The Publicity Show Interviews John Eckberg Author of The Success Effect

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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.

This afternoon we spoke with John Eckberg, a career journalist with 28 years of experience in the challenging field of daily newspaper reporting. A graduate of Ohio University, he has been a business reporter at The Cincinnati Enquirer for more than a decade, where he has covered numerous beats including federal courts, investigative reporter, feature writing, neighborhood columns and urban development.

He currently covers the topics of retail and marketing and is charged with following developments at Macy's Inc., Scripps Networks Interactive, the E.W. Scripps Co., and the Kroger Co. Widely published, his work has appeared in The New York Times, Newsweek, USA Today and many other American print and Web publications.

A former weekly newspaper managing editor at the Canal Fulton Signal News, he is the author of The Success Effect: Uncommon Conversations with America's Business Trailblazers (Sterling & Ross; 2008).

He explained his BIG JIVE theory. And he told us the 3 things that make a good story. 1- Be Dramatically Different 2- Have Overt Appeal to Reader 3- Be Credible. 

Other projects he has under development include The Mud Daddy Chronicles, a 265-page recipe book and fishing memoir of 25 years of annual fishing trips; and Pot of Gold, a best-practices business book and page-a-day calendar.

Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.