PR Powerhouse with Jo Swann
PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!
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041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR
06/21/2022
041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR
Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's. We have worked with Rachel from the beginning of her PR journey and we are super proud to see her using her voice now, as we always knew she could. A female entrepreneur, who like many others suffered from Imposter Syndrome and fear of judgement she has overcome many mindset monkeys to get to where she is today. I hope you are inspired by this chat. I continue to be inspired by Rachel and how she shows up. Go and give her a follow if you're a woman in midlife - I bet you'll love her too x We helped Rachel with her media bio - click here to get an example of one - Rachel got many of her first PR opportunities from our membership - doors are open right now for you to join us - We also supported her with a 'done for you' PR campaign at the start to get her off the ground - DM me Done for You PR to find out what packages we have and how we could help you. Connect with Rachel via:- Connect:
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040: Client Chat: Getting Vulnerable - Using PR To Inspire
06/14/2022
040: Client Chat: Getting Vulnerable - Using PR To Inspire
In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity. Jen is an incredible passion and purpose fuelled female entrepreneur who is using her story to show others what is possible, alongside using her skills and knowledge to guide those who need a new path. Open, honest, inspirational -if you have ever wondered what it sounds like when you're super connected to your passion and purpose - this is it! We talk Imposter Syndrome, confidence issues, and finding your voice. I hope you find this as inspiring as I did. xx Follow Jen on Connect:
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039: Client Chat: Living Your Brand With Events PR
06/07/2022
039: Client Chat: Living Your Brand With Events PR
In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in the wellbeing or personal development space. Events are such a great way of building relationships, starting interesting conversations, and making inroads to actually making change happen in the way you desire as well as attracting media attention to get press coverage and PR. Jodes has used PR for so many milestones in her business - come and hear why she chooses to do this and how it's helped power her and her business up for success. To find out more about Womanifest, which takes place 17/18 September visit and and To connect with Jodes find her at and Connect:
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038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients
05/31/2022
038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients
Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months. She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other women not feel trapped by their experiences. Working with Hannah has been incredibly inspiring, seeing her strength (that she didn't know she had) shine through as she has got more and more connected to her mission. Seeing her have a voice in national media was amazing but seeing her get booked up as a result with ideal clients she was just perfectly suited to support was the best. Join us as Hannah shares with you her PR journey and how she learned to be more comfortable about getting visible. Follow Hannah at Connect:
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037 Client Chat: How PR helped Louisa Ignite!
05/24/2022
037 Client Chat: How PR helped Louisa Ignite!
Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this. Join us as we chat female entrepreneurship, limiting beliefs, finding your fire and having the balls to get behind your mission 100%. If you've got a story that needs to be shared and mission that needs to reach more people I reckon you'll be inspired to take some action after listening to this one! x Follow Louisa at Connect:
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036 Let’s Make you PR-Able
05/16/2022
036 Let’s Make you PR-Able
What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you build your PR-ability and also help you communicate more powerfully with your ideal clients overall. Connect: We discuss - WHO are you? WHAT’s your party THEME? WHAT are you bringing to the party with your work? What’s different about YOUR party? What change are you here to make? WHAT’s your party trick? What will you be remembered for? WHY are you so passionate about INVITING PEOPLE to your party? WHY is it important people JOIN you? And we explore WHAT parts of your story must you share to connect with your ideal client to create empathy and create trust in you as your ideal client's perfect trusted guide. I'd love to hear if you have any lightbulb moments! Drop me a DM on Insta and also let me know via an Insta DM if you'd like to find out more about our new StorySteps progamme which helps you nail your story in 4 weeks xx
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035 How to Get Featured in Forbes
05/09/2022
035 How to Get Featured in Forbes
This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe you've just started out and it's a dream, on your vision board? Well it IS do-able no matter how long you've been in business. It's not easy and yet it's totally do-able...! Come and join me to find out how, as I share the 3 ways female entrepreneur clients of ours have become featured in Forbes with some fabulous PR wins. At the end of the episode I also mention our new mini programme, StorySteps that helps entrepreneurs build their story to be press ready. It's just 4 weeks and at an entry price of £197 + VAT it's a no brainer way to get PR ready. Find out more about StorySteps via our socials below, or drop me a DM. Connect:
