PSM: Professional Services Marketing
Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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What Your Website Says Without Saying It
07/04/2025
What Your Website Says Without Saying It
Your firm’s site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways to move a reader from “nice photos” to “let’s talk,” beginning with a simple litmus test—searching for the word you—and a copy layout known as the F pattern. He explains how clear headlines, client-focused language, and specific calls to action guide visitors through services, culture, and career paths without forcing them to hunt for key details. The conversation covers: • Positioning your firm through story instead of slogans • Using client interviews to surface authentic phrases that spark attention • Showing the how behind your work to add value and context to price discussions • Turning the careers page into a true recruiting tool that filters fit and boosts retention • Fresh alternatives to the tired “contact us” button that invite low-pressure conversations Whether your goal is stronger pursuit support, a more magnetic talent funnel, or copy that simply reads like a human wrote it, Ben’s advice will help your website start better conversations. Listen now, then run his quick audits to spot exactly where small edits will create a major impact.
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The Practice of Presence: Leadership That Sticks
06/20/2025
The Practice of Presence: Leadership That Sticks
Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polished or loud—it’s about showing up with consistency, clarity, and intention. They explore how poise under pressure signals confidence, why language shapes perception, and how your physical presence—including in virtual meetings—affects how others receive you. Deirdre shares insights from coaching leaders across the AEC space and offers advice for those navigating early leadership roles, especially women and introverts. This episode also touches on personal branding, emotional regulation, and the mindset shifts that help professionals move from reacting to leading. Whether you’re already in a leadership seat or aiming for one, this conversation offers guidance on how to carry yourself in a way that builds trust, influence, and long-term impact.
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Award-Winning Leadership: Building Influence Without Losing Yourself
06/06/2025
Award-Winning Leadership: Building Influence Without Losing Yourself
What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service. Joined by co-host Deirdre Booth, Damien shares the personal and professional milestones that shaped his leadership journey, the mentors who inspired him, and the importance of lifting others along the way. From finding your strengths to building engaged teams, mentoring with intention, and creating meaningful change in your firm, this episode is full of real talk and practical insights for marketers at every stage of their careers.
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Mindset Shifts: From Marketing Manager to CMO
05/23/2025
Mindset Shifts: From Marketing Manager to CMO
What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today’s marketing leaders. Jennifer shares how marketing teams can support firm growth, influence business decisions, and build internal alignment—especially during times of change. We also explore the rise of the fractional CMO model, the expanding role of marketing in mergers and acquisitions, and the importance of showing up as a strategic partner at every level. Whether you’re leading a team or looking to grow into your next role, this conversation offers real guidance for building a meaningful and future-ready career.
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Career Anthropology and the Stories We Tell Ourselves
05/09/2025
Career Anthropology and the Stories We Tell Ourselves
What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an anthropologist of your own career, how to decode workplace culture, and why marketers need to connect professional development to business outcomes. With roots in adult education and a deep background in AEC marketing and BD, Joanna brings sharp insights and plenty of real-world advice for building confidence, telling better stories, and showing up with purpose.
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Coaching the Coaches: Building Confidence Part 2
04/25/2025
Coaching the Coaches: Building Confidence Part 2
Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of tearing them down. They explore what it means to coach with empathy, how to time feedback for maximum impact, and how to adapt coaching styles to different personalities. Whether you are leading interview prep or stepping into coaching for the first time, this conversation will give you fresh tools to support your teams when it matters most.
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Winning the Room: Interview Coaching That Connects
04/11/2025
Winning the Room: Interview Coaching That Connects
Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn’t a conversation about perfect slide decks or canned responses. It’s about the human side of the interview—the mindset, the chemistry, and the culture that drives real connection. From frameworks and firm culture to the psychology of safety and the power of storytelling, Damion and Deirdre get into the details of how great teams prep—and why preparation isn’t just logistics, it’s leadership. You’ll hear practical strategies for coaching, team building, and managing competing priorities. You’ll learn why slides shouldn’t be your crutch, how to help technical staff feel safe and confident, and why Q&A is often the make-or-break moment. And yes, you’ll hear what happens when the wheels fall off—and what it takes to get them back on. Whether you’re building a pursuit team, stepping into your first interview, or trying to elevate how your firm shows up when it matters most, this episode is packed with stories, tactics, and hard-won insights you can put to work right away.
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Bold, Scrappy, and On Point featuring Nicole Posten
03/28/2025
Bold, Scrappy, and On Point featuring Nicole Posten
In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm “On Point” to embracing a brand voice that’s quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth. This is a masterclass in doing business your way—and making no apologies for it. If you’ve ever struggled to find your brand voice or felt the pressure to blend in, Nicole’s story is your permission slip to stand out.
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7 Career Lessons to Fast-Track Your Growth : Feat. Rachel Charlton
03/14/2025
7 Career Lessons to Fast-Track Your Growth : Feat. Rachel Charlton
Success isn’t just about working hard—it’s about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to explore seven lessons she wished she had learned sooner in her AEC career. They break down the power of taking initiative, how to lead with purpose, and why understanding the why behind your work can shape both your career and workplace relationships. Rachel also shares how young professionals can navigate challenges like balancing expectations, avoiding burnout, and using data-driven insights to gain influence. Beyond career strategy, they dig into the mindset shifts that can make all the difference—how to advocate for yourself, step out of your comfort zone, and turn rejection into redirection. Whether you’re new to AEC or looking to take your career to the next level, this episode offers real-world advice to help you grow and succeed.
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Finding Your Why & Trusting the Process: Rethinking Goals for a Meaningful 2025
02/28/2025
Finding Your Why & Trusting the Process: Rethinking Goals for a Meaningful 2025
Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting series, Deirdre and Damion explore how to stay connected to your goals by digging into the why behind them. They discuss the difference between setting goals for external validation versus personal fulfillment and how aligning with your deeper purpose leads to lasting progress. They also break down the role of self-awareness in navigating change and how external feedback can reveal blind spots, strengths, and unexpected opportunities. By paying attention to both internal motivation and outside perspective, you can gain a clearer picture of what truly matters and adjust your path with confidence. Finally, they discuss the art of letting go—learning to trust the bigger picture, even when things don’t go as planned. Whether you’re questioning a goal or facing setbacks, this episode offers a refreshing take on staying flexible, focused, and connected to what really drives you.
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Becoming vs. Achieving: A New Take on Goal Setting
01/31/2025
Becoming vs. Achieving: A New Take on Goal Setting
In the second episode of our goal-setting series, Deirdre and Damion rethink traditional success by shifting the focus from achievement to transformation. Instead of chasing goals for the sake of external recognition, they explore how goals should serve as stepping stones toward personal growth. They introduce the NICE goal framework as an alternative to traditional SMART goals, highlighting the importance of setting goals that align with personal values and long-term vision. Through personal stories and practical strategies, they share how discipline and consistency play different roles in success, why sustainable progress matters more than rigid perfectionism, and how self-awareness can reshape the way we set and pursue goals. This conversation offers a fresh perspective on goal setting, emphasizing who you become in the process—not just what you accomplish.
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Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony
01/10/2025
Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony
New year, fresh start? Maybe. But let’s face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and often counterproductive. In this episode, hosts Damion and Deirdre take a deep dive into the mindset shift we all need: moving from hustle culture to a life that’s fulfilling, intentional, and aligned with what truly matters. Drawing from their personal journeys, the hosts explore why societal expectations around goal-setting can lead to burnout and frustration, and how to approach 2025 with clarity and balance instead. They challenge the conventional “new year, new you” narrative and replace it with a focus on how you want to feel and who you want to become. Whether you’re navigating career milestones, striving for personal growth, or simply trying to reclaim some peace in a chaotic world, this episode is filled with inspiration and actionable ideas. The discussion touches on the importance of balance, the value of joy and connection, and how to make progress without losing sight of what truly matters. Damion and Deirdre’s warmth, humor, and candid reflections create an engaging space for listeners to rethink their approach to the new year and beyond.Music by RomanSenykMusic on Pixabay. www.pixabay.com
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Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show
12/20/2024
Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show
This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground. For the past three years, Frank has been a trusted voice for candid, honest conversations about leadership, marketing, and the human side of professional services. His reflections on this journey offer valuable insights on authentic leadership, succession planning, and navigating change — themes that every professional can relate to. But as one chapter closes, another begins. The PSM Show is proud to welcome its new co-host, Damion Morris, a proven marketing leader from PCL Construction known for his innovative thinking, dynamic presence, and ability to spark meaningful conversations. Together with co-host Deirdre, Damion promises to bring fresh energy, bold ideas, and timely discussions on the topics that matter most to today’s professionals. Music by RomanSenykMusic on Pixabay. www.pixabay.com
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Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery
10/11/2024
Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery
In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help individuals embrace authenticity and boost visibility. The conversation highlights pivotal career moments, emphasizing self-guidance and the importance of a supportive network. Uniqueka addresses challenges in career ownership, including mindset shifts and actionable feedback, and stresses the necessity of recognizing when change is needed. Strategies for overcoming obstacles and cultivating a workplace culture of mutual respect are also explored. Key takeaways include rejecting disrespect, being discerning with feedback, and embracing proactive change, providing listeners with practical insights to advance their personal branding and career growth. Uniqueka Walcott, CPSM, Uniqueka Walcott Communications LLC Uniqueka Walcott is celebrated for her prowess in proposal management and strategic communications. As the founder of Uniqueka Walcott Communications LLC, she empowers others to express their authentic selves. Holding a B.A. in journalism with a focus on Public Relations from Georgia State University, Uniqueka has secured over a billion dollars in government contracts and has been featured in the Baltimore Sun. Her Personal Branding Masterclass is instrumental in helping clients boost their visibility and build meaningful connections, paving the way for their growth. Music by RomanSenykMusic on Pixabay.
