Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony
PSM: Professional Services Marketing
Release Date: 01/10/2025
Strategic Planning That Works in AEC
PSM: Professional Services Marketing
In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. Allison has spent nearly two decades guiding AEC firms through the complexities of marketing, planning, and leadership. Damion and Allison explore why so many strategic plans lose momentum after the retreat and how to create alignment that lasts. They discuss the importance of involving marketing in the process, the role of a skilled facilitator, and how to make sure vision translates into action. Guest Bio: Allison Tivnon has dedicated her career...
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Summer Re-Run: Interview Coaching
PSM: Professional Services Marketing
This week on the PSM Show, we’re bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC. Whether you lead interview prep or support it behind the scenes, this episode offers a powerful mindset shift: coaching is not about directing or fixing. It’s about creating emotional safety and helping people shine under pressure. If you’ve ever coached a must-win team or sat through a feedback session that crushed more than it helped, this one’s for you.
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Summer Re-Run Listener Favorite
PSM: Professional Services Marketing
Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year’s conference chairs, we’re giving them a little breathing room this week. In the meantime, we’re bringing back a listener favorite: “Finding Your Why & Trusting the Process: Rethinking Goals.” Originally released in February, it’s one of our top-performing episodes—and for good reason.
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What Your Website Says Without Saying It
PSM: Professional Services Marketing
Your firm’s site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways to move a reader from “nice photos” to “let’s talk,” beginning with a simple litmus test—searching for the word you—and a copy layout known as the F pattern. He explains how clear headlines, client-focused language, and...
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The Practice of Presence: Leadership That Sticks
PSM: Professional Services Marketing
Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it’s about showing up with consistency, clarity, and intention. They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how...
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Award-Winning Leadership: Building Influence Without Losing Yourself
PSM: Professional Services Marketing
What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service. Joined by co-host Deirdre Booth, Damien shares the personal and professional milestones that shaped his leadership journey, the mentors who inspired him, and the importance of lifting others along the way. From finding your strengths to building engaged teams, mentoring with intention, and...
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Mindset Shifts: From Marketing Manager to CMO
PSM: Professional Services Marketing
What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today’s marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic...
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Career Anthropology and the Stories We Tell Ourselves
PSM: Professional Services Marketing
What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an anthropologist of your own career, how to decode workplace culture, and why marketers need to connect professional development to business outcomes. With roots in adult education and a deep background in AEC marketing and BD, Joanna brings...
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Coaching the Coaches: Building Confidence Part 2
PSM: Professional Services Marketing
Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of tearing them down. They explore what it means to coach with empathy, how to time feedback for maximum impact, and how to adapt coaching styles to different personalities. Whether you are leading interview prep or stepping into coaching for the first...
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Winning the Room: Interview Coaching That Connects
PSM: Professional Services Marketing
Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn’t a conversation about perfect slide decks or canned responses. It’s about the human side of the interview—the mindset, the chemistry, and the culture that drives real connection. From frameworks and firm culture to the psychology of safety and the power of storytelling, Damion and Deirdre get into...
info_outlineNew year, fresh start? Maybe. But let’s face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and often counterproductive. In this episode, hosts Damion and Deirdre take a deep dive into the mindset shift we all need: moving from hustle culture to a life that’s fulfilling, intentional, and aligned with what truly matters.
Drawing from their personal journeys, the hosts explore why societal expectations around goal-setting can lead to burnout and frustration, and how to approach 2025 with clarity and balance instead. They challenge the conventional “new year, new you” narrative and replace it with a focus on how you want to feel and who you want to become.
Whether you’re navigating career milestones, striving for personal growth, or simply trying to reclaim some peace in a chaotic world, this episode is filled with inspiration and actionable ideas. The discussion touches on the importance of balance, the value of joy and connection, and how to make progress without losing sight of what truly matters. Damion and Deirdre’s warmth, humor, and candid reflections create an engaging space for listeners to rethink their approach to the new year and beyond.Music by RomanSenykMusic on Pixabay. www.pixabay.com