025 PR For Good - Starting Powerful Conversations
Release Date: 01/31/2022
041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR
PR Powerhouse with Jo Swann
Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's. We have worked with Rachel from the beginning of her PR journey and we are super proud to see her using her voice now, as we always knew she could. A female entrepreneur, who like many others suffered from Imposter Syndrome and fear of...
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040: Client Chat: Getting Vulnerable - Using PR To Inspire
PR Powerhouse with Jo Swann
In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity. Jen is an incredible passion and purpose fuelled female entrepreneur who is using her story to show others what is possible, alongside using her skills and knowledge to guide those who need a new path. Open, honest, inspirational -if you have ever...
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039: Client Chat: Living Your Brand With Events PR
PR Powerhouse with Jo Swann
In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in the wellbeing or personal development space. Events are such a great way of building relationships, starting interesting conversations, and making inroads to actually making change happen in the way you desire as well as attracting media...
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038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients
PR Powerhouse with Jo Swann
Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months. She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other women not feel trapped by their experiences. Working with Hannah has been incredibly inspiring, seeing her strength (that she didn't know she had) shine...
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037 Client Chat: How PR helped Louisa Ignite!
PR Powerhouse with Jo Swann
Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this. Join us as we chat female entrepreneurship, limiting beliefs, finding your fire and having the balls to get behind your mission 100%. If you've got a story that needs to be shared and mission that needs to reach more people I reckon you'll be inspired to...
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036 Let’s Make you PR-Able
PR Powerhouse with Jo Swann
What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you build your PR-ability and also help you communicate more powerfully with your ideal clients overall. Connect: ...
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035 How to Get Featured in Forbes
PR Powerhouse with Jo Swann
This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe you've just started out and it's a dream, on your vision board? Well it IS do-able no matter how long you've been in business. It's not easy and yet it's totally do-able...! Come and join me to find out how, as I share the 3 ways female entrepreneur clients of ours have become featured in Forbes with some fabulous PR wins. At the end of the episode I also mention our new mini programme, StorySteps that...
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034 5 Reasons Nailing Your Story Will Boost Your Business
PR Powerhouse with Jo Swann
This week alone we’ve seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness - BOOM! This is why I am so passionate about helping female entrepreneurs to get your story straight here and now - because from here incredible opportunities come rolling in - opportunities you are currently blocking yourself from if you’re muddled about how to share your story. ...
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033 Why are you NOT doing PR? Breaking down PR Barriers
PR Powerhouse with Jo Swann
In today's episode we are talking about barriers and blocks as to why you are NOT doing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel stuck or nervous about taking their first steps in their PR journey to getting in the press. It all comes down to overwhelm. - Overwhelm around the logistics and fear of dealing with the media - Overwhelm of not knowing what to do with your story, not knowing which bits are PR-able, not knowing how much or what to share with the press, or what content to create - Overwhelm around judgement,...
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032 How To Make It In The Mainstream - Remel London
PR Powerhouse with Jo Swann
In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event. Listening to Remel's talk from a female entrepreneur perspective, with a PR hat on was so interesting as she talked about making the most of opportunities, the importance of authenticity, not taking no for an answer and being brave to fully showcase your true passion for your craft. As a purpose and passion filled entrepreneur or startup it's essential you stand...
info_outlineThis has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it’s not plain sailing this PR lark - it’s not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your heart and soul on the line and you may find parts of your story painful to tell…..
But all this becomes worth it when you are involved in needle moving PR - in PR that moves the dial, in PR that starts conversations that need to be had, and in PR that inspires and motivates others to be better, to be kinder, to be stronger, to be more honest…whether for the sake of others or for themselves.
This episode is not so much of a teach session but in it I want to share with you 2 different insights into our week working with online female entrepreneurs, as we kick off a conversation about the real impact of PR and how you can use it to leave your legacy.
We cover:-
- Questions to ask yourself to help you hone in on the wider world impact of your work
- Examples of lightbulb moments around long term goals
- Celebrating PR that's got people talking and the power of starting difficult conversations
I hope this inspires you to think bigger, and to do more with your voice, as what you have to say needs to be heard. x
Follow The Queen Bee - Dani Wallace:
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Dani's Metro Article - https://metro.co.uk/2022/01/28/i-love-my-plus-size-body-i-was-gutted-to-be-told-to-lose-weight-for-my-health-16006111/
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