150. WTF is Programmatic Curation And Why Is It Important
Release Date: 07/02/2024
202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver
Programmatic Digest
In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech. Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their...
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201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver
Programmatic Digest
Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out? In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying...
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200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker
Programmatic Digest
Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change...
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198. Performance Advertising in Programmatic
Programmatic Digest
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199. How To Be A Performance Marketer in Programmatic Media
Programmatic Digest
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197. July Focus: WTF is Programmatic Performance Media
Programmatic Digest
I attended a performance advertising workshop hosted by MediaMath and it reminded me of something I truly believe: The best way to learn something is to teach it. So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising. Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more. New content every week. All month long. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make...
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196. AI Meets Programmatic: How Media Buyers Can Optimize with AI
Programmatic Digest
In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. Hélène opens the session by reframing optimization as more than simple “bid up, bid down” tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP...
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195. From Cookies to Context: Rethinking Targeting in Ad Tech
Programmatic Digest
In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the...
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194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Programmatic Digest
Sign up to our FREE workshop on March 31st: In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns,...
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From Data to Insight: How Curation Drives Smarter Optimization
Programmatic Digest
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson, From Data to Insight: How Curation Drives Smarter Optimization. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
info_outlineNew Reach and Frequency® program starting soon!
Sign Up Here:
https://www.reachandfrequency.live/courses/program
Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV
Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world.
Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
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Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
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Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
(03:21) - Programmatic Curation for Digital Advertising
(08:32 - Understanding Curated Deals in Ad Tech
(13:49) - Importance of Creative Supply Management
(22:13) - Supply Path Optimization Strategies for Growth
(26:43) - Optimizing Site and Supply Performance
Training Roadmap Sample Request:
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
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Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/
Also take a moment to check out:
How To Optimise Data Segment: