As radio fades, can podcasting survive the attention of advertisers? - IPR 537
Release Date: 03/24/2019
Inside PR 557: Looking Ahead to 2022
Inside PR
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...
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Inside PR 556 (Nov 10, 2021)
Inside PR
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
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Inside PR 555: Facebook, decaying from the inside?
Inside PR
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?
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Inside PR 554: Content Meets the Sound of Silence
Inside PR
Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
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Inside PR 553: Ethically, Legally, Responsibly
Inside PR
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
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Inside PR 552: Imagining Your New Workspace
Inside PR
Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
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Inside PR 549: When PR People Do Bad Things
Inside PR
This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.
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Inside PR 548 (Jun 16, 2021)
Inside PR
Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.
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We Are Back - IPR 546
Inside PR
We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.
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Autumn Intent - IPR 545
Inside PR
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
info_outlineJoe had a moment of surprise when he realized that, not only does he no longer listens to radio, he doesn't even own a radio! Over the past few years, he had transferred his listening time from linear radio to on-demand podcasts. And he hadn't even noticed the shift in his media consumption - until his wife threw out the last radio in their house.
A recent report out of the UK suggests that Joe isn't alone:
Since 2010, around 840,000 15 to 24-year-olds have switched off for good, according to research from Enders Analysis. And among the 6.5 million or so who do still tune in, the amount of time they spend listening has plummeted 29% between 2010 and 2018.
Is streaming killing the radio star https://www.theguardian.com/media/2019/feb/08/is-streaming-killing-the-radio-star
Both Martin and Gini also have noticed a shift in their media consumption. Not just one that adds to their daily information diet. But a shift that has replaced one medium with another.
So, if podcasting is constituting a greater portion of many people's media consumption, you just know that advertisers are eyeing it and entrepreneurs are looking to provide them with a new medium to reach consumers. We've seen Spotify's big move, acquiring Gimlet and Anchor. This is unlikely to be the last move of this sort.
As others follow, what does that mean for the open podcasting system that has let enthusiast and professional podcasters coexist? Will services like Spotify start to push the enthusiasts off to the side, out of sight, as they promote their own professionally produced podcasts so that they can maximize revenue? Sound familiar? Substitute the words blog and Facebook for podcasts and Spotify.
So, is this end? Not necessarily. It may be possible for two systems of podcasting to existing together, thanks to things like Patreon, which didn't exist during the rise of Facebook and the decline of blogs, along with membership-oriented initiatives life that being advanced by outlets like Slate.
If you're a listener to Inside PR, it's probable that you too have made room for podcasting by reducing your consumption of other media. Have you done this consciously or has it crept up on you. Do you see a future for enthusiast podcasts like Inside PR -- or will we soon go the way of MySpace?
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