Inside PR 557: Looking Ahead to 2022
Inside PR
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...
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Inside PR 556 (Nov 10, 2021)
Inside PR
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
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Inside PR 555: Facebook, decaying from the inside?
Inside PR
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?
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Inside PR 554: Content Meets the Sound of Silence
Inside PR
Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
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Inside PR 553: Ethically, Legally, Responsibly
Inside PR
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
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Inside PR 552: Imagining Your New Workspace
Inside PR
Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
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Inside PR 549: When PR People Do Bad Things
Inside PR
This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.
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Inside PR 548 (Jun 16, 2021)
Inside PR
Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.
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We Are Back - IPR 546
Inside PR
We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.
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Autumn Intent - IPR 545
Inside PR
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
info_outlineIt's fall—well, almost—and there's a hint of excitement in the air. At least it feels like there should be!
Kids are going back to school. College and universities are offering more in-person classes. And people are getting revved up for the busiest season of the year.
But are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
And how will you communicate what you decide to your team?
Of course, there are no easy answers, but if you're interested in our take, check out this episode of Inside PR.
Gini Dietrich, Joe Thornley and Martin Waxman talk about:
- The importance of having a communicator in the room when workplace decisions are being made.
- Why organizations need to listen closely and pay attention to people's reactions.
- Giving employees an opportunity to voice their opinions and know they're being heard, rather than simply feeling they're being talked at.
- Creating a culture of empathy by understanding people's situations, anxieties and fears.
- Being flexible and letting people know nothing's set in stone and that you're prepared to adapt if need be.