A Remarkably Better Approach To Marketing Multifamily Real Estate
Release Date: 07/11/2022
Combating Rental Application Fraud With Technology
PropTech Today
In this episode of PropTech Today, Jeff Hoch, Founder interviews Jeanne Klein, National Sales Director from VeriFast.com. We discuss the solution that her firm has developed to help combat the rampant rise of fraudulent information that is being presented during the rental application process for multifamily housing. The solution is quite timely, due to the unfortunate rise of fraud. To learn more about the solution visit www.verifast.com To learn more about PropTech Today visit www.proptechtoday.io
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Understanding Real Estate Investment Management Platforms
PropTech Today
Summary of Episode - Understanding Real Estate Investement Management Platforms Jamie Stadtmauer from Agora discusses why real estate companies need an investor portal to manage their investors and investments. He explains that the portal helps companies keep track of every aspect of investor relations and investor management. Having an investor portal allows companies to communicate more effectively with their investors. Jamie explained that most real estate companies use the help of outside investors, which can be managed at the beginning using a spreadsheet or...
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Data Driven Decisions For The Multifamily Industry
PropTech Today
Donald Davidoff is the Chief Executive Officer & Co-Founder of Real Estate Business Analytics, Inc (REBA). He is recognized throughout the rental housing industry as a thought leader in pricing, business intelligence, marketing, and leasing. Donald is best known for leading the development and implementation of the Lease Rent Options® (LRO), the industry’s first automated demand forecasting and price optimization system. A former Senior Vice President at Archstone and Executive Vice President at Holiday Retirement, Donald works with C-Suite clients to assess their operational and...
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How Virtual Assistants Create Operational Scale For Real Estate Owners
PropTech Today
Hiring the best talent for your real estate business should not be a challenge. Rocket Station offers an affordable way to find world-class, real estate-trained, virtual teammates who can handle the day-to-day, freeing you to make an even bigger impact on your business. Director of Business Development Greg Brooks sits down with us to talk about all things outsourcing, how an offshore team can help reduce operational costs and maximize profits and work efficiency, and how the industry would benefit from building a global workforce. [00:01 – 05:11] Opening Segment Greg introduces Rocket...
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Streamlining Commercial Lease Workflows Through Technology
PropTech Today
Technology is transforming real estate transactions and one of the companies paving the way to the future of PropTech is Dottid. Today, Kyle Waldrep, Founder and CEO of Dottid, and Senecca Miller, CTO and COO, discuss how workflow technology can help reduce the time it takes to complete a transaction, and improve transparency, accountability, and efficiency. They talk about the story and the work they do at Dottid, a commercial real estate (CRE) SAAS technology platform that provides a single location for brokers, landlords, and tenants to share information and work seamlessly...
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Ready, Set, Fetch My Packages
PropTech Today
Almost everyone can relate to the frustration of lost or stolen packages. Joining us today to talk about how they are providing solutions for package problems is Jennifer Carter, National Partnership Manager of Fetch. Fetch offers off-site package management and delivery straight to the resident’s door and allows them to control their delivery service from the comfort of their couch. Property managers can also focus on their core business instead of worrying about package delivery. Jennifer discusses her insights on what’s happening in the package delivery industry and why a...
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Resident & Visitor Parking Profits Made Simple
PropTech Today
Every real estate owner knows that parking has a huge impact on the property. Here’s how you can increase revenue and resident satisfaction through smart parking management technology. Avi Cohen is the Co-Founder of Parking Badge, a premier digital parking software company established in 2019. He sits down with us to talk about this exciting software solution that brings property owners added value each month and ensures that they are utilizing their assets properly. With the goal of providing software as a solution to all parking facilities from multifamily, commercial, real estate,...
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A Remarkably Better Approach To Marketing Multifamily Real Estate
PropTech Today
How can we make sure that we are getting the best results from our marketing spend? In this episode, we welcome Erina Malarkey, Co-founder of Remarkably. She is responsible for the strategic vision and direction of the company’s cloud-based marketing business intelligence software. Remarkably makes it easier for marketers and multifamily operators to get data-driven insights and adjust their marketing strategies for better success. Erina also gives her perspective on the best marketing practices in the multifamily space and the ways we leverage data to accelerate business growth....
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Architectural Plans Taken To A New Dimension
PropTech Today
Imagine walking through a home before it’s even built. Here to talk about how they are making this possible are Daniyal M. Awan and Milica Gvozdenovic of 1to1 Plans, a floor plan design visualization startup. 1to1 Plans is a one-of-a-kind design lab that uses patent-pending technology to display full-scale building plans on a walkable digital floor with portable furniture and provides a virtual tour for the users. Co-founder and CEO Daniyal M. Awan discusses the company’s goal of enabling architects, builders, and developers to eliminate costly and time-consuming design...
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Using Technology To Build Better Resident Experiences
PropTech Today
With technology advancing, a lot of people would say that what we lack now is human touch. But as property owners, developers, and managers, there are many ways to merge the two and create a fantastic living experience for our residents. Ben Pleat is a firm believer that human touch is crucial to a strong and successful community. He is the CEO and Co-Founder of Cobu, the leading virtual community platform built for multifamily in over 82 cities and 34 states in the United States and Canada. Ben is constantly fascinated by innovation in the real estate industry and has explored...
info_outlineHow can we make sure that we are getting the best results from our marketing spend?
In this episode, we welcome Erina Malarkey, Co-founder of Remarkably. She is responsible for the strategic vision and direction of the company’s cloud-based marketing business intelligence software. Remarkably makes it easier for marketers and multifamily operators to get data-driven insights and adjust their marketing strategies for better success. Erina also gives her perspective on the best marketing practices in the multifamily space and the ways we leverage data to accelerate business growth.
Bringing more than 15 years of multifamily real estate expertise to her role, Erina has forged deep relationships within the multifamily industry and is recognized for her commitment to shifting the status quo of multifamily marketing. Her ability to define and meet the needs of the nation's top managers, owner/operators, investors, and developers with an intuitive and value-generating platform has been instrumental in Remarkably’s success.
[00:01 – 02:57] Opening Segment
- Erina on the first-ever multifamily marketing business intelligence solution
- Marketing is essential in the multifamily space but we’re lacking the tools to optimize our marketing budgets
[02:58 – 17:55] Transforming Data into Action
- What is business intelligence?
- How Remarkably simplifies data gathering and insighting
- Differentiating earned channels and paid channels
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- The value of resident experience and their referrals
- Listen to our previous episode with Ben Pleat: Using Technology To Build Better Resident Experiences
- There is no “one-size-fits-all” marketing
- Understanding our goals for the property and knowing what levers to pull
[17:56 – 19:17] Growth Hacking Through Technology
- The potential application of the technology to other facets of real estate
- Erina breaks down Remarkably’s customer base
- The exciting things their team is currently working on
[24:42 – 26:17] Closing Segment
Want to connect with Erina? Email her at [email protected]. and follow her on LinkedIn. Learn more about Remarkably through their website.
Let’s Connect! You can connect with me, Jeff Hoch on LinkedIn to look into Smart Building and Smart Apartment Technologies.
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Tweetable Quotes:
“What the heck can I actually learn from my data? What sort of steps should we take?” - Erina Malarkey
“More data, more problems, unless you've got a way to harness it. Business intelligence is a good way to do that.” - Erina Malarkey
“The great irony is that, as an industry, we market at the property level.” - Erina Malarkey