The Publicity Show Interviews Peter Shankman Author of "Can We Do That?! Outrageous PR Stunts That Work"

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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.

This afternoon we spoke to Peter Shankman...Crisis Management, Social Media and Stunt/Viral Marketing Expert.

PR Week Magazine has described Peter as “redefining the art of networking.? Peter Shankman is a spectacular example of what happens when you harness the power of ADHD and put it to work for you.

As an entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for doing PR (and everything else) differently--not only to get attention, produce great results, and create great companies, but also to have a lot of fun while at it every day.

Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing a PR Strategy firm located in New York City, with clients worldwide. His blog, PR. Differently, (www.shankman.com) which he launched in 2004, both comments on and generates industry-related news and conversation. He has also applied his buzz biz know-how to his own Web venture as the Founder of AirTroductions, the world’s first social network for business travelers. Launched in 2005 to instant media attention and growth, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, (www.triplife.com) the largest social networking and connections website for all travelers.

Peter’s Geek Factory clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, American Express, Discovery Networks, New Frontier Media, OpSec Security, Napster, Juno, GenuOne, Dream Catcher Destinations Club, Prstore, Weblo, and many others, and he sits on the board of both Scott-e-Vest, the world’s first technologically enabled clothing line, as well as TripLife.           

 Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, shows, marketing summits, corporate events, and public relations and marketing industry meetings, including Saatchi and Saatchi, Home Town Suites Hotels, NAB, Comdex, CTIA, CTAM, CES, PMA, The Next Gen Asia Advertising Conference, Mobile Marketing Asia 2007, Advertising Week, and the Direct Marketing Association.

During the show Peter shared a new project he is working on called www.HelpAReporterOut.com. This new website grew out of his FaceBook group he created in order to help reporter friends of his out with experts.  Only one rule...no spamming reporters! He also mentioned his work with www.disaboom.com a social network for the millions of people touched by disability.

He also gave our listeners several great pieces of advice. One of them was to make sure you get the "Stoppers" engaged and on board with your pitches in order to get your idea sold in. And always remember ROAR...Responsibility, Opportunity, Awareness and Results.

Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.