240. Why ‘I Deserve It’ Keeps Sabotaging You (And How to Stop)
Release Date: 09/29/2025
Ready To Lose
You’ve watched them. Saved them. Maybe even tried to follow them step-by-step. In this episode, we’re breaking down the real problem with copying what “healthy” or thin women eat and why it’s not giving you the results you want. If you’ve ever felt like you’re doing all the “right” things but still can’t stay consistent (or just aren't seeing the results you want), this episode will show you what you’re actually missing and how to finally start becoming the version of you who loses weight for good. Don't forget to: SIGN UP FOR A FREE WEIGHTLOSS STRATEGY...
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How often do you think about your goal? And more importantly… how does it make you feel? If your answer is stressed, frustrated, or anxious… you might be using your goal against yourself. Goals are meant to guide you and give you direction. But so many women unknowingly turn them into a source of pressure, guilt, and shame about where they are right now. In this episode, I’m breaking down why that happens and 3 simple shifts to help you think about your goal in a way that actually makes you feel motivated, empowered, and excited to keep going. Don't forget to: SIGN UP FOR A FREE...
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Have you ever felt so busy and exhausted from the week, but when you look back you realize you didn't take any action towards your goals? In this episode we are talking about what it looks like to avoid decisions on your weightloss journey and I'm sharing my current favorite hack for getting your brain out of 'idk' or 'planning mode' to finally make some moves that'll get you closer to your goals. If you’re someone who’s always planning, researching, or saying “I keep meaning to…” but nothing actually changes… this one's for you. Don't forget to: SIGN UP FOR A...
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You have a rough day with food. Things don’t go how you planned. And on top of feeling frustrated and hopless you think… “See? I knew this wouldn’t work. I’ve never been able to do this before.” Sound familiar? This episode is for you. Today we’re talking about why that thought feels so convincing, how it keeps you stuck in the same cycle (and not losing weight), and how to keep going when you’re trying to create results you’ve never had before. Don't forget to: SIGN UP FOR A FREE WEIGHTLOSS STRATEGY SESSION GRAB YOUR FREE GET STARTED GUIDE (& 7 day...
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Have you ever caught yourself thinking… “Can I get away with this and still lose weight?” Maybe it sounds like one last treat, one last weekend, or one last pantry raid before you finally “get serious.” But what if that question itself is the thing keeping you stuck? In this episode, we're breaking down the “what can I get away with?” trap, why treating weight loss like something you just have to survive leads to burnout, and how to start building a healthy life you actually enjoy living. If you’re tired of the “one last time” cycle and ready to stop counting down until you...
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If you keep falling off your weight loss goals, it’s probably not because you lack discipline. It’s because you’re trying to follow rules that were never meant to last. In this episode, we’re talking about weight loss boundaries, the kind that help you stop quitting on your goals and actually follow through. We’re creating clear standards for how you treat yourself and how you handle your health and your life. We cover: Why rules keep failing you and what to do instead The boundaries you need with yourself to build trust around food How to set boundaries with other people...
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Is it self-sabotage or “self-care"? In this episode, we unpack why doing what feels best in the moment often keeps you stuck, how your brain is wired to resist change, and what real self-love actually looks like when you’re going after a goal that matters to you. You’ll walk away knowing how to stop getting in your own way and how to start making decisions that support the version of you you’re becoming not just the version trying to stay comfortable. Press play if you’re ready to stop fighting yourself and start showing up for your goals Don't forget to: SIGN UP FOR A...
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In this episode, we’re breaking down how your home might be quietly reinforcing old habits and how to fix it. You’ll learn simple, realistic ways to set up your space so healthy choices feel automatic instead of exhausting. Less effort. Less overeating. More “why does this suddenly feel easier?” If you want to learn how you can set up your home to make healthy habits easier, this episode is for you. Don't forget to: SIGN UP FOR A FREE WEIGHTLOSS STRATEGY SESSION GRAB YOUR FREE GET STARTED GUIDE (& 7 day planner) by BUY YOUR READY TO LOSE PLANNER...
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The scale won’t move… and it has nothing to do with your habits. In this episode, we’re talking about the mental weight most women are carrying and why you need to lose it before physical weight loss can finally stick. You’ll learn how dieting, food rules, and popular health trends are keeping you stuck, plus the questions that help you start letting that weight go so losing weight can feel simpler and finally something you can stick with. If you’ve ever felt like weight loss is “just harder for you,” this episode will change the way you see your body, your habits, and the scale....
info_outlineYou’ve probably thought it before: “I deserve it.” After a long day, a stressful week, or even just because you’ve been “good,” that thought can feel so true. But here’s the problem... when “I deserve it” shows up, it often WINS over your long-term goals. It keeps you from the things you really want.
In this episode of Ready to Lose, we’re digging into why that happens- and more importantly, what to do about it. You’ll learn the difference between your goal whys (the big, future reasons you want to lose weight) and your behavior whys (the in-the-moment reasons that actually keep you showing up).
We’ll cover:
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Why your “goal whys” (like wanting to lose 20 lbs or feel confident again) don’t always work in the heat of the moment.
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How the “I deserve it” thought sneaks in and derails your progress.
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The kind of "whys" that are powerful enough to compete with instant gratification.
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Real client and personal examples using these tools
Because here’s the truth: you do deserve it, but what you really deserve is to feel good now and stay consistent long-term. And that’s exactly what this episode will help you do.
Don't forget to:
- GRAB YOUR FREE GET STARTED GUIDE (& 7 day planner) by clicking here
- BUY YOUR READY TO LOSE PLANNER HERE: click to buy
- Get daily mindset and weightloss tips by following me on instagram here: https://www.instagram.com/readytolosecoach/
- SIGN UP FOR A FREE WEIGHTLOSS STRATEGY SESSION by clicking here