Inside PR 557: Looking Ahead to 2022
Inside PR
Can you believe it's mid-December and another year is almost done? That can only mean one thing ... it's time for our annual episode where we gaze into the proverbial communications crystal ball ...
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Inside PR 556 (Nov 10, 2021)
Inside PR
On this episode of Inside PR, Martin Waxman, Joe Thornley, and Gini Dietrich discuss the importance of protecting your intellectual property, even for new business decks and website verbiage.
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Inside PR 555: Facebook, decaying from the inside?
Inside PR
In the wake of Facebook's bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom of action in any meaningful way? Is it really becoming the new Tobacco? And, most importantly, is its community decaying from the inside?
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Inside PR 554: Content Meets the Sound of Silence
Inside PR
Have you noticed your brand is no longer getting the type of engagement on organic social media or on your blog? Perhaps the digital world has become even more pay-to-play. Gini, Joe and Martin discuss Rand Fishkind's blog post, ‘The Incentives to Publish No Longer Reward the Web’s Creators‘.
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Inside PR 553: Ethically, Legally, Responsibly
Inside PR
In this episode of Inside PR, we talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic.
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Inside PR 552: Imagining Your New Workspace
Inside PR
Are you ready to go back to the office or would you prefer to work remotely or in some type of hybrid situation?
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Inside PR 549: When PR People Do Bad Things
Inside PR
This week's podcast is based on a Washington Post story about a site that bills itself as an investigative blog. Turns out, it has financial ties to a PR firm and seems to focus on stories where the agency's clients have a vested interest.
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Inside PR 548 (Jun 16, 2021)
Inside PR
Gini, Martin and Joe talk about mistakes that employers are making in the post-lockdown period. Success in bringing employees back to the office will turn on effective communications. And effective communications starts with listening, understanding others' interests and objectives. And then speaking to their concerns, not just blustering forward with what you want and care about.
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We Are Back - IPR 546
Inside PR
We're happy to report that after a hiatus of around 20 months and all the things that have happened between then and now, Gini Dietrich, Joe Thornley and I are back recording Inside PR.
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Autumn Intent - IPR 545
Inside PR
Yes, it's been a long time coming, a long time behind episodes. But we're back with Inside PR for another year. And we're getting back into the groove by discussing the things that we are looking at in the waning months of 2019.
info_outlineA change of pace for FIR
The FIR Podcast is one of the longest continually-produced podcasts for communications pros. Since 2005, Shel Holtz and Neville Hobson have been providing insight into the communications trends and developments that are important to communications practitioners.
But now they are dialing back their production schedule to once a month. And as podcast producers who have followed in their footsteps, we're glad that they are continuing. Because if you are a communications pro, you're sure to learn something useful with each and every FIR podcast.
So, kudos Shel and Neville for finding a way to keep it going and keep it fresh.
GarageBand: Creating dreams
It's been fifteen years since Apple first offered GarageBand with Macs. Since then, it's become available for PCs and iOS as well. And that means there's a whole generation of musicians and podcasters who have brought their ideas to life using Apple's free software. In fact, we use GarageBand to mix and produce the Inside PR podcast. And it couldn't be easier to do, thanks to the simple, intuitive interface.
So, here's to GarageBand. And here's to the community of creators who have grown up around it. And here's to Apple for giving us this incredibly useful software.
You're just not important enough for us to take action
The abuse of social media by foreign or malevolent agents is not just confined to the United States. It is a global problem. But that doesn't mean that the social and search platforms are giving it the same attention in countries other than the United States. Indeed, you need look no farther than across the border to the north to Canada to see Facebook and Google taking very different approaches to the responsibility that national legislators and regulators say they should take on. In this tally, Facebook gains a point. Google loses a point.
If you're not part of the solution
Facebook's local news support project, Today In, underlines the news deserts that have been created by the diminution out of the display ad economy that local newspapers relied on. And in doing so, it drives home that the social and search platforms efforts to "support" journalism are not adequately addressing the problems they have created. It's time for radically different thinking.
Gini is on holiday this week. So, Joe and Martin are alone together.
Linkworthy
- FIR Podcast, Shel Holtz and Neville Hobson
- Inside GarageBand, the Little App Ruling the Sound of Modern Music, Amy X Wang
- Facebook introducing measures to prevent election disruption, Elizabeth Thompson
- Social media giants don't take Canada seriously, say MPs, Joan Bryden
- Facebook's local news project frustrated - by lack of local newspapers