182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025
Release Date: 08/01/2025
202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver
Programmatic Digest
In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech. Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their...
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201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver
Programmatic Digest
Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out? In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying...
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200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker
Programmatic Digest
Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change...
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198. Performance Advertising in Programmatic
Programmatic Digest
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199. How To Be A Performance Marketer in Programmatic Media
Programmatic Digest
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197. July Focus: WTF is Programmatic Performance Media
Programmatic Digest
I attended a performance advertising workshop hosted by MediaMath and it reminded me of something I truly believe: The best way to learn something is to teach it. So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising. Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more. New content every week. All month long. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make...
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196. AI Meets Programmatic: How Media Buyers Can Optimize with AI
Programmatic Digest
In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. Hélène opens the session by reframing optimization as more than simple “bid up, bid down” tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP...
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195. From Cookies to Context: Rethinking Targeting in Ad Tech
Programmatic Digest
In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the...
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194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader
Programmatic Digest
Sign up to our FREE workshop on March 31st: In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns,...
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From Data to Insight: How Curation Drives Smarter Optimization
Programmatic Digest
Our Let’s Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson, From Data to Insight: How Curation Drives Smarter Optimization. #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.
info_outlineIn this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics.
They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight.
🎙 ESPAÑOL
182. Cómo LATAM Está Redefiniendo el CTV con Alberto Grande – Episodio en Vivo desde Cannes Lions 2025
En este episodio especial desde Cannes Lions 2025, la conductora Manuela Cortes conversa con Alberto Grande, líder regional en EXTE, sobre la transformación del ecosistema de medios en Latinoamérica. Hablamos del auge del CTV (televisión conectada), la importancia de formatos llamativos y creativos, y cómo las alianzas estratégicas —como con LG— están cambiando la forma en que medimos la atención y el rendimiento.
También exploramos las particularidades culturales del mercado, los retos de la compra programática, y cómo LATAM está marcando tendencia en creatividad y segmentación. Una charla clave para quienes quieran entender el presente y futuro del programmatic en la región.
Timestamps:
(00:00) – Bienvenida desde Cannes Lions con Manuela
(00:10) – Introducción de Alberto y su trayectoria profesional
(01:06) – Cómo se construyó la operación de X en LATAM desde cero
(03:02) – Inversión, expansión global y transformación del portafolio
(04:10) – El rol clave de la creatividad y la evolución del producto
(06:12) – Diferenciación y valor agregado más allá del precio
(07:26) – Alianza con LG: formatos premium en CTV
(08:25) – Atención, medición y evolución de las métricas
(10:28) – La madurez del mercado y el auge del CTV post-2020
(12:04) – Errores del pasado y cómo educar al mercado sobre CTV
(14:13) – Formatos interactivos y la posibilidad de medir performance
(15:19) – ¿Venta directa o programática? Perspectiva estratégica
(16:26) – Segmentación geográfica avanzada y medición de alcance
(17:48) – Expectativas sobre Cannes Lions como plataforma de negocio
(20:07) – Reflexión final y cómo preparar un buen año desde Cannes
Invitade del Episodio:
Alberto Grande – Responsable Regional en X, LATAM
Conduce:
Manuela Cortes – Co-host de Programmatic Digest en Español
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