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As newsrooms disappear... Inside PR 536

Inside PR

Release Date: 03/18/2019

Inside PR 557: Looking Ahead to 2022 show art Inside PR 557: Looking Ahead to 2022

Inside PR

Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...

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Inside PR

On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.

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Inside PR

In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?

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Inside PR

Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.

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Inside PR

In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.

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Inside PR

Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?

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Inside PR

This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.

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Inside PR

Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.

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Inside PR

We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.

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Inside PR

Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.

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We have our own news to break on this week's Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade - and growth has reached the point in which she needs help leading the content team. Enter Martin. Gini and Martin talk about the Spin Sucks editorial approach, in which Joe hears some traits of Jay Rosen's community-interest-driven alternative model for journalism. We also talk about the role of the Spin Sucks Slack community.

We also talk about the acceleration of job losses in journalism. In one way, it might be like that old saying that, "I went broke very slowly for a long time, and then very quickly very suddenly." So, there's no doubt that the journalism job losses this year have been massive. But even more remarkable is where most of those losses have been this year -- in digital media. Digital media, which only a couple years ago many investors and entrepreneurs were betting on as the platform that would replace traditional media. Clearly, online journalism has proven no less immune to the hoovering of advertising support by Google and Facebook. So, in 2019, we're still waiting for the new model that will save journalism as we know it.

And talking about PR in a world of disappearing and shrinking newsrooms, Martin and Gini argue that PR pros must stay true to the core value of relationships while making the search for the new influencers and news brokers with whom they must establish working relationships.

Having said that, are we in a world in which we are playing for time. Do we need to find a new core to PR to replace the central role that media relations once played. At one time, we thought it would be social media. But that has fragmented. And it seems that the pace of change is accelerating. So, we continue the search for the next key leverage point.

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