The Publicity Show Interviews Sonya Hartland with Pierce Mattie Public Relations

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Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.

This afternoon we spoke with
Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.

Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.

This afternoon we spoke with Sonya Hartland, Executive Vice President of Pierce Mattie Public Relations in New York and Los Angeles. Sonya provides strategic counsel to a diverse portfolio of clients across a wide array of disciplines and industries. With expertise in public relations, media relations, internal communications, community relations, marketing communications and brand development, Sonya offers a holistic perspective on marketing and communications. Overseeing the New York and Los Angeles publicist teams, Sonya leads a dedicated team of media specialists in consistently delivering high quality results for each of their brands.

We talked about the importance of creating messaging that tells a story and elicits a response. She also shared some of her firm's success stories and how many firms neglect using a regional strategy instead relying on an all or nothing national strategy with their clients.

For more information about Piece Mattie PR, please check out their website www.piercemattie.com

Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.