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034 5 Reasons Nailing Your Story Will Boost Your Business
05/02/2022
034 5 Reasons Nailing Your Story Will Boost Your Business
This week alone we’ve seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness - BOOM! This is why I am so passionate about helping female entrepreneurs to get your story straight here and now - because from here incredible opportunities come rolling in - opportunities you are currently blocking yourself from if you’re muddled about how to share your story. In this episode we cover 5 ways Nailing Your PR Story can Boost Your Business Connect:
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033 Why are you NOT doing PR? Breaking down PR Barriers
04/25/2022
033 Why are you NOT doing PR? Breaking down PR Barriers
In today's episode we are talking about barriers and blocks as to why you are NOT doing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel stuck or nervous about taking their first steps in their PR journey to getting in the press. It all comes down to overwhelm. - Overwhelm around the logistics and fear of dealing with the media - Overwhelm of not knowing what to do with your story, not knowing which bits are PR-able, not knowing how much or what to share with the press, or what content to create - Overwhelm around judgement, and fear of what others will think about what you share via your PR I offer you some guidance on how to move through these blocks and also invite you to keep an eye out for something very special we have opening up to you this week - a 1 time only mini offer that will help get you PR ready. Keep an eye on our socials as to not miss that! Follow Us:
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032 How To Make It In The Mainstream - Remel London
04/18/2022
032 How To Make It In The Mainstream - Remel London
In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event. Listening to Remel's talk from a female entrepreneur perspective, with a PR hat on was so interesting as she talked about making the most of opportunities, the importance of authenticity, not taking no for an answer and being brave to fully showcase your true passion for your craft. As a purpose and passion filled entrepreneur or startup it's essential you stand behind your mission and what you are here to do with your work. If you're holding yourself back in any way I hope you'll find these insights inspiring - I certainly did! We need to get visible in our business to do it justice. We need to use the media and press to showcase and further amplify our message. We need to create our own opportunities to generate the impact we desire. It's time to do all these things! x Find out more about Bee Inspired - Find out more about Remel London - Ways we can support you Support from us Follow us:
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031 Understanding Your Influence and What Journalists Want From Your PR
04/11/2022
031 Understanding Your Influence and What Journalists Want From Your PR
Today I’m going to talk to you about a recent event entrepreneurial event I attended - the fabulous Bee Inspired, hosted by my incredible friend and client Dani Wallace, AKA the Queen Bee and I’m going to share with you some insights from the media panel I hosted there as well as some reflections on a talk from one of the guest speakers, Trina Nicole. The theme of the 2 days was ‘Taking up space’ - and this couldn’t be closer to my heart in terms of seeing people share their message and story to start important conversations and get people thinking. Trina talked to us about her perception of being an influencer, what this really meant and how we can all find the power of our own influence. We then asked a national and local journalist what they were looking for in terms of PR approaches from entrepreneurs - we asked them how they could support you in celebrating your stories and journeys and I share these tips with you. Find out more about Bee Inspired - Find out more about Trina Nicole - Find out more about Lebby Eyes national journalist and how to contact her - Ways we can support you Support from us Follow us:
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030 Owning Your Impact
03/14/2022
030 Owning Your Impact
This week's episode is all about owning your impact as a female entrepreneur or online coach - I ask you how often you actually stop to think about the impact you are making with your work. As part of International Women's Day we got tagged all over the Internet and it made me proud and reflective of how we've helped so many other women in business create powerful ripple effects/ Do you see the impact you're making or do you still focus too much just on what you do rather than the effect of what you do? In this episode I ask you to:- 1) Regularly check in with yourself to acknowledge the impact you're making 2) Document and share your successes 3) Use your successes to drive you to make even more impact 4) Use the media to reach more people This episode was also inspired by Louisa from Mamas Ignited whose book launch I am speaking at this weekend - go and give her a follow - she will also help you step into celebrating you and the impact you make! Ways we can support you Support from us Follow us:
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029 PR Inspired by Dolly Parton!
03/07/2022
029 PR Inspired by Dolly Parton!
"Find out who you are and do it on purpose!" Have you heard this quote before from the fabulous Dolly Parton? We loved on this quote last week in our PR Party and really worked with those involved to get them to think about if they do this. Do you do this? Really?? Let's explore that... In this episode we talk about how the big brands own their brand personality and consciously create the image they desire, which highlights and showcases their values - lots of food for thought here as we quote American behavioural scientist from her article published in the Journal of Marketing Research where she talks about brand personality being made up of five key factors -come and find out what they are! We also provide a roundup of what we covered in the PR Party (our free week's worth of PR training for female entrepreneurs and online business coaches who want to get published in the media, which ran over on Facebook in We covered The importance of celebrating you in PR The key to press success- clearly communicating your mission message Finding your PR angles- you have more than 1 story but how do they connect - to the 1 thing you want to be known for? In the end we conclude the only way to nail this is to listen to Dolly...and find out who you are and do it on purpose! Lastly we invite you to Dare to Be Seen and let you know how we can help you with our PR Programme created for female entrepreneurs and online business coaches who are in their first few years of business. - Jennifer Aaker Dimensions of Brand Personality Paper - - Dare to Be Seen - our 8 Week PR Accelerator programme for female entrepreneurs and online business coaches - Ways we can support you Support from us Follow us:
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028 PR Wins For Female Coaches
02/28/2022
028 PR Wins For Female Coaches
In this week's episode I want to show you what PR looks like - without actually being able to show you what PR looks like!?! We chat through the PR wins of 2 of our clients- both female coaches to other female entrepreneurs - to try and show you how varied PR can be, and how the same message can strike a chord with multiple media, enabling you to reach your audience via so many different press routes. In doing so I hope to open your eyes to the vast opportunities that exist when you start to engage with the media and I also hope to excite you about what's possible for you when you get PR ready! From being featured in mainstream consumer womens' media like Closer magazine, to being featured in powerhouse online publications like Medium.com the 2 women I celebrate and showcase in this episode are riding the wave of being press ready and experiencing so many business benefits from this. Have a listen to find out what these are and see if you can imagine yourself also celebrating these wins. If not, why not? What do you need to do first? (Maybe go back a few episodes and have a listen at how to get Press ready! :)) If you'd like to follow the ladies I mention check out their links in the shownotes below and if you'd like to join in the PR Party I also invited you to you can do so below too. Have a fabulous week and please make sure you celebrate YOU within it! Laura Rowe, Align Lifestyle Laura will also be taking to the stage again this year at Bee Inspired March 2022 -but as a full blown speaker this time to share her story in a full talk - see here - Claire Sweet, Peace Together Money Coaching Ways we can support you Support from us Follow us:
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027 LA Learnings - Mission, Mentorship and Magnetism
02/21/2022
027 LA Learnings - Mission, Mentorship and Magnetism
So today's episode is a bit of a different one - one based on my reflections from an epic week in LA with the incredible Niyc Pidgeon and her Elite Mastermind. This was a real uplevel situation for me and I think it's useful for me to reflect on my own business growth as well as just to talk to you about all things PR. In this podcast we cover:- - The power of TRULY unapologetically connecting to your mission and the confidence and consistency this brings in how you show up in your business - The power of working with aligned mentors who can help you grow and hold you accountable to your goals - The power of magnetism with others on the same road, and why I believe community is a key driver for success I hope you enjoy these musings and that they help you reflect on your own business and the support you have around you. We only grow when we step into new ways of being and working. I also invite you join us in our FREE online PR Party - running 28th Feb - 4th March where you can gain clarity on communicating your mission more strongly, where you can experience the support of my team, and where you can connect with our community who will cheerlead and champion you. I really hope you can join us xx Here's Niyc's Podcast which I would highly recommend you add to your list - it's seriously packed with gold if you're looking to grow your business ! Ways we can support you Support from us Follow us:
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026 Storytelling Is a Responsibility
02/07/2022
026 Storytelling Is a Responsibility
Today we’re talking about using your story in PR and marketing, as a small business owner/female entrepreneur on a mission - and we talk about how it’s a responsibility to share it - for so many reasons! With inspiration from varied sources from Demi Lovato to Steve Jobs to Terry Pratchett we talk about the role of the storyteller in society and why you must become one. We cover:- 1. Remembering your story is what the media (and your potential clients) really want to hear 2. Remembering you have many stories to tell - not just one 3. Being aware that your story doesn't have to be one of woe 4. The importance of uplifting with your story 5. Remembering your story is unique As a female entrepreneur, an online business owner, a coach, have you thought about your story in this way before? Have you used it to generate PR? It’s such a powerful tool on so many levels. I’d love to connect with you so you can share your experiences with me x Ways we can support you Support from us Follow us:
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025 PR For Good - Starting Powerful Conversations
01/31/2022
025 PR For Good - Starting Powerful Conversations
This has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it’s not plain sailing this PR lark - it’s not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your heart and soul on the line and you may find parts of your story painful to tell….. But all this becomes worth it when you are involved in needle moving PR - in PR that moves the dial, in PR that starts conversations that need to be had, and in PR that inspires and motivates others to be better, to be kinder, to be stronger, to be more honest…whether for the sake of others or for themselves. This episode is not so much of a teach session but in it I want to share with you 2 different insights into our week working with online female entrepreneurs, as we kick off a conversation about the real impact of PR and how you can use it to leave your legacy. We cover:- - Questions to ask yourself to help you hone in on the wider world impact of your work - Examples of lightbulb moments around long term goals - Celebrating PR that's got people talking and the power of starting difficult conversations I hope this inspires you to think bigger, and to do more with your voice, as what you have to say needs to be heard. x Follow The Queen Bee - Dani Wallace: Dani's Metro Article - Ways we can support you Support from us Follow us:
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024 When Do You Need a PR Agency?
01/24/2022
024 When Do You Need a PR Agency?
Hello! Continuing our month of chat around business planning I thought I’d use this episode to answer a question I get asked a lot by female entrepreneurs who are starting to think about using PR to raise their profile and increase the power of their business communications and marketing…. The question:- When do I need a PR agency? So this will be a short podcast right? Surely the answer is always…..! Not so. In this episode I chat about most common times we are asked to support clients as well as discussing how getting your PR foundations right and making yourself media ready also strengthens your business and marketing overall. We chat:- - PR messaging - Media content creation - Sourcing contacts - PR strategy Come and join us to see if you can identify where you are on the journey. Ways we can support you Support from us
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023 PR Planning with Diary Dates and Awareness Days
01/17/2022
023 PR Planning with Diary Dates and Awareness Days
If you're still in planning mode we thought it would be useful to highlight a few awareness days and diary dates coming up that you can use to supercharge your PR. These opportunities give you the chance to get in on the conversation NOW, and be seen as relevant and topical by the media. In this episode we talk about the following PR routes you can take to utilise diary dates:- 1) Sharing your story 2) Providing case studies 3) Commentary 4) Offering tips and advice 5) Being reactive to media requests 6) Running events As a female entrepreneur with a passion and purpose fuelled business you should always be looking for ways to spread your message so you can make the impact you desire....and this episode helps you see how there are opportunities on a plate to do so. Resources Ways to work with us
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022 Planning for PR Success
01/10/2022
022 Planning for PR Success
Welcome to 2022! A Huge HAPPY NEW YEAR from me. For this first episode back we're talking about Planning for PR Success and as well as kicking the year off with a forward focus I'm encouraging you to also take a look back....to see what you achieved last year, where you moved forward, and where you fell short of your goals around getting more visible. I'm here to help you with 5 steps tp Planning for PR Success in 2022 as a female entrepreneur on a mission! In this episode we cover:- 1. Your Business goals for the year - we look at what your overall plans are for your business and how your PR plans can support these . I also point you to a fabulous resource from my incredible mentor Niyc Pidgeon who brings a positive psychology perspective to things - not to be missed! 2. What is your PR message? - it's time to get clear on double down on what specifically you want/need to communicate this year through your content and media exposure 3. What are your PR routes? We look at what your opportunities are to gain PR coverage, and what media you could target as female entrepreneurs/mums in business 4. Getting PR ready - let's not forget the basics. We look at what you need in place to be press friendly. Do you need support in this area? Hear how we can help. 5. Celebrating your wins - here we discuss the power of being driven on by the positivity of celebration and gratitude of the success you have already achieved to enable you to fly even higher and discuss celebration as a route to connection too. More gems from Niyc Pidgeon in here also! I hope you enjoy this episode and it gets you looking at 2022 with excitement and anticipation! Let's make this the year you REALLY get visible. With love Jo xx Links Niyc Pidgeon, The Hope Map - You can grab your copy of The Hope Map Here so you can reach your goals faster: Support from us DM me on Insta to book on our FREE Masterclass 13th Jan Niyc Pidgeon Unstoppable Success Podcast Episode 16 - How to use celebration to grow yourself and your business -
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021 What If I Don't Have a Story?