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Episode 275 - Doing Good Things with "Cause Marketing"
08/16/2024
Episode 275 - Doing Good Things with "Cause Marketing"
Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins. Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor’s degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success. Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator. Music by RomanSenykMusic on Pixabay.
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Episode 274 - Marketing and Finance: The Dream Team
06/21/2024
Episode 274 - Marketing and Finance: The Dream Team
Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, developing empathy, mutual understanding, and fostering seamless collaboration between marketing and finance teams. Laurie and Maury address common challenges and offer strategies for overcoming them. Their combined experience provides valuable lessons for any professional aiming to strengthen team dynamics. Tune in for actionable tips to build your internal partnerships and achieve outstanding results. Music by RomanSenykMusic on Pixabay.
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Episode 272 - Optimizing Your Professional Conference Experience
05/24/2024
Episode 272 - Optimizing Your Professional Conference Experience
Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway. Music by RomanSenykMusic on Pixabay.
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Episode 271 - Leader Advocate
05/03/2024
Episode 271 - Leader Advocate
Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team. Deirdre, Kate, and Chad talk about what makes a leader advocate and how to build an intentional, positive marketing/BD/leadership culture. Coffman Engineers is a multidiscipline engineering consulting firm with almost 800 team members in 21 offices across the United States. Chad is also an active volunteer with several community organizations and serves on the University of Idaho Civil and Environmental Engineering Advisory Board. Resources: Chad Heimbigner - LinkedIn - Coffman Engineers - Gonzaga University, Women Lead Conferences - Music by RomanSenykMusic on Pixabay.
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Episode 270 - Advice to My Younger Self
04/19/2024
Episode 270 - Advice to My Younger Self
Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by Emily and Amelia Nagoski (available on Amazon.) First, Break All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham (available on Amazon) Citizenship in a Republic (The Man in the Arena), by Theodore Roosevelt Music by RomanSenykMusic on Pixabay.
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Episode 269 - Enter, Stage Right
04/05/2024
Episode 269 - Enter, Stage Right
Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage right. Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind effective marketing strategies. Energetic and inquisitive, she challenges herself to continually learn and improve in work and life, whether through asking powerful questions or experiencing different cultures. With her unique mix of skills and perspectives, Kayla gives AEC firms the tools to expand their influence and grow their revenue. From helping firms grow and diversify their market share to delivering engaging training sessions, she applies a combination of optimism and objectivity that creates connection and drives results. Kate is a theater nerd who learned about AEC marketing when a board member of the arts council where she worked suggested she talk to his marketing director. She quickly realized her linear thinking, strategic analysis, writing, and logistics management were a killer combination for helping to win work. She spent 20 years honing her craft. Now she helps companies strengthen their marketing and BD teams, culture, and employee engagement with the same combination of talents and a (slightly less) deadline-driven rigor. Kayla McCause, MS, CPSM - Dragonfly AEC, Kate Robinette, CPSM - GO Strategies, Music by RomanSenykMusic on Pixabay.
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Episode 268 - Just Show Up: Building the Life You Want With Discipline
03/25/2024
Episode 268 - Just Show Up: Building the Life You Want With Discipline
**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role into a director position. Ryn is a Certified Professional Services Marketer and is nationally ranked as a strongman competitor. They are passionate about helping others develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing. The podcast picks up after Ryn's keynote. A few excerpts from the keynote have been included for context, but the podcast discussion does not depend on having heard the address. Productive Pain, by Ryn Bennett (available on Amazon) Music by RomanSenykMusic on Pixabay.
