Inside PR
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...
info_outline Inside PR 556 (Nov 10, 2021)Inside PR
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
info_outline Inside PR 555: Facebook, decaying from the inside?Inside PR
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?
info_outline Inside PR 554: Content Meets the Sound of SilenceInside PR
Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
info_outline Inside PR 553: Ethically, Legally, ResponsiblyInside PR
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
info_outline Inside PR 552: Imagining Your New WorkspaceInside PR
Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
info_outline Inside PR 549: When PR People Do Bad ThingsInside PR
This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.
info_outline Inside PR 548 (Jun 16, 2021)Inside PR
Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.
info_outline We Are Back - IPR 546Inside PR
We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.
info_outline Autumn Intent - IPR 545Inside PR
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
info_outlineThis week on Inside PR, we talk about:
- Facebook's commitment to supporting local journalism. (0:55)
- Using Alexa Flash Briefings for your communications program (5:51)
- our take on Gillette's The Best Men Can Be video ad theme (15:44)
Linkworthy
- Doing More to Support Local News, Facebook blog
- Facebook is funding more programs catering to local news publishers, Max Willens
- The Alexa Flash Briefing Guide for Communicators, Gini Dietrich
- Podnews.net and the Podnews podcast -- a template for Alexa Flash Briefings?
- Feedly News Reader, an indispensable tool for communicators
- The Best Men Can Be, Gillette
- "No going back:" Viral Gillette ad sparks fierce reaction,
It’s your turn.
We’d love to know what you think about the topics we discussed as well as your suggestions for questions you’d like answered or topics for future shows.
- Leave a comment on the Inside PR Facebook group or the FIR Podcast Network Facebook group,
- Send us an email or an audio comment to [email protected],
- Interact with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.
- And, of course, you always can leave a comment below this post.