “resellers” — what that label actually means, why it has a bad rap, and where it’s fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency. We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to...
info_outlineNew Reach and Frequency® program starting soon!
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Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV
Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.
Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
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Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
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Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
(03:21) - Programmatic Curation for Digital Advertising
(08:32 - Understanding Curated Deals in Ad Tech
(13:49) - Importance of Creative Supply Management
(22:13) - Supply Path Optimization Strategies for Growth
(26:43) - Optimizing Site and Supply Performance
Training Roadmap Sample Request:
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/
Also take a moment to check out:
How To Optimise Data Segment: