Inside PR 557: Looking Ahead to 2022
Inside PR
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...
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Inside PR 556 (Nov 10, 2021)
Inside PR
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
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Inside PR 555: Facebook, decaying from the inside?
Inside PR
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?
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Inside PR 554: Content Meets the Sound of Silence
Inside PR
Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
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Inside PR 553: Ethically, Legally, Responsibly
Inside PR
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
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Inside PR 552: Imagining Your New Workspace
Inside PR
Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
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Inside PR 549: When PR People Do Bad Things
Inside PR
This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.
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Inside PR 548 (Jun 16, 2021)
Inside PR
Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.
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We Are Back - IPR 546
Inside PR
We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.
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Autumn Intent - IPR 545
Inside PR
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
info_outlineDan York joins the IPR Team
We have big news this week: Dan York is joining the Inside PR team. Dan is well known to Inside PR listeners for his tech segments on Shel Holtz and Neville Hobson's FIR podcast. And, if you didn't know, his day job is as Director, Web Strategy, at the Internet Society.
Gini, Joe and Martin are big fans of Dan's reports. He provides a perspective that combines expertise in communications and marketing with strong technology underpinnings. When Shel and Neville announced that FIR would be moving to a monthly format, Gini, Joe and Martin immediately put out a call to Dan to ask if he would be willing to contribute to IPR on the other three weeks of the month. And, happily, Dan said yes. So, you may hear Dan less often on FIR (and we encourage you to listen to FIR monthly), you'll be able to hear him the rest of the time on Inside PR.
So, that leads us to this week's debut of Dan's Two Minutes of Tech for Communicators segment. We know he's going to teach us a lot.
Tell your friends. There's another reason to listen to the Inside PR podcast - and his name is York. Dan York.
A digital charter for Canada
Canada has long taken privacy and consumer rights seriously. And as public concern about the unseen use of our personal by social networks data increased following the Cambridge Analytica scandal, calls for change have mounted. Now, the Government of Canada has made its next move with the announcement of a Digital Charter for Canada. While the Charter sums up established values and points to aspirational goals, it also takes two real steps toward action with references to Canada's Privacy Commissioner and Competition Bureau. Both have regulatory muscle that they could flex in the near term. And both are in a position to scrutinize the social networks.
Europe, California, and now Canada. Momentum to reign in the previously underscrutinzed use of our data by the social networks is gaining momentum.
We really never are alone
As if we needed another reminder of where the early optimism of the open web and the social graph has taken us, the New York Times offers a thought provoking look at our relationship with Google.
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