Ava Johanna - Breathwork as Medicine: Building a Purpose-Driven Coaching Business
Release Date: 03/17/2025
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info_outlineIn this episode of The Psychedelic Podcast, Paul F. Austin welcomes Ava Johanna, founder and CEO of The Academy of Breath.
Find full show notes and links here: https://thethirdwave.co/podcast/episode-295/?ref=278
Ava shares her journey from corporate burnout and weekend escapism to discovering breathwork as a powerful, accessible tool for transformation. She discusses how breathwork provided the same ecstatic states she once sought through substances, but in a healing, sustainable way. Beyond the practice itself, Ava offers valuable insights for coaches and practitioners looking to build successful businesses in the wellness space, emphasizing the importance of creating "bulletproof offers," trauma-aware sales approaches, and exceptional client experiences.
Ava Johanna is the author of upcoming book, Your Vision Board Life, set to be released in April 2025 and the founder and CEO of The Academy of Breath™ an online education brand for entrepreneurs and coaches bridging the gap between neuroscience and spirituality in the realm of breathwork and meditation. After working with brands like Yoga Journal, Mindbodygreen and Wanderlust, Ava built The Academy of Breath™ that has now certified over 700 students across the globe. Blending science, mysticism and business, The Academy of Breath™ is blazing a trail in the breathwork industry making the practices more accessible than ever before while providing teachers with the tools to be able to lead with integrity, make a global impact, and safely facilitate lasting transformation in their client's lives.
Highlights:
- Corporate burnout to breathwork: Ava's transformational journey
- How breathwork creates substance-free ecstatic states
- Building a sustainable coaching business: from 0 to 100K
- Creating "bulletproof offers" that can't be commoditized
- Trauma-aware sales approaches for wellness practitioners
- The power of exceptional client experiences
- Transitioning from hourly sessions to value-based packages
- Breathwork as an accessible gateway to spiritual connection
- Trusting your intuition as an entrepreneur
Episode Links:
- Website
- Academy of Breath
- Ava on Instagram
- Icons with Ava Johanna Podcast
- Pre-order Ava Johanna's Book
These show links may contain affiliate links. Third Wave receives a small percentage of the product price if you purchase through the above affiliate links.
Episode Sponsor:
- The Practitioner Certification Program by Third Wave’s Psychedelic Coaching Institute.