12/20/2021
021 What If I Don't Have a Story?
I got asked last week in a PR Masterclass for female entrepreneurs - "What do I do if I don't have a story? Is PR dead to me?!" This made me realise how much onus we put on storytelling and so I wanted to reassure you that there ARE other ways to do PR. In this episode I discuss 5 approaches to getting yourself in the press when you don't want to share your life story. It CAN be done! As an entrepreneur you are always doing interesting things - and you certainly have the creativity to create PR stories so have a listen and see how you can make this work to get you media coverage too. Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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020 Startups Are Not Credible
12/14/2021
020 Startups Are Not Credible
So today's episode comes at you after a bit of a rant and as an opportunity to give you a bit of a pep talk rather than a teach - as we explore the question of whether or not startups are credible. You'll hear me talk about why I believe you are hugely credible even as a startup and why reading a news article that argued to the contrary got my goat! As we reach 20 episodes discussing the power of PR for female entrepreneurs I want you to believe that as a small business owner you are worthy of recognition, that as a startup your voice matters, that as a mission led business owner your voice needs to be heard. If you need further convincing start at episode 1 again and work your way back through but I hope this leaves you feeling empowered and that shouting loudly and banging your drum at every given opportunity is exactly what you should be doing! Media opportunities for Startups - Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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019 What Do Journalists Want?
12/06/2021
019 What Do Journalists Want?
We work very closely with journalists - obviously - day to day -and often we introduce national journalists to our entrepreneur clients. Last week we held a VIP meet the media day and I thought I’d share with you some of the feedback we got there as when you’re pitching this kind of info is gold! In this episode hear the top 5 tips from journalists themselves when it comes to pitching content to them. These cover:- Connecting as a human Having a clear mission but not over selling it Being specific with your headlines Being timely and considering deadlines and keywording your email Trying to give them all the answers If you're a female entrepreneur with a mission led business, who is ready to get in the press sharing our story or your knowledge then this episode is for you! - Get on the waitlist for our Dare to Be Seen PR Accerlator for 2022 - Find out more about our Make Me Famous Mastermind - applications open now Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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018 More Than Media - Make Me Famous
11/29/2021
018 More Than Media - Make Me Famous
Last week we talked press releases - a very specific PR tool focused on getting small businesses and startups media coverage - getting press coverage as a female entrepreneur is a really important part of PR….but it’s not the be all and end all. Today we’re talking about More Than Media and why it’s important to see the bigger Public Relations picture, when you’re ready… In this episode we explore:- The power of getting in the press and how this opens other doors The ripple effect of being featured in the media Why wider world networking should be a part of your PR strategy How creating campaigns show you really have a bigger PR mission How PR can increase the value of your business Join me to explore these wider elements of PR - because whether it’s right for you now, or further down the line it pays to have your eyes open to the wider opportunities PR can bring. We dive much deeper into this in our recent ‘More Than Media - Make Me Famous Masterclass’ - get hold of the replay here and also seize the opportunity to book a call with me to chat about how ready to be famous you really are! More Than Media Masterclass Replay - Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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017 Is the Press Release Dead?
11/22/2021
017 Is the Press Release Dead?
We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power of this PR tool. Some small business owners believe that PR means Press Release - obviously it doesn’t - it means Public Relations and is about so much more than just a press release but it is a very recognised PR tool. But it is an old tool. A traditional PR tool that has been used for years - and for some this means it’s outdated, it’s not fit for today’s media landscape, it’s dead. Join me as I share with you 5 reasons I believe the press release is not dead as we talk about: How it does a job for journalists How it makes you press ready How it puts you in control How it’s not for everyone, but that’s fine How it can open doors to online coverage Mastering the art of writing a good press release is still a very worthwhile PR activity and I share a few tips with you. By the end of this I hope you’ll agree that the press release is anything but dead! Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here - Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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016 5 Ways PR Can Help You Win Awards
11/15/2021
016 5 Ways PR Can Help You Win Awards
Getting recognised for your work by an award can elevate your business above and beyond competitors. It can boost your credibility and visibility as a female entrepreneur on a mission and it can also generate you press coverage....but how can PR help you win these awards? In this episode I discuss 5 ways .... We cover :- - How award entries need evidence of your mission to honour you - How gaining press coverage ticks a lot of boxes in awards submissions - How you can increase your changes of success in awards by playing the game - How owning your space in the press builds credibility to attract awards Too often in business as female entrepreneurs we play small. It's time to stop doing this. Let's go after these awards. Let's get recognised for our work. Let's help build trust around our business so we can attract more clients to help. Get under the skin of how to do all this in this episode. Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here -
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015 Being Playful with PR - Using Awareness Days and Diary Dates To Get Press Coverage
11/08/2021
015 Being Playful with PR - Using Awareness Days and Diary Dates To Get Press Coverage
Being playful with PR - How to use Awareness Days and Diary Dates to get Press Coverage Awareness days and diary dates are a PR Godsend - in fact many are created by PRs in the first place. When looking to get media coverage one of the rules of the game is to provide timely, topical press friendly content. Awareness days and diary dates hand this to us on a plate… From a PR perspective these are gold - as it’s often a way media plan topical content into their schedules - they know these days are coming up so they plan to create content around them… .if you can provide them with ready made content on given subject, that’s their job done right - BIG TICK. In this episode we talk about - Why Awareness days and diary dates can create easy PR wins - How having fun with PR helps you to stand out - Some PR in action when this has recently worked like a dream! I also share with you some dates coming up this month you could explore if you are a female entrepreneur on a mission to raise your profile through sharing your story or your knowledge. Extra links to usual A list of Awareness Days across the next 12 months - Our 8 Week PR Accelerator - Dare to Be Seen - Sarah’s Candle business - The Bay Tree - Sarah - The Children’s Nutritionalist Kim -Mind & Money Matters - Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly.
