Episode 56: From Musician to Money Maker: Turn Your Passion Into a Cash-Making Machine
The Start Tiny Show with Allie Bjerk
Release Date: 10/01/2024
The Start Tiny Show with Allie Bjerk
Why Context is the Secret Sauce in Digital Marketing, Coaching, and Selling Digital Products What’s up, everyone! Welcome back to another conversation where we dive into the stuff that really matters in marketing. Today, I want to share something that completely changed how I approach everything—from marketing campaigns to sales, even how I talk to people. And it all boils down to one word: context. You’ve probably heard me say it before—because I say it a lot. But once I break it down, you'll see why it’s a total game-changer. Context is the thing that ties everything...
info_outlineThe Start Tiny Show with Allie Bjerk
Join us in this inspiring episode of the Start Tiny Show as we chat with the remarkable Lynz Crichton, a musician and songwriter who has transformed her career through the Tiny Offer® method. Lynz shares her incredible journey, from struggling with sales funnels to achieving significant success with the support of the Tiny Offer® Accelerator program. Listen in as Lynz explains how she navigated the challenges of creating effective sales funnels without being a copywriting expert and how this method has proven to be versatile across various niches, including music and astrology. Explore...
info_outlineThe Start Tiny Show with Allie Bjerk
In this episode I take you behind the scenes of a significant decision in my business journey—stepping back from participating in masterminds. I dive into the mindset shifts that led me to this choice, sharing insights from my own experiences in various business communities. I explore the reasons why many entrepreneurs, including myself, join masterminds for external validation rather than aligning with their true goals. From the desire for recognition to the pitfalls of shiny object syndrome, I discuss how these factors can lead to unnecessary detours in your business....
info_outlineThe Start Tiny Show with Allie Bjerk
Join me on the Start Tiny Podcast as we explore the art of creating irresistible tiny offers that captivate cold traffic and drive substantial business growth. Reflecting on my own journey with a $27 tiny offer that generated over $5 million in revenue, we discuss how to identify and reveal your unique "magician's trick"—the special approach that sets your business apart. Through a real-life strategy call with a client, you'll discover how to brainstorm and select tiny offer ideas that capture the attention of potential customers, leveraging innovative strategies and unique positioning to...
info_outlineThe Start Tiny Show with Allie Bjerk
Welcome to another inspiring episode of the Start Tiny Podcast! Join me, Allie Bjerk, as I share my journey of overcoming limiting beliefs and generating millions in sales from a single webinar. Learn how ignoring self-doubt played a crucial role in my success and discover unique methods to find inspiration and maintain high energy, such as combining walks with guided meditations. We also explore the concept of creating feelings of abundance without needing physical items, and how this mindset can foster creativity and problem-solving in your business. In this episode, we also tackle the...
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Listen in as I unpack the game-changing concept of visibility for online coaches and the transformative power it holds in scaling your business. Grappling with the enigma of being 'seen' on social media, I lay out a strategic blueprint for activities that can amplify your presence, ranging from engaging stories and dynamic reels to impactful guest appearances. I share personal anecdotes from my journey, where value posts in Facebook groups became a beacon, drawing potential clients to discover my services. This episode is an invitation to commit to showing up daily, fostering the know, like,...
info_outlineThe Start Tiny Show with Allie Bjerk
Join us on this insightful journey through the multifaceted world of entrepreneurship, as I, Allie Bjerk, along with my special guest Justine Lackey from the Tiny Offer Accelerator Group Coaching Program, explore the tenacity required for entrepreneurial success. Justine shares her story of extensive experience in business and the pivotal role of coaching in achieving goals is just a glimpse of the valuable lessons she imparts in this conversation. Listen closely as we unfold her narrative as a pioneering bookkeeping entrepreneur who founded Good Cents Management, one of the first virtual...
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Listen in as I share a slice of my journey during a car ride to the airport, revealing how embracing authenticity and aiming high can unlock untapped potential in the online business sphere. From speaking at Depesh Mandalia's Facebook ad mastermind to coaching in my Seven Figure Year mastermind, I discuss the exhilarating aspects of online networking and the importance of setting goals that resonate with your deepest desires. I also coach a member through her self-imposed limitations and the trepidation that accompanies scaling her business, offering insights into the growth possibilities and...
info_outlineThe Start Tiny Show with Allie Bjerk
Join me, Allie Bjerk, on a transformative journey through the art of audience affection and business acumen in the latest episode of the Start Tiny Podcast. Together with my friend Bob Heilig of Your Virtual Upline, we unravel the love, serve, grow approach to business—a strategy that has revolutionized the network marketing space. Listen in as Bob candidly shares his seven-year saga, from content creation to monetization, and how a steadfast dedication to serving his audience laid the groundwork for a thriving brand. This is a treasure trove of insights for entrepreneurs eager to leave a...
info_outlineThe Start Tiny Show with Allie Bjerk
Ever wondered what it's like to dive headfirst into the entrepreneurial waters and emerge not just swimming, but soaring? That's exactly what we're unpacking today – from the shaky first steps of understanding your market's needs to the gratifying journey of growing a business that stands the test of time. Cast away any doubt as we trace my adventure since 2012, sharing the importance of pinpointing the exact problem your business solves and identifying who's out there waiting for your solution. We don't just stop at the 'what'; we delve deep into the 'how' – engaging with your...
info_outlineJoin us in this inspiring episode of the Start Tiny Show as we chat with the remarkable Lynz Crichton, a musician and songwriter who has transformed her career through the Tiny Offer® method. Lynz shares her incredible journey, from struggling with sales funnels to achieving significant success with the support of the Tiny Offer® Accelerator program. Listen in as Lynz explains how she navigated the challenges of creating effective sales funnels without being a copywriting expert and how this method has proven to be versatile across various niches, including music and astrology.
Explore Lynz Crichton's evolution from a musician to a mentor for independent artists in the "Musician to Educator" chapter. Lynz passionately discusses the importance of understanding the business side of a musical career and the hurdles musicians face in monetizing their talents. A pivotal moment came in March 2020 when a YouTube video about live streaming for musicians gained traction, leading to a successful course and the need for more accessible offerings. This conversation underscores the necessity for adaptable strategies in the ever-changing music industry.
We delve into the creation of a successful Tiny Offer® for musicians, including market research, content calendar development, and the excitement of building a second funnel. We also explore integrating coaching calls into an automated business model, balancing personal engagement with efficiency, and experimenting with pricing strategies. By focusing on creating value-centered sales funnels and leveraging targeted ads, Lynz highlights how musicians can boost visibility and sales, proving that with the right guidance and determination, success is attainable.