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Episode 267 - Farm Sense
03/08/2024
Episode 267 - Farm Sense
You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft. A native Tennessean, Donna Corlew’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Don’t let that Southern twang fool you – under the surface lies the heart and soul of a Steel Magnolia driven by a passion for coaching and helping architects, engineers, and builders identify and maximize their unique talents and expertise. She works with AEC firms across the country to focus strategic vision and market research, grow connections and chemistry with clients and prospects, and help technical staff and marketing and business development professionals to thrive and win profitable work. With over 700 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. Resource links: Patrick Lencioni, The Ideal Team Player, available on amazon.com Catch Donna at these conferences: Music by RomanSenykMusic on Pixabay.
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Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
02/23/2024
Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership
In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm. At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distinct approach, grounded in the principles of servant leadership, has been the compass guiding the company’s ascent in the construction sector. With the conviction that true leadership stems from serving first, Justin continuously places the needs and professional growth of his team at the forefront. This ethos has not only fostered a culture of mutual respect, trust, and empowerment within Conger Construction Group but has also been instrumental in its sustained business expansion. Resource links: Conger Construction: Vistage: Off Balance, Matthew Kelly: The 5 Disfunctions of a Team, Patrick Lencioni:
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Episode 265 - Leadership
02/09/2024
Episode 265 - Leadership
Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership. As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a certified professional services marketer (CPSM), certified professional life coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, in both the virtual and in-person environments, presenting at national and regional conferences, and at SMPS chapters Beyond work…she loves to scuba dive and is PADI rescue diver, has been called a gym-rat (rats love cheese!), and enjoys time with her 1-year-old grandson. She served a past chapter president for the SMPS Sacramento Chapter and is currently on a committee for APWA Sacramento Chapter. Resources: Adam Grant, Think Again (available on Amazon) Patrick Lencioni, The Ideal Team Player (available on Amazon) Edgar Schein, Humble Inquiry (available on Amazon) Six Types of Working Genius: Connect with Kathryn Ness: Music by RomanSenykMusic on Pixabay.
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Episode 264 - Developing Great Case Studies & Using AI To Help
01/26/2024
Episode 264 - Developing Great Case Studies & Using AI To Help
What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques. Resources: American Writers and Artists Institute - Casey Hibbard - SMPS Pacific Regional Conference - Connect with Leslie Blaize: AEC Connect newsletter: Subscribe on LinkedIn Website: [email protected] Music by RomanSenykMusic on Pixabay.
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Episode 263 - Organization Tips for 2024
01/12/2024
Episode 263 - Organization Tips for 2024
Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways. Music by RomanSenykMusic on Pixabay.
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Episode 262 - Year-End Wrap-Up, Look Forward for 2024
12/29/2023
Episode 262 - Year-End Wrap-Up, Look Forward for 2024
As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional and personal journeys. There's a little arm-chair market forecasting, a little lessons learned, and a lot of fun in this episode. Music by RomanSenykMusic on Pixabay.
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Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
12/15/2023
Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2
This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function. Music by RomanSenykMusic on Pixabay.
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Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
12/01/2023
Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1
This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pursuit, write a killer proposal and get shortlisted to interview. It’s the last step in the process to winning the pursuit… and, honestly, it can be a lot of fun and/or a lot of work. There are multiple personas involved, lots of moving parts, and lots of pressure. Deirdre Booth and Kathryn Ness are interviewed by Frank Lippert to help marketers set the stage for success with this important job function. Music by RomanSenykMusic on Pixabay.
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Episode 259 - Finding What's Next
11/17/2023
Episode 259 - Finding What's Next
Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from professional services marketing? This podcast is for you. Frank talks to his friend and mentor, Laurin McCracken, who went from professional services marketing legend to one the top watercolor painters in the world in his retirement. This is a fun conversation about figuring out what to do in retirement, how to find fulfillment, and how to put your best professional services marketing skills to use for YOU! In his first career, Laurin McCracken, FSMPS, was a renowned marketing and business development expert and a transformative leader in the Society for Marketing Professional Services (SMPS). Today, Laurin McCracken, AWS, NWS, is a realist watercolorist. His approach to still life painting emulates that of the Dutch and Flemish still life painters of the 16th and 17th centuries. He is a signature member of more than a dozen watercolor societies including the American Watercolor Society and the National Watercolor Society. His paintings have won multiple awards and have been included in competitive and invited exhibitions around the world. His paintings are in the permanent collections of the Watercolor Museum, Fabriano, Italy, The National Museum of China in Beijing, The Museum of the University of Mississippi and other institutions. Resources: Music by RomanSenykMusic on Pixabay.
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