Episode 154 - Helping Drivers With St. Christopher Truckers Relief Fund
Recruit & Retain: Trucking Edition
Release Date: 03/03/2021
Recruit & Retain: Trucking Edition
Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther. "So far I haven’t been able to find a single leader to describe to me in detail what their long game is going to be. It is a hope and pray plan or 'we’ll figure it out as we go,'" Hendricks says in this episode. But what if it didn't have to be that way? What if you had a plan in place that instead of left you crossing your...
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Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you. Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will...
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Should you include pay in your driver ads? How do you attract drivers who aren’t looking to change jobs? And how can you improve your recruiter’s sales skills to improve the quality of leads? These are just a few of the questions we explore with Leah Shaver, Brad Jones & Beth Potratz.
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If you’ve been wondering what to put on your FB ads to catch a driver’s eye. If you’re not sure how to differentiate your carrier. Or if you have a very small marketing budget, then take advantage of not one, but three perspectives on how to up your marketing efforts.
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Just how important are pay and company culture when recruiting and retaining drivers? Joining Chad to discuss these hot topics are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners & Beth Potratz, CEO for Drive My Way.
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Do your drivers have a good quality of life? After 22 years in trucking, going into carriers and helping them achieve a drastic overhaul, Roy Craigen, founder of TRANSCOM Fleet Services, knows how to improve driver quality of life & in the process, improve your carrier, improve driver recruitment and retention.
info_outlineAs a carrier do you walk the walk, as well as talk the talk, when it comes to how much you care about your drivers? The people who are the most important cargo of the whole load?
What do you do when your drivers get sick, ill or can’t drive?
“They might only be off the road for a month or two. But you know, we know when their wheels are not turning, they're not earning any money.”
Of course there are carriers out there that care a ton about their drivers, that go that extra mile to ensure that when they fall on hard times, the carrier has their back. But we also know there are carriers out there that only care about the miles the driver runs.
So, if you want to distinguish your carrier from the rest, here’s one way you can really show you care about your drivers - by being there when they need you most.
But what if you’re a trucker and you fall on hard times and your carrier doesn't have the capacity to help you out? Who can you turn to for support? St. Christopher Truckers Relief Fund, that’s who.
“Most of our money has come from drivers themselves, or individuals that are supporting initiatives that we have.”
Don’t miss this latest episode with Shannon Currier, Director of Philanthropy and Development at the Truckers Relief Fund. From why they started, to how they assess drivers, why they pay the bills directly, to the measures they’ve taken to get drivers to be proactive about their health.
If you haven’t heard of the Truckers Relief Fund, prepare to be blown away by the incredible work this small team does to support over-the-road/regional semi-truck drivers and their families when an illness or injury, occurring within the last year, has caused them to be out of work.
What you’ll learn about in this episode:
- Genesis of Truckers Relief Fund
- The in-depth process to assess drivers
- Encouraging drivers to be proactive with their health
- Rigs without cigs
- How to donate
- Why carriers should get involved
How to connect with Shannon Currier: