145 | "Five Mile Famous" - Smart Marketing Strategies for "Proof Of Life" Social Media with Jen Mary of Everyday Style

Last episode, we talked about "what not to do" and today we are telling you what you should be doing to implement the "proof of life" strategy on social media. If you haven't heard part 1 of my convo with Jen Mary, head back and take a listen before today's epsiode (or click here!)

Jen is the founder of Everyday Style, and she is a super savvy businesswoman who has run an in-person business similar to professional organizing, and a digital business, so she's seen it all. She is giving us awesome tips on what TO do with your social media, including becoming "Five Mile Famous." 

LINKS FOR LISTENERS:

Listen to last week's epsiode: https://proorganizerstudio.com/blog/social-media-for-professional-organizers-with-jen-mary-of-everyday-style/

Meet Jen Mary of Everyday Style: https://www.youreverydaystyle.com

Learn more about our Inspired Organizer® signature program for professional organizers:
https://www.inspiredorganizer.com

A LITTLE MORE OF THIS EPSIODE:

Jen Mary: The other thing, so can we talk about things they need to start doing for just one sec? Absolutely. Lean, lean into local, lean into local.

This is what differentiates you from every other influencer. On Instagram is that you are where you are. A carousel post that I encourage my people to do. Where to take your clothes after we did a closet edit. Yes. After I came to your house and we cleaned out your closet, where should you take your things?

And then I had them highlight five places, women's organizations in their community that accept clothes. And guess what? They follow you back. You build relationships. It's all of that. I also say snap a picture. Like, oh, picking up my coffee from blah, blah, blah. To start my day of organizing a long day of three clients means I need to be well caffeinated.

And you don't go to Starbucks anymore. Starbucks isn't gonna follow you and share your stuff and add you to their stories. And you go to local coffee shops. 

Melissa Klug: Also, just again, in the just do things like in the moment, it does not have to be planned in advance. So I have a number of times when I am in line at the donation place with a car full of stuff.Like a selfie with the giant pile in the back of my car. And then I'm like, oh my gosh, doing another client drop off or whatever. It does not have to be complex. It does not have to be overthought. It can be as simple as, Hey, I wanna give people the idea that someone hired me to clear this amount of stuff out of their house, and by the way, a service I offer is dropping off all of your stuff at donation.

You don't even have to do it. 

Jen Mary: And if you're afraid to be on camera for a real. just film the drop off line, right? Like there are some My best performing reel lately, I was walking through a target parking lot. I put it over the sound of Taylor Swift. This is why we can't have nice things. Yeah. And it was me in the slush because you know, in Minnesota you can't have cute twos in the winter.

You just say goodbye. Yeah. And I was talking about how your style has to be practical for the way you really live. So I have just really leaned into sneaker boots and cute like weather boots, not just cute booties that I'm gonna fall on and break an ankle and ruin. And it took me all of five seconds to fill my feet walking through the target parking lot.

My best performing reel of all time was a target clearance rack. 

And it was the Justin Bieber. Immediately. No. Immediately. No. Oh yeah. Which is really cool. You what I need to sounds immediately. No . Yeah. And all it said was the clearance section is a problem, not the solution.

Okay. I mean, there's so much you can do, [00:04:00] so much you can do. And I find the best stuff is really the off the cuff. Off the cuff. But leaning into local is something that every in-person business owner needs to be doing. Because when anybody in your community, in your area says, oh, my house is such a mess.

Oh, have you talked to Melissa? You need to call Melissa. Yeah. You need to be that go-to person. You know, I think somebody out there has the course called Five Mile Famous. Oh, I've never heard of it. Yeah. Your goal. And that's what I, that's when I talked to my stylist about your goal should just be five Mile Famous.

I, it's a little circle around your house. Yes. And get five Mile Famous. That means that you are going to those chamber meetings. You don't wanna go to, you are building partnerships. I encourage my stylist to build partnerships with photographers. With organizers, with hair people who is a good complimentary adjacent business.

Follow all those people on Instagram and just get five mile famous for a local business that's gonna do a whole lot more than you're complicated, overly styled Instagram feed. Yes. 

Melissa Klug: And I think that there's a misconception that, cuz Instagram used to be you had to be perfectly curated. You had to have a professional level photo shoot.

That's not what Instagram is anymore. 

Jen Mary: No, and 

Melissa Klug: that's actually another, that's actually part of the problem is Instagram is changing all the time. All the time. And therefore you're constantly on the hamster wheel of what do they want this week? A ten second reel. A one minute reel. Not reels at all. We're going back to pictures.

Nope. Now we're on carousels. That, like, that's part of the thing. But you don't have to be as buttoned up as you used to have to be.

Jen Mary: Oh, without a doubt. If I'm not perfect, if I don't have the right background, if everything's not a perfect puzzle grid, you know, Ooh, I don't wanna post this cuz it's gonna mess up my grid.

 I mean, the things that do the best are the usually the ones that really stand out. But I think there's an interesting point in that if you are so concerned about what the Instagram algorithm is showing right now, who cares? Yeah. I have always just put out the content that I wanna put out.

Understanding, my static posts aren't gonna get as much traction as a reel, but then reels tanked. You know, and I talk to business owners all the time are like, who? What's the best time to post whatever time you want? The time you're gonna do it, the time you're gonna do it.

There is not. If you post at 10:00 AM it's gonna go viral. And if you post at 3:00 PM no one's gonna see it. That's just not going to happen. So being so concerned about the algorithm and what it wants to, the point where it paralyzes you from doing anything is really a waste of time. 

Melissa Klug: I just think in general, remembering that you do not control anything that's happening on these multi-billion dollar platforms, and the rules are going to change possibly hourly.

Yep. And so just saying, I'm gonna spend the least amount of time I can to show that proper proof of life, authenticity, legitimacy, whatever words you wanna use. I'm gonna do a proper amount of time, but then I'm going to go control the things that I own. Yes. I own my website, I own my Google business profile, I own my email list.

I own those things forever. No one can take those away from me. My past client lists.