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014 Facing Your Visibility Fears
11/01/2021
014 Facing Your Visibility Fears
What happens when as a purpose and passion fuelled female entrepreneur you are attacked by visibility fears? You stay stuck, you stay hidden, you stay playing small. I don't want this for any of you, so in today's episode we chat about visibility fears when it comes to getting your message and story out there, when it comes to getting yourself PR in the press. In this episode we cover:- - The importance of facing your fears, and breaking them down so you can identity exactly what you are scared of - How you can create a new positive belief to kick those fears (which you have now proved not to be true) into touch - How you can take PR action to test the water and gain quick public relation wins - How to overcome your fear of journalists - How to give yourself a headstart -by newsjacking a topic that is already of interest It is no good living in fear. It is no good being stunted by fear -especially when you have something so valuable to share and you can improve lives by sharing it.... and there's no need either, when you learn how to break down and overcome your visibility fears. You CAN do this -you have got this. Come and join us in our free facebook group if you'd like further support. Find out more about our Dare to Be Seen Programme To see Hannah's press coverage follow her here - and Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram
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013 Brand You And Value Based PR
10/25/2021
013 Brand You And Value Based PR
In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural for everyone and my God I know what it feels like to feel uncomfortable around this but today we’re talking about ‘Brand You’ and what this means in a PR context. Often as female entrepreneurs when we are startups we go ALL in focusing on our business - obsessing almost around what the right products and services are we need to create, what kind of website we need, what marketing we need to do - we get wrapped up in trying to make everything appear ‘perfect’ - but this means we often forget to stop and ask ourselves if we are being true to ourselves in all of this. If we are creating a business that we actually love, that truly reflects us and our values. As we talk about whether or not you are really showcasing the real you through your brand I also share with you why I believe value based Public Relations is so powerful. In This Episode I discuss: How to reconnect with your values and your mission in your business How to challenge yourself and the content you are creating - asking ‘Is this brand me?’ Why your PR story is an essential part of value based PR The need to stand proud as you to stand out in PR When you truly authentically communicate your values in PR this is when you attract media opportunities to help spread your message - and when you feel so much more aligned with your business as a whole, making it easier for your ideal clients to connect with you. Win win right?! Specific additional resources fo this episode Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly.
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012 How PR-able Is Your Corporate Career?
10/18/2021
012 How PR-able Is Your Corporate Career?
In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet. So often when starting our business journey as female entrepreneurs we feel like we are starting from scratch, from the bottom rung of the ladder that we need to work our way up from, even if we have had 20 years experience as a high achiever in the corporate world. Well it's time to stop discounting all of our achievements to date, and indeed time to start embracing them - for the power of PR! In this Episode You Will Learn: - How to connect with a role you perhaps hated for the greater good! - How to use your experiences to become an expert on different topics - How to combine your past experience with your knowledge today to be able to craft newsworthy PR content to pitch to the media As I have said again and again, PR is a game - and to succeed at it you have to work it! Journalists need to trust you to engage with you and to give you precious column inches. If you want to be in the media you need to use ALL the tools to help contribute to success when pitching to journalists...and the kudos that comes from your corporate career can be a big hitter....are you prepared to use it? Resources: Join my Facebook Community PR ‘You Can Do It’ Follow Chocolate PR on Facebook Find me on Facebook Follow me on Instagram Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo
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